British Dealer News August 2021 by British Dealer News

www.britishdealernews.co.uk British Dealer News

key business information for the UK motorcycle and scooter industry

Key business information for the UK motorcycle and scooter industry • August 2021

MOTO MORINI RETURNS New European distributor for the historic Italian brand. Full report page 10

BDN sive E xclu

August 2021

NEW

GLOVES FOR THE SUMMER SEASON

+PLUS+ New owner for Scottish icon Drop The Hammer growing fast Stock shortages hit Manchester show Derby dealer expansion Motorcycle Live set to return KTM expands dealer network Bimota’s boutique return Triumph goes off-road DfT registration data

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Contents

Contents August 2021 : Issue 241

the team

the news

HEAD OF CONTENT Andy Mayo: editorial@dealernews.co.uk tel 01237 422660; 07780 857693

4 8 9 10 12 13 14 16 18 20 21 22 24 26 28 32 34

FINANCIAL EDITOR Roger Willis: motobusiness@icloud.com PRODUCTS EDITOR/DESIGNER Colin Williams: design@dealernews.co.uk DESIGNER Maurice Knuckey: creative@dealernews.co.uk CONTRIBUTORS Roger Willis; Dan Sager; Rick Kemp; Brian Crichton; Adam Bernstein; John Featherstone; Alan Dowds ACCOUNTS MANAGER Mark Mayo: accounts@dealernews.co.uk ADVERTISING EXECUTIVE/AGENT Alison Payne: tel 07595 219093 Paul Baggott: tel 07831 863837 adsales@dealernews.co.uk CIRCULATION circulation@dealernews.co.uk TAIWAN AGENCY Albert Yang, Pro Media Co: info@promedia.com; tel +886 4 7264437 PUBLISHER Colin Mayo: editorial@dealernews.co.uk

New owner for Scottish icon Half-year stats – A game of two halves Brexit trap for touring bikers MotoMondo takes on Moto Morini Motorcycle Live set to return MCIA joins team zero Stock shortages hit Manchester show Glass’s market summary KTM expands dealer network On the Move – MCIA’s new policy head Obit – Dereck Rickman 1933-2021 Bimota’s boutique return Bonhams bags £3.6m sale Ducati dealer chain hires Foggy International news Directors in the firing line Off-road news – Perseverance pays off

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39 OFF THE CUFF A mixture of views and trade opinions

42 BUSINESS BEAT Cyber attacks a growing threat 44 GARDX MOTO Automatic advantage

the business

38 REACTION Shirking from home

40 MOVE MOTORCYCLES Delivering the deals

British Dealer News, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford EX39 3FH All rights reserved. Reproduction in whole or part by any electronic or mechanical means without express permission is strictly prohibited. Mayo Media Ltd can accept no responsibility for the veracity of claims made by advertisers. Printed by S&G Print Group.

the knowledge 60 DFT STATISTICS Quarter one for 2021 62 ON THE MONEY Market analysis by Roger Willis 63 INTERNATIONAL SHARE PRICES A snapshot of global performance

46 MARKETING MATTERS The good, the bad, and the ugly 48 THE BUSINESS ESSENTIALS Employment law myths 50 PRODUCTS Retail profit opportunities 57

BDN TRADE CLASSIFIEDS Small adverts, big opportunities

64 NEW REGISTRATION DATA MCIA statistics, NMDA and BDN reports

advanced copy deadlines

66 USED BIKE DATA From Autotrader, Glass’s Guide and MCN

• Sept Issue 9 Aug 2021

• Oct Issue 13 Sept 2021

• Nov Issue 11 Oct 2021

AUGUST 2021 3

Snow EN13594:2015

Business news

Touring Gloves

Dealer principle Craig Shirlaw (left) with Dawn Shirlaw-Duff and Roy Shirlaw

ong-established Aberdeen dealership Shirlaws Motorcycles has been acquired by Peterhead-based car dealer Gillanders Motor Group. “Joining the Gillanders Motor Group will allow Shirlaws to focus on what we do best – serving our customers,” explained dealer principal Craig Shirlaw. “All our staff will remain, and we are already exploring exciting new opportunities. The efficiencies of joining a larger group will facilitate our desire to grow.” Gillanders is currently developing new premises in Aberdeen. These will house both a Gillanders branch representing MG cars and LEVC electric commercial vehicles, as well as Shirlaws with its Kawasaki and Triumph franchises, plus Silence electric scooters. The large Gillanders multi-franchise site in Peterhead will continue to represent Suzuki, Kia and MG cars. Commenting on the takeover, Gillanders managing director Chris Antczak said: “I would like to welcome Shirlaws Motorcycles and our new colleagues to the Gillanders Motor Group. Shirlaws is an icon of the motorcycle world

Homologation

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and boasts more than 90 years of continuous trading in Aberdeen. Our businesses share a desire to deliver the best value and service possible, especially as the motor trade evolves towards electrification and alternative mobility solutions.” Antczak added: “Our new custom-built location has been designed to be somewhere

Having created  jobs so far, the partners say there will be more to follow later this year, including a hospitality offering. “We are looking to take this further over the coming months as we prepare to open up an in-store café and provide regular events on-site for our customers,” explains Gould. Commenting on the scale of this venture, Worsley added: “We wanted to give our customers a unique retail experience, creating that wow factor as soon as they walk through the door. Our focus is completely on the customer. We are in the process of finalising a sector-leading website and have a number of places where customers can test the products.”

customers want to visit. Our desire is to deliver EN13594:20 a stress-free ownership experience, regardless of budget. The reputations of both Gillanders Homolog and Shirlaws have been built on delivering AA great customer service.” Trade enquiries should be directed to NEW Gillanders sales manager Mark Stevenson on 2020/ 01779 479777 or mark@gillanders.co.uk

Man

Drop The Hammer growing fast pecialist megastore Drop The Hammer (DTH), located at Carrington Gateway near the Trafford Centre in Greater Manchester, aims to establish itself as the UK’s leading powersports retailer. Business partners Ben Gould and Neil Worsley have invested a total of £m in the business, which sells off-road and road motorcycles, scooters, ATVs, ORVs and personal watercraft from its vast ,sq.ft showroom. With all that space to play with, DTH stocks a wide range of brands including: BRP, KTM, Honda, Centurion, Quadzilla and Zero, and these are backed by full workshop facilities.

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2021 CATALOGUE INDUSTRY

INDUSTRY

AWARDS

RIDER PRODUCT BRAND OF THE YEAR

MERIT AWARD

2019

2018

2017

WINNER

2016

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DEALERS WANTED!

www.MotoMorini-Motorcycles.com

Business news

A game of two halves Resilient demand and dealer activism has ensured tremendous UK motorcycle market recovery in the first half of this year. But we should be cautious about its extent. Not least, that means considering how much stronger recovery might have been without considerable – and still seriously unpredictable – supply constraints. BDN financial editor Roger Willis reports

o begin, let’s get the figures straight, against a background of the halfway point in our second year of Covid pandemic affliction. A 31.4% growth spurt to 58,105 machines plated sounds splendid. That headline tally was versus a 25.7% decline to 44,206 during the equivalent period of 2020. However, our current good fortune is still 2.3% down on the entirely pre-pandemic position of 59,465 registrations in the first six months of 2019. The shape of first halves in 2020 and 2021 were very different. And opposing influences came into play. New Coronavirus variants changed the rules, challenged by vaccination programme advances. Reviving consumer appetites met product scarcity head-on. In the former, dealerships were trading as normal in January and February, delivering respective 2.8% and 3% rises. Then, as Covid infection soared, a mid-March lockdown shuttering showrooms was imposed, wiping 21.6% off the third month. Dealers nevertheless managed to get more than 13,000 new-plate bikes to customers. Moving into Q2 2020, fertiliser really hit the fan in April, registrations plunging by an extraordinary 83.5% as most dealers completely suspended operations. But they quickly picked up on “click and collect” remoteselling opportunities. So falling numbers were tempered to a 50.4% retreat in May. Finally, when the trade was allowed to reopen its doors under restricted conditions in June, business resumed with gusto and climbed by 14.8%, compared to the same month in 2019. The rest, as they say, was admirable history.

AUGUST 2021

Dealers successfully clawed back the majority of lost sales in the second half of 2020, finishing on a 12-monthly total just 2.6% shy of 2019’s annualised data. Their achievement was facilitated by plentiful inventory. Indeed, there was possibly a bit too much because underogated Euro 4 left-overs meant a false lift from pre-registrations. Despite having traded without undue disruption or meaningful losses through another dose of “click and collect” during the

Missing punters returned in spades, pushing that month’s registrations an incredible 570% up November 2020 second-wave lockdown, a measure of fatigue set in as the first half of 2021 kicked off with yet another, which proved to be the longest yet. This third lockdown not only left dealers hamstrung by reliance on purely remote selling but was also compounded by a storm of headwinds specific to our industry. Severe winter weather never encourages bums onto bike seats. The advent of new Brexit bureaucracy initially slowed down stock deliveries from manufacturers’ European warehouses. An ongoing sell-through of pre-registered Euro 4 detritus impeded new registrations. And, putting Brexit’s novelty aside as a short-term impediment, it became increasingly apparent

that inventory starvation was here to stay, owing to wider global obstacles. No surprise then, that numbers were once again savaged. January sank by 37.6% and February slipped fractionally further, 37.7% down. But then March was brighter, losing just 6.2%, as dealers fought valiantly to satisfy orders for new-plate steeds – even with showroom doors still shut. Some of those orders were unrequited, though, as the absent inventory position worsened. Then Q2 dawned in April with progressively easing restrictions, in a government roadmap towards living with Covid rather than being compulsorily made to hide from it. Consumer sentiment went ballistic. Missing punters returned in spades, pushing that month’s registrations an incredible 570% up and May data subsequently added 148.4%. A more sedate and sensible 11.2% rise in June completed the half-yearly picture. Q2’s explosive bounce-back wasn’t unique to the motorcycle trade. According to British Retail Consortium statistics concocted in association with bean counter KPMG, highstreet sales spanning April to June increased by 10.4% compared to the same period in 2019, the fastest growth pace recorded since 1995. But from our perspective, how much better off would we have been, given adequate stock availability? Difficult to say. But our top-five brands chart holds some clues (see page 7). All those positive percentage increases flaunt yearon-year recovery from the first-half Covid era of 2020. But only one of them conceals an actual improvement on the equivalent period in 2019 – and that has to be qualified.

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TOP FIVE BRANDS Honda Yamaha BMW Triumph Kawasaki

9496 7141 5180 4738 3086

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+22.8% +48.4% +51.3% +29.1% +6.8%

Brexit trap for touring bikers BRITAIN’S RECENTLY-FOUNDED NATIONAL Motorcyclists Council (NMC) has opened talks with the UK government after it emerged that the EU/UK Trade and Cooperation Agreement (TCA) has a glaring gap in it threatening European motorcycle tourism. There are concerns about two specific issues. Firstly, the ability to send roadregistered motorcycles into the EU, via friends or commercial transport businesses, is now in doubt. Typically, this relates to owners commissioning transportation of their bikes to EU destinations, and then flying out to use them for a touring holiday. The second issue is the ability for riders to transport their own road-registered motorcycle by van or another vehicle into the EU. As it stands, the EU/UK TCA does not address either unaccompanied movement of road-registered motorcycles or their transportation by owners. And the situation

over customs treatment, compulsory paperwork and costs at EU borders, relating to what might be deemed “goods in transit”, is entirely unresolved. The NMC is therefore seeking clarity on these subjects. To this end, it is currently discussing the matter with the Cabinet Office Border and Protocol Delivery Group and officials are escalating the matter within government, including Brexit minister Lord Frost’s EU negotiating team. Commenting on this challenge, NMC chairperson Anna Zee added: “This is a problem which stands to seriously disadvantage touring motorcyclists and the businesses that support them.” Transport of unregistered bikes for sporting activities is a separate subject, requiring ATA Carnets in place. The Auto Cycle Union has already established facilities for supporting British competitors in international events.

MAG funds filter safety video

he Motorcycle Action Group Foundation has funded a filtering safety video which aims to trial a new safety messaging approach, in conjunction with the National Young Riders Forum (NYRF). The -second computer-animated video focuses on how to filter correctly and how drivers can help riders to filter safely. The approach reinforces messages that filtering is legal and beneficial to all road users but can lead to conflict. The video comes after the NYRF commissioned a detailed project on young rider safety. Researchers from Agilysis interviewed riders in the - age group as part of the venture, with one insight from the data showing that the riders wanted drivers to be more aware that filtering is legal. Commenting on this joint initiative, MAG Foundation trustee Tony Cox said: “The MAG Foundation was happy to fund this project. We know that riders see a judgemental element coming through in some road safety campaigns. Building

awareness of the legitimacy of filtering and giving young riders the confidence to know how to filter responsibly is great.” MAG director of campaigns and political engagement Colin Brown added: “The video fits naturally with our existing Filter Friendly campaign. I was keen to get it launched to coincide with our promotion of Ride To Work Day. If all road users work together to support young riders filtering through our congested roads, everyone benefits. In short, being filter friendly is morally right for all road users.”

MAG’s new video emphasises the legality of filtering, as well as the importance of doing it safety

AUGUST 2021 9

Business news

Yamaha was not only 48.4% up on 2020 but also 16.2% higher than 2019. We know that about 3000 of its total plated volume – 42% – consisted of NMax 125 scooters feeding the fleet delivery market. Assuming these came via the shortest-possible and generally unsullied supply chain, from just across the Channel at Yamaha’s MBK factory in France, provides an explanation. Most larger Yamaha products, literally in the same boat as other brands made in the Far East, are subject to back-order bottlenecks. Versus 2019, chart-topper Honda was 19.6% in arrears. BMW fell by 5.8%. Triumph, despite shipping all the way from Thailand, was only 3% behind. Kawasaki took a 25.3% hammering. Off-chart, we managed to calculate full comparisons for sixth and seventh places from MCIA press sources too. KTM posted a minor 2% decline to 2743 bikes but was 24.6% down against 2019. Lexmoto, inextricably tied to supplies from China, had the hardest time – sinking by 26.1% to 2591 in the first instance and 17.3% lower against 2019. Guessing what’s likely to occur in the second half of 2021 is a tough call. A litany of interrupted supply chains for complete motorcycles, and shortages of electronic components and hard parts for their manufacture at source, has been reported widely by BDN and isn’t improving. We’ll just have to cope with that. On the plus side, we have robust mid-season showroom footfall wadded with unspent accruals from earlier in the year. And a rampant return of consumer confidence is now aided and abetted by Boris Johnson’s sworn promise of a complete and irreversible end to lockdown measures in England. There’s the rub, though. As those restrictions were progressively unwound, Delta-variant Covid infections mushroomed. Increasing hospitalisations and deaths are in hot pursuit. Scientific opinion is veering towards NHS overload by September, prompting collapse of Johnson’s high-risk strategy into recriminations – blaming everybody else except himself. A full knee-jerk lockdown reaction might be untenable for him. But it would be advisable to make hay while the sun shines.

Business news

BDN sive E xclu

he classic Italian Moto Morini brand has joined Mash and Rieju in MotoMondo UK’s distribution portfolio. In parallel, MotoMondo UK parent MotoMondo BV has been appointed as the official Moto Morini distributor for the Netherlands, Belgium, Luxembourg, Austria and Germany. Commenting on this deal, MotoMondo UK sales manager Andrew Davidson said: “I am absolutely delighted to have this iconic Italian brand on board, to add to the others we represent. The bikes look fantastic and we know they will sell very well. And it’s a bonus that we have got Moto Morini for five

MotoMondo takes on Moto Morini

more countries, which means enhanced stock availability.” Davidson expects initial inventory to arrive at MotoMondo’s warehouse in Coventry by September, beginning with the keenly priced new Moto Morini X-Cape model. “We will be talking to some of our existing dealers about becoming stockists for the brand,” he added. “And we will also be looking for new dealers where this range will be a good fit too.” Moto Morini, like many boutique Italian brands, has had a turbulent history. It was set up in 1937 in Bologna making threewheeler light commercial trikes, but over its 80-year history it has made a wide range of

motorcycles from racing singles to naked and adventure machinery. After being swallowed up by the Cagiva conglomerate in the 1980s and absorbed into Ducati, it was resold to become an independent company again in 1999 but later went into liquidation, was resold, then sold on again before being bought by the Chinese Zhongneng Vehicle Group in 2018, which allowed the significant financial backing required to launch new models and set up international distribution channels. For trade opportunities, contact Andrew Davidson on 01429 650555/07494 694911, or andrew.davidson@motomondo.com

Derby expansion for Powerslide FIVE YEARS ON FROM OPENING THE DOORS to Powerslide Motorcycles in Stoke-on-Trent, business partners Brad Clarke and Dave Coaster celebrated the occasion with the opening of a second showroom in Derby. Clarke told BDN: “We have worked hard to bring the passion of biking to Stoke with a fun and passionate approach that has seen us crowned Suzuki dealer of the year twice and the very first European dealer of the year. “We have grown at a rate of knots, and we felt the opportunity and time was right to open a new state-of-the-art site in Derby, bringing our enthusiasm and Suzuki and MV Agusta bikes to the area. We have also branched out with our own British Superbike team and have signed riders Bjorn Estment and Levi Day to push the Powerslide brand.” The new Derby site at Raynesway Park has been kitted out with a purpose-built workshop catering for everything from road to race

AUGUST 2021

Brad Clarke in Powerslide’s new Derby showroom

machinery, and Powerslide has added brands such as Dainese to its portfolio. On-site catering and a motorbike games arcade have also been included, so visitors can set fast laps and compete against their kids or partners to experience just how much fun bikes are.

Clarke added, “I think with our fun, friendly approach and with our family ethos, we can bring that same ethos to the people of Derby.” Powerslide Motorcycles 01782 415298 www.powerslidemotorcycles.com

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Business news

WELC ME Norton backs Uni project

Motorcycle Live N set to return

he bike industry’s annual NEC consumer showcase, Motorcycle Live, is set to return after a two-year hiatus. A nine-day event, again backed by Bikesure as presenting sponsor, has been scheduled at the Birmingham venue on - December . Motorcycle Live managing director Finlay McAllan anticipates , visitors, while ensuring a safe environment that follows government guidelines on Covid- precautions. Tuesday  December will be dedicated to the motorcycle trade, with discounted tickets available to both members of the

trade and exhibitors for their guests. Welcoming the news, Steve Gannicott, managing director of Motorcycle Megastore said, “We have been in attendance at Motorcycle Live for many years and the event plays a vital role in our marketing plan to sell our products and engage with visitors. We were one of the first exhibitors to confirm our attendance at this year’s event and are looking forward to another successful show.” For more information about this year’s Motorcycle Live revival, call   or email enquiries@motorcyclelive.co.uk

New trade source for tech accessories THE BUSINESS BEHIND TECH accessory manufacturer UltimateAddons has evolved into a wholesale operation entitled UA Distribution. UA Distribution’s primary focus is currently on smartphone mountings in the motorcycle, bicycle and automotive sectors although it also has additional offerings within the motorcycle accessory market, such as Dango Designs GoPro helmet mounts. It aims to stock a wide range of products to meet demand. To achieve this, alongside the UltimateAddons range, further

brands have joined UA’s portfolio – the aforementioned Dango Designs, Artago, Shapeheart, Techno Globe and Tigra Sport. Building on exclusive contracts to supply UltimateAddons smartphone mounts and cases to fleet delivery services such as Deliveroo, the company says it has identified a huge opportunity for dealers to add new sales. UA Distribution’s Tim Carmichael explains: “There are now entire employment sectors where a smartphone is the primary work device. People working in these sectors value keeping their phones protected and accessible.

“We aim to offer dealers a range of products that appeal to these professional end-users, as well as to hobbyists and weekend riders, making it easy for those dealers to source items that meet the diverse needs of their customers across a range of price points and device brands.” UA Distribution 01854 611188 trade@ua-distribution.com

orton Motorcycles has helped students at the Warwick Manufacturing Group (WMG), a University of Warwick offshoot, to bring an electric racing motorcycle project to fruition. Norton donated a frame plus associated data. The students subsequently adapted the sports bike platform to run a specially developed electric powertrain delivering 160kW (201bhp) and 400Nm torque. The machine features an immersion-cooled 16kWh battery pack, the first of its kind used on a motorcycle, with battery cases made using laser-welding technology to deliver structural integrity and maximise reliability and repeatability. The group of 13 WMG students – made up of a crossfunctional team from first to final-year degree students – were joined by academics, engineers and researchers representing WMG, plus input and technical guidance from Norton designers and engineers. Commenting on his company’s participation, Norton chief executive Robert Hentschel said: “We are thrilled to be able to support engineers of the future, who are developing tomorrow’s technology today. Our team has been very interested to observe how this project is taking shape, supporting the students wherever possible.”

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AUGUST 2021

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he Motor Cycle Industry Association has hailed the government’s inclusion of zero-emission powered light vehicles (PLVs), including motorcycles and scooters, in its Transport Decarbonisation Plan. “We are proud to be included and chosen by the government to jointly lead conception and delivery along with Zemo Partnership,” said MCIA chief executive Tony Campbell. “The government has today laid down a long overdue marker, signalling not the end but the start of our next chapter. We will as an association continue to hold the government to account on its promises during this vitally important next phase of implementation. “From being a clean and efficient way of getting around to generating industrial opportunities for the UK, we are thrilled to be working with Zemo Partnership in conceiving and delivering an action plan for PLVs fit for the future of our cities’ transport systems. “We remain steadfast in continuing to be a constructive partner to government in ensuring the many benefits our sector brings to society are fully realised. Motorcycles, scooters and other forms of PLV will play a key role and we are extremely happy this has now been recognised.” Zemo Partnership chief executive Andy Eastlake added: “We welcome the clear focus in the government’s Transport Decarbonisation Plan on PLVs. We think this provides a large and, as yet, largely unexploited opportunity to change the way we commute in urban and suburban environments, leading to reduced congestion and emissions.”

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NMDA ENCOURAGED BY INCLUSION “IT IS ENCOURAGING TO SEE that the government is supporting the use of powered two wheelers and L-category vehicles within its decarbonisation plan, as these were not included previously”, said Paddy O’Connell, head of the NMDA. The plan provides further details on how the government aims to decarbonise all modes of domestic transport by 2050, and recognises the motorcycle sector as a clean and efficient mode of transport. O’Connell continued: “Zero emission motorcycles and other powered two wheelers are an efficient and clean form of mobility

that can reduce congestion, improve urban air quality and reduce noise. “We welcome the government’s commitment to take forward measures to remove these emissions, including consulting on a date to end the sale of new non-zero emission motorbikes, as well as ensuring it supports the development of new industrial opportunities for the UK. “The NMDA will continue to engage with government, and we will respond to all relevant consultations over the coming months.”

