Graphic Design
PORTFOLIO
Brianna Aguilar
Brianna Aguilar Graphic Designer
About Me Hello, my name is Brianna Aguilar! I’m a San Antonio based Graphic Designer who specializes in creating neat, unique, and professional but yet creative designs. I have received my Associates degree in Communication Design from San Antonio College. Upon earning this degree, I learned the principles of design and apply them creatively to my designs. For my designing process, I am proficient in Adobe InDesign, Illustrator, Photoshop, Dreamweaver, and XD.
TABLE OF CONTENTS BRANDING ................................................................................................................................................... 4-13 ADVERTISEMENTS .................................................................................................................................. 14-17 PACKAGING DESIGN .............................................................................................................................. 18-21 POSTER DESIGN ....................................................................................................................................... 22-27 INFOGRAPHIC ........................................................................................................................................... 28-31 EDITORIAL .................................................................................................................................................. 32-39 WEB DESIGN .............................................................................................................................................. 40-45 APP DESIGN ................................................................................................................................................ 42-43 ANIMATION ................................................................................................................................................ 46-47
NEIL ARMSTRONG BRANDING I designed a logo, stationery package, and promotional item for Neil Armstrong. SOFTWARE: Adobe Illustrator Adobe InDesign
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SALLY RIDE BRANDING I designed a logo, stationery package, and promotional item for Sally Ride. SOFTWARE: Adobe Illustrator Adobe InDesign
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ANNABEL LEE’S BRANDING I designed a logo, stationery package, and menu for Annebel Lees’s. This business is a seafood themed restaurant. SOFTWARE: Adobe Illustrator Adobe InDesign
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L e e 's S eaf ood
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CHILDREN’S BEREAVEMENT CENTER BRANDING Un Oportunidad de Esperanza “An Opportunity of Hope” 2020 Capital Campaign. I designed a logo, and broshure for the Children’s Bereavement Center of South Texas. SOFTWARE: Adobe Illustrator Adobe InDesign
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THE SPANISH GOVERNORS PALACE BRANDING I designed a logo, stationery package, hanging door signs, informational cards, postcard and promotional items for The Spanish Governors Palace. This business is a luxury hotel promising you an experience of a lifetime.
SOFTWARE: Adobe Illustrator Adobe Photoshop
The
SPANISH GOVERNORS Palace
THIS SPACE FOR WRITING MESSAGES
Your palace away from home..
spanishgovernorspalace.org
spanishgovernorspalace.org
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Post Card
105 Plaza De Armas San Antonio, TX 78205 United States
(210) 244-0601
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FRED’S FISH FRY ADVERTISEMENT
FRED’S FISH FRY
COME VISIT US AT 603 N Zarzamora st, San Antonio, TX 78207
I designed an Ad Campaign (includes three ads), and marketing item. SOFTWARE: Adobe Illustrator Adobe Photoshop
Shrimp? You Crave It
We Make It Only $8.94
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Only $8.94
FRED’S FISH FRY
COME VISIT US AT 320 Somerset Rd, San Antonio, TX 78211
FRED’S FISH FRY
COME VISIT US AT 3303 Blanco Rd, San Antonio, TX 78212
Burgers?
SEAFOOD?
We Make It
We Make It
You Crave It Only $3.34
You Crave It Only $43.89
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THE PUBLIC THEATER OF SAN ANTONIO ADVERTISEMENT I designed a logo and two promotional posters for the plays Annie and La Casa Azul that will be showing this upcoming 2020-2021 Season at The Public Theater of San Antonio. SOFTWARE: Adobe Illustrator Adobe Photoshop
The Public
THEATER
of San Antonio
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SIMPLY GARDEN CO. PACKAGING DESIGN I designed four seed packets to showcase SIMPLY GARDEN CO. alongside a reusable biodegradable linen shopping bag. SOFTWARE: Adobe Illustrator Adobe Photoshop
SIMPLY GARDEN CO.
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LA DIVINA WINERY PACKAGING DESIGN La Divina Winery was inspired upon the idea of the divine woman and elegance.I designed a sultry and soft image to represent each wine. Including an interactive design in which you can color the wine labels.
SOFTWARE: Adobe Illustrator Adobe InDesign
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LA VELADORA OF OUR LADY OF GUADALUPE POSTER DESIGN I designed a poster to showcase this local San Antonio mural. SOFTWARE: Adobe Illustrator
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ora of Our Lady of Guada “La Velatondio artist Jesse Treviño is a ceramic mural including a 3-dimelnupe” sional by San An with an eternal flame facing Guadalupe S dle, or veladora, treet. votive can tended to serve as a neighborhood beacon T he flame is in
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RIVERCENTER MALL POSTER DESIGN I designed a poster to showcase this local San Antonio mall. SOFTWARE: Adobe Illustrator
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The Shops at Rivercenter opened in 1988 as Rivercenter Mall, Located on the world famous River Walk in downtown San Antonio, Rivercenter features more than 100 retailers including six restaurants, and a 1,000 room Marriott Hotel.
