PROSTUDIO
Expanding Horizons Outside Broadcast specialist 7 Production & Events expands its operations with a brand new, state-of-the-art production studio at IMPZ. Vibhuti Arora takes an exclusive tour of the facility Dubai-based 7 Production & Events, which is well known for covering sport and live events in the Middle East, has embarked on a new venture with the launch of a brand new studio at International Media Production Zone (IMPZ). “Building a studio came as an obvious choice for us when we thought of expanding our business,” says Pierre Tabet, Head of Operations and Projects at 7 Production & Events. “It was not just an exciting new business model but also a good way to offer more services to our clients. The studio is an extension of our OB vans and was initially started with the aim of providing additional support to our clients. It’s not a transition for us but the next step forward. With this new studio, we can handle different kinds of indoor shoots and provide a more comprehensive package to our clients that include the space, the kit and the crew.” The studio is fully equipped to enable clients to execute a full-fledged production right from inception to transmission. It supports the production of live as well
as taped broadcasts, photo shoots, and different types of TVCs and entertainment programmes for TV. The studio has already been used since its launch for a couple of commercials and at the time of going to press, 7 Studio had just announced the completion of Al Jalsat,
In Brief * 7 Production & Events recently added new fly away kits which were used to shoot a full HD show in Lebanon. * The kit includes 12 Sony HDC1500 cameras, a Ross Video Mixer and a Calrec audio mixer. * A major regional broadcaster filmed Al Jalsat at 7 Studio. In addition to renting out the studio and kit, 7 managed the sets, sound and lighting for the show. A wide range of cameras including steady cams, super slow motion, triple speed, lipstick, wireless cams and other speciality cameras along with the associated accessories such as an FX-Motion Robotic Camera System and a Jimmy Jib crane with a Dutch roll camera head were provided by 7.
28 | www.broadcastprome.com | April 2013
The 7 Studio kit.