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Business news

Stock shortages hit Manchester show

he Manchester Bike Show, which was scheduled to take place over the weekend of - September, has been postponed yet again, after already being put back from its original March  dates owing to the lockdown at that time. On this latest occasion, the reasons for postponement are two-fold, emanating from a number of dealers representing manufacturers who have now cancelled their attendance. In the first instance, against a background of rising Covid cases, dealers have told the

show’s organisers that they don’t want to put their employees at any greater risk than necessary. And equally, their mostly young employees are reluctant to put themselves into that situation anyway. But the second issue is pertinent to widespread inventory shortages afflicting the trade. Participating dealers apparently reported that they can pre-sell any stock they can currently get their hands on, so there seems little point in going to all the effort of organising a stand with nothing to put on it.

A statement from show organisers Greenwood Exhibitions said: “We are well aware that we could have gone ahead, irrespective of the withdrawal of key exhibitors. But we are not prepared to sacrifice the reputation of the event for short-term financial gain.” The Manchester Bike Show will now take place on - April  at Bowlers Exhibition Centre, Longbridge Road, Stretford. For further details and bookings, contact info@manchesterbikeshow.com

Digital sales journey for Santander and Yamaha Longride for Pure Moto

ure Moto has added the Belgian cruiser luggage brand Longride to its product portfolio alongside Shad luggage. Longride specialises in the production of leather goods and made its first motorcycle saddlebags in Wakken, Belgium, in 1988. Gillian Claerhout from Longride told BDN: “We are convinced that with Pure Moto, we have the right partner to start expanding the distribution of the Longride brand in the UK market. Brexit has made it necessary to find a reliable business partner in the UK who can offer a reactive delivery and flexible service. Pure Moto has this, and has a widely developed network CORRECT DETAILS FOR MOTUL

of dealers. We think Longride will make a good addition to their range because the brand has so much potential.” Gavin McCaffery, national sales manager for Pure Moto, said: “We are very excited about our appointment as the exclusive distributor of Longride luggage in the UK and Ireland. It’s a long-established family business and its products sit at the top end of the spectrum. We have been looking for a high-quality custom luggage brand for some time, and it fits nicely in our luggage portfolio alongside Shad. Pure Moto Gavin McCaffery 07703 180456 gavin@puremoto.co.uk

Apologies to MotoDirect for the misprinted brand listing for MOTUL in the 2021 BDN Trade Directory. MOTUL is exclusively distributed in the UK by MotoDirect and can be contacted on the following channels: Tel: 01773 864420; Email: sales@moto-direct.com; Web: www.moto-direct.com

AUGUST 2021

SANTANDER CONSUMER FINANCE (SCF) AND Yamaha Motor have launched a joint “digital sales journey”, giving Yamaha customers the capability to tailor their own finance quotation, create an application and obtain a decision – all in real time. An apply-online functionality has been developed to support Yamaha dealers as they adapt to “evolving consumer purchasing behaviours”. The entire process takes approximately 20 minutes to complete, allowing users to apply for finance and, if approved, sign the agreement digitally, too. Commenting on this innovation, Yamaha’s UK country manager Lee Neesham said: “We are continually looking at the entire Yamaha customer journey to make improvements. This product will further support digital transformation for both our customers and dealers.” SCF head of motorcycle finance Eric Seymour added: “This is a great example of collaborative work, demonstrating a shared commitment to look for new ways to enhance digital capabilities. Over the past few years, we have worked hard to develop market-leading solutions, to provide our retail partners with the flexibility to transact with customers in a way that meets their needs.”

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Bouncing back Following a significant bounce back in registrations during April and May, data published by the Motorcycle Industry Association (MCIA) shows that registrations in June increased by a more modest 11.4%

NEW MOTORCYCLE MARKET

that enquiries and orders are beginning to slow a little. The main issue continues to be stock supply, with some popular models running out and not likely to be available until the end of the year when the 2022 models are released. However, the market is far from poor with demand returning to more typical levels for the time of year. The next few months are going to be particularly interesting to monitor. As with recent months, demand continues to be consistent across the board, with the Triumph Tiger 900 retaining its popularity and the new Suzuki Hayabusa well received.

Dealers have now been open across the UK for three months following the easing of lockdown restrictions, and latest dealer feedback suggests

WHAT CAN THE INDUSTRY EXPECT MOVING FORWARD?

HOWEVER, CONSIDERING THAT Lockdown-1 restrictions eased in June last year allowing dealers to reopen, smaller growth was not unexpected. This June’s result is still impressive though, as registrations in June last year were actually 14.8% ahead of June 2019’s pre-pandemic total, despite ongoing supply issues from manufacturers.

Engine band highest registered models June 2021 Power Band

0-50cc 51-125cc 126-650cc 651-1000cc Over 1000cc

Model

Yadea S-Like YD 1200 Yamaha NMAX 125 Royal Enfield Interceptor Int 650 Yamaha Tracer 9 GT BMW R1250 GS Adventure Data courtesy of the MCIA

AUGUST 2021

hopefully being rectified for 2022. However, despite the challenges, including continued uncertainty with the ongoing Covid-19 pandemic, the outlook remains positive.

RIDING CONDITIONS The first half of June was largely warm and dry for many, making for fine riding conditions. However, the second half of the month saw a deterioration with wetter and cooler conditions returning, particularly for more southern areas. The early weeks of July have been rather mixed, albeit not a washout. Taking into account ongoing strong market activity, values have been held across all sectors for Glass’s August edition, except where trade feedback or evidence from the marketplace indicated models required specific adjustments. The new 21 plate information will also be added to the August data for road bikes.

Stock issues are likely to plague the industry for the rest of the year before hopefully being rectified for 2022

Although there are signs demand is easing a little, this is not unusual at this time of year. With key holiday periods approaching, this often translates to a market slow-down as people prioritise their spending elsewhere. Although foreign holidays remain low on the agenda, staycation is very strong. Stock issues are likely to plague the industry for the rest of the year before

Paul McDonald Leisure Vehicles Editor

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28/04/2021 11:22

Business news

KTM expands its dealer network

TM is one of the great European motorcycle success stories over the past couple of decades. Its solid foundations in the off-road world have helped it build a range of top-performing road bikes, with naked and adventure machinery which is bang on trend for the market. Expansion into other markets with GasGas and Husqvarna, plus the halo effect of a very competitive 2020 MotoGP season, plus global partnerships in India and beyond marks the orange team out as one to watch. And KTM is expanding in the UK for 2021, with several pent-up developments now coming to fruition as the holdups caused by the Covid-19 pandemic and Brexit (hopefully) start to ease. We had a quick chat with Matt Walker, MD of KTM UK, and he filled us in with how he sees the market, as well as news of four new KTM road bike dealerships across the country. How does he see KTM’s position right now, globally, and in the UK? “Growth can come from many areas, and we’ve consistently seen that exciting new products coming out of Austria on a very regular basis is one of the key drivers to consistent increases in sales since the financial crash of 2008. Our fantastic dealer network has taken full advantage of this over the years and have helped to put us in the position that we find ourselves in today – market leaders in offroad and pushing very hard in street. “It would be easy to rest on our laurels, but as you see in MotoGP for KTM, in our announcement of E-Mobility products for Husqvarna Motorcycles, and the strategic acquisition of GasGas, that’s not how KTM Group operates.” Sounds like you might have some expansion in mind for the UK then? “We know from our analysis that there is still market share growth on the table that we’ve not fully realised yet. When we look at our strategy each year, filling dealer open points is always up there on the to-do list. But now

18 AUGUST 2021

there’s a real focus on us looking at every single opportunity out there, particularly with KTM, to support any new dealer that’s interested in our brands. Our commercial business development team, headed by Mike Parker, has worked tirelessly to identify the open points, engage interested parties, build the right package to support a prospective dealer and then manage their onboarding until the dealership’s doors are open – building a series of steps to back any nascent business until they are fully integrated into the network.” Tell us more. What concrete steps are happening now? “So that’s what we’ve done with CSS, who we’re pleased to say is a brand-new venture

We know from our analysis that there is still market share growth on the table that we’ve not fully realised yet who opened their new premises in Bracknell in July selling only KTM, Husqvarna and GasGas products. Located in a prime location for us, we’ve worked very closely with the owner, Tony Smith, to ensure that we got the opening of their dealership absolutely right. We know the route down the M40 intimately now, because we’ve been working so closely with the CSS team on the run up to their opening. Side projects that we’ve had running in the background, like developing a UK specific onboarding guide, are now paying dividends as we’re putting the theory into practice. And it won’t stop when the doors open for the first time because our teams are in place to ensure they become a success for a very long time. “We’re also working with existing dealers to

really fulfil their potential. Drop The Hammer is a great example of that, where Ben Gould has worked hard to get significant investment into the business to open Drop The Hammer in Manchester – another geographical target that was high on our list. He was running Derbyshire Offroad in Buxton, but came to us with a vision of expanding his business beyond recognition. With KTM Group brands at the heart of his showroom, it shows the confidence that dealers have in the products and I’m stunned at how professional his new premises look and I’m sure customers will flock to the dealership in droves. “Other dealers have also invested heavily to expand their business with our brands forming the basis for these decisions. Holeshot in Salisbury have gone from selling just KTM off-road product two years ago to now selling KTM Street, alongside the full Husqvarna range and taking on GasGas this year. That’s a massive expansion in a very short space of time and shows that our brands can deliver and allow owners to reinvest to build their business. Drysdales in Perth is another example, where they are in the process of extending a former car dealership in a better location, showing the ambition and belief they have in our products. There are other projects in the pipeline with existing dealers, too, so it’s not as if these are isolated examples. M&P has taken the KTM open point vacated by Wayne Mounter, expanding their presence in South Wales and ensuring constant Orange coverage in the area, and there are many other projects in the pipeline.” Have you been pushing off-road dealers into offering road bikes too? “We have to look at this strategy from the perspective of the customer, and that’s why when it comes to KTM, for example, that we are stipulating that every dealer sells our complete range. A customer wants that consistency and doesn’t want to go to one dealer to get a motocross bike and then another for a street

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KTM UK mike.parker@ktm.com www.ktm.com/en-gb/become-a-dealer.html

KTM DEALERS

“IN OPENING DROP THE HAMMER (DTH) we’ve created what we like to call a ‘home of powersports’ – it’s 20,000sq.ft of some of the most iconic and exciting machines you can buy. It’s the sort of showroom that you dream about, but we’ve managed to turn it into a reality. I think any customer who walks in will be blown away by what we’ve managed to create, and now it’s all about putting the right staff in place to offer that customer the ultimate customer experience. “I knew the KTM team from my former business, Derbyshire Off Road Centre, but transitioning the business to DTH meant that we went through the whole onboarding process with the team to ensure that we got everything right first time. The result is that we have KTM, Husqvarna Motorcycle and GasGas at the heart of the business – and in a key location in Greater Manchester that has traditionally been difficult to populate. We’re looking forward to opening up fully in the next few weeks and really put DTH on the map as a destination for anyone looking for thrills on road, track, trail and water.” Ben Gould, director, Drop The Hammer

tough few months to turn the building from a shell of a mixed-use unit in Bracknell into a fully functioning dealership and getting the right people in place. However, I’m confident that when we open, we’ll be in a position to exceed the expectations of everyone that’s been waiting for a KTM/ Husqvarna/GasGas dealer in the M3/ M4 area. “I’ve said to KTM that we want to provide a service that I’ve just not seen in the motorcycle industry, and with my background with some prestige automotive brands I know what we have to do to attain that – we’re here to impress. We’ve worked closely with KTM from the start of the project, from them detailing the opportunity in the first place through to running through the systems and processes required for us to go live. The team that’s onboarding us into the KTM world will stay with us through our opening phase until we are integrated into the network, so it’s reassuring to know that we have their attention at a critical time for us. “We’re close to the end of the initial phase of CSS Bikes and there’s going to be a few long nights to make sure we’re ready to open. But once we are I’m confident that we’ve got everything in place to succeed.” Tony Smith, managing director, CSS Bikes

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bike. Analysis backs this up, with stronger sales coming from dealers that stock all products. An off-road only dealer, for example, will never entice a customer into buying a 1290 Super Duke R if it’s not presented in their showroom. “We’ve given every KTM dealer the opportunity to move forward with us, but some simply can’t, and that’s where a few new open points have sprung from. When we’ve presented the opportunity to each prospect, they’ve seen the value in the brands and how it can drive profit. In some ways, and in certain quarters, the perception of KTM hasn’t kept pace with the reality – that of being Europe’s largest manufacturer with three very healthy motorcycle brands (and WP Suspension). MotoGP is helping here, showing that we can translate our off-road expertise into new endeavours. It’s hard to argue against the numbers that we’ve presented prospects with, and when combined with the incredible ranges that we have with KTM, Husqvarna and GasGas it’s an irresistible opportunity for those that share the vision. I’m pleased that we’ve been able to fully get across the message of where the KTM Group is heading because it has translated into some of the best dealerships I’ve ever seen. What’s next? Are there more dealerships on the way in the UK? “It’s our job now to expand upon these initial successes from the strategy and focus on further open points, but not at the expense of the existing network. We’re well aware that bringing new dealers into a network can cause anxiety, but much as we explain the opportunities to new dealers we’ve also been reinforcing to existing dealers that their business with KTM Group brands is on a strong footing by going through our analysis with them, too. In building a stronger network, we’re all benefiting. Through a focused strategy, strong branding and brilliant products we can deliver to the dealer, who, in turn, has the resources, tools and products that are able to deliver to the customer, too.” A strong message then. And KTM is still looking to expand its numbers on the dealer front. Interested? Get in touch.

“I CAN’T WAIT TO SEE THE DOORS OF CSS Bikes open now. We’re looking at a soft opening at the end of July to start getting some workshop business in and then we’ll open everything up fully as we go through August to start selling some bikes. It’s been a

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Business news

Refreshed ringmaster at Intermot ALEXANDER WOLFF HAS TAKEN over as director of German biennial motorcycle trade fair Intermot, on behalf of show venue Koelnmesse. He replaces Ingo Riedeberger, who has been responsible for running Intermot since 2005. Wolff, who joined Koelnmesse in 2006 and claims to have a personal passion for motorcycling, will also oversee two other transport-related events at the venue, The Tire Cologne and Polis Mobility, as well as continuing to lead its colourful CCXP Cologne comic, games and cosplay show. Intermot is scheduled to return on 4-9 October 2022, after the 2020 event was cancelled owing to Covid. One of Wolff’s first tasks will be enticing Germany’s largest indigenous motorcycle manufacturer BMW Motorrad to make an appearance in his exhibition halls. BMW announced last year that in future it would be presenting new models virtually through online media, rather than via physical displays at international shows such as Intermot and EICMA Milan.

MCIA brings policy head in-house T he MCIA has announced the arrival of Alfie Brierley as head of policy and public affairs. Following many years of outsourcing this role, the MCIA decided that in order for the association to be more effective and regain its position in political circles it needed to bring the role back in-house. The MCIA says this will ensure a more coordinated approach to the political lobby, building on the solid platform created by the team over the last three years at the MCIA. With extensive lobbying experience across public transport, automotive, rail and urban mobility, Brierley’s role will be to drive forward policy, public affairs and trade agendas, representing the association with key political decision makers, departmental officials and wider industry influencers. This will further the MCIA’s aim to be seen as an essential channel for the government to achieve its policy ambitions more quickly. Brierley said, “The policy and political environments MCIA members are operating in, though challenging, present huge opportunities to showcase the significant role our sector can, Lee Coomber aims to recruit new dealers for the RAC

Coomber to Assurant

ee Coomber has been appointed to the new role of RAC client director at Assurant, which partners with the RAC in the warranty and aftersales sector. Coomber will be responsible for relationships with dealers across the 1300-strong RAC network, helping them to maximise revenue opportunities, as well as growing the network by attracting more car, van and motorcycle retailers. With a career in the automotive sector dating back more than 15 years, Coomber has previously led sales teams for CDK Global, Dealerweb and Eurotax Glass’s. Coomber said: “The partnership between Assurant and the RAC is, in my opinion, the most forward-facing force in the UK warranty sector and the RAC dealer network has established

AUGUST 2021

an enviable reputation for the competitive advantage it provides dealerships.” Coomber will work alongside Kellie Grocott, RAC director of sales at Assurant and ultimately report to Sean Kent, UK automotive director at Assurant. Kent said: “We are very pleased to welcome Lee to Assurant. He has an excellent track record in the automotive sector and I’m sure he will prove to be an asset to our organisation. “The last year has been tough for the independent dealer market but the future looks brighter and his appointment underlines our ambition to not only grow the network but further enhance the support we provide to our current dealers.”

and is, playing in decarbonisation, a green economic recovery and creating urban mobility ecosystems fit for the future. I’m delighted to be joining the MCIA, and excited to help members in seizing these opportunities, whilst also overcoming industry challenges.” Tony Campbell, CEO of the MCIA said, “It gives us great pleasure to announce Alfie’s arrival. I am sure he will quickly settle in his new role and get up to speed working on MCIA and industry priorities. Upon my joining the MCIA, it became immediately apparent that our lobby had lost impetus where old ideas and opinions were creating barriers rather than openings. This approach was replaced by the Route to Tomorrow’s Journeys policy paper, which has not just resonated with government but led the way for the sector. Alfie joining us will turbo boost our efforts and I am confident progress on the political front will be far more progressive than in the past, resulting in the sector having an up-to-date and fresh approach to policy and government affairs”.

Forster moving on up DAVID FORSTER HAS BEEN PROMOTED to the new role of general manager at Orwell Motorcycles based in Ipswich. Forster, 34, has been with the business for nearly 17 years and started as an assistant in the parts, clothing and accessories department. “I like to think I know a little bit about the business now,” Forster joked. “I’m very excited about my new role as it’s a David Forster is Orwell’s great opportunity to have more input new general manager into moving the business forward to benefit Orwell Motorcycles and its loyal customers.” Orwell Motorcycles director Dave Willis spends much of his time in the office, looking after running the business and finances, while fellow director Rob Walters oversees the workshop and is often out of the business delivering motorbikes. Willis said: “Rob and I are not always able to be as involved in the day-to-day running of the business as we would like, so we need someone who can make sure everything runs smoothly and keep us in the loop about what we need to know.” In his new role, Forster will be taking an overview of the day-today running of the business, working closely with sales manager Mark Trench, and Daniel Williams, the longest-serving member of the Orwell team having worked for the company for 23 years, who takes over the manager’s role in the parts, clothing and accessories department. Orwell is also taking on two more assistants in the parts department to replace Williams and to enable them to have an extra person on the shop floor.

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Business news

OBITUARY

Derek Rickman 1933-2021

otorcycle, car and accessory manufacturer Derek Rickman, a leading motocross rider in the s and s, died on  July aged  at Lymington Hospital after a brief battle with cancer. A works Royal Enfield motocross rider in the s, Derek and his motocross-riding younger brother Don decided that lighter, faster, more manageable off-road machines were needed. In  they created a BSA-Triumph twin special they christened Metisse. With their new bike the brothers found themselves on a victory roll and were so successful that other riders wanted them to build similar machines. This was the first step to volume production of motocross, enduro, road race and road machines and chassis kits using a wide variety of engines, including Japanese fours.

Kit production replaced motorcycle manufacturing in the 1980s

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They produced , frame kits and complete motorcycles from  to  building up factory premises in New Milton Hampshire. The company then concentrated on the accessory market it had entered in , including making the Hondastyle range for Honda from  to . Ever enterprising, Derek Rickman saw an opportunity in kit car sales to make up for falling motorcycle registrations in the s. A man of integrity and perseverance, Derek and his partner brother Don then produced approximately  Rickman kit cars from  to , completing  years as manufacturers and employing up to  people. Rickman product was top quality and respected from day one. Top flight riders were keen to buy, as were the rich and famous including film stars Steve McQueen and Clint Walker. Rickman merited a Queen’s Award to Industry in  and for a time was the UK’s leading motorcycle manufacturer. Derek Rickman enjoyed hero status for  years, first as a leading rider representing Great Britain at GP level, and later as manufacturer. This is a mere snapshot of a full and productive life that included helping Bultaco and AJS get started in the motocross world, and countless other involvements that

saw the Rickman name interwoven into the fabric of world motorcycling. The Rickman Metisse name lives on under two separate companies – Rickman Motorcycles run by Adrian Moss, and Metisse Motorcycles run by Gerry Lisi. Derek Rickman,  FIM Coupe d’Europe  series winner on a  Rickman Matchless Metisse, may have gone, but his legendary status will last forever in the annals of motorcycle history.

AUGUST 2021 21

Business news

Bimota’s boutique return B

imota is a name soaked in Italian heritage – both good and bad. The good is obvious: it’s built some of the most beautiful machines ever, using bleeding-edge chassis technology, incorporated with the cream of 20th century Italian design and engineering. The Bimota name is famously made up from three names: Valerio Bianchi, Giuseppe Mori, and Massimo Tamburini – yes, that Tamburini, the man behind the Ducati 916 and MV Agusta F4 designs. The bad is made up of a series of collapses, takeovers and administrations: disappointing financial performances that are a constant worry for small-scale bike manufacturers anywhere in the world; but especially in Italy, it seems. So, the news that Kawasaki had bought a 49% stake in Bimota, back in 2019, looked like a brilliant move. A re-structuring of the firm to bring in some reliable, heavyweight financial assistance, along with real motorcycle manufacturing engineering backup makes a lot of sense. The first fruits of the collaboration went on show at the 2019 EICMA show, where the revitalised firm showed off a new hub-centre steering Bimota Tesi, powered by the supercharged Kawasaki H2 superbike engine. As everywhere else, the Covid-19 pandemic put things on hold at Bimota in 2020. But now, the firm is up and running at a new factory near Rimini in north-

AUGUST 2021

A legendary but historically-troubled Italian marque is back in the UK. Its comes with Kawasaki financial backing and plans for long-term sustainability. Alan Dowds asks the questions east Italy, Tesi H2 machines are on the road and Bimota’s looking to build a new UK dealer network. Looking ahead, James Horton, director and owner of Bimota UK, has clear cut plans for the brand. “What we are trying to get across is that it’s not a new name, but very much a new structure. A bit like Ducati and MV Agusta, Bimota’s now getting different

do what they’re good at. “It doesn’t mean that, necessarily, every Bimota going forward will have a Kawasaki engine. Bimota is very open, the benefit for Bimota to use Kawasaki parts, is of course, saving a lot of costs on homologation. It they take everything like running gear, lights etc from Kawasaki that’s already approved and signed off,

We’re here for the long term and don’t want to appoint the wrong people. We want dealers to have the same vision and to give the consumer the service that the product deserves James Horton, director and owner of Bimota UK

backing and moving from private ownership.” Horton is keen to stress that Bimota isn’t going to become a sub-brand of Kawasaki though. “People might assume it’s going to be Kawasaki controlled, with bikes not built in Italy, but that’s not the case. The analogy I use from the automotive world is Lamborghini. It’s owned by the Volkswagen Audi Group, but they let the Italians do what they’re good at. And they haven’t strangled their ability to

they’re already five steps forward.” I asked Horton what the firm has coming next in terms of new products, apart from the £60,000 Tesi H2. “Next is the KB4, which uses the 1043cc Kawasaki Z1000 SX engine. It was originally due to land in April this year but now I think it’s likely to be August. The target market is similar to MV’s best-seller Super Veloce, so it’s going to be a sportsbike with a retro-classic look, although with a modern take.”

