BROADWAY INTERIORS LLC BLACK BOOK 3
A message from our Managing Director Chris Barnes MCIOB (Owner and founder of Broadway)
In 2009 we decided to commemorate our 10th year anniversary
Soon after the issue of our First Edition we did as promised, launch
with a pictorial reference to showcase some of the 500 exciting
Xteriors, a new and exciting venture for us, wherein we would
projects we had successfully delivered. The ‘Black Book’ was so well
undertake landscape design and follow through and execute our
received that in 2010 we needed to reprint. Fortunately this edition
design. We felt this was the natural extension of our capabilities
was soon taken and proved even more popular with many clients
and dovetailed perfectly with our core business competencies. In
asking for their projects to be included. Hence we are now producing
the 3 years since its inception, Xteriors has realised some fantastic
our third edition, offering an ever expanding portfolio of projects.
designs and a selection of these are contained within for your perusal.
Even with our modest beginnings, I always believed there was a niche in the market place for a company to deliver on simple
Like all companies we were affected by the downturn in the world
business principles, especially in a region where the demographic
economy, but it is our mission to continually adapt to ever changing
profile of clients, consultants, contractors and suppliers was so
market conditions and ensure we remain pro-active to the demands
diverse. I believed we could establish a company who managed
of our clients. I feel through these challenging years we have
client expectations, communicated concisely, and delivered
demonstrated this and are now stronger for it. So much so that in
projects on time, to a high quality finish, at an affordable price with
late 2012, we have embarked on a new venture Xmas wherein we
a guaranteed level of service commensurate with the project. In the
will cater for the decorative requirements of the private, public and
beginning it took an investment of time to ensure we developed
hospitality sector and a selection of our early activities is showcased
these principles, but today our standards are recognised and set
herein.
From modest beginnings
for all to aspire to. In summary and recognition of our achievements I would like to Thus by maintaining this mantra in all our service offerings,
thank all staff, suppliers and sub-contractors who have contributed
we have achieved a level of success to be proud of. A collective
to the success of Broadway Interiors, it is testament to you that I am
commitment by all Broadway staff has led to an enviable reputation
able to document our success and I look forward to working with
whereby our business is generated primarily through referral and
you all in the future!
recommendation. This reaffirms our Company mission statement ‘We care about your business…’ I hope you enjoy my selection of projects. So the past 14 years have flown by and whilst design trends may have changed, our staff have remained loyal and constant, of the few who have left, a number have returned to the Broadway family. I believe this desire to stay or return has been created by the feeling of enjoyment at work and to me this is the foundation of any successful business. A happy team is a creative and hardworking
Chris Barnes
team; I believe this is reflected in our offering to our clients, as we are after all only a simple service provider.
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1. Design
Our Project Director ensures quality is delivered every time, across
Every Client’s requirement is personal to our staff and thus we
all our projects. He is permanently available for Clients and is able to
encourage the image, appearance and “feel” of any project to be
provide an update on progress on any project at any given time, as he
unique, as every Client is equally important to Broadway.
personally oversees all our building works from day one on site, our Project Management team controls the entire process of the build and
We strive to ensure all design solutions provide functionality
constantly liaises with the Client and Contractors to ensure the smooth
and epitomise a Client’s brand. We firmly believe good design
running and continuity of the site.
stems from listening to a Client’s requirements and adapting these into a concept. If we feel a Client’s idea is unachievable
Our Project Management services are inclusive within our prices for
or impractical, we will provide a reasoned explanation as
full turnkey projects, but can also be contracted separately should you
to why it should be different and allow the Client to make their final
need a professional, high quality finish and timely management of a
decision.
third party.
Broadway offers a fully comprehensive design service from concept
4. Full Turnkey Services
through to development of working drawings.
Whilst we acknowledge some Clients desire to separate the project into design and build packages, we strongly believe we can maximise our
2. Build
value to Clients by providing a Design and Build service.
The execution of building work is a very important discipline in our Broadway Interiors LLC Broadway Interiors LLC established in 1999, is a European managed
Boasting a professional line-up of Designers and Project Managers,
company offering a wealth of creativity, project management and
we undertake both major and minor projects throughout the Middle
technical expertise in the Middle East market. This is combined with
East in a variety of design arenas; Commercial, Retail, Hospitality,
the skills of our workforce to produce high quality projects, finished on
Exteriors and Residential. We insist on high standards of finish, but
time and delivered in budget. This enables Broadway Interiors LLC to
always at an affordable price and we deliver our projects on time.
offer a unique service and have a competitive advantage to others in the market. The Driving Force of Broadway Interiors LLC At Broadway, we offer a wide range of services for our Clients to
Chris Barnes, MCIOB - Managing Director
choose from. These include; Chris is the creative and management driving force behind the - Full “Turn-Key” Solutions consisting of Design,
Broadway team and his modern contemporary styling remains an
integral part of the Broadway operation and overall design ethos.
Build and Project Management.
- Design Only Services. - Feasibility Studies.
Chris’s experience and eye for detail is supported by his background
- Space Planning.
in International Project Management and this has proven pivotal in
- 3D visualizations through photo realistic animations,
Broadway’s success. We have delivered, on time, over 600 high quality
projects in our 14 years since inception. The Broadway portfolio holds
renderings, detailed sketches and photo-shop visuals.
- Accurate project costing, with full substantiation of all
an impressive number of both local and international companies who
will testify to the overall professionalism and quality of the Broadway
pricing through a detailed Bill of Quantities
- Quality controlled site execution. - On time completion. - Guaranteed maintenance support.
