To start this project I did some research on different types of logos. I then looked up the definitions of forces that we were suppose to act upon our logo. Those forces are: Disturbance, disintegration, diffusion, re-collection, re-organization and evolution of a new symbol. Once I understood what these meant I began sketching different iterations of how they would look in the original logo. Once I had a few iterations of each of these forces, I started to look at designing a new logo based off the first one. I came up with many different ones, some were more successful and related more with the original than others. After the process of sketching I took my work into the computer. I created sequences of the forces and how the original symbol would devolve into a new one. With this animation I struggled with getting them to flow together to look as if it were really creating the final symbol. I also struggled with variation and adding movement. I realized then that I needed to play with scale of some of the shapes and use the frame to my advantage. I then began playing with the size and placements of the shapes to create a composition that flowed from one to the next. Overall I think I was successful in creating the forces acted upon the original symbol into my final one. I played with scale, frames, and movement to create a piece that allowed the viewers eye to see how each part was moving. I think that the final symbol is also successful in its relation to the original and that the components come from it as well.
Project 3: Form as Identity / Logo transformation