Can we expect more bikes medium term too? “They have plans to launch two further models at EICMA. So quite quickly, Bimota will have a fourbike range, all Kawasaki powered. So it’s not just one boutique bike, there will be four bikes at the end of this year and into next there’s plans for an additional unit or two. I can’t go too much into what those will be, obviously.” So the big picture is interesting in terms of expanded bike range and the new factory. But how does Horton see the UK dealer network side developing? “We don’t foresee a quick implementation; we’re here for the long term and don’t want to appoint the wrong people. We want dealers to have the same vision and to give the consumer the service that the product deserves. A country manager will be appointed to ensure we get the right dealers. We are looking for long-term dealers who will support the brand. It’s so easy to get things wrong. I have seen that so many times, from both sides; you get a dealer, they have 50 units delivered, and a year later, they either need to send them back or discount the hell out of them and then consumers lose confidence. Its for that reason we want long-term dealers.” What size of network is he looking to build? “What we’re looking for is not a massive network, so I’d say, including Northern Ireland, the Isle of Man and the Crown Dependencies, maybe eight or ten dealers. It will

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be like a boutique network, similar to MV Agusta, but maybe a little smaller. We’ve just appointed one dealer based in Jersey: Greg Mansell (Nigel’s son), the Mansell Collection. And they’ll cover Guernsey too.” Where are the first priorities for coverage? “We’re trying to set up a core triangle, so we’ll have a contact point in the north and the west. Customers can always contact us in the east, and the south coast. We also need dealers in the Isle of Man and Northern Ireland.” If a Kawasaki dealer wants the franchise would Bimota UK entertain that? “Yes – and that’s already happening, though I can’t say more as yet as nothing has been announced. We’re not opposed to that whatsoever. We’re working very closely with Kawasaki UK so there’s no issue with a dealer if they wish to stock

drawing in the curious to check out a £60k Bimota Tesi H2? “It’s something I think will certainly draw people in. Of course, if you’re going to display them you will sell them, it’s not there just as an exhibit. But it will draw some interesting clients in, and you might get some interesting part exchanges!” What is the situation with spares support and finance backup for dealers – and will you support ‘legacy’ Bimota owners? “There are finance options for consumers, we’re already selling the Tesi into the market and finance is available if people need it. Dealers will be able to supply parts, and a lot of the enquiries to date have been historic requirements. But it’s a little bit complicated – when the previous ownership wound down it sold off all the historical spares to a third-party company. There are

Bimotas in progress at the new Rimini factory

Bimota. We wouldn’t want to step on anyone’s toes, but Kawasaki UK don’t view it as a conflict of interest. I mean, the Tesi H2 you could say is a competitor to the Kawasaki H2, but they don’t view it that way, it’s a completely different motorcycle and at a higher price. “There are obvious benefits for a Kawasaki dealer to be involved – things like an understanding of the technology, diagnostic equipment and some spare parts. For example, if you were to do a first service on a Bimota Tesi H2, you would be using pretty much the same components as a Kawasaki H2. So there are some benefits for Kawasaki dealers and we would certainly welcome them no problem at all.” It seems like a Bimota on a display stand could be an interesting showroom attraction for a Kawasaki dealer too,

some exceptions, but generally, pre-2014 there are limited spares from the factory. From 2014on there’s more availability and we’re more than happy to assist.” Are consumers tending to buy new Bimotas to ride, or as an investment? “We’re seeing both but at the moment those buying them are people with multiple bike ownership. It’s not their only bike, but it’s nice to see that they are buying them to use.” So, a boutique dealer network selling hand-built Italian fantasy motorcycles – but with a Japanese giant in the background offering some peace of mind on the financial and engineering fronts. It makes a lot of sense on the face of it. If you want to know more or fancy becoming a dealer, James Horton wants to hear from you. He’s available on 01603 920240 or j.horton@bimotauk.co.uk.

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AUGUST 2021 23

Business news

Show organiser Mortons Media Group celebrated 40 years of the The Classic MotorCycle, the magazine that headlines the International Classic Motorcycle Show

Livewire Bonhams bag £3.6m sale A

uction house Bonhams was back at the Stafford Showground with a high-octane bang scoring £3.585m including premium and selling 98% of lots. The bumper live audience sale was over three days (2-4 July) for the first time. It was possibly the biggest two-wheel sale in terms of lots ever held in the UK, and it netted the Bonhams team its third-best turnover result at Stafford, April 2019 being the high point at £3.9m. While the classic bike scene is generally acknowledged to be steadying, Bonhams proved that old classics are still star turns on the financial stage. At Stafford top of the bill was a c1946 AJS E90 Porcupine 500cc race bike. Only four E90s were built. Leading AJS pundits reckoned the machine to have £1m potential. Bonhams had listed a £250,000-£300,000 estimate and it proved to be spot-on – the DOHC twin making £293,250 including premium, a world record for an AJS Porcupine at auction. It is believed that New York lawyer Rob Iannucci was the buyer. A lifelong devotee of JMC-JMP-JMT-210x76.pdf 02.07.2021 13:08:13 AJS-Matchless race 1machinery and founder of Team Obsolete, Ianucci had in 1983 acquired

an incomplete later type E95 Porcupine (four were made) in 1983. The previous record for a Porcupine under the hammer was £157,700, for an E95 version, sold by Brooks in April 2000 at Stafford. At the time this was also the world record for a British bike at auction. Second best seller at Stafford (£126,500) was a special by engineer Ewan Cameron – a supercharged Brough Superior SS100. The Brough name dominated the big bucks table, taking six of the top ten sales. Three of the Broughs were from the National Motorcycle Museum at Solihull, Birmingham. Ben Walker, Bonhams head of bikes, said: “It was a joy to return to Stafford for our first live auction in more than 18 months. The saleroom was buzzing.” While the Bonhams hammer was at work, the International Classic Motorcycle Show was taking place on Saturday and Sunday in the grounds and halls at the showground. It was a somewhat subdued affair compared to previous years, organiser Mortons having to restrict entry numbers and stand holders to comply with Covid restrictions under the

Bonhams star turn: c1946 AJS E90 500 Porcupine – £293,250 including premium, a world record under the hammer for the E90/E95 series

watchful eye of the local council. Among outdoor traders accepting that sales probably wouldn’t be as strong as previous years, Jim Barlow (Barlows Motorcycles, Doncaster) said Mortons deserved a pat on the back for getting the show up and running again. “People in general were happy to get to an event, and 99% of them were sensible with regard to social distancing,” said Barlow who was among the Bonhams buyers on the Friday. Bonhams traditionally holds two world leading motorcycle sales a year at Stafford as part of Mortons Group classic motorcycle shows. Last year both were cancelled because of Covid-19. Bonhams used other venues and, despite restrictions, claimed a record year for bikes at £7.6m in 2020.

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Ducati dealer chain hires Foggy D ucati Manchester Group (DMG) has signed up multiple Ducatimounted WSBK champion Carl Fogarty as its ambassador for the next  months. Since his retirement from racing, Fogarty has remained close to the Bologna brand, attending numerous Ducati events and press launches.

He also established a firm friendship with DMG owner Chris Booth, who has been keen to get him on board in a promotional role for some time. “Carl is the reason I fell in love with Ducati back in the early s,” explained Booth. “And I guess I can thank him for inspiring me on this incredible journey with Ducati Manchester.

I’m proud and pleased that he will be joining our team.” Fogarty will attend events at dealerships across DMG, which now includes locations in Sale, Preston, Stoke, Worcester and most recently Glasgow. He will also make appearances at track days and ride-outs, as well as review new Ducati models, promote apparel and

NMC spills the beans on petrol ban

hen the latest Motor Cycle “Zero-emission motorcycles and other powered Industry Association press release two-wheelers are an efficient and clean form of praised the DfT’s new Transport mobility that can reduce congestion, improve Decarbonisation Plan, and its own role in a urban air quality and reduce noise. We will take government-inspired strategic partnership forward measures to remove these emissions, with Zemo (formerly the Low Carbon Vehicle including consulting on a date to end the sale of Partnership) to “stimulate and coordinate new non-zero-emission motorbikes, ensuring activity”, it failed to mention one particularly we support the development of new industrial opportunities for the UK. salient fact. While cars and vans outnumber The National Motorcycle Council motorcycles on UK roads, has cleared that up by highlighting motorcycles are an important and a key feature of the Transport sizeable vehicle population, with Decarbonisation Plan – that we 1.4 million licensed in 2020 and we have just 14 years left to enjoy the do not want to see them remaining petrolhead era on new motorcycles. fossil-fuelled as the rest of the Although plans to end vehicle fleet cleans up.” production of new internalDecarbonising Transport The plan also announces a combustion-engined cars had A Better, Greener Britain further £582m of funding for plugalready been proposed for 2030, in car, van, taxi and motorcycle this is the first time that specific grants to reduce the cost of zeroproposals have been made for new motorcycle production. There will soon be a consultation emission vehicles. To review the full Transport Decarbonisation on a phase-out date of 2035, or earlier if a faster transition appears feasible, for the sale Plan, visit: https://assets.publishing.service. of new non-zero emission powered two and gov.uk/government/uploads/system/uploads/ three wheelers, and other L-category vehicles. attachment_data/file/1002285/decarbonisingThe Department for Transport goes on to say: transport-a-better-greener-britain.pdf

act as a figurehead for DMG’s social media channels and other marketing activity. Ducati UK MD Tim Maccabee added: “Carl is not only synonymous with Ducati but also well-known for his roots in the North West of England. It’s therefore very appropriate to see him representing Ducati Manchester Group dealerships.

MAG MINCES WORDS NO DOUBT MINDFUL THAT THE MAJORITY OF its membership expects a robust fight back on behalf of petrolhead bikers against the government’s Transport Decarbonisation Plan, the Motorcycle Action Group (MAG) has issued a carefully worded response. In a statement, this said: “MAG remains opposed to compulsion as a solution to reducing carbon emissions. We have always acknowledged the need to reduce the harmful impacts of transport and this is why we have long promoted a modal shift to motorcycles as a significant lever for achieving that aim. “We are pleased to see the recognition of the positive and significant role played by motorcycles acknowledged in the plan, but are concerned that a technological roadmap for motorcycles has yet to be fully developed. We call for the plan’s recognition of motorcycling’s role to be applied immediately by way of a more proactive and inclusive approach to motorcycling in transport policy. “We urge the government to listen to all voices in the forthcoming consultation, which proposes the requirement for all new motorcycles and scooters being fully zero emissions at the tailpipe from 2035. Equally we want to see consideration and support for the full range of potential solutions in the technological roadmap.”

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International news With financial editor Roger Willis

Hidden threats worry Harley

Stateside trade show is back with a bang REVIVING AFTER A TWO-YEAR hiatus, the US Motorcycle Industry Council’s huge American International Motorcycle Expo (AIMExpo) trade showcase will open its doors on 19-21 January 2022 at the Las Vegas Convention Center. “We are working to make this a can’t-miss event for everyone in powersports,” said MIC chief executive Erik Pritchard in a statement. “In the two years since we last met, our industry managed to thrive under the most challenging of circumstances. We are building a show that will help dealers continue this success, no matter what the future holds.” Almost 300,000sq.ft of exhibition space will feature more than 300 of the industry’s top bike and aftermarket manufacturers, as well as distributors and service providers. AIMExpo will also host a variety of networking events for dealers and their suppliers. Major US PG&A wholesaler Tucker is to locate its annual dealer show within AIMExpo. Tucker trade customers will enjoy a separate check-in experience, VIP activities and an exclusive lounge on the show floor. The show’s opening day will feature a general session focused on the year ahead, market expansion and how the powersports industry can unite for future growth. Following this, there will be an epic industry party to kick off the 2022 buying season. And concluding in lively Las Vegas style, flat-track action returns for “Fast Friday” with celebrity, industry and e-class racing. www.aimexpousa.com

AUGUST 2021

lthough Harley-Davidson topped analyst estimates in results for the first half of 2021, with a bounce-back into firm profitability, investors on the New York Stock Exchange weren’t amused. An admission of major headwinds facing the company saw its share price slashed by 7.2% on the day these results were announced. First-half revenue from motorcycles and related products (parts, accessories, apparel and general merchandise) grew by 44.9% to £1.874bn. Total turnover was 36.6% up to £2.158bn. Numbers were boosted by a dramatic 37% increase in global wholesale shipments to dealers, rising to 111,478 bikes, compared with the equivalent six months last year when production was disrupted by Covid-induced factory shutdowns. Harley’s high-profile launch into the adventure market apparently wasn’t a significant factor. It had only shipped 4068 samples of the reputedly fast-selling new Pan America by the end of Q2. Nevertheless, the company climbed safely back into bottomline black ink. Half-yearly operating

profit stood at £458.1m, against a periodic operating loss of £6.3m in 2020. And net profit reached £340.3m, versus a previous net loss of £16.5m. Worldwide retail motorcycle sales volume rose by 17.6% to 109,509. The US domestic market, which has been awash with savings hoarded during lockdowns and government economic stimulus cash handouts, was the key driver. A consumer frenzy among American bikers drove Harley sales on home turf 37.5% higher to 75,722. However, overseas action was altogether less attractive. International sales slumped by 11.3% overall to 33,787. Although Canada managed 39.8% recovery to 5245, that was a lonely beacon of good news. The EMEA region – dominated by tariff-imposing EU countries and the UK – sank by 18.7% to 15,191. Asia-Pacific was 6.8% down to 11,779 and Latin America plunged by 47.5% to 1572. Commenting on his company’s performance, Harley-Davidson chairman and chief executive Jochen Zeitz wasn’t entirely upbeat. “We are encouraged by the signs of

consumer positivity in the market,” he opined. “However, we remain mindful of the significant supplychain challenges that we expect to continue to impact the sector.” Qualifying notes in the results statement also painted a bleak picture for Harley’s exports to Europe. So far, it has failed to mitigate the impact of EU revocation of the Binding Origin Information (BOI) clauses that allowed the company to supply its European market with motorcycles produced in Thailand at a reduced tariff rate. A list of detrimental unknowns followed, focusing on risks related to BOI revocation. These included uncertainties regarding the quantity and mix of motorcycles the company imports into the EU; whether it will be granted temporary relief from the effect of revocation or be successful in appealing against it; the size and duration of EU tariffs; and to what extent the company can attempt to pass on the impact to its European dealer network. $-£ currency translation at forex rates on 21 July 2021

Triumph to enter lucrative dirtbike market

aving greedily eyeballed the extent to which Pierer Mobility’s KTM, Husqvarna and GasGas off-road competition products are hugely profitable cash cows, particularly in the vast US market, Triumph has admitted that development is well under way on its own comprehensive range of motocross and enduro motorcycles. These will be promoted by a Triumph factory race programme, dedicated to top-tier championship participation in both motocross and enduro series. And to facilitate this ambition, the brand has recruited US global motocross legend Ricky Carmichael and fivetimes enduro world champion Iván Cervantes as active partners in both bike testing and preparation for racing. Details of the timetable for the launch and reveal

Triumph will be using US motocross racer Ricky Carmichael to help develop its new off-road range

of the motorcycles, as well as the racing programme, will follow in coming months. Commenting on the surprise new development, Triumph Motorcycles chief executive Nick Bloor said: “Today’s announcement marks the beginning of a new chapter for the Triumph brand, which everyone at Triumph is incredibly excited to be part of. We are 100% committed to making a long-lasting impact in this highly competitive and demanding world, with a singleminded ambition to deliver a winning motorcycle lineup for a whole new generation of Triumph riders.”

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Dealers are now experiencing more than double the numbers of enquiries

amaha Motor Europe has decided that it will take part in the EICMA Milan  show on - November. In making this choice, the company has cited positive progress of international and national vaccination programmes, and steady easing of restrictive measures against Covid- in Europe – and Italy in particular. Preventive safety measures will still be implemented, in cooperation with the EICMA organisation. And in that respect, the size of the Yamaha stand will be enlarged in comparison to , to allow visitors more personal space. Commenting on the initiative, Yamaha Motor Europe chief executive Eric de Seynes said: “The decision to attend EICMA was not an easy one to make for obvious reasons. However, after being reassured by the EICMA organisation that we can provide a safe environment for all visitors, while allowing them to experience the event to the full, we believe it is the right decision to support the return of such an event.”

Energica plays the numbers game ITALIAN HIGH-PERFORMANCE ELECTRIC MOTORCYCLE BRAND Energica, most famously control-bike supplier to the FIM Enel MotoE World Cup series held at selected MotoGP rounds, has claimed some muscular percentage-based growth data. But it remains extraordinarily shy about actual sales figures. Energica’s latest progress statement says that sales grew by 91% during 2020 and this achievement has been followed by an unspecified further increase in the first half of 2021. Another subject of note is the recruitment of ProBike Sverige at Täby as the brand’s fourth dealership in Sweden, complementing outlets in Stockholm, Göteborg and Malmö. With this latest addition to its Northern European network, Energica now has nearly 90 dealers worldwide. Back in Italy, the company’s workforce has expanded by 17% in the past six months. At the same time, Energica has begun construction work to double the size of its offices and manufacturing facilities at Modena. However, sales headcount is a closely guarded and potentially embarrassing secret. According to a much higher-volume electric competitor in the UK, Energica’s British registrations amounted to just seven machines during the first half of this year.

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AUGUST 2021 29

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International news

Castiglioni back on bikes

ercurial former MV Agusta supremo Giovanni Castiglioni has reappeared in the powered twowheeler firmament as a leading investor in Australian manufacturer Stealth Electric Bikes. Ousted from MV Agusta two years ago when Russian oligarch’s son Timur Sardarov bailed the business out of bankruptcy, Castiglioni now heads up C-Creative, which has become a “new shareholder” of Melbourne-based Stealth. Up until this point, Stealth concentrated on off-road-only products that were essentially high-powered electric MTBs with vaguely motocross styling. But thanks to C-Creative input, Stealth says it is launching an industrial growth plan based on a new range of dual-purpose and L1e-B urban mobility machines that will be road-legal. These are being engineered and styled by C-Creative’s Adrian Morton, the former

Dorna parent launches share offer BRIDGEPOINT CAPITAL, THE majority stakeholder in Madridbased MotoGP and World Superbikes commercial rights proprietor Dorna Sports, is about to float around 25% of its own equity on the London Stock Exchange. BDN financial editor Roger Willis reports. In the rare instance of a private equity group going for a public listing, Bridgepoint has planned an initial public share offer which is set to raise at least £500m in total. This will value its entire business at about £2bn. Bridgepoint was founded in 2000 after a management buy-out of NatWest’s private equity arm. Focusing on mid-sized investment deals of up to the €1bn (£860m) mark, the group currently manages €27.4bn invested through a range of private equity and debt funds – and made £191.8m in operating profits during 2020. It originally acquired control of Dorna in 2006, after another buyout specialist, CVC Capital Partners, was forced to divest ownership by EU competition authorities. CVC also owned Formula One car racing at that time.

AUGUST 2021

MV Agusta chief designer who was also shown the door by Sardarov shortly after Castiglioni’s departure. “This is a key moment for the future of our company and I’m excited to have joined forces with such an experienced team,” commented Stealth chief executive John Karambalis. “New developments in the market have prompted us to broaden our horizons and shape the future of the recreation and mobility sectors across the globe.” Castiglioni added: “I have been a Stealth customer for several years now and I have never found anything more exciting in the e-bikes scene. Stealth is a brand that has a unique charm and charisma, and the C-Creative team is thrilled to be able to bring decades of experience in the world of two wheels to this company.” Further to its tie-up with C-Creative, Stealth has also established a new strategic

Giovanni Castiglioni

commercial partnership with Vmoto Soco Italia, the Italian distributive subsidiary of leading electric PTW player Vmoto Soco International for the Super Soco, Vmoto and E-max brands. This will see shared resources across marketing, sales and aftersales management, aimed at increasing market share in the L1 moped and L3 motorcycle segments for their respective brands in Italy and subsequently the rest of Europe.

Bottazzi joins Moto Morini

avid Bottazzi (right) has joined Moto Morini as sales and export manager. His appointment comes as the Milan based company announced plans the strengthen its development in Italy and Europe to give a new impetus to its commercial sales rethink. (See page ) Bottazzi’s appointment also coinsides with the introduction of Morini’s new X-Cape , one of a

range of new models scheduled for European distribution. Announcing the new appointment, Alberto Monni, Moto Morini’s vice general manager said: “David joins us at an important time for our company. His vast experience will help us strengthen the sales network and support our three-year plan to increase market penetration in both the Italian and other export markets.

David Bottazzi

Bragging rights for Pierer Suez container ship bikes released

gypt has released the huge Ever Given container ship which blocked the Suez Canal back in March, after an undisclosed settlement was agreed between the vessel’s insurer and the Suez Canal Authority (SCA). Impounded in the Great Bitter Lake at the Suez Canal’s midpoint ever since being refloated more than four months ago, the Ever Given was due to set sail for Europe at the beginning of July. Its original destinations were Rotterdam, Felixstowe and Hamburg for cargo valued at $775m held in 18,000 containers. At the first port of call, Netherlands-based Yamaha Motor Europe will no doubt be extremely grateful for the delivery of the large number of motorcycles and parts it had on board, which were supposed to have been early-season dealer stock. Other Far Eastern bike manufacturers may be breathing a sigh of relief too.

