BUSINESS UPDATE
After Angels Each year, many businesses apply to the British Chamber’s Business Angel Programme to seek mentors, advice and possible funding to get their dreams off the ground. Each issue, in a brief Q&A, Britain in Hong Kong will endeavour to reacquaint our members with the successful applicants of the Programme, and showcase whom they are and where fortune and hard work has taken them.
Tiphaine Saltini CEO & Co-founder of Neurodecision When did you apply to the British Chamber’s Angel Business Programme? We applied to the British Chamber’s Angel Business Programme in March 2015 following a mentoring session at TiE. We were at a very early-stage at that time. We first benefited from a coaching session, which helped us improve our pitch and body language dramatically. At the Pitch Day, we received valuable feedback from top managers, including professionals from the banking sector, who are our target market. The Programme was also an opportunity to meet some of the most active members of the start-up community in Hong Kong.
What funding or other support have you received? Following the Pitch Day, we met several Mentors and Business Angels from the Programme who spent hours helping us improve our solution and gave us key contacts in the banking sector. They made us aware of how important it is to find a way to prove that our application, by profiling requirements by market regulators in Asia, North America and Europe, provided a solution to client risk. Thanks to the contacts and feedbacks we received during the Angel Business Programme, we were able to work for a major bank in Hong Kong. We also won several start-up competitions worldwide and were
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incubated by KPMG in Luxembourg in September. This incubation helped us get the certification of compliance we were looking for. We have since collaborated with other Fintech start-ups and have been in negotiation with three major French retail and private banks.
What has your growth or development been since then? Our objectives are now to raise money, to continue developing our activities in Europe and to come back to Hong Kong through the KPMG network as soon as possible!
About The Company: In many countries, Financial Advisors are now required to assess the Investor Profile of their clients to recommend suitable products. However, client suitability assessment tools used by the industry are not always compliant, often boring and have limited scientific validity. Based on the latest advances of Behavioural Finance, Neurodecision offers compliant serious games to help Financial Advisors assess the investor profile of their clients.
About the Business Angel Programme: The British Chamber’s Business Angel Programme, launched in late 2007, was the first such initiative to be launched in Hong Kong. Since its inception, the Business Angel committee has reviewed applications from hundreds of enthusiastic Hong Kong entrepreneurs, introducing many of them to a wealth of Angel Investors and Professional Advisors drawn from the membership of the British Chamber. The Business Angel Programme runs a series of events every year, which allows shortlisted candidates to present their business plans in front of a panel of investors and enjoy the opportunity to network and make valuable contacts. The British Chamber Business Angel Programme is sponsored by Baker Tilly Hong Kong and supported by TiE HK and Connect Communication. For more information visit angel.britcham.com