Marketing Automation- Integrating the Revenue Generation Process The business world operates in a neo classic mode with two fundamental forces working for revenue generation: marketing and sales. While the marketing professionals work on demand generation, the sales work towards closure of deals. However, it is the integrated process that leads to revenue for the business. Today, the aggressive competitive environment and technological enhancements have provoked enterprises to expand business across geographies. With marketing team working on prospective customers, the sales team works on the qualified leads. The endto-end sales funnel being made up of a series of incremental filtering mechanisms and refinements the business world have turned to marketing automation, a technology enabler that makes the sales funnel a powerful tool for the end-to-end sales cycles. The technological innovations have paved way for more scientific methods to run the enterprise . Software applications have helped enterprises communicate digitally and operate efficiently.B2B Marketing automation refers to a software platform designed for marketing departments to automate repetitive tasks and helps streamline sales and marketing functions of the organizations. This is actually the science and art of managing the timing, target and outbound marketing strategies automatically. However, when this platform is used for e-commerce and in response to a prospects online behavior, the organization understands the prospects position in the buying cycle and facilitates effective demand generation and lead management.
By undertaking analysis and management of marketing campaigns and customers as well as the storage and management of data, the marketing automation tools help enterprises to understand customers and develop effective marketing strategies. It also provides information across all phases of marketing process which includes B2B demand generation, lead management, lead nurturing, lead scoring, lead qualification and sales effectiveness.
Known to bring in qualified lead, the marketing automation software increases the engagement rate and revenues while lowering customer acquisition costs and the time needed for marketing campaigns. Besides being widely asserted by the industry statistic, the research reports of the Aberdeen group also showcases that companies using marketing automation software for lead management saw a 451% increase in qualified leads. Leaders in the industry sector have worked out next generation marketing automation tools that would provide the B2B market a platform that is not only intuitive but also responsive to the dynamic needs of the organization. Powered by intelligence and analytics the marketing automation solution from the industry leaders ensures that the enterprises will have qualified leads in their sales funnel, will be able to generate customized lead management programs, achieve shorter cycles with an increased return of investment. With an end-to-end integration - from designing to lead generation to connecting with the prospect, the marketing automation solution ensures organizations of increased sales and marketing synergy, better lead qualification and productivity with the help of targeted campaigns, data mining and feedback. Read more on - search engine optimization tips