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We care about your business...
brand.
business profile and consequently we ensure the quality of the end
With the Broadway Design and Build Service our Clients receive the
product is monitored very closely. This is achieved through careful
following benefits;
planning before starting on site and meticulous daily supervision once the works are underway. Also it is important our contractors and
- Value for money.
suppliers appreciate our delivery expectations , our relationships with
- Single point of contact and responsibility.
them have been developed and nurtured over the last 14 years. Thus,
- The quickest possible route to project handover from initial
if we have tight time schedules or unusual requirements to
meet, we can confidently make commitments to our Clients against
programme to be implemented and allow parallel activities
these.
to
We also understand MEP works are an integral and very important
In our experience, separating Design and Build packages, simply elongates
aspect of our delivery service.We can confidently reaffirm that our team
project timelines, complicates the procurement process and increases
of DEWA approved contractors, understand the special considerations
the need for Client involvement, which is not always desired by Clients.
needed to meet the particular challenges of the regions consumption
Hence our turnkey solution removes the risk from the Clients, to one point
and climatic conditions, whether the work is small or large, simple or
of recourse.
concept. (A turnkey scenario enables an accelerated occur,
which
shortens
the
overall
project
timeline).
complex. We coordinate all specialist areas such as IT, Security, AV, Acoustics’ Finally, having been established for many years, we know the
and Environmental considerations among many others. We also offer
requirements needed to satisfy the Governing Authorities, so when
independent recommendations on various aspects of the build without
the approval is required for your project, we ensure it is received as
prejudice to any one supplier or brand.
smoothly and quickly as possible. 3. Project Management At Broadway, we acknowledge our projects are only as good as the team behind them, so we have developed a strong line-up of Site Supervisors and Site Managers managed by a Project Director who collectively afford full time management to each and every project.
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Commercial Projects
DP World Terminal 2, Jebel Ali
Highly Commended for Middle East Interior Design of the Year: Public Sector & Institutional 2009 - Commercial Interior Design Awards 11
Dubai Terminals are DP World’s flagship facility and ranked among the Top 10 Container Ports Worldwide.
Project:
DP World Terminal 2
Client:
Atlas Telecom
Location:
Jebel Ali Free Zone
Floor Area: 650 Sq M
The Brief:
The Project:
Create a new and exciting corporate image for DP World, by
The design concept follows a monochromatic theme, using black and white as the
designing a sophisticated, contemporary, forward thinking, cost
primary colours, with hues and accents combining the DP World corporate colours
effective control room, to become the flagship of operation. It
thus making the Operations Centre the benchmark in terms of its new concept,
includes the latest technologies in reporting and monitoring
look and feel. Bespoke futuristic custom made operators’ consoles were designed
through the use of cutting edge Audio Visual Systems and
to contain sizeable telecommunication equipment on fully manoeuvrable monitor
combines modern materials within the Container Terminal in
arms. Ergonomics have been considered too for the long periods of time the
Jebel Ali Free Zone, Dubai, U.A.E.
operators are sat in the control room.
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DP World Terminal 1, Jebel Ali
Highly Commended for Middle East Interior Design of the Year: Public Sector & Institutional 2010 - Commercial Interior Design Awards Dubai Terminals are DP World’s flagship facility and ranked
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among the Top 10 Container Ports Worldwide.
The Brief:
The Project:
Project:
DP World Terminal 1
After the success of DP World terminal 2, DP World sought
The design continues to follow the futuristic tones of DP World Control terminal
Client:
DP World
our support in developing the sister terminal. The brief was
2 but with a greater accent on the industrial look reflecting the marine and
Location:
Jebel Ali Free Zone
to reproduce the design methodology of Terminal 2 but
industrial origins of the DP World operation. A more minimalist approach is
incorporate the technological advances and further challenge
taken to treating the ceilings with services concealed and stainless steel tubular
the design boundaries created in the previous project within
ducting employed. Again, bespoke futuristic custom made operators’ consoles
the Container Terminal 1 in Jebel Ali Free Zone, Dubai, U.A.E.
were designed interpreting the very latest technological advances and ensuring
Floor Area: 684 Sq M
the critical ergonomic considerations are afforded for the operators.
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DIFC Court Room The DIFC Courts were established under the laws enacted by The Late His Highness Sheikh Maktoum bin Rashid Al Maktoum and are the independent administration of justice in DIFC
Project:
DIFC Court Room
Client:
Dubai International Financial Centre
Location:
DIFC, Dubai, UAE
Floor Area: 543.55 Sq M
The Brief: Create a venue befitting of a judicial hub to deal with cases and claims arising out of DIFC from a previously proposed ‘car park!’ The Project: The design embraces the dignity, formality and grandeur of a judicial environment offering security and discretion for all. The contemporary finishes compliment the traditional court room and provide a seamless path from the formality of a court room to the surrounding areas.
“We trusted BI to execute major fit-out investment projects, they have completed the interior design and fit-out for DIFC Arbitration Centre (DIFC Courts) to our best satisfaction, those areas are properly functioning and easy to maintain.” - Engr. Osama Elhatil DIFC Project Manager
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DIFC Conference Centre This Conference and Exhibition Centre provides a facility suitable for corporate and industry events held in the Gate Village.
Project:
DIFC Courts and Conference
Client:
Dubai International Financial Centre
Location:
DIFC, Dubai, UAE
Floor Area: 1,561.30 Sq M
The Brief: Create a modern and contemporary Conference Centre in keeping with the look and feel of the corporate headquarters in the nearby Gate Building and its local surroundings, combining state of the art technology, sophisticated infrastructure, high-level security and first class business facilities.
The Project: The Centre provides a multi-functional and fully adaptable space permitting flexible revenue generation. It combines contemporary colours using traditional materials and reflects the image established for DIFC.
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Dubai Properties HQ
The Brief:
The Project:
Dubai Properties LLC are one of Dubai’s leading ‘Real Estate’
Produce an emerging local corporate office facility
Five levels of office space were created following a strict hierarchical structure
companies and are responsible for some of Dubai’s leading
to encompass a large numbers of staff of varying
for office furniture and workplace, using neutral tones promoting strength and
developments; Business Bay, Jumeirah Beach Residences
culture, permitting ease of engagement between
a rich impression to the Client facing areas. All aspects of the scheme needed to
and Culture Village to name but a few.
departments and functional work flows.
remain fluid due to the varying levels of staff and demands placed on the business at any given time.
Project:
Dubai Properties HQ at Tecom - Design Only
Client:
Dubai Properties HQ
Bespoke wall systems were used to provide office security privacy and
Location:
DP HQ Building Internet City Dubai UAE
functionality and the open areas were partially separated by the use of mid height
Floor Area: 10,900 Sq M
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storage systems.
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DIFC Level 12
The Brief:
The Project:
Create a Business Centre that provides flexibility,
The linear lines of the space, contrast with the angles of the structural
functionality and a pleasant working environment
components. The materials used fashion a relaxing environment
of all legal entities within the Financial Centre.
for embryo companies or those awaiting the
that embodies the definitive corporate business experience, and
delivery of their new office spaces within
timber combined with glass enables light to permeate throughout
Project:
DIFC Level 12
DIFC, designed around the primary structural
the space in a contemporary design that includes made-to-measure
Client:
Dubai International Financial Centre
components supporting the uniquely styled
furniture and furnishings to maximize the opportunity of the space.