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RAKISH RAVEN MECHANISM POSTER DESIGN This class project was based upon the creation of an object or animal, but with a twist of creating them out of inanimate objects. My mechanism was created completely out of jewelry. SOFTWARE: Adobe Photoshop
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Mechanism
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HI LEMON INFOGRAPHIC I designed an infographic about Lemons, which provides tips, tricks, and facts about your average lemon. SOFTWARE: Adobe Illustrator
zing rust
intro rust
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HI LEMON Lemon trees can produce
A lemon is a HYBRID between a sour orange and citron
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up to 6oo
lbs
Calories in each lemon
They are high in vitamin
pounds in
A year
lemon juice and hot water is good for a sore throat as it’s anti-bacterial
C
50 Years
Lemon water is vested with a plathora of amino acids, vitamins, and minerals to keep the heart HEALTHY anD HAPPY
is the average lifespan of a lemon tree
An Average lemon
Contains
8 seeds
Teeth Whitening Hack 1/2
teaspoon of baking soda
1/2
teaspoon of Lemon
brush mixture THOROUGHLY let it sit for minute
1
THEN WASH OFF FOR
PEARLY WHITES
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TEA TIME INFOGRAPHIC I designed an infographic about Tea, which provides tips, tricks, and facts on tea drinking and its health benefits. SOFTWARE: Adobe Illustrator
Aerobrush
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Tea Time
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Can’t Sleep?
Chamomile Tea commonly known for it’s calming effects and is frequently used as a sleep aid
Upset Stomach?
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Peppermint Tea most popularly used to support digestive tract health, also help relieve indegestion, nausea, and stomach pain
Feeling Sick?
Echinacea Tea extremely popular remedy to prevent and shorten the common cold, helps boost the immune system, which could help fight viruses
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B ee nn ee ff ii tt ss B oo ff D rr ii nn kk ii nn gg TT ee aa D Contains Antioxidants Antioxidants work to prevent the body’s version of rust and help to keep us young and also protect us from damage from pollutioon
Less Caffine than Coffee Herbal blends have no caffine, while traditional tea’s have less than 50% of what is found in coffee
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Reduce Health Risks Reports found a 20% reduction risk of heart attack and a 35% reduced risk of stroke amoung those who drank 1-3 cups of green tea a day
Help Protect your Bones Green tea helps prevent bone loss. Moringa, a plant that’s native to South Asia, contains more calcium than milk, as well as iron
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Boost your Immune System Studies have shown tea can tune up immune cells so they reach their targets quicker. Holy basil or Tulsi tea has been used to keep the immune system strong after injuries or illnesses
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19 LAWS OF UX EDITORIAL The 19 Laws of UX Brochure is a collection of principles designers can consider when building user interfaces and was created by John Yablonski. 17. Tesler’s Law
13. Pareto Principle Overview:
14. Parkinson’s Law Overview: Any task will inflate until all of the available time is spent.
While working for Xerox PARC in the mid-1980s, Larry Tesler realized that the way users interact with applications was just as important as the application itself.
18. Von Restorff Effect
Key Takeaways: Articulated by Cyril Northcote Parkinson as part of the first sentence of a humorous essay published in The Economist in 1955 and since republished online, it was reprinted with other essays in the book Parkinson’s Law: The Pursuit of Progress (London, John Murray, 1958).
15. Postel’s Law
Key Takeaways:
Tesler’s Law, also known as The Law of Conservation of Complexity, states that for any system there is a certain amount of complexity which cannot be reduced.
Key Takeaways: Focus the majority of effort on the areas that will bring the largest benefits to the most users.
MOC.XUFOSWAL
SOFTWARE: Adobe InDesign
Overview: The Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes.
Overview:
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Overview: Be liberal in what you accept, and conservative in what you send.
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Key Takeaways: Be empathetic, flexible, and tolerant to any number of actions the user could possibly take. This means accepting variable input from users, translating input to meet the requirements, defining boundaries for input, and providing clear feedback to the user.
Key Takeaways: Make important information or key actions visually distinctive
The Von Restorff effect, also known as The Isolation Effect, predicts that when multiple similar objects are present, the one that differs from the rest ismost likely to be remembered.
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19. Zeigarnik Effect LAWSOFUX.COM
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Overview:
Key Takeaways: Make elements you wish to be easily selectable large and position them close to users. This law especially applies to buttons, which the purpose of these elements is to be easy to find and select.
11. Miller’s Law
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other, tend to be grouped together.
Overview: The average person can only keep 7 (plus or minus 2) items in their working memory. Key Takeaways: Chunking is an effective method of presenting groups of content in a manageable way. Organize content in groups of 5-9 items at a time.
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12. Occam’s Razor
Key Takeaways:
Overview: Objects that are near, or proximate to each
Key Takeaways: Group functions of a similar nature so they are visually connected via colors, lines, frames, or other shapes.
The human eye likes to find simplicity and order in complex shapes because it prevents us from becoming overwhelmed with information.