IN ADVANCE OF ITS FULL HALF-YEARLY results to 30 June, Pierer Mobility couldn’t resist flaunting muscular sales volume success for its KTM, Husqvarna and GasGas brands. BDN financial editor Roger Willis reports. Pierer’s combined global motorcycle sales in this six-month period almost doubled, climbing by 95% to 176,045. Within that, European performance was 76% up to 73,224. North America delivered the biggest gain, improving by 160% to 30,419. Australia and New Zealand together achieved a more modest 25% advance to 7,842. And India, despite a severe ongoing impact from the Covid pandemic, put on 52% to 30,561. In addition, Pierer sold 25% more bicycles and pedelecs under the R Raymon, Husqvarna and GasGas brands, totalling 53,378. Some 39,603 of these were e-bikes.

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Business news

Directors in firing line for abusing rules

New legislation to combat bounce back loan defaulters will make it harder for directors to abandon their company and their responsibilities. BDN outlines the new rules and regulations involved with insolvency

t’s a bugbear of many that some directors of failed companies seem to “get away with it” when their businesses fail and debts go unpaid. And this is especially troubling when directors game a system that has provided them with safe harbour in a time of pandemic. But the tide is changing as the government has recently brought forward legislation – the Ratings (Coronavirus) and Directors Disqualification (Dissolved Companies) Bill – that specifically targets company directors who proactively dissolve their businesses. Dissolution via strike-off or voluntary liquidation was designed to be used by a small business without a prior insolvency and only when the company no longer had any assets, had not been trading, and where creditors had been informed. However, the process has been abused by directors who simply wound up their companies without putting them through an insolvency process so as to leave liabilities behind and escape investigation. While the aim is to close a loophole that lets directors walk away without repaying any governmental support – specifically, government-run interest-free bounce back loans of up to £50,000, of which 1.5 million were taken out by small businesses – it also gives the Insolvency Service powers to investigate directors of any company that has been dissolved. There will also be an extension of the power to investigate to apply relevant

AUGUST 2021

sanctions such as disqualification from acting as a company director for up to 15 years. The director’s disqualification measure implements a policy that the government first announced in August 2018. The bill was introduced mid-May in part to also deliver on measures to combat Bounce Back Loan fraud, as announced in the recent budget. Under the current rules, the Insolvency Service can investigate directors of live

While corporate dissolution may be inevitable in some cases, it should only be used as a last resort companies or those entering a form of insolvency and if wrongdoing or malpractice is found, those directors can face sanctions including a ban of up to 15 years. But for the Insolvency Service to take disqualification action against directors of disqualified companies, they first need to make an application to a court to have the company restored. This time-consuming exercise delays the investigatory action, and is costly, with the costs falling on the public purse. Through the measures, directors of dissolved companies could also be banned

from setting up an almost identical business after the dissolution. The goal is to reduce the number of customers and other creditors, such as suppliers or HMRC, being left unpaid. The legislation, when enacted, will have retrospective applicability. The rationale appears to be that the government wants to target individuals who have inappropriately wound-up companies after receiving Bounce Back Loans, presumably having used those loans for the directors’ personal benefit. It will cover England, Scotland, Wales and Northern Ireland. The guiding principle of the new legislation is that while corporate dissolution may be inevitable in some cases, it should only be used as a last resort – that is, after all other realistic avenues for protecting the interests of stakeholders have been exhausted. The government considers that using company dissolution as a method to evade a directors’ duties has no place in the governance of a responsible enterprise. Directors who use, or have used, the dissolution process for those purposes can therefore expect to find themselves in the cross hairs of the Insolvency Service once the legislation becomes law. As ever, directors should always be conscious of their duties, particularly in circumstances where the company is or may become insolvent and take appropriate advice prior to instigating any wind-down or dissolution process.

www.britishdealernews.co.uk

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Off-road news

The UK’S TOP SELLING OFF-ROAD RACE WEAR 01900 873456 www.wulfsport.com

Off-road news With off-road correspondent Rick Kemp

Perseverance pays off for Redline Managing director, Tim Walker with daughter Amy who is also ‘on the firm’ working currently in office administration

ou’ve got to take your hat off to Redline Motorcycles for being the UK’s first KTM Superstore and having had the franchise for 30 years. If you need anything from a baby’s branded orange dummy to a 1290 Super Duke GT, Redline has got it in stock. But back in 1991, when Redline first got involved with the brand, it was a different story according to managing director Tim Walker. “We had decided to take on KTM at the NEC Motorcycle Show in 1991, only to be told the following week that KTM had gone into liquidation. I’d bought three 1992 model year bikes and some spares, and in those days there was no forward financing available. At the time KTM wasn’t a particularly popular brand, so I thought I’d made a big mistake. The then importer persuaded me that if I stuck with it everything would be alright as there was going to be a management buyout. Well, there was and the company was refinanced. The 1993 bikes had a major facelift but by the end of that year we’d only sold about a dozen bikes.” Redline’s original KTM customers were the local farm boys and the most popular MX-ers were Honda and Yamaha. Walker persevered, loaded the van with KTM spares and accessories, and attended the local AMCA meetings at the weekends reassuring his customers that they would have good back-up. Business was building slowly but the turning point came in 1998 when KTM turned orange and came out with a completely new 125, which won the World Championship. Redline’s small premises in the Leicestershire village of Sileby began to bulge at the seams with spare parts and Walker admits that the business was making more money from mail order, as it was then, than

AUGUST 2021

from bike sales. As Walker says, “Moto X riders like to order their parts on a Monday, so that they can get them fitted for the next weekend.” In 2004 Redline moved to its current site in Loughborough and in 2016 got Winning the 20 the opportunity to take over the unit 15 Motostar Cham pionship at Silve rstone next door, doubling the size of the business to 5000 sq.ft. “It was just a case of knocking down a wall and putting in a however, Redline reaped the rewards mezzanine floor and we were in.” as many competing off-road dealers were low on stock with manufacturers unable to supply many brands due to container shipping issues. KTM is a very ‘Made in Austria’ suddenly became an even proactive company more attractive proposition (production at Mattighofen did stop for a while during the – they’re not scared first wave of Covid but very little knock-on effect was evident). to move quickly and As we’ve said, Redline is a KTM Superstore, make changes which means it offers new and used on and off-road motorcycles, PowerParts accessories By now KTM was producing four-strokes and PowerWear clothing, and the workshop and road bikes, so that was expanding the employs KTM-trained technicians. Redline business. It also enabled Walker to get has also had Honda and Yamaha for years and back to his road-racing roots, his career more recently Beta. prior to starting Redline. Sponsoring the Tim Walker concludes, “KTM is our main winning Moto3 bike in the British Motostar activity. It is a very proactive company – Championship for three years was pleasing they’re not scared to move quickly and make for Walker and over the years Redline has changes, and that can put some people out but sponsored motocross and enduro riders as actually I think it’s the way forward if you want well. Walker sums up his take on the situation to stay in business during changing times.” now: “I’ve finally realised that it’s okay to say Perseverance has certainly paid off for no – it took me a long time.” Redline with KTM being, perhaps, the most Going into lockdown Redline had a lot of high-profile off-road brand currently which stock of spares and bikes, which initially made includes junior and electric models as well as Walker slightly nervous about how that would the favourably reviewed 1290 Adventure and affect cashflow given that customer activity road bikes. had virtually stopped. Walker admits that he Redline Motorcycles isn’t afraid to shift things at cost to help the 01509 230001 cashflow along. As Lockdown began to ease, www.redlinemc.co.uk

www.britishdealernews.co.uk

Off-road news

The UK’S TOP SELLING OFF-ROAD RACE WEAR 01900 873456 www.wulfsport.com

Off-road news With off-road correspondent Rick Kemp

SHORT CUTS KTM

KTM HAS RECALLED ITS 2021 AND 2022 450 SX-F model in order to replace the gear selector drum. It is warned that the selector drum may break, seriously affecting the gearbox. The drum must therefore be replaced on all affected motorcycles. This only affects KTM 450 SX-F EU four-speed models. Customers will be contacted directly by KTM and the replacement work will be done under warranty. Customers can check online in the Service area of the KTM website to see if their motorcycle is affected by the recall.

WP Suspension has launched WP Replica Team Wear – a functional range of casual clothing in factory WP livery. The range includes replica short-sleeve, polo and tee shirts; shorts; pants; a zip-neck sweater and a hoodie; hardshell, softshell and winter jackets; several types of baseball cap; mechanics’ gloves, plus a 30-litre backpack and a 120-litre wheeled travel bag made by Ogio. Available from KTM, Husqvarna and GasGas dealerships.

BOXXBIKE

THE BOXXBIKE VALKYRIE IS A NEW E-BIKE AIMED at allowing motocross racers to vary their training. The 14kW motor delivers 280Nm of torque, so it can only be used on private land, and it weighs 38Kg. Acceleration, the maker claims, is comparable to a 250cc two-stroke MX bike and the top speed is more than 50mph. Range is “up to” 93 miles (although doubtless far less if the performance is taken advantage of) and operation can be switched between pedal assist or throttle modes, depending on preference. Prices start at £10,495 for a model fitted with a Rockshox Boxxer fork and rise up to £12,495 for a model with Ohlins suspension. Urbanmoto; info@urbanmoto.co.uk

AUGUST 2021

Adventure bike fever strikes

he long-awaited ABR Festival took place at Ragley Hall, Worcestershire at the end of June. Billed as “Glastonbury for motorbikes”, the event certainly had a festival feel about it this year and the organisers, exhibitors and retailers were super-excited by the visitors, the amount of business done and the general vibe. The Bridgestone-sponsored event reflected the feeling of freedom felt by the visitors due to the partial release from lockdown restrictions. Those attending were also quite happy to splash the cash or wave the plastic – some retailers claimed to have done more business across the three days than they had previously done in nine days at the NEC show. With adventure-style bikes now accounting for a large proportion of the new motorcycles market, the major importers and manufacturers were keen to display their wares, with no fewer than 12 brands being represented. Many brands offered test rides both off and on-road, with queues to try out the latest machinery continuous over the three days. Another refreshing aspect of the weekend was the number of women Festival goers. Ducati reported that two out of every ten test riders were women. This year, because of Covid, numbers were restricted to 4000 but for 2022 there will be 10,000 tickets available with the ultimate aim being 20,000 attendees in three year’s time. Festival organiser Adventurize said that within seven days of this year’s festival closing 3000 tickets had already been sold, and the rebook rate of exhibitors and retailers for next year’s Festival has been 100%, with many

manufacturers requesting more space. Alun Davies, managing director of Adventurize was keen to point out the key differences between a bike rally and a festival. “One – it’s a grade-A venue, they don’t come better than Ragley Hall. Two – are the posh, clean toilets which we delivered. And three – there will always be good beer at £3 a pint!” The 2022 Adventure Bike Rider Festival will take place over the 24-26 June. For more information contact Adventurize on 01789 450000. Adventure or enduro, if it can be ridden on the road or in the mud it was at the ABR Festival

www.britishdealernews.co.uk

Off-road news

Dunlop sponsors ISDE

unlop has been confirmed as an official sponsor for the  International Six Day Enduro taking place in the Apennines between Lombardy and Piedmont from  August to  September. The th edition of the ISDE will feature  competing nations and  teams, including eight national teams in the Women’s World Trophy. The sponsorship will include supporting club-level riders by

introducing the Dunlop Geomax Challenge. This features separate awards for the amateur and club riders who will battle in the Club Team Award category alongside the professionals. Dunlop will also be looking to support its partner teams and customers in hopefully repeating the success of the  event in Portugal, where Team United States used the Dunlop Geomax Enduro EN tyre to win by over two minutes.

Husqvarna backs electric series HUSQVARNA MOTORCYCLES IS partnering with the new FIM Europe Junior e-Motocross Championship series in 2021. Created in conjunction with InFront Moto Racing, the five-round European series will endorse electric-powered motorsport and showcase the capabilities of e-technology to a wider audience. Husqvarna says that, as one of the first manufacturers to develop electric-powered motocross models, it is fully committed to e-mobility development and supports the introduction of the new Championship series, which is open to competitors aged 6-8 years old who ride the brand’s EE5 model, a 50cc-

LS2 flips out

equivilent bike with 12in front and 10in rear wheels. The championship allows for the EE5 to be used within an FIM-recognised series for the first time. Rounds will take place in Italy, Germany, France, Spain and Portugal. Anyone interested in the FIM Europe Junior e-Motocross Championship can learn more and secure a ride by visiting the series official website www.junioremotocross.com

LS2 HELMETS IS NOW OFFICIALLY SUPPORTING 2019 FMX champion, youngest ever FIM Freestyle Motocross World Champion, nine-time world record holder and Red Bull Athlete, Luc Ackermann. At the age of 12 Ackermann set his first world record, with the “youngest motorcycle backflip of all time”, then in 2020 he broke a 12-year-old record set by FMX legend Travis Pastrana with 10 backflips in 30 seconds. Announcing the new partnership, LS2 Germany sales manager Rainer Hullmann said: “Luc has been relying on our helmets for several years now. He’s a super guy and one of the best in his discipline. He’s a perfect fit for our brand!” Ackermann currently competes wearing the LS2 MX700 Subverter Evo which retails at £119.99-£139.99.

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AUGUST 2021 37

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Your thoughts and opinions on the trade’s top topics

Your thoughts and opinions on the topics that make the trade tick are welcomed: editorial@dealernews.co.uk BDN, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford, EX39 3FH

Micro-Mobility and E-Step scooters are here to stay

CIA first brought Micro-Mobility to the government’s attention about three years ago. This is when it became evident that sales of these types of devices were experiencing exponential growth, with use of all types of light electric mobility becoming more and more common place in major cities across the UK. Consequently, MCIA brought this subject to the attention of the DfT who, at the time, were dismissive of these devices and of them becoming more widespread in terms of use. Fast forward 12 months (approx. 2 years ago), in order to prompt discussion with the DfT, we produced a “discussion document” which laid out a regulatory framework that would be the ideal starting place. Following several meetings with the DfT who were complimentary of our approach, many of these initial ideas eventually fed through to the regulation that was to form the framework in which the trials are operating today. MCIA’s position and views have remained consistent throughout: Micro-Mobility and, E-Step scooters, are here to stay. Where we differ from others is how the evolution of these vehicles will develop. Like all personal transport, be it cars, motorcycles or e-bikes, development and vehicle design are always evolving and, therefore, we have always

maintained that whatever regulation is put in place it must be future proof and be able to positively shape and accommodate how this vehicle type will evolve. From a regulatory viewpoint, both in terms of design and access, if the government writes

We want your

Views Your thoughts and opinions on the topics that make the trade tick are welcomed: editorial@dealernews.co.uk BDN, 10 Daddon Court, Clovelly Road Industrial Estate, Bideford, EX39 3FH regulation that only addresses what we see today, it will quickly become outdated and therefore, require a re-visit, leading to further market confusion. Can we assume that from reading the above, MCIA sees micro-mobility and the emergence of these new vehicle types as

a good thing? We do believe this to be the case but only on the basis that suitable regulation and legislation is introduced to ensure our roads remain safe and the consumer is protected. This must include strict standards relating to design and quality, and the product offered with suitable guarantees/warranties etc. The user should also undergo the right level of training, wear appropriate PPE, hold a licence and ensure the vehicle is registered. Are we saying micro-mobility is replacing the traditional small scooter and motorcycle? No, we believe this type of vehicle has a far greater chance of taking people away from cycling and walking, and, if anything, will expose people to the freedoms and benefits of powered two wheelers. Recognising this potential, MCIA has now drafted an updated regulatory framework document, which not only covers in great detail what regulation might look like for private use of e-step scooters, but also introduces a new “sub-moped” category which will sit within L-Category as current regulation for our sector. At this time, the government has set an objective of ensuring zero emission Powered Light Vehicles become an integral solution for the decarbonisation of road transport and, therefore, with this open-minded

Shirking from home

n normal times I would have just returned from the racing at the Isle of Man TT, but with its cancellation this year we’re left looking forward to 2022 (and 2023) which are being billed as even bigger and better events than ever before. We all know that at some point we have to crack on. Covid isn’t going away, and we are just going to have to live with it, a bit like flu. Like many of our customers, we have reached the point where we are caring less and less. I’ve had both jabs, I am sure I’ve had the virus and if I haven’t, I’ve definitely been exposed to it. With hospitals not reporting any strain on resources, the reopening being pushed back from 19 July was very disappointing. The traffic into Manchester is still a long way from the gridlocked pre-Covid days. This certainly makes commuting a lot more pleasant! Whether all

AUGUST 2021

the office workers will return to their desks or carry on working from home remains to be seen. I’ve re-named it “shirking from home”. The big corporations seem to think that this is the way forward, but nothing invigorates us more than human interaction. Sure, you can bill hours as a web designer to a client’s account from your spare room in Blackburn, or anywhere in the world for that matter. But, can you still process the ideas and the inspiration that you get from the vibe of life in the Northern Quarter of Manchester? I suspect not. I believe that you become too removed from your customers and other members of staff to be creative. In case you didn’t know: the Northern Quarter is where all the cool design offices are. Talking of being removed, that’s just where most of the

motorcycle manufacturers seem to be at the moment. I’ve spoken to a number of dealers that have been complaining about the approach from their manufacturer partners. The consensus is that most need to wake up and smell the coffee. Many dealers continue to receive targets based on bikes that cannot be supplied. The knock-on effect, of course, is that without new product, the source of used bikes dries up, then workshop income drops, and we all follow a downward spiral. Many dealers have had to streamline their businesses to get through Covid, and in fairness so have many manufacturers. That means the remaining staff are likely to be working at full capacity, so if ever there was a time to stand back from the “tick box” attitude that we get from many of our brand partners, it is now.

One thing is definite, there are employees in many larger businesses that are trying to justify their jobs, within the cushy and comfortable corporate world of shirking from home. The lack of faceto-face meetings has a negative effect. It is almost impossible to build trusting relationships without direct social interaction. The manufacturer and dealer connections will need rebuilding and should be handled like a good marriage: we both have to love each other, show mutual respect and create the opportunity for each to grow within the relationship. It’s very easy for mother-in-law to throw stones from headquarters! Operating from a remote address, you are removed from the reality of the relationship. The NMDA Dealer Attitude Survey (DAS) is your platform to review manufacturer

www.britishdealernews.co.uk

CUFF A mixture of opinions this month, with dealers commenting on slowing showroom footfall, stock replacement difficulties and differing electric product demands VICTOR DEVINE MOTORCYCLES

VIC DEVINE IS THE LONGEST-SERVING HONDA DEALER IN SCOTLAND, WITH MORE THAN 50 YEARS SELLING the brand and is still very proud to be part of it: “We have had a difficult year, but we have survived, and I’m very optimistic for the future. I have to say the government has been brilliant with its furlough package and deserves recognition for that. The rates assistance has also been a tremendous benefit.”

government attitude of “do not allow outdated regulation to get in the way”, this provides an incredible opportunity for our sector over many years ahead. MCIA’s Route to Tomorrow’s Journeys, launched in June 2019, predicted with great foresight how the future of urban and sub-urban mobility will develop. It is of no surprise therefore, that what we will see from national and local governments’ transport plans, L-Category will feature highly as an intrinsic part of the new transport landscape. We believe, within a short period (12-24 months),

regulation will be put in place to legalise e-step scooters. However, we are hoping that it is well thought out, and robust enough to ensure a level playing field for all sectors (cycling, motorcycling and automotive). It is critical that safety in use, design, quality and build are addressed within this regulation. MCIA will continue to work closely with the DfT, not just to protect our current market, but also look to open up new opportunities for the sector to grow and flourish in the future.

relationship in an anonymous way. A little like Google reviews, it is your platform to question manufacturer performance. Trust me when I say that the manufacturers who care take the DAS very seriously. In fact, I’d go as far as to say that the brands that do well in the survey genuinely care about the ranking they achieve. As with most of these things in life, the poor performers tend to blame their dealer partners. They then wonder why they are bouncing consistently along the bottom of the table. Let’s be honest, we are the people that have invested in the brand. If we score them low, it is almost a reflection of us having made a poor investment. Something none of us truly want to admit to. The NMDA offers so much in terms of an industry association. We represent the dealers – it’s your association. With access

to the support of MILs (the industry legal expert) you would likely cover the cost of your membership with one single incident. Employment law is a minefield and I’m sure that we have all probably skirted closely to either side of a breach, at some time or another. The support that the NMDA offers with employment alone is worth the subscription. Then there is the conciliation and arbitration service, a legal requirement – hopefully one you will never need, but it’s still good to know it’s there. The business helpline is also invaluable. Alongside all that the NMDA is also actively and constantly lobbying government on the important issues that affect our industry. Above all, enjoy the ride and keep selling!

A & G MOTORCYCLES

OWNERS ALLAN AND GRACE MCDONALD TOOK THE OPPORTUNITY TO RELOCATE A YEAR AGO TO Garroch Industrial Estate in Dumfries to concentrate on workshop and MOTs. Grace is not convinced that interest in electric commuter sales has reached this rural area. “We have a good repeat customer base for scooters and motorcycles of all capacities, but little interest is being shown in battery power. Most do not have a perceived need for change, it seems.”

BRIDGE ROAD MOTORCYCLES

“THE FIRST FEW MONTHS SAW AN INCREASE IN SALES BUT FOOTFALL AND INTEREST IS DOWN IN JULY.” This from John Powell at his Merseyside dealership. He adds: “We have taken on Sym scooters and any used 125s we get go straight out to Deliveroo riders. DAS rider passes from the training schools have given us a boost in accessory sales.”

MOTOTECHNIKS

BASED IN STOWMARKET, SUFFOLK, WITH YAMAHA AND PIAGGIO GROUP FRANCHISES, MOTOTECHNIKS director Simon Huntingford says: “It has gone quiet into July and footfall has dropped, but we definitely have more ‘savvy’ customers. My personal thoughts are that riders are still using their bikes when they can, but caution is there for what the future will bring. All-round stock levels have improved, and we now have a good used bike selection.”

Tony Campbell, Chief Executive Officer, MCIA

Phillip Youles, Chairman, NMDA

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Jay Roffey at Olivers Motorcycles in Sleaford Lincs restoring a 1979 Honda C50

OLIVERS MOTORCYCLES

LOOKING AFTER RIDERS IN SLEAFORD, LINCS, JAY ROFFEY TELLS A STORY: “A CUSTOMER TURNED UP WITH a sad looking 1979 C50 Honda that been kept in solitary shed confinement for 25 years. Now, with a little fettling, new carb, tyres, chain and sprockets and a few odds and sods, she runs sweet as anything.”

