BRAND SYSTEM
BEAUTY THAT GOES BEYOND Your skin is as unique as you are. When you feel good in your skin,you have the ability to truly shine you brightest light. Shine Intuitive Beauty is a holistic skincare studio that specializes in Eyebrow Artistry, Facials and Waxing. Just like you, each treatment at Shine is custom-tailored to you and your beauty goals. Owner and Esthetician, Michelle Gallegos, carefully and intuitively crafts each treatment to your specific needs; going beyond standard beauty trends. Michelle and her team use the latest techniques and products to ensure that everything they do leaves you glowing, because, you deserve to love the skin your in.
OUR BRAND IS
The Shine brand is pensive, deep and thoughtful. As well as inclusive and forward-thinking. WIth in these pages you will find the guidance to create collateral for the brand that reflects these values.
MOO D BOA R D
P R I M ARY LO G O
M I N IMUM HE IGHT The Primary Logo should never be scaled smaller than 1” in width. at smaller sizes the taglines should be removed.
PR I M ARY LOGO The primary logo for Shine Intuitive Beauty is a combination a word-mark and icon. The imagery a is a rising shine burst, with moon phases and a third eye that speaks to the intiotive, thoughtful approach that Michelle takes with her work. The shine burst not only reflects the name, but also the way clients will feel after a session in the Shine Studio. Whenever possible, this mark should be used across all branding collateral. This includes. Business cards, flyers, website and social media.
WOR D M AR K & ICON S
A WOR KM AR K In some instances, the primary logo will not work, to insure the integrity of the brand is upheld. Other marks may be used. The wordmark will work well for when the primary mark is too tall to be seen legebly. This may include website “top menu“ bars, invoices, or other horizontal collateral. The wordmark can be used with or without the tagline.
B
D
C
S U B-MA RK S AN D I CON S A. Alt Logo B. Shinerise Mark C. Sunshine Mark D. Badge The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo. The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites.
WA X IN G
E Y B ROWS & MI C RO B L A D I N G
FAC I AL S & M I CRO N E E D L I N G
S PR AY TAN NI N G
LASHES
COLO R
SUNKISSED UMBER
BLUSH
NOURISH
BRUSHED GOLD
Pantone 7576 C
Pantone 489 C
Pantone 7562
CMYK
12 44 602
CMYK
CMYK
RGB
218 134 78
RGB
HEX
#C3845C
HEX
7 21 20 1
0000
CMYK
20 29 53 7
234 195 178
RGB
255 255 255
RGB
189 155 96
#EAC3B2
HEX
#FFFFFF
HEX
#BD9B60
CLAY Pantone Cool Gray 1 C CMYK
COLO R USAG E In any brand, one of the most important elements is color. Keeping consistent, well-put-together color palettes can bring a brand to life. The color palette for Shine Intuitive Beauty reflects a inclusive, modern, nature of the brand.
17 12 11 1
RGB
208 207 205
HEX
#D0CFCD
E D WA R D S • C O LO R A D O
Don’t you just love the skin you’re in?
You Were Born to Shine SHINE INTUITIVE BEAUT Y
I MAG ES & P H OTO G R A P H Y Bracause imagery will be an important part of the brand, it will be essential to keep the photos high quality and consistant. Whenever possible try to use a variety of ethnicities and genders, Minial makeup and showing off freckles will reflect the inclusive, forward-thinking nature of the brand. Tight shots of faces and bodies are preferred with clothing that simple is within the color palette. Do not use photos that have been tinted or put filters on any photos. When possible 1 person in a photos is preferred unless that photo is a photothat displays a service, or a photo that displays humans loving their skin. Keep the backgrounds of photos simple and within the color palette. Additionally, when possible, shadows, light play and light reflections can be used to add interest to the photos. Photos should feel candid, so while direct eye contact with the camera is okay, a shifted gaze is preferred.
When you love the skin your in, you shine.
FONTS
HEADLINES & CALLOUTS
GO L D E N B O O K BOL D TRACKING 100 | Any Case
SUB-HEADLINE A C U M I N VA R I A B L E C O N C E P T W I D E TRACKING 150 | Any Case
BODY COPY
Acumin Variable Concept Wide Light
F O NT USAG E Consistent type and font usage is important in any brand. Please follow these guidelines to ensure the pieces you make are consistent with the brand.
DESIGN BY BRITT FELTON