8. Law of Proximity
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Overview: Elements that are visually connected are perceived as more related than elements with no connection.
Key Takeaways:
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People will perceive and interpret ambiguous or complex images as the simplest form possible, because it is the interpretation that requires the least cognitive effort of us.
10. Law of Uniform Connectedness
Adding borders (creating common regions) around an element or group of elements is an easy way to create seperation from surrounding elements.
7. Law of Prägnanz
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Key Takeaways:Ensure that links and navigation systems are visually differentiated from normal text elements, and are consistently styled.
The law of proximity is useful by allowing users to group different clusters of content at a glance.
Overview: Among competing hypotheses that predict equally well, the one with the fewest assumptions should be selected. Key Takeaways: Analyze each element and remove as many as possible, without compromising the overall function.
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You can simplify the learning make process for users by providing familiar design patterns.
Key Takeaways:
Elements tend to be perceived into groups if they are sharing an area with a clearly defined boundary.
Overview: The time to acquire a target is a function of the distance to and size of the target.
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Overview:
Overview: Productivity soars when a computer and its users at a pace (<400ms) that ensures that neither has to wait on the other.
Overview: The human eye tends to perceive similar elements in a design as a complete picture, shape, or group, even if those elements are seperated.
Key Takeaways:
6. Law of Common Region
Key Takeaways: Provide system feedback within 400ms in order to keep users’ attention and increase productivity.
Key Takeaways: More choices results in longer to think about these choices and make a decision. Simplify choices for the user to ensure by breaking complex tasks into smaller steps. Avoid overwhelming users by highlighting recommended options.
9. Law of Similarity
Overview:
Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.
2. Doherty Threshold
Overview: The time it takes to make a decision increases with the number and complexity of choices.
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Overview: Users often perceive aesthetically pleasing design as design that’s more usable. Key Takeaways: Aesthetically pleasing design can make users more tolerant of minor usability issues. Aesthetically pleasing design can mask usability problems and prevent issues from being discovered during usability testing.
4. Hick’s Law
Use progress bars for complex tasks to visually indicate when a task is incomplete, and thus increase the likelyhood it wil be completed
5. Jakob’s Law
1. Aesthetic Usability Effect
3. Fitts’s Law
Key Takeaways: MOC.XUFOSWAL
Key Takeaways: Placing the least important items in the middle of lists can be helpful because these items tend to be stored less frequently in long-term and working memory. Positioning key actions on the far left and right within elements such as navigation can increase memoriziation.
Overview: People remember uncompleted or interrupted tasks better than completed tasks.
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Overview: Users have a propensity to best remember the first and last items in a series.
L A W S O F U X . C O M
16. Serial Position Effect
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COLORING BOOK EDITORIAL I designed Simply Color, a coloring book brand for adults and kids. Our coloring book includes 1,000+ pages and features Wildlife and Flowers. SOFTWARE: Adobe Illustrator
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R
SIMPLY COLO
OWERS WILDLIFE + FL 1,,,,+ PAGES
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SHAKESPEARE BOOK COVERS EDITORIAL I created Book Covers inspired by the William Shakespeare plays Cymbeline, King John, Romeo and Juliet, and Hamlet. Each book cover depicts the characters of the plays and/or significant roles. SOFTWARE: Adobe Illustrator
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4 WAYS TO LIVE AN ORGANIC LIFESTYLE EDITORIAL My 4 Ways to Live An Organic Lifestyle magazine spread offers tips and tricks to a healthier way of living. SOFTWARE: Adobe Illustrator Adobe InDesign
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JAMES VICTORE WEB DESIGN I created a website about James Victore using HTML/CSS that showcases his amazing work, including a hover over image replace for the gallery page. SOFTWARE: Adobe Dreamweaver
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jamesvictore.com
jamesvictore.com
jamesvictore.com
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COZY BLUE APP & WEB DESIGN I created the UI/UX design for the app and website for the brand Cozy Blue which offers sustainable, stylish, linen apparel. SOFTWARE: Adobe XD
Daiva Ambrozė Owner, Creater, Designer
Typography
Aa
Baskervi le reg u l a r
abcdef ghi j klmnopqr stuvwxyz ABCDEFG HIJKLMN OPQR STU V WX YZ
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When yo u create so m ething, you have all p o sib il ities to mak e ever y thing as you love. Cozy Bl u e wo rk sty le, p eo p l e, culture are as I b elieve they sho u ld b e and it’s not only about l inen clo thes. It’s al so ab o u t a fair trade bu siness. Here we m ak e b o th sides happy tho se who wear and tho se who make.
Color
#5 CB 1 9 D
#B 9B140
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THE LADY OF CLAIRE ANIMATION This Animation Limerick was created as a class project upon various old time limericks. SOFTWARE: Adobe After Effects Adobe Media Encod-
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Brianna Aguilar Email: briannaaguilar355@gmail.com Website: www.behance.net/BriannaAguilar355 Phone: (210) 901-2313