Location:
12th Floor, Gate Building,
DIFC Dubai UAE
Level 12 is the registration facility of DIFC, responsible for the establishment and incorporation
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Floor Area: 2,322 Sq M
Gate Building.
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“BI execution and site management team did a great job accommodating the scope changes, delivery and installation coordination with great attention to details, following the project major deliverables milestones and handing over to client as per the project schedule. After project completion, services continued to satisfy any complaints, reactions were very prompt and professional.’ - Engr. Osama Elhatil DIFC Project Manager
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DIFC Level 15
The Brief:
The Project:
Level 15 is an extension of the Level 12 facility catering for a
Based on the success of the Level 12 Business
Here a more sophisticated appearance greets
more discerning client seeking a set up and incorporation of
Centre, Broadway was engaged to create a further
a visitor; the Reception provides a comfortable
all legal entities within the Financial Centre.
facility of perceived higher quality for larger
opulence with simple patterns and formal modern
Corporate Companies who were moving to Dubai,
furniture. The Offices are efficient and spacious
Project:
DIFC Level 15
but still showing consistency with the earlier
but allow natural light to flood throughout the
Client:
Dubai International Financial Centre
Centre.
scheme.
Location:
15th Floor, Gate Building, DIFC Dubai UAE
Floor Area: 3,869.02
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DMCC 62nd FLOOR
The Brief:
The Project:
The Precious Gems division at Dubai Multi Commodities
Create a youthful and forward thinking design for
An
Centre (DMCC), a strategic initiative of the Dubai
an office that will be at the forefront of activity
a
Government, consolidates and drives the long term
for business professionals within the gems and
set against the back drop of stark white
development of the Pearls, Diamonds and Coloured Stones
pearls industry.
walls create an impression in the mind of coloured
sectors.
ultra-modern visitor
upon
design arrival;
concept
awaits
coloured
glasses
gems. But the starkness is softened to provide a welcoming feel via the use of light timber tones.
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Project:
DMCC 62nd Floor
Client:
Dubai Multi Commodities Centre
Location:
62nd Floor, Almas Tower,
Jumeirah Lake Towers, Dubai, UAE
Floor Area: 560 Sq M
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SOHAR SIDI a property realtor who owns vast areas
Project:
Commercial Office/Cafe/SIDI Offices
of prime land throughout Oman, developed
Client:
SIDI Development
several high quality and exclusive projects
Location:
Bait Al Maha Office
towards the end of the last decade. The
Complex, Muscat, Oman
company is dedicated to providing a series
Floor Area: 5,448.22 Sq M
of master plan communities that will set new
The Brief:
The Project:
Design the interior space with a modern concept
Upon entering the space, you are greeted with a double height
setting a new benchmark in Omani office real estate.
reception creating an amazing impression. This is touched with Arabic considerations to give a twist on Modern design, but the space is softened by the use of carefully selected materials and exterior elements strategically placed within the scheme.
bench marks in commercial and residential properties in Oman.
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DMCC 49th-51st Floor A Strategic initiative of the Dubai Government, DMCC was created to establish a commodity market place in Dubai.
Project:
DMCC 49th-51st Floor
Client:
Dubai Multi Commodities Centre
Location:
49th-51st Floor, Almas Tower
Jumeirah Lake Towers, Dubai, UAE
Floor Area: 3,066 Sq M
The Brief:
The Project:
Design a space that is modern with a corporate
The Main Reception is a large welcoming space with dramatic
look and feel, but offers individuality for the many
views in all directions of the Dubai skyline and in particular,
departments contained therein. Also provide a
Dubai Marina and the Palm. This leads to many adjoining rooms
hub for all industry professionals to visit and begin
where consultation and discussion may occur. Thereafter the
negotiations on establishing within this Free Zone.
remaining space on this floor and the other floors portray an office interior, showcasing a new corporate identity, sub-dividing the spaces into various departments but providing a smooth workflow for staff to move between departments. This is achieved by using a consistent material palette for all areas of neutral tones, combining a rich look and feel with the prominent use of graphics to provide
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department identity.
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OMAN INSURANCE
The Brief:
The Project:
Oman Insurance Company (OIC) is one of the premier
Develop a consolidated business operation for
A modern functional office with a twist of Arabic
insurance companies in the UAE, with 10 branches
its entire staff in a two storey office providing all
flavour to enhance the appreciation of the office,
strategically located in each of the Emirates and their HQ
facets of a large corporate organisation taking
the interior is divided into sections separating
based in Dubai.
into consideration local cultural considerations
the general working space with the VIP area.
and etiquettes.
Natural stones and timber cladding are used
Project:
Insurance Company
to modernise traditional local interior design
Client:
Oman Insurance
heritage in the VIP area. This is combined with
Location:
5W - 7th and 8th Floor, DAFZA
simple, clean functional furniture in the general
Floor Area: 5,908 Sq M
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office to maximize office efficiency.
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FRIENDS Provident
The Brief:
The Project:
Friends Provident International develops competitive
Produce a corporate and modern facility that will
The concept portrays a contemporary feel using
savings, investment and pensions products for a broad
house the various facets of the business reflecting
their corporate colours as the database with
and diverse range of markets including Hong Kong, the
vibrancy through the colour scheme.
white, along with an accent of natural timber
United Arab Emirates and Germany.
finishes. A free flowing workspace was needed and successfully delivered with a fresh welcoming
Project:
FRIENDS Provident International
Client:
FRIENDS Provident International
Location:
Bldg. 6, 5th Floor, Emaar, Dubai, UAE
ambiance reflected throughout the scheme.
Floor Area: 614.71 Sq M
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UNIFRUTTI UNIFRUTTI exports premium quality fresh fruit produce year round to markets worldwide.
Project:
Design and Build
Client:
DNG Fruit
Location:
Office 102, Saba Tower 1,
Jumeirah Lake Towers, Dubai, UAE
The Brief:
The Project:
Develop a functional office with attention to detail,
Light timber details along with textured walls are
maximising the views and utilising the natural
combined to create a harmonious environment. The
light to permeate through the office.
strengths in the colours are achieved through the Client produced images.
