Tailor-made

Pure Moto, the Wrexham-based motorcycle luggage and accessories distributor, has launched a new bespoke manufacturing service and has already signed up some major brands – Andy Mayo dropped into their North Wales headquarters to find out more

Pure Moto currently distributes Shad luggage, Puig accessories and Longride luggage from the company’s new headquarters, and it has been busy renovating its new 20,000sq.ft facility over the past twelve months. Founder Jos Medinger reports the company has undergone its most extensive period of sustained growth over the last 18 months, and the move to new premises has “allowed us to meet the growing demand and facilitate that growth to its full potential”. The company has also doubled its UK stockholding and now services more than 450 dealers in the UK.

Bespoke Solutions

Since 2021, the company has been developing an OEM bespoke supply service and has launched with a number of leading brand names – BSA, CCM, Herald and Kymco have already signed up to the new supply solution.

These new partnership agreements see Pure Moto take responsibility for the design, sourcing, stocking and ‘final mile’ delivery of branded accessories. Screens and luggage systems are at the forefront of the new venture, but the service can be extended to include clothing, helmets and any bike-related accessories, which can be branded rises and growing minimum order quantities, the end product didn’t measure up to the original brief. The client then had a logistical nightmare with shipping and container costs, not to mention the need for more warehousing the five decades of combined industry experience offered by Medinger and McCaffery brings access to a vast array of other products and services. to suit any make or marque, and therefore offer the manufacturer and its dealer network additional revenue streams.

Pure Moto’s national sales and brand development manager Gavin McCaffery, is delighted with how the new service has taken off.

“It all started from a conversation with a manufacturer that had tried to produce a product directly, and after six months of hassle, price space in the UK to hold stock. At that point, we said, “Can we take a look for you?

“It has been a steep learning curve for us, but already dealing with Shad, Longride and Puig and having other manufacturers globally to call upon has been massively helpful”.

The expertise provided by Shad, Puig and Longride created a logical starting point, and

“Other brands quickly signed up, and we can now offer a service that, from design signoff to completion, only takes six to eight weeks, depending on volumes ordered. It’s a hasslefree service for the client with low minimum order quantities, and we offer a solution based on the original brief and budget. We have aligned ourselves in the two areas we know best, luggage and accessories, but this will be expanded to cover almost anything motorcycle”, added McCaffery.

“BSA has ordered a complete luggage system covering panniers, roll bags, tool rolls and tank bags, plus various wind and fly screens for its new Gold Star model. CCM is already selling CCM-branded luggage for its Maverick and Beach Cruiser models. We are in the early stages of design for Herald, and are working on a hard luggage solution for Kymco.

“Our contract ensures exclusivity for the brands we partner with, and the luggage offering is already massive – we can offer tank bags, top boxes, roll bags, tool rolls, backpacks, laptop bags and muffs and aprons, and these can be produced from an even more comprehensive range of fabrics, ABS plastics, leathers, Iparex [a waterproof leather replacement] and more”.

Events And Marketing

Following the strength of the adventure bike sector, Pure Moto has been targeting this growth at the ABR show, and 2023 will see Pure Moto return for a second year.

At the show, the company will launch the new Shad TR50 semirigid top case adventure range and an evolution of the Pin System tank luggage, namely the new Click System, which will be available in 3, 9 and 15-litre options.

The company will also return to Motorcycle Live this November with a full display of Shad, Longride luggage, and Puig accessories. All three brands are also promoted through the year with extensive magazine advertising in Bike, RiDE, Motorcycle Sport and Leisure and More Bikes

Pure Moto Unit 4, Gardden Road Industrial Estate, Ruabon, Wrexham LL14 6RG 0333 006 9540 hello@puremoto.co.uk www.puremoto.co.uk

Contacts

• Jos Medinger Managing director 07946 512532

• Gavin McCaffery

National sales and brand development manager 07703 180456

• John Russell South East 07582 512581

• Chris White Midlands and Southern Ireland 07545 570386

• Mike Brunsdon South West 07595 894836

Pure Moto Brands

SHAD IS A GLOBALLYestablished motorcycle luggage brand with a huge range of award-winning cases and compatibility across more than 850 models of motorcycles and scooters. Continuous R&D investment ensures that new bikes in all sectors see options developed for them, and there is an increased focus on the strongly-growing electric sector.

PUIG IS A WORLD LEADER IN high-quality aftermarket accessories such as screens, levers, grips, huggers, handguards and much more. Based in Barcelona, Spain, all products are manufactured to EU standards, homologated where necessary, and they make products for MotoGP and World Superbike

Championship-winning bikes.

LONGRIDE IS A Belgian luggage brand, which Pure Moto added to its line-up in 2021. Originally specialising in the production of leather goods, they made their first motorcycle saddlebags in Wakken, Belgium, in 1988 and have gone on to develop highquality heritage-style luggage targeted at popular modern classic bikes. Alongside Shad, this exclusive UK appointment gave the company an offering into the cruiser market with various styles of fitments, which are removable and lockable, allowing for a rounded all-sector offering.