MSG MOTORCYCLES

“STILL GOING NICELY AND RECEIVING STOCK, AS LONG AS WE PRE-ORDER.” THIS FROM MIKE GIBBINS IN Farnborough, Hants, selling Lexmoto. He advocates a “retained bike sales strategy” that works well with appointment only viewing where possible. “It works really well, especially on Saturdays when we are usually fully booked. We arrange half hour slots and the relaxed ‘sit on’ approach often clinches the sale, with up to seven machines sold in a day”.

DUQUES MOTORCYCLES

BASED ON THE CHANNEL ISLAND OF GUERNSEY, WHERE 14-YEAR-OLDS CAN RIDE A 50CC, MARK LUCAS says: “We still have interest in the Super Soco range and have sold several to 14-year-old riders. Biggest interest though has been for geared two-strokes – we can still get the Rieju MRT 50, but they won’t be available for ever.”

BMG SCOOTERS

BRUCE MILANI GALLIENI IS THE OWNER OF THIS ESTABLISHED MULTI-FRANCHISE LONDON DEALERSHIP. He says: “We now have an electric bike division with five brands and the Vespa Electtrica is selling very well for us. The advantages of electric power are filtering through to our customers, and acceptance is growing.” London, especially, has seen negative press reports of illegal e-scooters causing accidents on road and pavement and Bruce has definite views. “This is detrimental to our industry. From day one the government has not made it clear exactly what is legal. It’s caused confusion and misuse.”

Give BDN your “Off the Cuff” thoughts. They might just make a difference! e: editorial@dealernews.co.uk t: 01237 422660 e: john.featherstone1@hotmail.com t: 07541 998290

AUGUST 2021 39

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Off the

Move Motorcycles

MOVE

MOTORCYCLES Head of Move Motorcycles, Andy Gifford has been in the motorcycle industry man and boy. His father owned two motorcycle dealerships in West London and Andy started, in the traditional manner, as a Saturday boy in the family business

ifford took over the family firm in the late 80s and guided it through some trying times into the noughties. After this, he decided on a change of tack and joined Three Cross Motorcycles as sales manager for the southern-based importer. This move gave Gifford further insight into the motorcycle retail business. With his experience, Gifford was in a position to know what dealers and their customers both wanted and so he made the decision to go it alone, providing a service from which both sides of the business would benefit. “I know what dealers want because I’ve been a dealer and I also know what the consumer wants because I’ve fulfilled that role too,” explains Gifford.

AUGUST 2021

delivering the deals Move Motorcycles does what it says on the tin. It moves motorcycles from dealers to customers and sometimes the other way round if a part exchange is involved. Not only that, because of his experience Gifford is very savvy when it comes to valuations and finance on motorcycles, which can be all part of the service. Gifford likes to think of Moves’ delivery service as “an extension of a dealer’s sales force, helping them to sell bikes out of area and providing a professional handover to the customer”. The menu of services and tasks provided looks like this: • Fixed prices for dealers to help them quote customers faster and therefore hopefully sell more bikes • Online booking with a state-of-the-art booking system, which includes a tracking number allocated to the customer to give peace of mind • Collections and deliveries scheduled in advance, 24 hours a day, without calling anyone • Customers are kept informed with automated status updates, which are sent via text and email. The customer is informed the day before delivery with a slot and again 30 minutes before on the day • Dealers can select who is paying –

• • • •

•

sender or receiver. Debit cards, bank transfers or cash on delivery are all accepted, and dealers are invoiced once a week Dealers are notified with a plan to collect, and before and after photos are taken to prove condition Handover photo and documents are signed and returned to the dealer Part exchanges are collected at a special rate Bikes bought at a distance can be collected – simply pay a deposit to the seller, and settle the balance once Move Motorcycles has arrived and has seen that the machine exists All bookings can be managed in the dealer dashboard area at www.movemotorcycles.co.uk

The essence of what Move Motorcycles does is to allow the dealer to sell bikes to anyone, regardless of where in the country they’re based, without having to be involved in the time-consuming, after-sales process. “Once the sale has been made and the bike booked into the workshop for its PDI,” says Gifford, “we take over liaising with the customer, keeping them informed every step of the way by text and email. That way the salesperson doesn’t have to waste time

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Move Motorcycles WARR’S HARLEY-DAVIDSON “MOVE MOTORCYCLES HAS BEEN ONE OF the easiest companies we have ever dealt with in regard to transportation. The drivers arrive promptly and have the best equipment available to ensure our customers’ bikes are safely transported. Harley-Davidson being a luxury and expensive brand, we have always struggled to find the right people to deal with our level of clients and expectations, and these guys have never let us down. We would highly recommend them as a company.” Bruno Santos

TRIUMPH WEST LONDON

with ‘how’s my bike getting on’ phone calls, allowing them to concentrate on additional sales.” Conversely, if a dealer wants to buy in some stock from, say, eBay as quite a few are doing at the moment due to stock shortages, Move can also help. If a dealer has paid a deposit, Move can go and look at the bike and assess whether it’s kosher and ‘as advertised’. If it is, they will pay the balance and deliver it to the dealer. Move now operates a small fleet of vans. All the drivers come from the motorcycle trade as opposed to being casual drivers. They are all trained in the handover process and know how to manoeuvre motorcycles. It might sound obvious, but you can do an awful lot of damage loading bikes in and out of vans if you don’t know what you’re doing. Plus, there’s the reputational damage to consider as well if you employ the wrong type of person. As Gifford points out, “We want to help dealers sell more bikes and make more money, because if they do, so do we and, let’s face it, that’s why we’re in business.” Gifford has another way of assisting dealers in this process. Having visited dealers around the country for years he feels many

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of them are missing a trick – online sales. That’s why he set up www.anywebsites.co.uk. “We have a full-time developer, and we create online shops for dealers, something that really came into its own during lockdown. If we can help dealers sell more bikes online, then there’s more work for Move Motorcycles.” The proverbial win-win situation. Anywebsites lend a free dealer website review and offer advice on where sites can be improved. Dealers may want to add a functionality to existing websites, help with Search Engine Optimisation, or to get stock onto and online store, Anywebsites specialise in E-shops with click and deliver or the traditional click and collect options available. Move Motorcycles in combination with anywebsites.co.uk could well bring a new lease of life to some dealerships that don’t have the time or personnel to fully maximise their potential. Gifford asks anyone who would like to grow their distance sales to call for a chat.  Andy Gifford Tel 07772 024763 www.movemotorcycles.co.uk www.anywebsites.co.uk

“DURING LAST YEAR AND THE VARIOUS lockdowns, we were still selling and more were becoming distance sales with both new and used bikes bought unseen. In the early stages I was doing these myself. We had in the past also used another delivery company. I believe it was around October 2020 when we started to use Move and to date Andy has delivered about 35 bikes for us. The website booking is easy to use, we get a text confirming the booking and another when the driver is assigned. Not only is the bike photographed upon collection to point out any damage (or not) but we also get a handover photo which is great for social media! Getting a part exchange used to be a problem but it can be collected and brought back to us, another barrier that has been overcome. The vans are well equipped, sign written and the staff look professional. It’s also not just a case of ‘delivering the bike and driving off’ they will also do a handover and if there are any issues, will call us so the customer is left 100% satisfied.” David Lilley

GLOBALMOTO “WE TRUST MOVE MOTORCYCLES WITH OUR long-distance deliveries, they ensure the bikes arrive safely with our customers nationwide. Selling bikes around the UK is made easier for us by the service received from Andy and his team. They regularly collect machines from our stores in Watford, Northampton, Colchester and Clay Cross for delivery to Devon, Cornwall, Wales and Scotland, it’s really useful to have “Move” on hand to do the longer, distant deliveries at a very reasonable rate.” Luke Gregory

AUGUST 2021 41

Business beat

Business beat UNDER CYBER ATTACK

he problem of computer-based attacks on businesses are acute, reckons the government’s Cyber Security Breaches Survey 2021. It found that 39% of businesses had been subjected to a cyber attack or breach in a 12-month period and 21% lost money, data or other assets. Furthermore, the average cost of cyber security breaches was estimated to be £8460. For medium and large firms combined, the average cost was higher, at £13,400. The latest multiinstituation ransomware (software which locks or destroys user data until a ransom has been paid) attack by hacker group REvil is estimated to have infiltrated thousands of companies, including schools, supermarket chains, dentists and IT companies, with the hackers demanding $70m in Bitcoin to

AUGUST 2021

Cyber-attacks are in the news again, and are now far more dangerous. Institutions as diverse as hospitals, oil pipelines and meat producers have been held to ransom, and independents are not exempt release the data they have encrypted.

DEFINING A CYBER ATTACK So, what is a cyber attack? According to Dai Davis, solicitor and partner at Percy Crow Davis & Co, the Wikipedia definition, of “any attempt to expose, alter, disable, destroy, steal or gain information through unauthorized access to or make unauthorized use of an asset… that is a computer information system, computer infrastructure, computer network, or

personal computer device,” is one that he agrees with. He says that it “matches the broad definition of an offence under the Computer Misuse Act 1990 which criminalises any action that ‘causes a computer to perform any function with intent to secure access to any program or data held in any computer where that access is unauthorised’.” Roy Isbell, a cyber security specialist and advisor to the UK Forensic Science Regulator, agrees. He defines a cyber attack

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with Adam Bernstein www.abfeatures.com as “fundamentally the interaction of a threat actor with a particular system with the intention of achieving a particular outcome.” As to where threats originate, Davis says that some are performed by “Script Kiddies” – “people who try to hack into a system for fun.” For the criminally minded, making money is the goal and they’ll attack anything where it pays them to do so. “They may,” says Davis, “send out millions of scam emails in the expectation that only a few people will fall for the con. Alternatively they may target a particular ‘rich’ target but in a more subtle, considered manner.” Of course, at the extreme, states such as China, Russia and North Korea attack companies to steal technology. Worryingly, as Isbell points out, Covid has altered the landscape somewhat because “we now have a more distributed business model with workers working from home, often on shared networks with only limited security implemented.” And Davis has found that any newsworthy topic may be used to persuade a staff member or individual to click on a link that will take them to a compromised website.

spend time evaluating and understanding the cyber environment and what it is we need to protect; it is not always the data that requires protection, but the systems themselves, especially where the system is deemed critical.” No system is perfect. But Davis knows “that the amount of effort it takes to breach a system is proportional to the amount of effort taken to secure the site in the first place.”

COUNTERING THREATS As both Isbell and Davis detail, there is no easy way to counter cyber threats.

We now have a more distributed business model with workers working from home, often on shared networks with only limited security implemented

SECURITY IS A RELATIVE TERM Isbell talks of a process developed by Lockheed Martin that maps the stages of a cyber attack. Called the Cyber Kill Chain, the steps involve Reconnaissance, Weaponisation, Delivery, Exploitation, Installation, Command & Control, and Actions on Object. “Each step,” says Isbell, “is required for the subsequent step to have a chance of being successful. A security breach is not a single event or tool, but a combination of knowledge, skills and intelligence used in sequence to achieve the outcome the threat actor wants to achieve.” For him, the only way to achieve 100% security is for a system to not be connected to any form of external communications. He emphasises that cyber security is about managing risk – “this requires that we

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Apart from an organisation’s own systems, Isbell would also look at the supply chain, “especially where processes may share data between firms.” For him, “an understanding of the firm’s cyber ecosystem is essential… and not just focussed on the data that resides on the various IT systems it may have.” Davis, on the other hand, would create a budget and bring in an independent consultant. He cautions against placing too much reliance on specific security products, “many of which are good, but which solve only the security issue that the particular vendor advertises.” Staff training is something else to consider. But as Davis warns, “training needs to be regular. There is little point in only training during induction week. Staff may be

sent a malicious email containing a spurious link at any time.” Isbell, too, values training. He says that “the most efficient and well understood security environments I have witnessed are where the company has worked to develop security as part of the culture of the organisation.” And then there’s the option of placing a warning on every email which a staff member receives warning them if the email has come from an external source it may be malicious. On this Davis thinks that “it is likely to be ignored as the staff member is anxious to read the email not the header.” Crucially, Isbell recommends including cyber security breaches as part of business continuity disaster recovery planning: “Whilst some firms have been unable to continue after a cyber attack, those that had a robust incident response plan have not only been able to recover but recovered faster and minimised the overall impact on the business.” Davis concludes: “Criminals, like regulators, have limited budgets and look for ‘low hanging fruit’. If you can make your business more secure than that of your competitors, it will be enough to persuade some criminals to look elsewhere for a softer target.”

THE RISKS FROM DOING NOTHING Those that do nothing, and suffer an attack, risk legal fallout. Davis points to fines under the civil part of GDPR – the General Data Protection Regulations. He says that the probability of a fine is tiny, but the risk of criminal sanction under the GDPR is not” Beyond that, Isbell says that apart from implementing security, firms should always have some form of monitoring. “If none is implemented, the company will not know if it has been breached until the breach is made public,” he points out. When this happens, there comes a natural question – “who would trust an organisation that does not take security seriously?” 

AUGUST 2021 43

GardX Moto

Advantage utomatic

nless you’re a massive firm, chances are there are a few jobs where you just can’t justify the investment in time and cash to get it all set up. There’s only so many hours in the day, and no matter how hard we look, we can’t find more than seven days in a week either… Enter GardX Moto. It’s a new operation, which aims to bring a range of fully supported sales functions to bike dealers. GardX Moto, a division of GardX International, which has been operating for more than 18 years in the automotive sector dealing with OEMs and dealer groups in more than 30 countries worldwide. GardX is proud of its heritage, knowledge and proven expertise in delivering additional incremental profit through its comprehensive suite of products. GardX offers CX2, its six times award-winning ceramic paint protection and anticorrosion coating system, adds value to new and used bike sales and protects the bike’s resale value. To protect the customer, GardX provide FCA-compliant insurance services. Safeguarding your customers against unexpected losses or damage through a

AUGUST 2021

Matt Roberts, Steve Keys and Martin Webb

an established contact centre to back up all its services. Allowing dealers to offer a seamless, professional, no-fuss customer-care back office. The man behind the new GardX Moto operation is Steve Keys, who’s been working in the bike trade since he started aged 13 as a Saturday boy at his grandfather’s dealership. Since then, he’s had a successful racing career, and owned and ran Keys Motorcycles until 2018. And now he’s launching the GardX Moto operation alongside GardX International’s Martin Webb. BDN went to Webb’s classic bike dealership, direct contact model even if the dealers are next door to the GardX HQ, to watch Keys not able to offer the products directly. as he shot a presentation video with Matt It’s no secret that the way in which Roberts of ITV and Eurosport’s racing consumers buy products has significantly coverage. Keys outlined the background changed, with a lot more of the consumer behind GardX Moto. buying process happening online. This has “GardX Moto has been born out of a become even more apparent over the last 18 passion for the motorcycle industry, alongside months. GardX has a wide range of intelligent, a desire to make the retail side of the industry easy-to-use digital advertising solutions that more profitable and sustainable. We are here are proven to increase consumer engagement to support dealers.” and drive more leads, helping a dealer to Keys showed BDN the digital tools first. sell more bikes and add-on To begin with, we looked products both online and how to image a bike via Around 60% of at in the dealership. These Spin360, which is a simple solutions dealers can’t sell two-step process that takes include no longer than 90 seconds. GAP insurance It provides the customer Spin360 and B2See. with a full 360-degree Spin360 is a 360-degree view of a bike followed by close up static bike imagery tool designed images of specific features. It uses appto streamline the image based technology that makes the imagery capture process and give process a lot more efficient for a dealer the consumer a far better and provides the customer with the online online experience. The B2See experience they demand in today’s world. video tool can be used across Some customers won’t even feel the need to all departments and is an visit the dealership at all. Being able to sell award-winning personal remotely has become even more important video solution that allows to all dealers in the past 18 months, with a dealer to effectively Covid-19 lockdowns making online business communicate with its an essential part of the trade. customers. It can be used The next part of the process, after a to demonstrate service customer has enquired about a bike, bought a work required, respond bike or booked a bike in for service, is to use to sales leads with a video the B2See video solution. This can be used to presentation and to introduce respond to sales leads by creating and sending customers to add-on products a professional, personalised video directly to and accessories. a customer via SMS or email. It arrives in a To top it all off, GardX has bespoke dealer landing page to help promote

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GardX Moto

PAUL BLAIR, OAKLEY MOTORCYCLES the dealer’s brand and is proven to increase test rides and sales, says GardX. Once a customer has decided to buy a bike but maybe wasn’t quite ready to commit to some of the add-on products a dealer may sell, B2See’s merchandising video solution can be utilised to follow a customer up post-sale, pre-delivery and reintroduce a product to them. The solutions add an extra 10% in incremental conversion on add-on products sold, according to Keys. The final part of the B2See solution is DMHC – Digital Motorcycle Health Check – a video-based bike health check tool. With DHMC, service staff can easily shoot a video of any work that’s been done on a customer’s bike, giving peace of mind that jobs have been done correctly. But the technician can also point out any added areas of concern, maybe a tyre that’s over the wear limit, or a final drive chain on its last adjustment point. The video health check enables the customer to see the problem and authorise the work directly on the landing page. The second pillar of the GardX offering centres on insurance products – covering financial GAP insurance, tyre insurance and a new dealer warranty scheme. These are complex areas for many dealers, as Steve Keys told us. “Around 60% of dealers can’t sell GAP insurance. When the Financial Conduct Authority (FCA) regulations changed, it became much harder, so my dealership had to stop selling GAP insurance. Too often, a customer buys a bike, leaves the dealership unprotected and has to search for a suitable protection product online, so the dealer and industry has lost the opportunity to ensure that their customer

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“WE HAVE ALWAYS FOUND VIDEO TO BE A fantastic advantage especially during the lockdown period. Our previous method was to record and edit the videos ourselves, then load up on to our YouTube channel, although a time consuming process it is an invaluable tool for the business. Since switching across to B2SEE we have saved a tremendous amount of time in preparing videos, we now record and

send them to their mobile or email address in a matter of minutes. The added benefits of the system give us a better idea of how often they have watched the video and the inbuilt links mean we can even take deposits. We have already seen an improvement in our efficiency with sending videos and given ourselves another advantage over some of our competitors.”

is appropriately protected, whilst online “Ceramic paint protection and XCP antiproviders continue to profit instead. corrosion helps everyone,” said Martin Webb. Our proposition can guarantee that the “It keeps bikes in showroom condition, which customer is appropriately protected ensuring is important for PCP requirements. There’s that only they and their supplying dealer profit for dealers, and customer retention. benefit. Plus, it helps with warranty By introducing your – so you, the Some customers claims customers to GardX manufacturer and the owner Moto they can provide an won’t even feel the are all happy. There are also FCA compliant service, take-home customer care allowing dealers to benefit need to visit the packages for both Ceramic from the knowledge that and GardXCP, including dealership at all the customer is protected. chain lube, multipurpose Tyre insurance is also spray, visor cleaner, wheel available as an in-house offering, and GardX brush and helmet cleaner.” Moto will be launching a dealer warranty Steve Keys outlined one other big package, as well as various 0% finance advantage to the GardX programme too, products for kit and accessory purchases. spreading work through the year. “Most Again, the idea is that small and mediumdealers don’t have as many staff as they need sized dealerships will be able to ensure a in summer, and in winter they’re overstaffed. positive customer experience, with a range of So we can help smooth out that business products previously only available from large pattern. In summer they don’t have the corporate organisations. resources to sell all these products, so we’re The third part of the GardX Moto here to assist them in that process. We can programme is a high-end paint and corrosion lift that burden for them – but with us being protection scheme, with a ceramic paint involved in that process we can generate protection system developed alongside the business that they will reap the rewards of in GardX International automotive and marine the winter. So things like pre-programming protection technology. work with the Digital Motorcycle Health Check. It can identify an amber opportunity – a job that doesn’t need doing right away, but you can diarise it in for the winter.” GardX Moto is launching its full motorcycle dealership service programme as you read this and has a national sales team ready to get dealers onboard fast. You can contact GardX Moto directly at hello@gardxmoto.co.uk or call on 01243 215729. You can also watch the webinars and introductory videos by visiting their YouTube channel: www.youtube.com/ watch?v=Dl8LCJ9XSZU or their website: www.gardxmoto.co.uk. 

AUGUST 2021 45

MATTERS

THE GOOD THE BAD ANDx! u e d t THE UGLYPar

Public relations campaigns done properly have the potential to make a brand headline news. When they turn ugly, however, you can be the talk of the town for all the wrong reasons

t’s important to thoroughly think through the implications of any public relations campaigns you are planning for your business. A good one can be amazingly beneficial to the bottom line, an ugly one can be a disaster that ruins the brand. Somewhere in between, a poorly executed campaign can make no impression whatsoever. Let’s look at an example of each type.

THE GOOD Greggs, the high street baker famed for their steak bakes, launched a vegan sausage roll in January 2019. This was a PR masterclass in several ways. Firstly, it was surprising. Veganism is associated with a hip metropolitan crowd and that isn’t how Greggs’ typical customer base is seen by most commentators. That makes it newsworthy. Secondly, Greggs restricted availability to selected stores, creating a sense of demand and excitement – a bit like getting your hands on the latest iPhone. And it was presented in a slightly tongue-in-cheek way. By embracing vegan products, it would have been all-too-easy to appear to be virtue-signaling, but the marketing team at Greggs avoided this pitfall by presenting the product as fun, rather than a political statement. It was so successful that the baker enjoyed a bumper year, sharing a £7m payment among staff and a £35m special dividend to shareholders.

THE BAD Aviva, best known for insurance, is “Leading the way on climate action” with a plan to become a net zero carbon emissions

AUGUST 2021

THE UGLY For sheer brass neck, Brewdog takes some beating. The Scottish ‘punk’ brewery offering “craft beer for the people” ran a campaign that proves all that glitters is not gold. They offered drinkers a chance to win one of “Ten solid gold Punk IPA cans ... hidden in Punk 12-packs”. Brewdog claimed each can was “worth £15k” so they were effectively giving away £150,000 of prizes. That’s a big deal. When one of the lucky winners found a prize can in his pack of beer he was at first

company by 2040. While it’s good to see a large corporation taking an interest in the future of the planet, it’s difficult for most people to see the connection between an insurance provider and a major carbon footprint. It’s easy to understand the benefit of an airline, a haulage company or an energy provider slashing their emissions, but it’s hard to get excited about the financial services sector going green. As a result, the campaign fails to gain traction and falls flat.

