Dainese and Momodesign join forces

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Dainese and Momodesign join forces

It’s probably fair to say that Dainese has got a massive chunk of the riding gear market completely sewn up. Its high-end technical race wear is top-drawer in terms of crash protection, while its advanced technical adventure and touring ranges adds state of the art comfort, waterproofing and thermal performance to the rider protection package.

And now, the firm is expanding its urban design appeal via a licensing agreement with Italian brand Momodesign. The deal will bring a new range of riding kit, footwear, helmets and accessories, focused on the urban mobility sector, that combines the two firms’ know-how in terms of protection, function and design.

“Dainese and Momodesign share a common goal – to spread Italian design and quality worldwide” said Dainese Group CEO Cristiano Silei. “I welcome the partnership with this prestigious brand with great enthusiasm, and I’m sure that our brands, united by shared values, will enhance the range that we offer our customers still further.”

Paolo Cattaneo, MD of Momodesign, added: “Innovation and style have always underpinned Momodesign’s strategy. We are proud to be able to collaborate with Dainese, a leading global company that will be able to add even more value to our identity with development of the brand at an international level.”

Bus lane petition has been snubbed says MAG

THE MOTORCYCLE ACTION GROUP HAS HIT out at the UK government, claiming it has snubbed the campaigning group’s petition on bus lane law reform. MAG has been fighting for a blanket approval of bike use in bus lanes across the country, rather than the current postcode lottery, where it is legal in some places, like central London, but unlawful in other areas.

MAG’s director of campaigns and political engagement, Colin Brown, said: “I was disappointed by the government response. It was as predictable as it was blinkered. They have shown that they are willing to demand action from local authorities on, say, cycling infrastructure. On the other hand, they say they can't make similar demands in support of motorcyclists. Our members voted it as the top priority action they want the DfT to take.”

Sign up at: petition.parliament.uk/petitions/614294.

New European partnership for motorcycle campaign groups

British riders’ rights group the National Motorcyclists Council (NMC) has announced a new partnership with two European motorcycling groups. The new tie-up between the NMC, the Federation of European Motorcyclists Associations (FEMA) and the Fédération Internationale de Motocyclisme Europe (FIM Europe) will “extend the cohesiveness of the motorcycle lobby internationally and create new potential to impact positively on public policy which affects motorcycling in a range of areas”, says a joint statement.

All three groups have worked closely on a range of issues related to two-wheeled safety policies, transport policy and the future of motorcycling. And they’ve signed a new memorandum of understanding as a foundation for the new relationships.

Craig Carey-Clinch, executive director at the NMC, told us: “The NMC’s members are delighted with this new partnership. It is very clear that many of the issues affecting riders have an international, not just national, basis. In the short time since the NMC was founded there have already been a number of issues where positive work with FEMA and FIM Europe has been and will be to the benefit of riders group work. We look forward to very positive joint working in the years ahead.”

GardX Moto signs up as official BSB sponsor

The British Superbike championship is still one of the top productionbased race series in the world, with massive reach and recognition. Now British firm GardX Moto, the motorbike protection, insurance and digital solution provider, has signed up as an official sponsor.

GardX Moto launched its range of products and services to UK bike dealers earlier this year, including its CX2 ceramic motorcycle paint protection system, GardXCP Xtreme anti-corrosion protection, GardX Moto Total Protect, GAP insurance, tyre insurance and extended warranties, as well as a suite of digital services. It believes the BSB tie-up will expand the brand’s profile in the UK and beyond.

“To say we are excited to be a BSB sponsor for 2022 is an understatement,” said Steve Keys, head of GardX Moto. “The long-term aim for GardX Moto has always been to support the motorcycle industry in achieving the highest levels of customer satisfaction and experience through our innovative range of services and products. Having the opportunity to support the BSB series highlights our commitment to the industry, alongside our shared goal of striving to exceed expectations.”