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Logos, Sub-marks & Patterns

from Eagle River Whisky Brand Guide

by Britt Felton

from Eagle River Whisky Brand Guide, page 18

Logo Do’s & Don’ts

PRIMARY LOGO

The primary logo for Eagle River Whisky is a wordmark.

Whenever possible, this mark should be used across all branding collateral. This includes business cards, flyers, website and social media.

The X-height for the logo is the height of the letter E in the ERW Monogram.

SCALABLE DESIGN

The Eagle River Whisky brand system is designed to be scalable so that the brand looks good at any size or format.

SUB-MARKS AND ICONS

A. Monogram B. Fly-1 C. Fly-2 D. Fly-3 E. Fishing F. Basket G. Net H. Reel

The submarks and icons can be used to replace both the primary logo and the wordmark if those logos do not work well with the format, are too small, or to add interest/clarification to the wordmark. The submarks and icons should never be used directly next to the primary logo.

The sub-marks and icons make excellent social media avatars and profile images, as well as favicons on websites. A

B C D