Issuu on Google+

What Goes Into Profitable Wine Stores One of the latest and significant trends in wine marketing is the increase of intimate, customerfriendly wine shops. Now more than ever, a wine store that focuses on service to the customer and careful wine selection can thrive in virtually any area. This may come off a little contradictory when you realize that nearly 15% of US wines sales actually happen in the "big box" stores. Wine sales that take place online are also increasing and are providing a nationwide customer base to the established stores. But, there are numerous markets available for good wine merchants with consumers' growing knowledge of wine and their increasing need for more. With this growing curiosity about wine, customers would like to try more new varietals and good bargains from around the globe. They are more adventurous and want to try a sip of something new. Therefore, they will need a guide to assist them more than ever. The wine sellers that take some time and interest to know and stock old favorites as well as the hot new wines, will find that their customers are appreciative. The key to thriving as a wine shop is customer satisfaction. People visit a wine store for service and a smile. They want to discuss the wines and understand that the owner has tasted the selections and made tasting notes to share with them. It's all the more impressive and useful if the owner has a good general understanding of the winemaking process and knows interesting details about the wine industry. Now that the marketplace is evolving and the consumer is a bit more astute and confident, more wine sellers are responding to the market and trying new concepts for their stores. A lot of the shops are organized according to their terroir or growing environment of the wine, instead of by their variety. A number of new stores arrange wines by “weight� (the body or fullness) or by the kinds of food they complement. Others are organized by types of grapes as opposed to the geographical area the wine is from. What the successful stores have in common, though, is helpful service, a constantly changing inventory, organization, good lighting and cleanliness. No one wants to shop for their next favorite bottle of wine in a store that's dusty or dirty and has unfriendly staff that can’t answer their questions. Conversely, even when the store is clean and organized but the merchant is snobbish or unknowledgeable, consumers may go elsewhere to get the information and geniality they're expecting. Not all of the shops that are opening across the nation are small, however. Since people know more about wine than in the past, they expect greater variety. Numerous stores are answering to the eagerness of customers to try a growing range of choices. They're opening stores with thousands of square feet to have room to stock thousands of wines. Some of these merchants will offer you free tastings and share their opinions regarding the wine as well as answer questions. Many individuals like this exchange of information and interaction about the wines and are expecting this in the customer service. Wine shopping needs to be fun and interesting. More and more people expect a positive Luekens Big Town Liquors

Page 1

What Goes Into Profitable Wine Stores experience as they become more wine savvy. When a wine store serves the public with good information and a very good wine selection, the chances are great that customers will be back for more. One of the latest and significant trends in wine marketing is the increase of intimate, customerfriendly wine shops. No...

Document Tags: wine store, wine shop online, florida wine stores

Luekens Big Town Liquors

Page 2

What Goes Into Profitable Wine Stores