Floor Area: 413 Sq M
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Emirates Transport HQ Emirates Transport is a provider of transport and communications services throughout the UAE established in 1981 under federal law by the Government.
Project:
Emirates Transport
Client:
Emirates Transport
Location:
Umm Ramool, Dubai, UAE
Floor Area: 720 Sq M
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The Brief:
The Project:
To create a new image for Emirates Transport via
To remodel a 20 year old existing concrete structure that was in need of
the design of the enlarged regional headquarters
dramatic cosmetic uplift and support this with the addition of a new larger
through both the design of the building with
modern structure placed in front representing the Client facing side of
its associated landscaping and the interior scheme
Emirates Transport.
therein. The finished buildings represent a corporate and modern organisation with thought afforded to its staff through the incorporation of pleasing environmental features, such as large vista glazed atriums and a link bridge allowing the sunlight to flood into the offices.
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JBR Sales Centre Dubai Properties a pioneer in Middle East realty
Project:
JBR Sales Centre
first established their name with the launch of
Client:
Dubai Properties
Jumeirah Beach Residence located along one of
Location: JBR, Dubai, UAE
the longest natural beachfronts in Dubai looking
Floor Area: 2,396 Sq M
out over the Arabian Gulf.
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The Brief:
The Project:
Having created the first sales centre for JBR,
This project differed from the 1st sales centre, in that the client sought
Broadway was asked to further extend the
our creative involvement from a concept stage, permitting Broadway to
successful formula of the first centre within the
identify the ideal foot print for the building from all perspectives.
heart of the Dubai Marina development along prime beachfront. The purpose being to create
The environment is informal and yet personal with welcoming
the mood and the spirit of the living lifestyle that
spaces where you meet potential Customers, casually, freely or formally.
would soon embrace this development including
The design is modern and contemporary offering comfort through
the incorporation of three model apartments
the furnishings creating a multi-functional space with the outdoor
of varying style and size to represent the
experience brought inside via the use of external materials and water
opportunities available to potential customers.
features.
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Broadway Interiors LLC A discerning Client.... Broadway Interiors LLC
Project:
Interior Design Studio
The Brief:
The Project:
Client:
Broadway Interiors LLC
To create a space befitting our creative expertise,
Along the entrance corridor you are immersed in the Broadway brand
Location: TECOM Area, Dubai, UAE
flexible in usage and allowing free flowing
through moving imagery and key taglines, before being greeted at
Floor Area: 101.5 Sq M
open dialogue between all staff, adopting a
reception and viewing across the open expanse of the remaining office.
contemporary and industrial aesthetic, reflecting a contemporary and cutting edge design, simplistic in its form.
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Terminal Office Building, Port Khalifa
Highly Commended for Middle East Interior Design of the Year: Public Sector & Institutional 2012 - Commercial Interior Design Awards Abu Dhabi Terminals, the operator of the recently announced Port Khalifa project on the outskirts of Abu Dhabi.
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Project:
Logistical Control Centre
Client:
Abu Dhabi Terminals
Location: Khalifa Port, Taweela, Abu Dhabi, UAE Floor Area: 667 Sq M
The Brief:
“In late 2011, Abu Dhabi terminals began working with Broadway Interiors for design development of its core operational control centre.
The brief was to design a corporate yet modern
Due to the critical aspect of the control centre and a firm prerequisite that the space facilitate the processes being executed, as well
facility, functional with consideration to proper
as support effective communication, the design of the area required a collaborative approach. Broadway proactively facilitated these
space utilization and circulation of all users.
sessions took in our views and needs as Client and produced a fitting design. We therefore also chose to continue to work with BI in choosing the appropriate furniture style to accompany the design of the area. In some cases custom joinery was developed to meet our
The Project: The whole facility was design to reflect an advanced and modern environment. The use of colored glass, stainless steel and fabric featured ceiling were utilized to create a unique modern
specifications as well as compliment the design. The subsequent quality of the construction of the control room was excellent. Their onsite project management was supportive, honest, and competent, not to mention the flexibility of this team to help get the minor details right, made all the difference in the end result. Overall we are very satisfied with the quality of services and construction delivered by Broadway as well as the competence and
look and feel. All spaces were laid out to suit the
professionalism of their team. We would recommend them to any business looking for such services.�
Clients spatial requirements.
- Eryn Dinyovszky Transition Project Manager
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F&B Projects F&B
Legends - Interiors
Highly Commended for Middle East Interior Design of the Year: Leisure & Entertainment 2012 - Commercial Interior Design Awards
Project:
Refurbishment of Bar and
Restaurant with introduction of
New Outdoor Terrace
Client:
Dubai Golf
Location:
Dubai Creek Golf & Yacht Club,
Dubai Golf, part of the WASL Real Estate Division a
Dubai, UAE
government entity.
Floor Area: Inside Dining Outside Terraces
384 Sq M 482 Sq M
The Brief:
The Project:
The Client expressed a desire to retain the spirit of
We combined a number of unique finishes notably the dramatic bespoke
the existing and respected ‘Legends Steakhouse’
acrylic flooring, which transforms the entrance of the restaurant. We also
restaurant and yet transform its appearance into a
incorporated traditional materials but unconventional ways, stretching
new and invigorating experience.
the boundaries of their usage. The colours scheme is a neutral pallet with rich accents to tease the mind, further enhanced by a series of sophisticated finishes. The restaurant combines a freestanding bar and luxurious seating with a wide range of seating, private grilling stations, and large intimate sofas. All the furnishings in Legends were custom designed and made to fit in with the theme.
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360 Lounge & Bar Jumeirah Beach Hotel, Dubai Jumeirah Group
The Brief:
The Project:
To transform the iconic and world famous location into a new and
After the extensive demolition, the project embraced the intorduction
distinctive two-storey Lounge Bar and Club from a rooftop terrace
of two new staircases, entrance lobby, additional bars, shisha station
whilst incorporating improved access and movement for guests with
and toilets. All seamless combined into a free flowing concept typified by the organic resin flooring flowing throughout the Ground Floor and the introduction of mood lighting.
Project:
Lounge Bar & Club
additional amenities befitting a famous 5 star hotel, whilst retaining
Client:
Jumeirah Group
the ambiance and experience remembered by guests.
