yattar yattar Media Pack
The best of WALES, CHESHIRE AND SHROPSHIRE
BrillyBox
Publishing & Media *
YATTAR YATTAR magazine Why advertise with Yattar Yattar Each issue provides advertisers with two months’ coverage Displayed in major supermarkets across the region 48,000 copies picked up every issue = 110,000 readers The region’s biggest magazine audience Excellent print and design quality Readers throughout Wales, Cheshire and Shropshire Lowest cost per reader of any local publication for advertisers
YATTAR YATTAR readers Research into regional lifestyle magazines shows:
Yattar Yattar will attract the kind of readers who make great customers – loyal, supportive of local businesses, and willing to pay for quality products and services.
We attract readers who are: ABC1
84%
70% women Aged between 30 and 70
84% of readers have visited a town or attraction as a result of magazine coverage
Own their home
Our readers will also typically: Have a higher disposable income, and buy luxury goods Be married with children
82%
Have their children schooled privately where possible Those with grown-up children take short breaks every two or three months
82% have tried a restaurant, pub or visited a hotel as a result of magazine coverage
Increasingly take holidays in the UK Care about the environment Carry out home improvements each year
59%
Eat out once a week Employ a financial advisor, and look for ways to invest
59% visited a store as a result of reading a local magazine
Keep one or two pets Enjoy gardening, and buy garden furniture Install a conservatory Enjoy country walks Buy local food and produce
61%
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61% have attended an event or day out as a result of magazine coverage
YATTAR YATTAR content Yattar Yattar magazine covers a variety of topics close to readers’ interests every issue, including our unrivalled What’s On listings, plus Homes and Interiors, Food and Drink, Health and Beauty, Gardens, Outdoor Activities, Education and more. We also have frequent special features, such as Weddings, Motoring and seasonal specials.
Events
Homes
Food
Gardens
Activities
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YATTAR YATTAR testimonials What our clients have to say about Yattar Yattar!
Wyn Williams, RN Williams & Sons, St Asaph: ‘Having advertised with Yattar Yattar for five years, I only have positive things to say. The quality of the magazine is obvious, from the captivating articles to the new features that follow current trends, but it is the availability that really makes it stand out. As a free-of-charge publication, positioned prominently within major supermarkets, customers now see it as an essential pick-up with their weekly shop. In these times of austerity the use of a high quality publication without cost to the customer is essential in any company’s marketing budget.’
Alun Prichard, National Trust Wales: ‘Fun, attractive and above all a good read, Yattar Yattar is a vibrant magazine that offers its readers entertainment, information and plenty of great ideas for where to go and what to do in the region.’
Emma McIntyre, marketing manager at GreenWood Forest Park: ‘We have advertised with Yattar Yattar magazine for four years now and we have always found the staff really helpful. Although we supply our own artwork they are always on hand to provide help with editorial or any other issues. I feel that the magazine has a professional look to it with great content and features which appeal to everyone. We look forward to working with them on our advertising needs in the future.’
Lucy Evans, admissions, marketing and promotions manager, Walford & North Shropshire College: ‘We have worked with Yattar Yattar over the past five years. It’s been a great platform for us to promote open events in particular. It’s been good to see the magazine widely within the local community.
Evening gown by Veromia, £165 from Daniella of Nantwich, www.daniellaof nantwich.co.uk
Three drop daisies chain bracelet, £82; and daisy pendant £79, both by Daisy Global from Mococo, www.mococo.co.uk Welsh tweed waistcoat, £175 from Trefriw Woollen Mills, www.t-w-m.co.uk
Fashion From glamorous gilets to warm winter waistcoats, it’s all here
WE LOVE
Style wisdom
‘Whoever said money can’t buy happiness didn’t know where to go shopping’ Bo Derek
Cardigan, £79, shirt £59 and jeans £79, all by Bianca from Out of Town, www.out-of-townoswestry.co.uk
Port statement rose print blouse top £25, and black textured knitted gilet, £25, both by Roman Originals, from Tweedmill, www.tweedmill.co.uk
January/February 2016 yattaryattar magazine 93
93-94 Fashion OA.indd 93
Laura and Martyn were married on 30th August, at St Oswalds Malpas & Combermere Abbey. Photography by Helen Baly, www.helenbaly.co.uk
The
Wedding Planner Everything you need to plan your perfect day is on the next few pages
Photos © Helen Baly, www.helenbaly.co.uk
Venues Glandyfi Castle
‘We now host more than 60 weddings a year’
A castle of your own
