Photography

Because imagery will be an important part of the brand, it will be essential to keep the photos high quality and consistant.

Whenever possible try to use moody images of the whisky both with people and without. A variety of tight shots for the whisky and wide shots to show “pride of place” will create the intimate, storied feel for the brand. Do not use photos that have been tinted or put filters on any photos. A variety of indiviuals and families in a photos is preferred. Photography can be collaged, and paired with brand elements, but should always feel clean and elegant.