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PART 1: BRANDING BLACKSTONE MINERALS AS THE NICKEL PRODUCER Most companies in the resources sector may have ignored the importance of branding and social media marketing, but not Blackstone Minerals.
one of the most visible mining companies on social media platforms and why would a mining company need to be out there on social media?
"Ms. Kutscher and I talk about how in the mineral resource sector there is a belief that there is no need for branding. If you think about it, every sector in the commercial world needs branding and companies are pulling out all the marketing stops to keep up a healthy engagement with consumers. So why not mining companies?" says Noel Ong, CEO Samso.
Believe it or not, it is actually a really well-organised strategy. And it is working very well for Blackstone Minerals.
Noel Ong of Samso speaks to Tessa Kutscher, Corporate Affairs Advisor about why Blackstone Minerals is easily
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As Corporate Affairs Advisor, Tessa is the person to go to, to learn about how and why the company is making itself visible in cyberspace. It pays to watch the development of Blackstone Minerals on social media. There is so much Blackstone's history, strategies, timeline, milestones and upcoming projects that are revealed to investors which help them make informed investment decisions.
Coffee With Samso: Tessa Kutscher, Corporate Affairs Advisor of Blackstone Minerals Ltd on the importance of branding and social media in the mineral resource sector