CASE STUDIES
Uber
Lendlease
HeART of the City
Qweens on King
As a returning Partner to Brisbane Festival,
As an emerging precinct in Brisbane,
Uber were looking to take an innovative
King Street (Lendlease) wanted to celebrate
approach to their partnership in 2018. Uber’s
Brisbane Festival in a grand way. What would
creation of the HeART of the City campaign was
be better than a giant street party and
the perfect way for Uber to celebrate Brisbane
celebrating the union of eight same-sex couples?
Festival, art and its love of Brisbane.
On the Opening Day of Brisbane Festival, King
Engaging with local Brisbane street artist Sofles, a large-scale mural was created inside The Box in Treasury Brisbane Arcadia and nightly this piece of art was brought to life through projection The campaign was active through an extended social media campaign and an outdoor street art poster series. A truly innovative way of activating their partnership with Brisbane Festival and provided entertainment to numerous Festival goers each night of September.
Street was closed down and thousands of people joined in to celebrate the weddings of these lucky couples and enjoy a party like no other. Welcome to Bowen Hills were engaged to help create the celebrations and a range of street performers and our local icon Katie Noonan even performed the couple’s first dance song. Lendlease’s support of Brisbane Festival enabled this event to go ahead and truly left a memorable mark on many hearts throughout Festival.
Images by Atmosphere Photography
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