The first rule of advertising is to get noticed, it’s equally important to be recognised for the right reasons

YOUR LOCAL

Marketing Matters

MARKETING

Expert adv ice to improve how you promote and sell you DAN SAGER FOUNDED THE FAB-BIKER PR AGENCY IN 1996 AND HAS r been advising businesses in the motorcycle industry on marketing products or matters ever since. In this series he looks at some of the best and worst PR services campaigns and the lessons we can learn from them. fab-biker.co.uk

delighted, but then disappointed to discover that, rather than being solid gold, it was in fact made of gold-plated brass. Another winner had his prize can valued by a jeweler, who thought it might be worth £500. This was widely reported across the media, including the BBC, and forced Brewdog’s communications team onto the defensive. For a brand that claims, “Authenticity is everything” (see “Brewdog believe” on their website) this is not a good look. Legendary showman PT Barnum said, “There’s no such thing as bad publicity” and, although it’s true that the first rule of advertising is to get noticed, it’s equally important to be recognised for the right reasons. There is no point spending time and money to create a negative impression of your business or, for that matter, to fail to make any impression at all. 

NEXT MONTH We take a look at marketing campaigns

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Business Essentials

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The Business The latest news and views in the world of business

Debunking the myths of employment law The first part of Adam Berstein’s investigation discovers it’s not unusual to find employers making decisions based on an understanding of employment law centred on a series of urban myths. This can lead to costly and long-running litigation, loss of management time and bad publicity

ith the law being a quagmire ready to trap all who dare to ignore it, Adam Bernstein sought advice from two lawyers to uncover their views on what are the most frequent mistakes employers make and how they can reduce the chance of an employment dispute. In part one of this double feature he spoke to Lucy Gordon, director at corporate legal firm Walker Morris LLP.

TWO YEAR MYTH Top of Gordon’s list for debunking is the concept that an employee can be dismissed with less than two years’ service and without following a process or giving a reason. She considers it “understandable that many believe employees are required to have two years’ service to bring a claim for unfair dismissal. However, having less service doesn’t mean that you can dismiss with impunity.” As she explains, “Employees with any length of service can bring claims for discrimination on the grounds of a protected characteristic,” such as race or sex, or for unfair dismissal. To mitigate risk, Gordon advises clients to undertake risk assessments before carrying out dismissals, “otherwise they can face claims for potentially uncapped compensation, depending on the employee’s losses and injury to feelings.” Employers should follow the ACAS Code of Practice

AUGUST 2021

and clearly identify a fair reason for every dismissal.

HIDDEN DISABILITY Next is the notion that if an employee doesn’t expressly tell their employer that they have a disability, their employer can’t be found to have discriminated against them. Some believe that what they don’t know

won’t hurt them. Employers who think that if they have not been told about an employee’s disability they don’t need to consider whether there is a need to make reasonable adjustments, or to worry about a disabilityrelated dismissal claim, should think again. The reality, according to Gordon, is that “employers are expected to look out for signs that could indicate that someone

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has a disability, and to make reasonable enquiries about an employee’s health.” The legal test is, simply, whether an employer knew or could reasonably be expected to know that the employee had a disability. She notes that frequent or long-term sickness absence, a change in mood or performance, or consistently making errors could all be indicators of health conditions that could amount to a disability. As a result, “employers,” says Gordon, “should be alert and sensitively make enquiries with employees to see if there are any underlying issues.” Where an employee is disabled, there is a positive duty on employers to consider whether reasonable adjustments are required. Failures relating to disability can be very costly as claims for compensation are potentially uncapped.

TRANSFER OF TERMS Third on the list after dismissals and disability is the view that after a TUPE transfer, where a business is bought by another, employers have to wait two years before they can harmonise terms and conditions of employment. This is incorrect says Gordon. “This myth,” she explains, “seems to stem from a mistaken belief that after two years, the transfer will not be considered to be the reason for any changes because of the passage of time.” She continues: “The truth is that any variations to contractual terms are void if the transfer itself is the reason for the change. This can have important consequences for employers.” In outline, if changes are void, even where employees consented to the change, and any less favourable terms were offset with more beneficial provisions, the employee can cherry pick those which are the most favourable to them from the original and new contracts. To drive the point home Gordon talks of employers who have sought to buy out, say, more generous holiday entitlement with a small increase to salary – “they’ve often

“Its a myth that an employee can be dismissed with less than two years’ service and without following a process or giving a reason” ended up paying for both benefits.” The answer in her mind is to only make changes – with employee consent – where the reason for the change is related to the transfer, but “the sole or principal reason for the change is economic, technical or organisational.”

FIXED TERM COMPLICATIONS The last myth Gordon busts is the thought that there is no need to follow a process or give a reason when not renewing a fixed-term contract. This, she says, is wrong: “Most fixed-term contracts provide that they will terminate automatically on a set date, or on conclusion of a project, without the need for further notice to the employee. Many employers assume that they can let these contracts expire without the need to follow any process or give any reason to the employee.” However, she warns that the non-renewal of

a fixed-term contract amounts to a dismissal. Therefore, if the employee has two or more years’ service, or if the reason for the nonrenewal is discriminatory, “the employee may be able to bring a claim for compensation if there isn’t a fair reason for the dismissal and a fair process was not followed.” To prevent claims, Gordon suggests employers give thought as to why the contract is not being renewed: “If the role has ceased there is likely to be a redundancy situation. Equally, if the contract is cover for maternity or sickness absence, it is possible to include wording in the contract that confirms that the contract will come to an end when the original employee returns.”

NEXT MONTH Adam Berstein will be talking with Chloe Themistocleous, senior associate at Eversheds Sutherland, as she details the employment myths that she frequently sees. 

In tune withSoﬅware the industry, leading All-in-one Business Management through innovation and expertise for Motorcycle Dealers Complete Business Solution. Easy to Use 0116 230 1500 | sales@catalyst-uk.com | www.catalyst-uk.com www.britishdealernews.co.uk

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AUGUST 2021 49

Business Essentials

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Product news

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Alpinestars Speed Force A BIKING BOOT DESIGNED TO LOOK AND FEEL LIKE A TRAINER, THE Speed Force is made using a material called Matryx, which is said to be extremely tear and abrasion resistant as well as lightweight. The short boot styling adds protection to the ankle in the form of dual density TPU disks while the foot is protected by a transverse metal bar on the forefoot, TPU shanks and a PU midsole as well as the reinforced toe and heel areas.For comfort while off the bike there is an 8mm drop for walking, an Ortholite insock for cushioning and Softprene padding on the instep and ankle. The Speed Force comes in black, black/white or black/red in EU sizes 38-50 for an SRP of £189.99. Alpinestars; 0039 0423 5286; sales@alpinestars.com

Malossi Whoop 3 THE LATEST ADDITION TO MALOSSI’S brake components is the Whoop brake disc for 2016-on Vespa Primavera and Sprint iGet models. The discs are made from laser cut stainless steel, which is hardened and then surface machined to resist warping and to provide reliable performance. SRP is £74.99. VE (UK); 0115 946 2991; sales@ve-trade.com

Tucano Stacca TO COUNTER THE HEATWAVE WE’LL ALL SOON BE ENJOYING, Tucano Urbano has launched the new Stacca glove. Designed to counter the heat of a Milanese summer, they should cope with a muggy Monday in Manchester. They are made from a faux suede fabric with an elasticated back. Protection isn’t skimped, with rigid knuckle protectors, padded protectors on the fingers and an anti-abrasion rubber insert on the palm all contributing to CE approval.The Staccatos are touchscreen compatible and come in black with red detailing, in sizes S-3XL for an SRP of £49.99. Tucano Urbano; 07799 626635; info@tucanourbano.com

BIKE IT’S WIDE RANGE OF branded garage mats is well known, but displaying a selection of rolled-up rugs in a showroom can be untidy and space-stealing. To counter these issues, a new display unit allows up to ten mats to be stored and displayed in an upright position to reduce clutter and keep everything neat and tidy. It comes free with the purchase of ten mats, and includes a bundle of flyers to refill the brochure holder on the front of the unit as well as a free universal mat to stand it on. Bike It; 02380 658700; tradesales@bikeit.co.uk

Puig screen PUIG HAS A NEW SPORT SCREEN FOR THE HONDA CRF1100L Africa Twin. Slightly smaller than the OE item at 450mm x 295mm, the screen is made from 4mm acrylic and has rounded edges to comply with TuV regulations. It comes in a clear, smoke, dark smoke or black for an SRP of £73. Pyramid Plastics; 01427 677990; sales@pyramidplastics.co.uk

HJC RPHA 11 Alien 36 THE HJC RPHA 11 HAS BEEN daubed in the style of many screen heroes during its lifetime – Superman, Batman and Captain America to name but a few. But now it has been treated to a restyle based on possibly the most anti-heroic character ever to darken the cinema – the Xenomorph XX121, which was the protagonist in all five films in the Alien franchise, as well as Prometheus and a couple of Predator spin-offs. The Xenomorph was based on drawings by HR Gieger, and his work has been translated to cover the whole shell of the full-face race style lid in a monochrome bio-tech graphic. The RPHA 11 itself has a shell made from Premium Integrated Matrix, said to be extremely shock resistant and lightweight, and features an enlarged viewport, an efficient ventilation system and emergency release pads. SRP for the Alien edition is £519.99. Oxford Products; 01993 862300; info@oxprod.com

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Product news

MV Agusta Brutale MV AGUSTA HAS REVEALED AN UPDATED VERSION OF ITS BRUTALE 1000RR super naked. Forced into an update to comply with Euro5 regulations, MV took the opportunity to make some other updates and improvements. The engine has been tweaked with a lower friction valve train and revised exhaust to help it emit fewer noxious particles than before, but the changes don’t strangle any of the 999cc motor’s stratospheric 208hp. The electronics have been updated with a new Continental MK100 ABS control unit with cornering function and an IMU inertia measurement system is now included with its wheelie control adjusted to allow faster acceleration. The dash has been refreshed with a 5.5in full colour TFT screen providing instrumentation and navigation which is customisable from the linked MV Ride app. MV Agusta Motor Spa; 07774 437937; david.wilson@mvagusta.com

R&G Kawasaki accessories 3 R&G HAS A NEW RANGE OF PROTECTION AND styling parts for Kawasaki’s latest ZX-10R and 10RR models, despite them not yet being available in the UK at the time of writing. The range includes a selection of R&G’s core crash protection items such as Aero crash protectors, engine case covers, bar end sliders and fork protectors, plus styling accessories such as a tail tidy, radiator guards, brake lever guards, tank grips and a chain and sprocket guard. R&G; 01420 89007; alan.garrett@rg-racing.com

Tucano Urbano David

Merlin Ridge Cotec 5 MERLIN HAS INTRODUCED THE RIDGE COTEC jacket to its range. It’s made from a blend of leather on the torso and Cotec – an exclusive-to-Merlin Halley Stevensons (the Dundee-based expert waxed fabric makers) wax cotton – on the sleeves for extra comfort. A removable 125g thermal gilet acts as a liner in colder weather, while front and rear ventilation zips can be opened to add ventilation on warmer days. The Ridge features D3O armour at the shoulders and elbows, with a D3O back protector included, and is CE certified to Level ‘AA’. It comes in black in sizes S-4XL, at an SRP of £299.99. Merlin; 01543 270299; info@merlinbikegear.com

TUCANO HAS A NEW SUMMERWEIGHT JACKET FOR THE Covid era – the new David incorporates a special mask pocket in the collar, with a removable and washable microfibre mask included. There is also an additional pocket designed to store compatible PPE filters. Otherwise the field jacket styled David is relatively standard. The laminated outer layer is made from a Taslan nylon material and has taped seams to make it wind and water proof. Inside there is a mesh liner and air vents on the sides to help riders keep cool, and Class A shoulder and elbow armour to provide some protection. Six external pockets and three internal pockets look after storage requirements, and Tucano’s unique Reflactive foldout high-vis panels on the cuffs add some low-light visibility. The David comes in Airborne Green in sizes S-3XL, or dark blue in up to 4XL, for an SRP of £159.99. Tucano Urbano; 07799 626635; info@tucanourbano.com

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Product news

PRODUCT SHORTS

Veldt Collection Three

KNOX TEES

FRENCH LUXURY BRAND VELDT STARTED IN 2017 and has since positioned itself at the top end of the retro-style helmet market. It has created it’s own designs, as well as working with other brands such as Chanel, Berluti, and Michel Vaillant on limited editions. It has now launched its third collection of colours in time for the summer. Veldt’s Mark 1 helmet comes in four interchangeable guises – Plain, Jet, Enduro and Full Face – which add a visor, peak, and chin bar respectively, and is made with a Toray carbon fibre shell, leather interior and titanium hardware. The six new colour schemes are two gloss colours – Vermillion and Topaz, two 1980s rally-inspired graphics in blue or yellow, and two iridescent metallic finishes – pearl and blue. Veldt; contact@veldt.fr

KNOX HAS FOUR NEW T-SHIRT DESIGNS, SAYING that fit has been improved by using measurements from its base-layer collection. All the shirts are made from a combination of 95% cotton and 5% elastane. They come in sizes S-3XL for an SRP of £19.99. Knox; 01900 825825

Givi Alaska 4

SUZUKI KATANA

THE RESURRECTED SUZUKI KATANA IS NOW available on 0% finance over three years. The offer requires a £2000 deposit and 36 monthly payments of £268.05, with no final balloon payment necessary. Suzuki GB; bikes.suzuki.co.uk

MRK2

Penna

THE ALASKA SIDE cases, which went on sale last year, have finally been joined by a 56-litre matching top case to complete the set of aluminium luggage. Available in natural aluminium or painted black finishes, the top case is made from 1.5mm thick alloy plate and has four belt loops for anchoring extra items on top. The case uses Givi’s Monokey system, which can be matched to the side cases allowing single-key operation. Givi UK; 01327 706220; info@givi.co.uk

Xeramic Instant Gasket Penna Lady

Gig Pro

TUCANO

ITALIAN CLOTHING AND ACCESSORIES MAKER Tucano Urbano has updated some of its summer gloves with new colours. The retro-style Gig Pro gloves (SRP £74.99) are now available with the goatskin leather dyed to a shade of teal, the sporting MRK2 gloves (SRP £62.99) have a black and fluo yellow option, while the Penna (SRP £37.99) has a new military green option for the gents and a black/red option for the ladies. Tucano Urbano; 07799 626635

THERE ARE THREE INSTANT GASKETS IN XERAMIC’S range, with the colour designating the operating temperature range for each. Suitable for use in engines with O2 sensors, they can be used to seal or replace gaskets for valve covers, transmissions, sumps, water pumps, etc. They are water, oil and antifreeze resistant and come in 200ml pump-action application tubes. Also in the range is a 500ml aerosol of Gasket and Carbon Remover for cleaning up surfaces before reassembly. MotoMondo; 01429 650555; andrew.davidson@ motomondo.com

Oxford Super Leggings 2.0 5 AS YOU MIGHT ALREADY SUSPECT FROM THE NAME, Oxford’s Super Leggings 2.0 are an updated version of the original Super Leggings, designed to offer higher levels of protection and comfort. Cut in a high-waisted style, the leggings are made from a lightweight four-way stretch material with an Aramid lining for abrasion resistance and CE level-2 knee protectors, plus pockets for optional hip armour. They come in black, grey, olive or red in sizes 6-22, with a choice of three leg lengths, for an SRP of £99.99. Oxford Products; 01993 862300; info@oxprod.com

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Hevik Scirocco Light THE SCIROCCO LIGHT IS A NEW LIGHTER WEIGHT AND LOWER-PRICED VERSION of the Hevik Scirocco summer jacket. Designed exclusively for summer days, the polyester outer layer has large mesh panels on the chest, back and inner sleeves for ventilation, but also comes with a windproof liner which can be used to reduce airflow if required. There are CE-approved protectors fitted at the shoulders and elbows, plus a pocket to take an optional back protector. Other features include five pockets, a trouser connection zip, and reflective inserts to improve night-time visibility. The Scirocco Light comes in mens and ladies sizes each in three colourways – all black, black/grey or black/fluo yellow – for an SRP of €119. Givi UK; 01327 706220; info@givi.co.uk

Kappa rack 5 OWNERS OF THE TRIUMPH SPEED TWIN 1200 MIGHT FEEL A little short-changed when it comes to luggage options for the retro-styled roadster, so Kappa has developed a steel tube rear rack finished in glossy black paint to match with the bike’s frame. It can support the brand’s suitably retro-looking Rambler waterproof duffel bags, or take a plate to enable a top box to be fitted. Putoline Distribution; 01778 349333; craig@neodistribution.co.uk

Suzuki GSX-S950

Aprilia race kit

A NEW A2 LICENCE-FRIENDLY SUZUKI GSX-S950 NAKED HAS BEEN ANNOUNCED. Based on the GSX-S1000 chassis and motor, the 950 version produces 94bhp in standard trim, or 47bhp when used with a restrictor kit. Torque is unaffected, at 92Nm with or without the restrictor. The aluminium frame, ride-by-wire throttle and slipand-assist clutch are the same as it’s full-fat sibling, but cheaper KYB forks and Tokico calipers help to achieve a lower SRP. Available in matt black, Triton blue or red/white colourways, it should be available in dealerships in August. Suzuki GB; bikes.suzuki.co.uk

ANYONE THINKING OF RACING OR TRACKDAYING THEIR 2009-on Aprilia RSV4 may be coming out in cold sweats at the thought of trashing the bodywork if they bin it on a fast corner. To alleviate such stress, Skidmarx has created a full set of race-spec bodywork to swap for the Italian plastics. The new kit consists of a fairing, tank cover and seat unit made in standard white-finished fibreglass or woven fibreglass with kevlar mounts, which is lighter and stronger. The front fairings are £269.95 or £329.95 respectively, the tank cover is £99.95 or £129.95 and the seat unit is £134.95 or £164.95. Each piece comes ready for assembly, with pre-drilled holes and Dzus Fasteners. Matching race screens – in standard, race, double bubble, and two-piece TT versions – are made in thinner 2mm cast acrylic for weight saving and better optical clarity and have SRPs starting from £54.95. Skidmarx UK; 01305 780808; sales@skidmarx.co.uk

Venhill Victory 4 VENHILL HAS LEAPT TO THE AID OF TROUBLED Victory owners who are having problems sourcing replacement clutch cables for the now-defunct cruiser brand. Apparently, UK stocks of the vital cables are virtually nil, and US-sourced replacements are pricey. Venhill makes two varieties of cable – one has a double-stepped ferrule and a barrel-shaped nipple at the lever end, the other a single-stepped ferrule and a ball-shape nipple. Venhill says the pair will cover nearly all Victory models from 2005-on. The Featherlight cables use stainless steel inner wires for reduced stretch and a PTFE liner for a smoother action and to reduce lubrication requirements. Both versions have an SRP of £89.92. Venhill Engineering; 01306 885111; sales@venhill.co.uk

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Product news

PRODUCT SHORTS

SUZUKI HAYABUSA.

SUZUKI HAS RELEASED LIMITED-EDITION Akrapovic slip-on silencers for its recently updated Hayabusa. Just 20 sets are currently available, with the titanium cans reducing weight by 4kg and boosting power by 2.5hp. They’re finished with a carbon fibre tip and carbon heatshield and have an SRP of £2876.05 per pair. Suzuki GB; bikes.suzuki.co.uk

SMC

SMC HAS UPDATED ITS CUB AND SCOUT models with new graphics. The Cub is a 50cc model with a restricted throttle, electric start and automatic gearbox aimed at the youngest of riders, while the Scout is aimed at slightly older and more experienced riders and comes with a headlamp and a more powerful 90cc motor, although a throttle restrictor is still fitted. The Cub has an SRP of £1199, and the Scout is £1499. Both come in white with either pink or blue graphics. Dualways; 01623 708607

Aprilia RS 125 and Tuono 125 FOR 2021, APRILIA HAS REVAMPED ITS RS 125 AND Tuono 125 models, the only 125cc bikes still made in Italy. The latest models feature a brand-new 14.8bhp four-valve single cylinder engine which is claimed to offer more torque and have a less peaky power delivery than its predecessor, as well as lower fuel consumption. The motor is fitted in a diecast aluminium frame with a 40mm upside-down front fork and a rear monoshock mounted on the asymmetric swingarm. The braking system has a new two-channel Bosch ABS operated by a radial caliper with braided brake lines, and the rear tyre has been widened to 140mm for extra grip. A

completely revised exhaust system is fitted to round things off. Other updates include front and rear LED lights, digital instrumentation, underseat storage big enough for an 8in tablet, and a massive (for a 125) fuel tank which can hold 14.5 litres. The RS 125 is available in three liveries: Aprilia Black or Sintesi Blue for an SRP of £4600, and a GP Replica version, which comes with a seat cowl and an electronic quickshifter for £4700. The Tuono is available in Aprilia Black, Lightning White and Arrow Grey for an SRP of £4500. Piaggio UK; www.piaggio.com

LS2 Scope 5 VESPA SERVICE

SCOOTER SPECIALIST VE (UK) HAS PUT TOGETHER a service kit to suit Vespa GTS 300 models from 2008-2018. The kit comes with Italian made front and rear disc pads, a Champion oil filter and spark plug, a Dayco Power Plus kevlar drive belt, an air filter, a transmission cover filter, and a set of transmission rollers. VE (UK); 01159 462991; sales@ve-uk.com

MORE NEW COLOUR SCHEMES HAVE BEEN ADDED to LS2’s flip front Scope helmet. The Arch graphic is now available in two new options – white/titanium or white/ titanium/pink. The Scope has a thermoplastic shell, which comes in three sizes, and a wide-aperture, quickrelease visor equipped with a Pinlock anti-fog insert. There is also a drop-down sun visor, and a chin curtain to keep the noise down. The Scope has an SRP of £119.99 in plain colours, but the new graphic options are £129.99. LS2 Helmets UK; 01670 856342; ukservice@ls2helmets.com

Bike It Thermo Box FOR DEALERS SELLING SCOOTERS TO THE BURGEONING NUMBERS OF Deliveroo and Just Eat delivery riders the Thermo Box is a way of making sure that a pizza or curry gets to the customer piping hot. Available in three sizes – 48, 62 or 80-litres – it comes with a wire support rack which will attach to any support plate or bracket and has a handle and shoulder straps for carrying off the bike. The waterproof black outer is teamed with a reflective inner liner with an insulation layer sandwiched between. SRPs are £39.99, £44.99 and £49.99 for the increasing sizes respectively. Bike It; 02380 658700; tradesales@bikeit.co.uk

Evotech Trident IT MAY ONLY HAVE HIT THE STREETS A FEW months ago, but Triumph’s Trident 660 roadster has already been subjected to a thorough going-over by Evotech. The new accessory line includes a wide range of crash protection items, smartphone/sat nav mounts and short and folding brake and clutch lever sets. A tail tidy relocates the OE indicators and registration plate and comes with a composite chain guard extender which hides the mounting holes for the original bracket for the lights. SRP is £185. The radiator guard is fabricated from powder coated aluminium with a hexagonal hole pattern for airflow. SRP is £64.99. Evotech; 01652 680060; www.evotech-performance.com

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Contact Alison on 01237 422660 or adsales@dealernews.co.uk Motohaus Powersports Limited

Operations Manager We are looking for... Retail Managers

(Harlow & Birmingham) We are looking for Retail Managers who can lead a team and make our new stores the No.1 go-to destination for motorcyclists. You'll need to have a passion for everything motorcycle with a particular interest in kit as you'll be selling the most diverse range available in any store in the UK.

