Brilliant-Online Magazine | The Small Business Issue | March 2022

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BRILLIANT WOMEN ✦ Brilliant-Online was born just over 14 months ago through the friendship between Veronica Lind and Chrissy Jones.

Veronica Lind & Chrissy Jones Working on Brilliant-Online

Meet Veronica Lind - Vermilion Pinstripes and Brilliant-Online Veronica is the Business & Marketing Strategist and Co-founder of Vermilion Pinstripes and the CEO at Brilliant-Online.

About Veronica Her ex-boss said she invented customer relationship marketing. Now that is like a one-to-one relationship. In her current role, she has expanded that notion and scaled it so that all Veronica’s customers feel like they are having a oneto-one relationship because their entire online and offline experiences are personalised.

She created a Modern Marketing Framework to support that kind of marketing which was trademarked in 2018. It’s a unique way of building your brand and sales, of course.

Modern Marketing Framework

T

he two women saw a need locally, nationally and internationally for an online, interactive multimedia magazine. They put their heads together and step by step Brilliant-online was created and has continued to grow and evolve from day one.

“I am good with leveraging technology so with my second company, Brilliant-Online, I bring interactive experiences into reading a magazine," Veronica said. I wanted it to be magical like Harry Potter’s "Daily Prophet" newspaper.

Brilliant Magazines

To an advertiser, customers can click on their interactive


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