Location: Breakwater Barrier, Jumeirah Beach Hotel,
Dubai, UAE
Floor Area: 980 Sq M
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360 Lounge & Bar Jumeirah Beach Hotel, Dubai Jumeirah Group
Client:
Jumeirah Group
Location:
Breakwater Barrier,
Jumeirah Beach Hotel,
Dubai, UAE
Floor Area: 980.9 Sq M
The Brief: To provide a new sophisticated look, combining an expanded lounge bar experience and push forward the presently successful Nightclub and Lounge Bar, whilst keeping the venue at the forefront of the Entertainment scene.
The Project: To completely overhaul the venue, with new finishes creating a more spacious experience with a state of the art sound and lighting solution. All being undertaken through the extreme temperatures of the summer months, and physical challenges of conducting the work whilst a busy hotel remains in full operation.
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THE DEK on 8, Media One Hotel, Dubai
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Project:
THE DEK on 8
Client:
Media One Hotel
Location:
Media City, Dubai, UAE
Floor Area:
300 Sq M
The Brief:
The Project:
To uplift THE DEK on 8 so it reflects the young and
The DEK on 8 is a popular outdoor lounge that is known for its music
funky atmosphere of the Media One Hotel.
and atmosphere. Broadway was asked to uplift the area so it matched the clientelle, music and people who frequent it whilst also addressing the issue of gusting winds. We used bright colours, bespoke artwork, levels and a column feature to achieve the results.
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Residential Projects
NEOCASA
Middle East Interior Design of the Year: Residential 2010 - Commercial Design Awards
Client:
NeoCasa Project
Client:
Shahriar Khodjasteh
Location:
40th Floor, Murjan-5
JBR, Dubai, UAE
The NeoCasa concept project is situated in the prestigious
Floor Area: Ground Floor 144.31 Sq M
JBR development on the 40th floor of Murjan 5 nestled
between the magnificent coastline of Dubai and the parallel
Mezzanine
82.59 Sq M
The Brief:
The Project:
Develop the flagship concept setting the tone for
An industrial backdrop softened by the materials,
future projects. Set in a loft apartment targeting
furniture, lighting and finishing’s offering a
a high income bachelor lifestyle, offering all
serenity and quality of life when away from the
the latest technologies and modern styling
hectic life of Dubai.
demonstrating flexible functional living.
Marina behind. NeoCasa concept serves as a forum for top local designers to showcase their style using various
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product ranges creating a brand harmony instead of brand independence
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TIARA APARTMENTS
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Launched in March 2008, as the property arm
Project:
Tiara Apartments
of Zabeel Investments, Zabeel Properties is a
Client:
Zabeel Properties
dynamic and prominent force behind Dubai’s
Location:
Palm Jumeirah, Dubai, UAE
transformation into a world centre for business,
Floor Area: 2 Bedrooms 159 Sq M
tourism and entertainment.
3 Bedrooms 220 Sq M
The Brief:
The Project:
Demonstrate the flexibility and opportunity
Two separate lifestyles are showcased with the
created by the high quality residential
two bedroom apartment offering a strong vibrant
accommodation promoting opulence and
contrast in colours, whilst the three bedroom
high standards of fitted products.
apartment uses neutral, earthy and muted tones to create a more calming environment.
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JBR Loft Apartments A private Client commissioned Broadway Interiors LLC to design his two penthouse loft apartments.
The Brief:
The Project:
Client: Private
Create a complimentary mix of modern design
Here there are two different interpretations
Location:
Jumeirah Beach Residence,
with Arabic influence suitable for the quirky space
of the brief in their own unique spaces, although
Dubai Marina
provided by loft living set at the highest levels
attention to detail and careful selection of natural
within Jumeirah Beach Residence.
materials is consistent in both.
Project:
Floor Area: Contemporary 118.26 Sq M
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JBR Loft Apartments
Arabic
130.98 Sq M
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Private Villa
The Brief:
The Project:
The Client wanted to transform their new villa into a
Being discerning Clients a number of spaces needed to be
personal space for adults to live, work, and entertain.
worked into the concept whilst retaining a strict budget.
A private Client, wanted to develop their
Project:
property in Victory Heights.
Client: Private
It needed to be contemporary to exude their personal
These prerequisites where reached by working closely with
Location:
taste and personal effects collected over many years
the Client. The colour palate conveys a cool and calming
Floor Area: 265 Sq M
of travelling, but also ensure comfort and functionality,
ambience., whilst creating a luxurious environment with the
taking into consideration two “active� pets.
introduction of accent colours to afford life and energy. A
Residential Villa Dubai Sports City
depth to the villa is offered through various textures, finishes and details making the finished interior look unique to others in the development. Spcial consideration was afforded to ensure the villa was both masculine and feminine without
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dominant in their persuasion.
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The Brief:
The Project:
Deliver a sleek contemporary interior living space
Retain the existing interior layout, maximising its full space potential, whilst creating a modern contemporary
which blends with the exterior and provides
style needed for this discerning European family. The concept divides the space into various multi-purpose
Ranches, Dubai.
consideration for a young family, affording
zones offering formal/informal dining, recreation/relaxation and home office use, combining textures
practicality without compromising high design
and clever lighting, together with designer furniture and one off pieces. The full height duplex entrance
Project:
style.
halldisplays the design item of the interior, the modern open staircase, simple in form with clean lines, it
Private Villa A private Client seeking to completely redevelop a freehold property in Arabian
Residential Villa
Client: Private Location:
Arabian Ranches, Dubai, UAE
Floor Area: 469 Sq M
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sets expectations of the remainder of the house, which it does not disappoint. The refurbishment was undertaken whilst the client remained in occupation throughout, gradually transforming room by room. The colours descend from a muted palette of white and earthy tones accentuated by the occasional ‘red’ flourish with new technologies were incorporated for 21st century living.
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The Brief:
The Project:
Create a functional but pleasing decor, such
An oversized antique mirror, aubergine accents, custom
that all ages of the family could play, entertain
made furniture and neutral colour palette combine to
An Emirati Client seeking to develop their property in
and socialise comfortably in their improved
showcase this classically contemporary family home.
Jumeirah, Dubai to compliment the changing dynamic of
surroundings.
Private Residence, Jumeirah, Dubai
The obvious separation of family and formal was
their family.
something to be avoided so in all key areas of the house
Project:
Residential Villa
there is a comfortable fusion of “design meets young
Client: Private
family� harmoniously achieved using bespoke furniture
Location:
pieces, texture, colour and of course .... our own family
Jumeirah, Dubai, UAE
Floor Area: 600 Sq M
friendly life experiences.