Retail Sales Assistants

(Harlow, Birmingham & Reading) We are looking for Retail Sales Assistants, both full-time and part-time. You'll be selling the freshest and most diverse range of kit in the UK so if you haven't a passion for biking, you'll need to learn fast. If the prospect of joining the fastest growing bike kit retailer in the UK gets you revved up then ping your CV and a covering letter to mattc@sportsbikeshop.co.uk Please explain which role or roles you’re applying for, and why you think you’d be perfect for it.

Motohaus markets and distributes several specialised motorcycle apparel and accessory brands throughout the UK and beyond. We pride ourselves on ethical relations with our team, our suppliers and our customers. As a part of a small dynamic management team this role touches on every aspect of the company’s operations, including the ability to: • Take complete control of the company’s day to day operations. • Streamline business operations through ongoing process improvement. • Hire, train, monitor and motivate staff. • Take full control of inventory forecasting and purchasing. • Improve and maintain high levels of customer service. • Engage with suppliers and customers at all levels. • Maintain compliance with the company’s legal obligations. You will have: • Proven ability in a similar role. • Aptitude for problem solving and being analytical, methodical, meticulous, and decisive. • Good understanding across the range of business processes. • Strong record for delivering an agreed plan through team leadership. • Good understanding of IT. • Basic understanding of engineering and electronics to the extent that is relevant to our product range. • Complete understanding of the value of brand and how that translates into resilience and profitability. • Basic understanding of accounting. • Natural predisposition to treat our team, our customers, and our suppliers fairly and with respect. If this sounds like you, email your CV plus a covering letter detailing why you believe that you are the Operations Manager for us. Send this to the Managing Director, David Gath, at david.gath@motohaus.com

Qualified Motorcycle Technician Wanted for KTM, Husqvarna & GasGas Premium Dealer in Gloucestershire. Competitive salary & benefits for the right candidate. Please email you CV to:

james@ams4ktm.co.uk

EXPERIENCED SENIOR TECHNICIAN / WORKSHOP MANAGER REQUIRED We are a successful independent workshop in the heart of North London and are looking for an experienced & skilled full-time motorcycle technician / workshop manager to join our team. Previous experience with big brands such as Honda, Suzuki, Kawasaki, Yamaha & Piaggio is essential. Excellent salary & benefits More details upon request. Apply with CV & cover letter to zenithmotorcycles@gmail.com

North Devon Parts Person

Required to revitalise our stock and website. James@james-sherlock.co.uk 01769 574350 or Whatsapp 07711 060645

AREA SALES MANAGER EAST ANGLIA

Motorcycle Parts, Accessories and Tyre Sales

Following an internal promotion, Bickers, a leading supplier of aftermarket Motorcycle parts and accessories, is looking for the next member of its sales Team...

• Manage and develop sales across East Anglia • Develop new and existing sales opportunities • Increase sales of motorcycle parts, accessories and tyres

To learn more please visit: www.britishdealernews.co.uk/jobs or to apply please send your CV and cover letter to recruitment@maxxis.co.uk

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Product news

Givi Guzzi

Piaggio MP3 5 THE COMMUTER-FRIENDLY PIAGGIO MP3 THREE-WHEELER RANGE HAS been updated with a new 400cc model slotting neatly in between the 300 and 500 models. The 400cc motor has a longer conrod, fitted with a lightened aluminium piston, in its single cylinder block. The crankcase has a PCV (Positive Crankcase Ventilation) system to reduce pumping losses, a new Magnetti Marelli ECU and a new valve train to help it achieve a claimed 35hp. The engineers at Piaggio have fitted it with an automatic multi-plate wet clutch for smoother pull-aways, and say that the new motor has reduced vibrations and noise compared with its predecessor, giving a more refined riding experience. All models have ABS and traction control. The 400hpe comes in four colours – black, white, silver or blue – with black wheels and seat for an SRP of £8300. Piaggio UK; www.piaggio.com

VPR.303 helmets TWO ADDITIONS TO THE relatively new VPR.303 brand stable are the F658 Carbine retro-style helmet and the F242 flip front. The F658 has a full-face fibreglass shell but without an integrated visor, maintaining its retro vibes with an included goggle-type visor with adjustable elasticated strap. The interior is a thoroughly traditional combination of suede and leather, and fitting is by a double-D fastening. Available in a glossy black/copper in sizes XS to XL for an SRP of £149.99 . The F242 is double-homologated, meaning it can be used on the road in either the full-face configuration or with the chin bar swung over to the rear, making it an open face helmet. It is available in matt black, white or Revo graphic is sizes XS to XL for £139.99 and £149.99 SRP respectively. Motohart; 01916 030020; info@motohart.com

ITALIAN ACCESSORY HOUSE GIVI HAS developed a range of luggage and accessory options for Moto Guzzi’s V85. The big adventure tourer is an obvious candidate for commodious luggage, so Givi has designed bikespecific frames and top plates to allow fitment of rigid side cases and matching top boxes such as the Outback or Trekker ranges. To make touring more comfortable Givi has replacement screens, including one with an extendable section giving up to 120mm of extra height, and a pair of plexiglass hand protectors with a smoked finish. To protect the bike there are 25mm diameter black powder coated engine bars and a side stand extender bracket to prevent it toppling over so readily. Givi UK; 01327 706220; info@givi.co.uk

Mivv for Aprilia 4 ITALIAN EXHAUST FIRM MIVV HAS SOME NEW COMPLETE SYSTEMS FOR Aprilia’s mid-weight sportsbike, the RS660. In total seven options are offered – two track systems and five for road use. The track systems are both highmount (well, high-ish. They aren’t tucked under the seat) and have titanium headers, an Evo collector and either a Delta Race carbon end can, or a titanium X-M1 end can. Both require an ECU remap to give their best, but claim to give around 3bhp extra and weigh 2.3kg and 3.2kg less than standard respectively. The road versions use more prosaic steel pipework and combine it with a choice of Delta Race carbon end can, a Delta Race black steel end can, a carbon MK3 end can or a titanium X-M1 end can. These are variously available in high or standard mounting configurations. For road use these need to comply with Euro 5 standards, so must be used in conjunction with a Mivv catalytic converter. Moto GB Distribution; 01706 212102; leovincegb@gmail.com

Skidmarx on a Tracer 34 BRITISH BODYWORK SPECIALIST SKIDMARX HAS DEVELOPED A range of replacement screens and a hugger for the Yamaha Tracer 700. The screens are made from 4mm cast acrylic, and come in three sizes – the £74.95 SRP Standard; the £89.95 Taller & Wider, which is 110mm higher and 45mm wider than OE; and the £99.95 Super Tall & Wide, which is 150mm higher and 115mm wider than OE. They fit to the original mounting points, so no drilling is required, and are available in clear, light and dark tints. The hugger incorporates an integral chain guard, and comes in three options – gloss black glass fibre for £109.95 SRP, lightweight carbon fibre at £169.95 and super-strong forged carbon fibre for £194.95. Skidmarx; 01305 780808; sales@skidmarx.co.uk

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ACCESSORIES

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AUGUST 2021 59

Dft statistics

Quarterly stats Jan-Mar 2021 new registration figures Best selling Models 1. Yamaha NMAX 125

1102

2. BMW R 1250 GS Adventure

432

3. Honda SH 125

421

4. Honda CBF 125

384

5. BMW R 1250 GS

323

6. Triumph Trident

321

7. Triumph Tiger 900

265

8. Honda CRF 300 L

231

9. BMW R 1250 RT

221

10. Royal Enfield Interceptor INT 650

220

11. Honda NSS 125 (Forza 125)

208

12. Vmoto CPA (Super Soco CPX)

173

13. Kawasaki Ninja 1000 SX

166

14. Lexmoto Assault 125

165

15. BMW S 1000 XR

164

16. Triumph Street Triple

154

17. Lexmoto LXR 125

149

18. Honda Africa Twin 1100

147

19. Ducati Multistrada V4

146

20. Piaggio Vespa GTS 300

140

from the DfT

ost-Christmas lockdowns across the UK and ongoing supply issues took their toll on registration figures for the first three months of the year, according to the latest data from the DfT. The major brands were hardest hit, only Ducati bucking the trend of reduced registrations among the top ten manufacturers, with a minimal improvement of 17 machines compared to 2020. Most other big brands saw declines well into triple figures, with Honda hardest hit as it lost 1670 sales and 4.3% market share. Gains were seen lower down the rankings, as electric brands with machines to sell took advantage of burgeoning interest. Vmoto saw the biggest step up, piling on an extra 201 units, an improvement of 320%. Other electric-only brands also did well, with Sur-Ron tripling sales, NIU more than doubling its output and Electric Motion entering the top 50 for the first time. However, it wasn’t all golden

for the voltage vehicle sector as Zero’s sales fell by three bikes to just 17, enough to drop it out of the top 50. Eco-conscious commuters are obviously looking for cheaper machines, or at least ones that can be ridden with just CBT credentials. Zontes stood out amongst the Far East brands majoring on commuter fare, as it managed to actually add on sales – most of its direct competitors saw fewer machines leave the showrooms over the quarter, most likely due to reduced stock levels. In this sector of the market, convenience and speed of acquisition are key. Among individual models, Yamaha’s NMAX 125 wiped the floor with not only its 50-125cc counterparts, but also usual top-of-the-table fare such as BMW’s GS models and Honda’s SH125. Its commuter credentials and a focus on fleet sales (plus the fact Yamaha actually had a decent level of stock in the country) saw the sporty scooter become the best selling model by an extremely healthy margin.

Top 10 brands by capacity Electric Total: 974

0-49cc

Total: 616

50-125cc Total: 5790

126-650cc Total: 3644

1. Vmoto ..............................264 2. NIU ..................................195 3. Sur-Ron ..............................85 4. Electric Motion ...................48 5. Zero ....................................17 6. Lexmoto ............................. 14 7. Artisan ............................... 14 8. Askoll ................................. 13 9. Lvneng ............................... 12 10. Piaggio ............................... 12

1. Lexmoto ............................127 2. Neco ..................................67 3. Peugeot .............................58 4. SYM ................................... 47 5. Longjia ............................... 47 6. AJS.....................................42 7. Piaggio ...............................40 8. Motorini.............................34 9. Aprilia ................................ 22 10. Kymco ............................... 19

1. Yamaha ............................1331 2. Honda.............................1303 3. Lexmoto ........................... 855 4. Keeway ............................ 233 5. Piaggio ..............................219 6. SYM ..................................214 7. Sinnis ............................... 190 8. Suzuki ...............................170 9. Benelli...............................138 10. Royal Alloy ........................133

1. Honda.............................. 887 2. Royal Enfield .................... 537 3. KTM ................................396 4. Kawasaki ..........................260 5. Beta ................................. 255 6. Yamaha ............................ 149 7. Piaggio ............................. 146 8. Gas Gas ............................ 146 9. Husqvarna.........................143 10. Royal Alloy ....................... 106

Highest registering models

1. 2. 3. 4. 5.

Vmoto CPA (Super Soco CPX) 173 NIU NQi GT Pro Cargo .......128 Sur-Ron Light Bee ...............84 NIU NQi GTS ......................42 Vmoto VT-120 LD ................38

Lexmoto Echo 50 E4 ............ 51 Peugeot Kisbee 50 ...............39 Lexmoto Diablo 50 ..............34 Lexmoto Echo Plus 50..........34 SYM Mask 50...................... 31

Yamaha NMAX 125........... 1102 Honda SH 125 ....................421 Honda CBF 125..................384 Honda NSS 125 (Forza 125)..208 Lexmoto Assault 125 E4 ......165

Honda CRF 300 L ...............231 Royal Enfield Interceptor ... 220 Piaggio Vespa GTS 300 ...... 140 Royal Enfield Bullet Classic..136 Royal Enfield Himalayan .....127

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DfT statistics

REGISTRATIONS BY CAPACITY Registrations by Month

Top manufacturers 2021 vs 2020

12000

10000

8000

>1000 651-1000

6000

126-650 51-125 <50 Electric

4000

2000

0 Jan Feb Mar

650-1000cc Total: 3497

1. Triumph ........................... 927 2. BMW ............................... 618 3. Yamaha ............................ 562 4. Honda.............................. 254 5. KTM ................................ 250 6. Kawasaki .......................... 243 7. Ducati .............................. 223 8. Aprilia ............................... 101 9. Suzuki ................................84 10. Moto Guzzi ........................ 77

Over 1000cc Total: 3513

1. BMW .............................. 1276 2. Triumph ........................... 542 3. Harley-Davidson ............... 377 4. Ducati .............................. 350 5. Kawasaki ..........................248 6. Honda.............................. 243 7. KTM ................................. 151 8. Suzuki ...............................136 9. Indian ................................ 91 10. Aprilia ................................88

Highest registering models

1. 2. 3. 4. 5.

Triumph Trident .................321 Triumph Tiger 900 ............ 265 BMW S 1000 XR ................ 164 Triumph Street Triple ..........154 Yamaha Tenere 700 ............133

BMW R 1250 GS Adventure. 432 BMW R 1250 GS ................ 323 BMW R 1250 RT .................221 Kawasaki Ninja 1000 SX..... 166 Honda Africa Twin 1100 ......147

Brand

2021 Regs

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50.

2687 2056 1976 1470 1025 874 799 573 537 478 433 417 267 264 264 248 242 233 216 195 191 190 155 149 128 117 110 109 106 85 77 77 71 60 60 54 52 48 48 47 43 41 39 35 31 31 24 20 20 20

Honda Yamaha BMW Triumph Lexmoto KTM Kawasaki Ducati Royal Enfield Suzuki Harley-Davidson Piaggio Beta SYM Vmoto Aprilia Royal Alloy Keeway Sinnis NIU Husqvarna Benelli AJS GasGas Zontes Neco Indian Peugeot Bullit Surron CCM Moto Guzzi Mutt Kymco Motorini WK Bikes Sherco Electric Motion Fantic Motor Longjia Herald Wangye Mash Zhongneng MV Agusta TRS Mondial Lambretta Montesa Vertigo

2020 Regs

4357 2507 2053 1899 1437 1460 1608 556 548 907 839 522 191 276 63 190 166 236 227 90 241 222 111 11 31 36 115 203 48 28 160 88 100 48 54 64 52 0 47 4 23 40 25 0 33 45 14 23 13 6

Regs change

-1670 -451 -77 -429 -412 -586 -809 17 -11 -429 -406 -105 76 -12 201 58 76 -3 -11 105 -50 -32 44 138 97 81 -5 -94 58 57 -83 -11 -29 12 6 -10 0 48 1 43 20 1 14 35 -2 -14 10 -3 7 14

2021 Market Share

▼ ▼ ▼ ▼ ▼ ▼ ▼ ▲ ▼ ▼ ▼ ▼ ▲ ▼ ▲ ▲ ▲ ▼ ▼ ▲ ▼ ▼ ▲ ▲ ▲ ▲ ▼ ▼ ▲ ▲ ▼ ▼ ▼ ▲ ▲ ▼ ◆ ▲ ▲ ▲ ▲ ▲ ▲ ▲ ▼ ▼ ▲ ▼ ▲ ▲

14.90% 11.40% 10.96% 8.15% 5.68% 4.85% 4.43% 3.18% 2.98% 2.65% 2.40% 2.31% 1.48% 1.46% 1.46% 1.38% 1.34% 1.29% 1.20% 1.08% 1.06% 1.05% 0.86% 0.83% 0.71% 0.65% 0.61% 0.60% 0.59% 0.47% 0.43% 0.43% 0.39% 0.33% 0.33% 0.30% 0.29% 0.27% 0.27% 0.26% 0.24% 0.23% 0.22% 0.19% 0.17% 0.17% 0.13% 0.11% 0.11% 0.11%

Market Share Change

-4.34% ▼ 0.33% ▲ 1.89% ▲ -0.23% ▼ -0.66% ▼ -1.60% ▼ -2.67% ▼ 0.72% ▲ 0.56% ▲ -1.35% ▼ -1.30% ▼ 0.01% ▲ 0.64% ▲ 0.25% ▲ 1.19% ▲ 0.54% ▲ 0.61% ▲ 0.25% ▲ 0.20% ▲ 0.68% ▲ 0.00% ◆ 0.07% ▲ 0.37% ▲ 0.78% ▲ 0.57% ▲ 0.49% ▲ 0.10% ▲ -0.29% ▼ 0.38% ▲ 0.35% ▲ -0.28% ▼ 0.04% ▲ -0.05% ▼ 0.12% ▲ 0.09% ▲ 0.02% ▲ 0.06% ▲ 0.27% ▲ 0.06% ▲ 0.24% ▲ 0.14% ▲ 0.05% ▲ 0.11% ▲ 0.19% ▲ 0.03% ▲ -0.03% ▼ 0.07% ▲ 0.01% ▲ 0.05% ▲ 0.08% ▲

*DATA DOES NOT INCLUDE VEHICLES REGISTERED IN NORTHERN IRELAND, THE ISLE OF MAN OR THE CHANNEL ISLANDS

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01422 358 525AUGUST 2021

20/05/2021 15:59:10

On the Money

On the Money Market analysis with financial editor Roger Willis

easel word of the past couple of months has to be “transitory”. It’s the currently favourite wishful description employed by central bankers in major developedworld jurisdictions for the deleterious spectre of inflation. This, they assert collectively, is merely a short-term feature of rapid post-Covid economic recovery. Others are not so sure. US Federal Reserve chairman Jerome Powell led the charge. It was reported in May that his preferred inflation gauge on home turf, Core Personal Consumption Expenditure (CPCE), had posted an annualised 3.1% rise during April – its highest level since the 1990s. And then CPCE for May announced in June reached 3.8%, representing a largest 12-monthly increase in prices for 29 years. June’s core data, appearing in July, hit 4.5%. Over the same time-frame, America’s more widely-accepted Consumer Price Index (CPI) had climbed to 4.2% in April, 5% in May and then 5.4% in June. In addition, overall US consumer spending volume had begun to stagnate in the face of prices running amok during June. Worse, although American companies are attempting to rehire with gusto, they are struggling to recruit enough candidates for jobs on offer, unless incentivised by lavish

pay. It transpires that many of those dumped on the dole when Covid struck, typically experienced older workers, chose to exit gainful employment permanently, falling back on pensions and retirement savings. So a tight labour market means wage inflation is joining the witch’s brew. Powell has chosen to ignore these harbingers of doom, blithely telling the US Congress in late June that the Federal

to over-react to temporarily strong growth and inflation, to ensure that the recovery isn’t undermined by a premature tightening in monetary conditions.” But shortly afterwards BoE chief economist Andy Haldane comprehensively pissed on Bailey’s chips, dismissing the “transitory” argument out of hand. Haldane, who is leaving the BoE after a glittering 32-year career, opined: “Overall, inflation

By the end of this year, I expect inflation to be nearer 4% than 3% Reserve would wait for “actual evidence of actual inflation” before tightening monetary policy. And he couldn’t foresee the necessity for cooling the economy with higher interest rates until 2023 at the earliest. Powell’s introduction of the weasel word was swiftly echoed in the UK, by the Bank of England’s Monetary Policy Committee (MPC). While it recognised that inflation was rising much faster than forecast – with CPI already up to 2.1% against a target ceiling of 2% and “likely to exceed 3% for a period” – the MPC thought the surge in prices was “transitory” and would soon fall back. BoE governor Andrew Bailey backed this stance to the hilt, saying: “It’s important not

expectations and monetary policy credibility feel more fragile at present since inflation-targeting was introduced in 1992. By the end of this year, I expect inflation to be nearer 4% than 3%.” European Central Bank president Christine Lagarde is another member of Team Weasel, championing nascent economic recovery over obvious but “transitory” inflation pressures. For the moment, she has eurozone countries singing from the same hymn sheet, although Germany’s powerful Deutsche Bundesbank, her near neighbour in Frankfurt, is preaching caution. However, non-eurozone EU members Hungary and the Czech Republic have just bitten the

bullet, both hiking interest rates as their respective price indices approached 4%. Poland’s central banker Narodowy Bank Polski is still resisting, despite annualised monthly price inflation there bouncing around the 4.5% mark and also significant wage inflation. Elsewhere, central bankers in countries as diverse as Mexico, Brazil and Russia have decided to take no chances, cranking up their base rates substantially. While they all agree that the problem is a standard recipe of demand exceeding supply, the really worrying thing about the US Federal Reserve, Bank of England and European Central Bank is that, besides refusing to raise interest rates to combat resultant inflation, they are positively stoking it. All three continue to pursue quantitative easing bond-purchase programmes – effectively printing cash to pump into their economies and keep tills jingling. Global supply-side disruption issues are beyond their control anyway. A recent Wall Street Journal news feature on the challenges now facing US powersports giant Polaris highlighted the magnitude of these issues. In theory, during America’s post-pandemic consumer spending spree, Polaris could sell every ATV, ORV and motorcycle

International Share Prices USA – PANIC ATTACKS Satisfactory conclusions for leading New York market indices masked tremendous volatility as the third full week in July progressed. Confidence (and share prices) went up and down like the proverbial stripper’s knickers. Finally, the blue-chip S&P 500 and S&P’s MidCap 400 closed respectively on 2% and 2.1% gains, with the Dow Jones Industrial Average up 1.1%. Harley-Davidson took a 2.6% dive on Monday, in line with a first Covid panic attack. But upbeat analyst hints on the eve of its half-year figures release initiated a 4.5% recovery on Tuesday. However, investors smelt a rat in Wednesday’s results statement. So they wiped 7.2% off Harley’s value in that session. A further loss on Thursday pushed the price

AUGUST 2021

down to a weekly nadir of $40.03 but Friday’s brighter market mood gifted a 1.5% bounce. The combined sell-off has amounted to a painful 10.8% in arrears over the past fortnight.

of indexed losses as Milan’s MIB rose by 1.3%. Piaggio, which is due to release what are expected to be strong half-year results shortly, began to add value in anticipation.

EUROPE – GETTING AHEAD?