Do you and your soon-to-be significant other want to be the king and queen of your own castle, if only for the day? At Glandyfi Castle near Machynlleth, you can do just that. At Six more luxury bedrooms are in the process of being completed at just £3000 for exclusive use of the castle and Iscoyd Park, an award-winning wedding venue near Whitchurch in grounds for one whole day and night, and Shropshire. Like the other bedrooms in the house, these have been bed and breakfast for up to 16 guests, you designed by nationally renowned interiors guru Suzy Hoodless and this don’t have to be royalty to have the regal, is just the next step in the venue’s constant quest to provide the yet still cosy wedding of your dreams. ultimate product and service to bridal parties. The addition of onWith 45 acres of private grounds, site bedrooms means Iscoyd can now sleep up to 28 guests in the castle is private and of course five-star, on-site accommodation. provides plenty of opportunities Did You Know? ‘Since we launched as a luxury wedding and hospitality for the all-important wedding venue in 2009, we are now hosting more than 60 weddings Queen Victoria photos. Inside, you’ll find four each year,’ says Phil Godsal, who co-owns and runs Iscoyd rooms of various sizes, all started our craze with his wife Susie. ‘It has been an exhausting but ultimately rewarding experience licensed for weddings and civil for white wedding ceremonies. If you’d prefer to restoring our ancestral stately home into a five-star wedding venue with luxurious dresses in 1840 accommodation and state-of-the-art features. As well as the number of weddings head outside, ceremonies can now held here, we were winners of Hudson’s Heritage Awards Best Wedding Venue in be held in the summerhouse, the UK in 2011, and Best Accommodation the following year. surrounded by beautiful views ‘In a hugely competitive industry we have realised that to be successful and to get of the Welsh countryside. Wedding ahead of the competition, the service has to be at the very highest level. Our commitment to breakfasts can be hosted in the oldest part outstanding customer service is therefore a huge priority.’ of the castle, complete with stone archways There will be a chance for couples to get a flavour of what they might expect if they marry at and chandeliers, for up to 40 people. Iscoyd Park at an open weekend on 23rd and 24th January. Visit www.glandyficastle.co.uk or call For more information visit www.iscoydpark.com or call 01948 780785. 01654 781238.
Plenty of room at the park
January/February 2016 yattaryattar magazine 97
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YATTAR YATTAR distribution Distribution is carried out by specialist companies who certify that copies have reached their target and how many are picked up. Further details of our distribution are available, just get in touch and we will be very happy to help.
48,000 copies of yattar yattar are picked up from: Cheshire, including Chester, Northwich and Nantwich Mid Wales, including Ceredigion and Powys Shropshire, including Oswestry, Shrewsbury and Whitchurch North Wales, including Conwy, Gwynedd and Anglesey, Wrexham County Borough, Flintshire, Denbighshire
We distribute to these outlets Restaurants
Town centres & libraries
Attractions
Supermarkets
Visitor attractions Railways
Roadside cafes
Shops & caravan parks
Local newsagents
Canal wharfs
Local shops
Supermarket
Resorts
Shopping centres
Leisure centres Theatres
Hotels
Garden Centres
Tourist Information Centres
Holiday Parks
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YATTAR YATTAR rates Full page
Half page
£1,250
£695
Quarter page
Eighth page
£395 £195
YATTAR YATTAR 2016 schedule March/April:
May/June:
July/August:
published March 6th
published May 1st
published July 1st
Sept/Oct:
Nov/Dec:
Jan/Feb 2017:
published Sept 1st
published Nov 4th
published Jan 3rd
YATTAR YATTAR 2016 features list Issue
Feature
Jan/Feb
• Romantic breaks • New year, new you • Must see attractions for 2016
March/April
• Wales year of adventure • Gardening • Great stately homes
May/June
• Great outdoors • Canals and waterways • Local food
July/August
• Make the most of the coats • Rivers and lakes • Outdoor events
September/October
• Weddings • Disocover your herritage • Food festivals
November/December
• Party planning • Gift buying guide • Get out and about this Winter
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YATTAR YATTAR adverts Preferred Formats Our preferred format is Adobe Acrobat PDF. These must be high-res (press-optimised) with the fonts embedded. We can also accept the following formats: PSD, TIFF, EPS, JPEG (CMYK, 300dpi). If you need help designing an advert then you can speak to our design team on 01978 813035. Where applicable, finished artwork should have 3mm symmetrical bleed. See advertising sizes below.
Delivery Method Email copy and images to advertising@yattaryattar.co.uk or send us a CD, DVD or USB stick. We also welcome files delivered by FTP.
Advertising sizes in millimeters Double Page Spread
420mm(w) x 297mm(h) + 3mm symmetrical bleed
Full Page
210mm(w) x 297mm(h) + 3mm symmetrical bleed
Half Page Vertical Half Page Horizontal Quarter Page Eighth Page
97mm(w) x 282mm(h) no bleed 197mm(w) x 140mm(h) no bleed 97mm(w) x 140mm(h) no bleed 97mm(w) x 68mm(h) no bleed
YATTAR YATTAR contacts Advertising advertising@yattaryattar.co.uk Editorial editorial@yattaryattar.co.uk Telephone 01978 813035 Yattar Yattar, Brillybox Publishing, CDC Distribution Centre, Unit 13, Vauxhall Industrial Estate, Ruabon, Wrexham LL14 6HA. Registered Number 07012352.
BrillyBox
Publishing & Media *
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NB - for bleed on adverts, do not place text within 10mm of the edge of the page