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Private Residence, Jumeirah, Dubai A private Client seeking to create a home in a rental property.
Project:
Interior Design of Villa
Client: Private Location:
The Brief:
The Project:
To create an eclectic and contemporary design
Open-plan spaces populated with custom-made furniture and original artifacts
styled home for a professional couple who like to
helped realize the design-led interior, whilst still allowing for future relocation.
relax and entertain, always keeping in mind that
A neutral palette of warm tones interspersed with shades of vintage colour
the property is rented. The budget was to focus on
evokes the cosy and relaxing ambience that was paramount for this Danish/
portable rather than fixed pieces.
British couple.
Jumeirah Park, Dubai, UAE
Floor Area: 1,035 Sq M
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70
Sheikh’s Private Desert Residence & Private Majilis A local Sheikh.
Project:
Private Residence and Majilis
Client: Private Location:
The Brief:
The Project:
Create a 5 star hotel themed residence in the desert inside
Located between isolated sand dunes in the desert it posed logistically and
a tented structure to accommodate 4 bedrooms, private
technical challenges. The canvas tent structures created the backdrop to
bathrooms and communal living area, with an immediate
which we introduce inside state of the art 21st century hotel standard suites
landscape area including pathways between the adjoining
with all modern day technologies and comforts. A rich pallet of colours was
tents.
specified to compliment the high end finishes and bespoke furniture.
Nr Al Ain, UAE
Floor Area: 547 Sq M
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Xterior Projects
Private Residence, Saheel, Arabian Ranches
The Brief:
The Project:
Develop a large outdoor space for a young family,
The concept sub-divides the space into various multi-purpose zones offering
providing suitable consideration for young children
formal/informal dining, recreation/relaxation and home office use all with a
in Arabian Ranches, Dubai.
whilst not wishing to compromise the contemporary
seamless transformation. Equally as the adjoining properties do not overlook
design style using commercial design techniques but
the villa, the vista is maximized from all vantage points providing great views of
Project:
still blending in with the surrounding environment.
the emerging Dubai skyline.
This project was developed in partnership with Kamelia
The signature of the design is a white cube floating over the swimming pool,
Bin Zaal, Second Nature Design.
acting as a bar, shading and home office. The overall concept is interspersed
A private client seeking to develop his freehold property
Residential Villa
Client: Private Location:
Arabian Ranches, Dubai, UAE
Floor Area: 1,035 Sq M
with various architectural planting softening the harder clinical and static elements of the design. Indeed of a night time the space transforms into an
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outdoor social arena suitable for private or party entertaining.
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Private Residence, Dubai Sports City
Shortlisted for Middle East Outdoor Design of the Year 2012 - Commercial Interior Design Awards
The Brief: The primary objective of the landscape was to seamlessly pass into the villa, whether it be on arrival or moving from the interior out to the private garden space, whilst delivering
A private Client that wanted to develop their property in
a series of features to allow an adult family
Dubai Sports City.
to relax and enjoy with the backdrop of the golf course behind.
Project:
Residential Villa
Client: Private
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Location:
Dubai Sports City, Dubai, UAE
Floor Area: 612.5 Sq M
The Project: The front garden needed to tease entering guests to what lay inside. This was achieved through the adoption of high end finishes, organic lines, pebbles and planting which created a welcoming entry. The design for the rear garden was built around the swimming pool and the functions it needed to deliver. Privacy from the passing golfers was a prerequisite without compromising either the garden or interior villa view. The design features were specifically thought out through every detail. The pool offered an infinity edge which mirrors the flow of the water cascading from the privacy wall. The gazebo dovetails into the pool with a swim up bar. The shower provides discretion without feeling claustrophobic, all of which is contrasted by the quirky putting green. The lighting was a key factor in the design. The garden transforms from the daytime lounge into an evening entertainment spot. All lighting is LED to continue the low maintenance/eco-friendly theme.
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“The
Legends
refurbishment
looks
fantastic, the restaurant looks completely transformed both inside and out. We have received many positive comments from our
Legends - Xteriors
The Brief:
The Project:
The iconic Legends restaurant at Dubai Creek
To retain the spirit of the existing respected
When analysing the possibilities for the exteriors, we embraced the
Golf & Yacht Club has recently been transformed
“Legends Steakhouse” Restaurant and yet
redundant outside terrace and water feature, such that they became
members and guests regarding the new
during a complete makeover which sees all
transform its appearance into a new and
intrinsic elements of the space providing guests with spectacular
look restaurant.” - Mustafa Al Hashimi
elements of the venue - food, design & layout -
invigorating experience.
views across Dubai Creek.
modernised to make the venue a ‘must visit’ dining destination on Dubai’s Creek.
By creating the “Inside Out” theme, we afforded the Client flexibility in layout for significantly higher revenue opportunities.
Client:
Dubai Creek Golf and Yacht Club
Location:
Dubai Creek, Dubai, UAE
Floor Area: 482 Sq M
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Private Client A Private Client with a young family seeking to transform their garden
Project:
Residential Villa
Client: Private Location:
The Brief:
The Project:
Design and build an outdoor space, friendly and
The garden is divided into dedicated spaces for the children to play and the
safe for a young family, whilst creating a resort like
adults to relax and entertain. Natural elements such as the wooden gazebo add
atmosphere for entertaining.
an organic touch, whilst the contemporary glass serves both as a design and safety feature. The lush planting is highlighted by the raised planters and gives the garden an overall feel of a tropical oasis in the desert.
Arabian Ranches, Dubai, UAE
Floor Area: 565 Sq M
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Private Client
The Project:
Develop a coordinated approach to the outdoor
The front garden provides a space for an adventure play house for the children blended
A private Client seeking the development of the
spaces flowing from the property entrance through
amongst the palm trees. The rear garden and sides of the property lead towards the generous
outdoor spaces at their freehold property, in
the front garden and into the sumptuous garden with
swimming pool surrounded by design features and discreetly located safety fencing. In
Victory Heights, Dubai.
the impressive golf course view. The design had to
addition to the amazing pool there are large areas for play and relaxation at end of the pool,
offer fun and adventure for a young family adopting
so Mum and Dad can watch their children having fun in the garden or in the pool. At night,
a contemporary styling, whilst providing dual function
the garden transforms into an exciting space suitable for adult entertainment with accent
adult areas for dining and entertaining guests.
lighting bouncing off the fabric canopies to create a dramatic viewing gallery overlooking the
Project:
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The Brief:
Residential Villa
Client: Private Location:
Dubai Sports City, Dubai, UAE
Floor Area: 575 Sq M
tranquil golf course.