JAPAN – LOSS OF FACE

Similar worries made European trading volatile too, until an IHS Markit PMI suggested the eurozone is enjoying its fastest expansion in business activity for more than two decades, while US and UK firms are losing ground owing to supply constraints and labour shortages. That gave Frankfurt’s Xetra Dax index a handy hike to finish 0.8% up. Teutonic bikerrelated stocks barely had time to climb onto the bandwagon, though. Likewise, Italy turned around after a fortnight

In a week shortened to three sessions by public holidays, Tokyo’s Nikkei 225 index sank by 1.6%. Trading was further subdued by embarrassment associated with running the Olympic Games under a cloud of Covid infection. All four Japanese motorcycle manufacturers followed this negative market mood.

INDIA – SHRINKING DEMOGRAPHIC Although the official Indian Covid death toll stands at about half a million, latest revelations indicate the actual

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it makes at top dollar. But the company is incapable of feeding sufficient products through to domestic dealers, because worldwide parts-sourcing chains are in such disarray. According to the Wall Street Journal, Polaris workers are being forced to cannibalise half-built machines with missing components on a daily basis, in the hope of completing manufacture of different models on other production lines. And parts-bin voids go far beyond well-publicised shortages of microchips for automotive applications, to mechanical sub-assemblies and bodywork. In one instance, they were obliged to churn out two-seater ORVs instead of more popular fourseat versions, purely owing to a paucity of pre-moulded foam upholstery. At the root is rampant chaos afflicting global marine logistics. Its latest apparition was a Covid

its factories, where output prices rose by an annualised average rate of 9% in May alone, the biggest increase for more than a decade, long before any of their wares actually get on the water. Soaring steel and copper input costs were cited as primarily responsible for that. And the price of these and other metals incidentally pertinent to motorcycle manufacture aren’t going to get cheaper. Quite the

outbreak completely shutting down the port of Yantian in China’s Shenzhen megalopolis for a week during June. Yantian is the world’s third-largest container terminal, handling more than 13 million containers a year. The knock-on effect was tremendous. Goods are piling up to gather dust at freight-forwarding yards all over the Far East, ramping up costs and adding to the

Goods are piling up to gather dust at freight-forwarding yards all over the Far East, ramping up costs inflationary loop. The price of shipping a 40ft container on the Asia to Northern Europe sea route is now more than $11,000, rising from $8500 in mid-May and $2000 last October. And, as BDN reported last month, China is also exporting inflation from

A snapshot of share performance across key manufacturers and markets figure is at least four million higher. Sobering news like that was bound to shake business confidence but Mumbai’s BSE Sensex 30 index only fell 0.3% in response. However, the prices of major bike producers losing customers to the disease sank in unison across the week.

CHINA — BIKE SHARE BOOST The bonus from China’s Q2 GDP growth petered out and the blue-chip CSI 300 index slipped back by 0.1%. However, Shanghai’s SSE Composite remained 0.3% up. Motorcycling equities, which noticeably hadn’t benefited from the previous week’s bonhomie, awoke from their slumbers. A narrow majority made gains, but oddly the two biggest losers over the past month, CETC and Xinri, are both supposed to be hot-shot electrification prospects.

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contrary. Under the shadow of climate-change politics, raw materials are becoming a grievous subject. The price of aluminium has rocketed by nearly 25% this year so far. Copper, a vital element for vehicle electrification, is likely

Price

Week Month

35.97 121.86 50.81

-1.1% -0.3% -0.2%

-13.0% +2.6% +2.2%

Europe (euro) BMW 85.55 Volkswagen 279.20 Pierer Mobility 72.20 Piaggio Group 3.25 Energica Motor 2.98

+0.1% -0.3% -2.0% +1.6% -0.3%

-7.4% -1.0% -1.4% -2.1% -7.2%

-2.4% -2.3% -4.8% -2.6% -2.0%

-3.5% -8.4% -6.4% -6.3% -3.8%

USA (dollar) Harley-Davidson Polaris Industries Textron

India (rupee) Hero MotoCorp Bajaj Auto TVS Motor Eicher Motors Mahindra

2835.00 3841.90 582.35 2549.65 764.20

Share performance as of 23 July 2021

to reach $13,000 per metric ton within the next few months, set against inventory only capable of meeting three weeks’ worth of global demand. Big copper-mining companies are also running scared of resource nationalism. Chile, the world’s top provider, is looking to impose an 80% tax on mining profits. Adjacent Peru, runner-up in the provision stakes, wants 70%. Other copper-rich nations such as Zambia and Panama are eager to jump on the taxation gravy train too. All additional costs to be passed on. And despite castigation as bad ju-ju juice by Greta Thunberg and her planet-kissing chums, even benchmark West Texas Intermediate crude oil hit a six-year valuation high recently. So we’re all going to hell in an inflationary handcart. As for those helping to push it, think of “central bankers” in Cockney rhyming slang. 

Price Japan (yen) Honda Yamaha Suzuki Kawasaki

3418 2684 4539 2212

Week Month -2.8% -3.0% -1.0% -3.9%

-4.9% -17.2% -4.6% -8.7%

15.36 7.96 2.00 5.09 3.54 6.78 14.78 117.95 20.16

-6.1% +6.3% -2.0% +3.5% +2.9% +2.7% +2.2% -7.6% -3.4%

-16.6% +1.9% -4.8% -4.7% -4.8% +3.8% +14.3% -7.0% -23.1%

China (HK dollar) Jianshe 4.61

+1.1%

N/A

China (yuan) Qianjiang Zongshen Sundiro Lifan Loncin Linhai Guangzhou Auto CFMoto Xinri E-Vehicle

AUGUST 2021 63

On the Money

Contact 01237 422660 or adsales@dealernews.co.uk

New registrations

Registration data New scooter and motorcycle registrations for June 2021 2021 / 2020 Registrations by Style MOPEDS

Jun 2021

Year to Date Jun 2020

Change

Jun 2021

Jun 2020

Jun 2021 Registrations

Highest Registering Model by Style

% Change

Moped Naked

113

-31.9%

351

439

-20.0%

Lexmoto Cypher ZS

Moped Other

-8.5%

348

230

51.3%

Sur-Ron Light Bee

Yadea C-Like YD 1200

121

251

Moped Scooters

633

546

15.9%

2510

1791

40.1%

TOTAL MOPEDS

775

730

6.2%

3209

2460

30.4%

2999

2131

40.7%

10558

7361

43.4%

BMW R1250 GS Adventure

346

708

-51.1%

2823

2467

14.4%

Beta XTrainer

1124

1100

2.2%

3810

3097

23.0%

Royal Enfield Meteor 350

110

MOTORCYCLES Adventure Competition Custom Modern Classic

1429

1403

1.9%

5530

4208

31.4%

Royal Enfield Interceptor INT 650

178

Naked

3101

3067

1.1%

12681

9634

31.6%

Honda CBF125M

310

Road Sport

1192

1245

-4.3%

4282

4489

-4.6%

Lexmoto LXR125

157

Scooter

3449

2627

31.3%

13311

9115

46.0%

Yamaha NMAX 125

781

Touring

329

236

39.4%

1355

964

40.6%

BMW R 1250 RT

110

300.0%

-17.9%

13981

12520

11.7%

54405

41402

31.4%

Unspecified TOTAL MOTORCYCLES TRICYCLES Scooter

-4.9%

240

181

32.6%

BRP Can-Am Spyder RT Ltd

Other

-2.0%

251

163

54.0%

Yamaha Tricity 300

107

111

-3.6%

491

344

42.7%

14863

13361

11.2%

58105

44206

31.4%

TOTAL TRICYCLES TOTAL REGISTRATIONS

2021 / 2020 Registrations by Capacity ENGINE BAND

Jun 2021

Year to Date

Jun 2020

% Change

Jun 2021

Jun 2020

Highest Registering Model by Style

% Change

Jun 2021 Registrations

0 - 50cc

1091

818

33.4%

4640

2753

68.5%

Yadea C-Like YD 1200

121

51 - 125cc

5017

4881

2.8%

19668

14849

32.5%

Yamaha NMAX 125

781

126 - 650cc

2542

2547

-0.2%

10977

8950

22.6%

Royal Enfield Interceptor INT 650

178

651 - 1000cc

3221

2646

21.7%

11926

9335

27.8%

Yamaha Tracer 9GT

160

Over 1000cc

2992

2469

21.2%

10894

8319

31.0%

BMW R1250 GS Adventure

251

14863

13361

11.2%

58105

44206

31.4%

TOTAL REGISTRATIONS

Alternative power registrations June 2021

BRANDS CHART Top Ten Manufacturers

Alternative power registrations data is also included in the overall market data shown in the tables above

June 2021

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

2021 / 2020 Registrations by Capacity

Honda..........................................2661 Yamaha ........................................1901 BMW ...........................................1464 Triumph .......................................1278 Kawasaki ........................................871 Lexmoto .........................................629 KTM ..............................................590 Ducati ............................................514 Royal Enfield ..................................508 Suzuki ............................................445

POWER BAND

Jun 2021

Under 1kW

Year to Date

Jun 2020

% Change

1-4kW

535

163 16

4-11kW

11-15kW

15-35kW

Jun 2021

Jun 2020

% Change

0.0%

228.2%

2117

552

283.5%

107.7%

-20.7%

6.3%

0.0%

-50.0%

0.0%

Over 35kW

114.3%

72.7%

Unknown

-5.8%

302

191

58.1%

633

248

155.2%

2619

844

210.3%

TOTAL REGISTRATIONS

2021 / 2020 Registrations by Style MOPEDS

Jun 2021

Jun 2020

Adventure

0.0%

53.3%

EPAC

0.0%

Naked

52.4%

0.0%

236

111

112.6%

0.0%

318

162

96.3%

Competition

Other L-Cat Scooter Unspecified TOTAL

Change

MOTORCYCLES

Jun 2021

Jun 2020

0.0%

Competition

150.0%

Naked

21.1%

Adventure

Road Sport Scooter Unspecified TOTAL

Change

100.0%

245

544.7%

0.0%

309

259.3%

TRICYCLES

Jun 2021

Jun 2020

Other L-Cat

200.0%

Scooter

0.0%

TOTAL

200.0%

Jun 2021 Jun 2020 TOTAL ALTERNATIVE POWER 636 251 REGISTRATIONS Includes 3 Diesel PTWs Includes 3 Diesel PTWs

Change

Change 153.4%

Registration statistics supplied by the MCIA; tel 02476 408000; www.mcia.co.uk 64 AUGUST 2021

www.britishdealernews.co.uk

MONTHLY MCIA REGISTRATIONS DATA finally paralleled similar year-on-year circumstances in June, presenting a much more measured view of market demand. BDN financial editor Roger Willis reports. Such a perspective needs to be qualified, though. In June 2020, dealerships had just fully reopened for business, and benefited from the beginning of a recovery surge. In June 2021, we’ve already enjoyed two months of muscular post-lockdown latent demand and could see that starting to tail off, principally owing to welldocumented supply constraints. Nevertheless, total numbers climbing by a useful 11.2% to 14,863 had the ring of comforting normality. Scooters led the way, 31.3% up to 3449. Some 781 samples of Yamaha’s fleet-friendly NMax 125 accounted for more than a fifth of the entire sector and took overall highest-registered machine laurels. However, motorcycles dominated, adding a comparatively modest 6.5% to 10,532. Among larger-volume style categories, Naked machines topped the pile in volume but managed only gestural 1.1% growth. Adventure bikes came a close second, soaring by a splendid 40.7%. Further down the four-digit pecking order, Modern Classic and Custom steeds were narrowly positive, with respective 1.9% and 2.2% gains, while Road Sport fell by 4.3%. The still fairly small 0-50cc engine band, which now mixes petrol-powered mopeds with 4kW electric tackle, stacked on 33.4% to 1091. Chinesebuilt Yadea C-Like electric scooters were frontrankers, claiming 11.1% of the slot. That percentage would be higher if the Lexmoto E-Lex, which is a

Rolling Year Comparison

rebranded Yadea, had been included. Generally, above the 50cc mark, smaller capacity classes were weak. The 51-125cc range grew by a mere 2.8% to 5017, suggesting the “ride to work” recruitment bubble may be deflating and fleet purchases levelling off (despite Yamaha’s best efforts). All the same, it still represented approximately a third of total registrations. In relation to the fleet factor, as pubs, cafés and restaurants are freed from Covid restrictions, the food-delivery market might decline considerably. Middleweight 126-650cc stuff was worse, thanks to a slight 0.2% loss at 2542. Royal Enfield’s 650 Interceptor was on top of the band’s highestregistered podium, and its new 350 Meteor baby cruiser claimed a style accolade. But there was plenty of big-bike gravy being served. Over650cc machines rose by 21.5% to 6213 and were responsible for 41.8% of total registrations. Returning to supply-chain bottlenecks, brands with stock-famine issues stood out like sore thumbs in the top-ten chart. In fourth place, Triumph’s numbers were stagnant, four bikes and 0.3% lower. Lexmoto in sixth crashed 48.6% down against last June, clearly suffering from a logistical China syndrome. Seventh-placed KTM plunged by 29.9%, presumably lacking sufficient inventory of smaller models shipped from Bajaj in India. Tailender Suzuki performed a 32.9% dive, with many of its dealers complaining about having nothing left to sell. On a brighter note, there were some big positives. But available model mix was scratchy for some. Honda reinforced market hegemony with a 33.6% improvement. Runner-up Yamaha scored a stupendous 46.8% gain. Of course, 41.1%

The percentage of the overall market made up of scooters

www.britishdealernews.co.uk

NEW CATAGORIES EXPLAINED THE MCIA HAS REDEFINED SOME OF THE style catagories used in its data, to better represent the bikes sold in the current motorcycle and scooter market. Its new definitions are: Adventure : These bikes are predominantly designed and capable for on-road use but have some capability for off road use. Often they will have features similar to machines included in the Touring category e.g. fairings, luggage carrying capacity etc. Competition : These bikes encompass trials, enduro and trail bikes designed for off-road or cross-country competition. Custom : These machines include ‘cruisers’ and ‘choppers’. They feature high handlebars, low seat height, forward footrests and minimal body panels. They often have a V-twin engine. EPAC : Electric Power Assisted Cycles which are classed as mopeds, with pedals and power between 250-1000w. Modern Classic : These machines are either built to the specifications similar to an earlier era or styled to look that way. Naked : Road machines have little or no fairing and a more upright riding position. Includes Supermoto and Pit Bikes. Road Sport : Designed with the latest race bike technology, they feature full fairings and low handlebars and riding position and are sometimes referred to as race replicas. Includes machines that fit between sport and touring categories. Typical features include full or partial fairings. Scooter : Typically have an engine, as an integral part of the rear suspension or the chassis is a step-through type, irrespective of cc or wheel size. Includes all types of transmission. Can be a Moped, Motorcycle or Tricycle. Touring : Machines designed for long-distance riding, typically featuring luggage carrying capability as standard and a comfortable seating position for rider and pillion. Other L-Cat : Three or four wheeled vehicles designed for commercial or leisure use, other than Scooters. Includes microcars.

NMDA COMMENT

Scooter Market Performance

of its total tally consisted of a single model, the aforementioned NMax 125 scooter. BMW Motorrad in third spot was certainly the most profitable brand in June, 41.3% up and boasting a range almost entirely aimed at emptying fat wallets. To underline this point, its premium-priced R1250GS Adventure came second in the highest-registered stakes. Kawasaki did alright in fifth, adding 19.6%. And then Ducati and Royal Enfield, in eighth and ninth, respectively achieved 31.1% and 39.3% rises.

owered Two Wheelers have shown a positive year-on-year increase of 11.2% (to 14,863 units) in June. However, the most significant numbers come when comparing the latest figures with June 2019, at which time dealers were not working under any Covid-19 related restrictions, which shows an increase of 28%,” said Paddy O’Connell, head of the NMDA. “Once again, sales of Electric Powered Two-Wheeled Vehicles (EPTWs) continued their upward trend, with a yearon-year increase of 153% to 633 units which helped the sector to a total of 2619 registrations for the year to date. This increasingly important mode of transport is helping to raise the profile of the PTW industry, as government and consumers look to sustainable, carbon neutral forms of mobility. I’d like to remind dealers of EVA (Electric Vehicle Approved), the accreditation scheme developed by the National Franchised Dealer Association (NFDA) to certify retailers’ excellence in the electric vehicle sector. The scheme has been endorsed by the government’s Office for Zero Emission Vehicles (OZEV) and the Energy Saving Trust (EST). “In June, the CBT-friendly scooter

sector was dominated by the Yamaha NMAX 125 with 781 registered units, more than double the numbers for any other single model, from any category,” noted O’Connell. “Naked bikes continue to lead the motorcycle sector with 3101 registrations, but Adventure bikes closed the gap thanks to a 40.7% year-on-year increase to 2999 units.” O’Connell added, “With PTWs finally being recognised by the government as a viable option for mobility, the main issue to consider now remains manufacturer supply. With all major brands largely being in the same situation, managing customer expectations becomes paramount. “The NMDA continues to encourage members to join our quarterly NMDA meetings to share experiences of the support that NMDA membership can offer, and to get behind the #DestinationDealer campaign – an initiative to help dealers reconnect with their customers and remind them that showrooms are a place to chat, have a coffee, look at the new products and meet up with like-minded people”. NATIONAL MOTORCYCLE DEALERS ASSOCIATION

AUGUST 2021 65

New registrations

REGISTRATIONS NORMALITY BECKONS

The Fleet Auction Group

Used bike data

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Used bike data

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Motorcycle Auctions Every 3rd Thursday of every month @11.00am

What’s hot and what’s not in the used-motorcycle world

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THE GIFT THAT KEEPS ON GIVING

or this August edition column, we focus on the fastest selling used bikes during the period 1 May to 18 July, based on the median number of days the bikes were advertised on the site. We stipulate that there have been a minimum of 10 observations for a bike to qualify for the list. The boom in scooter and commuter bikes is the gift that keeps on giving for any retailers that are selling 125s and scooters, with half of the top 30 made up of these bike categories,

including five of the top six. There does appear to be some stability in the volumes of used bikes available in the marketplace with a 2% increase on June 2020, this in turn has slowed down rising prices, with the average used bike listed during June 2021 on

The boom in scooter and commuter bikes is the gift that keeps on giving for any retailers that are selling 125s and scooters Auto Trader being priced 1% higher than 12 months back, whereas the figure is 9% when compared with June 2019 after months of huge demand and rising prices since the first lockdown last year. August also sees the launch of our electric bikes hub on

Newcomers to biking with sporting dreams have been snapping up Lexmoto’s commuter-friendly LXR125, taking less than a week, on average, to find new owners

Auto Trader, and we also have a webinar around the research we’ve done on electric bikes. This video will be available on-demand for anyone who is interested to watch it at their own convenience. It will be interesting to see which electric bike is the first to make the top sellers list in future editions of this column! PAUL EDMONDSON Product lead, Auto Trader Bikes

The fastest selling bikes on Auto Trader Average days advertised before sale

1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Honda Monkey _______________ 4 Honda XL125 Varadero _______ 6.5 Lexmoto LXR125 ______________ 7 Honda CRF250L_______________ 8 Suzuki GSXR125 ______________ 8 Honda CB125R _____________ 8.5 Aprilia Tuono 1100 V4 __________ 9 Honda MSX __________________ 9 Honda CB125F _______________ 9 KTM EXC ____________________ 9

11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Triumph Tiger 900 _____________ 9 Honda NSS125A Forza ________ 9.5 Yamaha XJR1300 _____________ 10 Honda CBR650R _____________ 10 KTM RC 125 ________________ 10 Honda CMX500 Rebel _______ 10.5 Yamaha YBR125 _____________ 11 Yamaha MT-125 _____________ 11 Suzuki Bandit 1250 ___________ 11 Triumph Speed Twin ___________ 11

21. 22. 23. 24. 25. 26. 27. 28. 29. 30.

Triumph Street Scrambler _____ 12.5 Suzuki Address _____________ 12.5 Honda CBF125 ____________ 12.5 Honda NT650V Deauville_______ 13 Honda CBR900RR Fireblade _____ 13 Yamaha YS125 _______________ 13 Triumph America _____________ 13 Yamaha YZF-R125 ____________ 13 Triumph Bobber ______________ 14 Honda Vision ________________ 14

HIGH PRICES, HIGH DEMAND THE USED MARKET CONTINUES TO BE VERY buoyant and stronger than the market for new bikes. As expected, ongoing availability issues for new machines has generated a shift towards the used market this summer. Indeed, some dealers have reported any shortfall in new sales have been compensated by increased used-market activity. However, as with new, there have been some signs of a slow-down recently. Despite this, demand remains stronger than it has done for a significant period. Demand continues to be strong across the board, with Japanese 125cc machines particularly sought after due to their rapid turnover. The Naked category is buoyant, but the Adventure and Touring markets are

AUGUST 2021

slower, possibly a result of people being reluctant to tour abroad currently due to travel and quarantining restrictions.

STOCK Although stock shortages continue to be the main bugbear for the industry, some dealers report that they have been able to successfully maintain the correct level of stock to meet demand by employing additional staff to specifically focus on purchasing. Quality stock remains at a premium and with ongoing strong competition from both trade and retail buyers within auction channels, hammer prices remain stubbornly high.

PAUL McDONALD Leisure vehicle editor, Glass’s

www.britishdealernews.co.uk

Used bike data

NAKED BIKES LEAD THE FIELD THE LONGEST DAY OF THE YEAR HAS BEEN AND gone, and Brits are out enjoying their motorcycles in droves. Honda, Triumph and Yamaha are the most popular brands for sale on the MCN website right now, with naked, sports and adventure respectively making up the hottest bike categories. Our bike review data reveals that the Honda NC750X remains the most popular model to research,

while the Yamaha R1 superbike and Kawasaki’s ZZR1400 complete the top trio, chased by the VFR800 and Harley’s Fat Boy. Naked bikes account for over a quarter of all reviews read in the past month, with Triumph’s Speed Triple and Trident 660 joined by the all-new BMW S1000R. GARETH EVANS Online editor, MCN

Bikes for Sale

Other

Retro

Classic

Supersport

Sport/Tour

Scooter

Naked

Custom

Adventure

1. Honda NC750X 2. Yamaha R1 3. Kawasaki ZZR1400 4. Honda VFR800 5. Harley-Davidson Fat-Boy 6. Honda CB500X 7. Honda CBR1000RR-Fireblade 8. Honda GL1800-Goldwing 9. BMW R1200GS 10. Kawasaki Z900RS

Touring

Percentage of views by type