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Private Residence, Jumeirah, Dubai A private Client with young family
Project:
Residential Villa
Client: Private Location:
Wasl Square,Jumeira, Dubai, UAE
The Brief:
The Project:
Maximise the potential of this inner city outdoor space,
The space is divided into various zones; cooking, relaxation and socialising while
to provide privacy, flexibility of usage for a young family
being seamlessly integrated by the colour scheme and materials which incorporate
to play, entertain and enjoy whilst creating a suitable
reclaimed and recycled items to promote sustainability.
solution.
Floor Area: 34 Sq M
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Xmas Projects
Santa’s Grotto, Jumeirah, Dubai Jumeirah English Speaking School, Jumeirah, Dubai.
Project:
Full Xmas theming of area
Client:
Private Enterprise
Location:
Jumeira, Dubai, UAE
The Brief:
The Project:
Create a Xmas wonderland such that the young
We transformed a section of the Primary children’s play area by developing a
primary school children can experience the magic of
snow covered landscape focusing around a log cabin with falling snow, music and
Xmas.
decorated trees, all within 24 hours of commencement to completion.
Floor Area: 200 Sq M
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Santa’s Grotto, Jumeirah, Dubai Jumeirah English Speaking School, Jumeirah, Dubai.
Project:
Full Xmas theming of area
Client:
Private Enterprise
Location:
Jumeira, Dubai, UAE
Floor Area: 200 Sq M
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Completed Projects
CORPORATE / GENERAL OFFICES
Class Marketing Middle East Al Quoz - Dubai
MEDIA (SOUND/LIGHT) FACILITIES
Service M.E. Dubai Internet City - Dubai
Shahab Al Mouben Emirates Office Tower - Dubai
Morley Consultancy Services Holiday Inn - Dubai
Mindloop Dubai Media City - Dubai
Magirus Dubai Internet City - Dubai
Aston Martin Emirates Office Tower - Dubai
BMG Middle East & North Africa Dubai Media City - Dubai
Phoenix Film Dubai Media City - Dubai
Emirates Intellectual Embryo Dubai Internet City
DG Jones & Partners Al Musalla Tower - Dubai
Earthbeat DNI Building - Dubai
Coface Rating Dubai Internet City - Dubai
EMAAR World Trade Centre - Dubai
Percept Gulf (PDM) DNI Building - Dubai
Techaccess - Phase 1,2,3,4,5 & 6 Dubai Internet City - Dubai
Schlumberger World Trade Centre - Dubai
Propeller Creative Solutions Dubai Media City - Dubai
Protec AL Quoz Industrial Area – Dubai
Ayman Jamal Head Office Jeddah - KSA Emaar Views Sales Centre Emaar Business Park
Promedia Systems Sheikh Zayed Road - Dubai
www.sheikmohammed.co.ae City Tower 1 - Dubai
Clifford Chance World Trade Centre - Dubai
Al Muhairbi Real State Behind Dubai Aviation Club - Dubai
Intelligent Homes Mazaya Centre - Dubai
MenaE Solutions Dubai Internet City - Dubai
Airbus Industries City Tower 2 - Dubai
DFS DAFZA Mezzanine Extension
Atlas Television Dubai Media City - Dubai
Connexxions Dubai Internet City - Dubai
Voest-Alpine Steel Middle East Dubai Airport Free Zone
Dubai Studio City Buildings A & B Dubai Studio City - Dubai
Atlas Technologies JV Dubai UAE
Reed Hycalog Dubai Airport Free Zone
Dubai Media City HQ CNN Building, Dubai Media City
Thales International Dubai Airport Free Zone
Reed Hycalog II DAFZA
Sony Arabia, Dubai Media City ADVERTISING AGENCIES
Ferrari - Middle East & South Africa DAFZA 6 East Wing
Saatchi & Saatchi Beach Villas Jumeirah - Dubai
Delta partner Group Al Shatha Tower, Dubai Marina Porsche FZE Middle East Dubai Airport Free Zone
Hydro Middle East Sultan Business Centre - Dubai
BAT (British American Tobacco) Dubai Airport Free Zone
Dubai Media City Reception Dubai Media City
Bosch Phase I,II,III & IV Dubai Airport Free Zone Puma Dubai Media City Dubai properties Head Quarters Dubai Media City TUV Rheinland Middle East DAFZA - Dubai United Technologies City Tower 2 - Dubai
Straits Trading DAFZA
SCAME Middle East Dubai Airport Free Zone
Tanzanite One Almas Tower
DN.G. Fruit Promotion Dubai Airport Free Zone D.F.S. Middle East Dubai Airport Free Zone Optical Disc Group Dubai Airport Free Zone
Lighthouse Al Moosa Group Building - Dubai
Jumeirah International Emirates Towers Upper Deck - Dubai
Face to Face Easa Saleh Al Gurg - Dubai
Dubai Internet City Dubai Internet City - Dubai
Lighthouse Loft Office Dubai Media City – Dubai
Premier Event Management Emirates Towers - Dubai
TASC Phase I & II Dubai Airport Free Zone AME FZE Dubai Airport Free Zone
HOTEL / RESTAURANT / MANAGEMENT FACILITIES
JBR 2 Leasing Office JBR Tower 1 - Dubai EIAST Al Khawaneej
Mexican Restaurant Doha, Qatar Italian Restaurant Doha, Qatar
BANKING / FINANCIAL INSTITUTIONS
DAMAC Automatic Restaurant Sheikh Zayed Road - Dubai
Oasis Crescent Capital DIFC, Gate Village BNP Paribas Deira, Dubai
Novotel Restaurant World Trade Centre - Dubai
Dubai International Capital DIFC
Black & White Restaurant Jeddah – KSA
Royal Bank of Canada API World Tower - Dubai
Legends Restaurant - Dubai Creek Golf & Yacht Club
Prudential Bache Al Musalla Tower - Dubai
360 Restaurant Jumeirah Beach Hotel - Dubai THE DEK on 8, Media One Hotel, Media City Dubai
Sumitomo Corporation Shangri-La Hotel - Dubai
TUV Rheinland Office DAFZA
I.T. RELATED COMPANIES
Mitsubishi Corporation API World Tower - Dubai
Caterpillar Dubai Airport Free Zone
Newmont Almas Tower
Intiqua Internet City - Dubai
Dubai Int’l Financial Centre DIFC Business Centre
Bridgestone Tyres Sultan Building - Dubai
Broadway Interiors LLC TECOM, Dubai
Kingdom Venture Partners Dubai Internet City - Dubai
Level 12 & 15, The Gate - Dubai
BHP Steel Oud Metha Building - Dubai
Risk Diversion Phase 1 & 2 Dubai Internet City - Dubai
Landmark Graphics Oud Metha Building - Dubai
Juniper Networks Dubai Internet City - Dubai
Al Aqili Group Oud Metha Building - Dubai
Michael Page I & II DIFC, Gate Building Al Barsa
Four Stars Computer Dubai Internet City - Dubai
DBS Bank Ltd DIFC, The Precinct Building
Michael Page International, DIFC Dubai
HY Investment DIFC, The Precinct
Zabeel Offices Dubai
DIFC Business Centre II DIFC, The Gate Building
Class Marketing Emarat Atrium - Dubai
Leo Schachter Diamonds Dubai
DMC Business Centre Dubai Media City - Dubai
Oasis Crescent Capital DIFC
BHP Billiton Petroleum Emarat Atrium - Dubai
Marcura DAFZA Dubai
DMC Hot Desking Dubai Media City - Dubai
Emcredit DIFC, The Precinct Building
DSQ Software Dubai Media City
Pegasus Energy Emarat Atrium - Dubai Lockheed Martin Lulu Centre - Abu Dhabi
Al Kikaf Etisalat, Dubai
TECOM Office 19 Dubai Media City - Dubai
DIFC Courts & Conference Centre
Dubal Jebel Ali Free Zone
Fardux Middle East
TECOM BDG Dubai Media City - Dubai
DIFC, The Precinct Building DIFC Courts & Conference Back of House DIFC, The Precinct Bldg.
J.Ray McDermott Jebel Ali Free Zone Alnaboodah Group Al Shoala Building - Dubai Mondial Q Zone Kendah House - Dubai SEB Groups Warba Center - Dubai Al Masa Distribution Umm Hurair Road - Bur Dubai
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Sumitomo Corporation Dubai Internet City - Dubai
Novell ME FZ LLC Dubai Internet City - Dubai
DIFX (Dubai Int’l Financial Exchange) DIFC, The Gate Bldg.
IPix Dubai Internet City - Dubai Scanit Dubai Internet City - Dubai Carrier Devices (ME) Dubai Media City - Dubai Imate Carrier Devices Dubai Internet City - Dubai
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GOVERNMENT INSTITUTIONS Union Water & Electricity Co. Al Kazna Bldg., Abu Dhabi
INSURANCE COMPANIES
DREC 4th Floor Extension Office Mankhool
Royal & Sun Alliance Office Court - Dubai
Atlas - DP World T2 Jebel Ali Free Zone
Oman Insurance Company H.Q. DAFZA 5 East Wing
Atlas - DP World T1 Jebel Ali Free Zone
Friends Provident Emaar Business Centre, Business Bay
Dubai properties Head Quarters Dubai Media City
Euler - Hermes Credit Insurance, DAFZA Dubai
DMCC 49th , 50th ,51st Main Office Almas Tower
CLINICS
Abu Dhabi Terminals TOB - Al Taweela, Abu Dhabi
Gulf Eye Centre City Towers 2
Harbour Master & Pilot Station Control Room, Abu Dhabi DESIGN ONLY TRAINING CENTRES
Sohar Investment & Development Muscat, Oman
The Network Center Sultan Building Dubai
NeoCasa JBR Murjan-05 Tower 40th Flr Unit 4004 Teylium Bridge Bank Ivory Coast, West Africa Teylium Properties Sales Office Senegal, West Africa
RETAIL OUTLETS & SHOWROOMS
Etihad Airways HQ Management Abu Dhabi Airport - Abu Dhabi
Raymond Sports Umm Suqeim Building, Dubai JBR Sales Centre Dubai Internet City, Dubai DAMAC Properties Sales Centre Dubai Media City, Dubai
LAW FIRMS / BUILD ONLY
DAMAC Shop Dubai Shopping Centre
Linklaters - Phase I & II DIFC, The Gate Building
Bafco Furniture Al Abbar Building, Dubai
Trowers & Hamlin - Phase I & II Bur Juman Centre Trowers & Hamlin Rais Hassan Saadi Building - Dubai
Thank you for your time !
Clyde & Company City Towers 2 Club Stretch Platinum Residence, Dubai Jumeirah Beach Residence Sales Center 2 Jumeirah, Dubai Magrudy’s Book Store Ibn Battuta Mall & Bur Juman Mall
FF&E / RESIDENTIAL
MacStore (Apple Computers) Ibn Battuta Mall
Tiara Project 2 & 3 Bedroom The Palm Crescent, Jumeirah
RAK Properties Al Manar Mall, Ras Al Khaimah
Saeed’s Villa Jumeirah Beach Residence Al Ansari Villa Emirates Hills Burj Dubai Residence Dubai
RAK Properties Bur Juman Mall, Dubai
JBR Loft 39th Flr. Rimal Tower, Jumeirah Beach Residence
Makeup etc Mazaya Centre, Dubai Daffadils Mazaya Centre, Dubai
Sheik Diab Bin Zayed Al Nahyan Tent Al Ain, UAE
LE GRAND (Al Hathboor) Airport Road, Dubai
Various Private Villas in Victory Heights Various Private Villas in Arabian Ranches Various Private Villas in Umm Suqeim
EDUCATIONAL INSTITUTIONS / MANAGEMENT FACILITIES
Various Private Villas in Jumeirah
Business Centre Knowledge Village - Dubai
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Institute for the Blind Knowledge Village - Dubai
Various Private Villas in Jumeirah Park Estate
University of Wollongong Jumeirah - Dubai
Private Villas in La Colleccion
Business Center 2 Knowledge Village – Dubai
Private Villas in The Villas
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BROADWAY INTERIORS LLC PO Box 31644, Dubai United Arab Emirates Tel. + 971 4 450 8546 Fax. +971 4 450 8547 sales@broadwayinteriors.com www.broadwayinteriors.com