9.16
Since 2003
Chattanooga’s Weekly Alternative ChattanoogaPulse.com • Facebook.com/ChattanoogaPulse
april 19-25, 2012
EDITORIAL Publisher Zachary Cooper Creative Director Bill Ramsey Contributors Rich Bailey • Rob Brezsny Chuck Crowder • Michael Crumb • John DeVore Randall Gray • Dr. Rick Pimental-Habib Paul Hatcher • Janis Hashe • Matt Jones • Chris Kelly D.E. Langley • Mike McJunkin • David Morton Ernie Paik • Alex Teach • Richard Winham Cartoonists Max Cannon • Jesse Reklaw Richard Rice • Tom Tomorrow Photography Jason Dunn • Josh Lang Lesha Patterson Interns Britton Catignani • Kinsey Elliott Molly Farrell • Rachel Saunders
Contents COVER STORY
Scenic City, Whiskey River
« The Chattanooga Whiskey Company launched its 1816 Reserve last week during a party at Lindsay Street Hall. The new label begins appearing on shelves this week as an ambitious young duo attempt to revive the city’s rich heritage of distilling that disappeared a century ago. By Bill Ramsey » 9
ADVERTISING Sales Director Lysa Greer Account Executives David Barry • Rick Leavell
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the fine print
The Pulse is published weekly by Brewer Media and is distributed throughout the city of Chattanooga and surrounding communities. The Pulse covers a broad range of topics concentrating on culture, the arts, entertainment and local news. The Pulse is available free of charge, limited to one copy per reader. No person without written permission from the publishers may take more than one copy per weekly issue. We’re watching. The Pulse may be distributed only by authorized distributors.
CHATTANOOGA CHOW
Spring Dining Guide
© 2012 Brewer Media BREWER MEDIA GROUP President Jim Brewer II
On the cover
Joe Ledbetter and Tim Piersant created the Chattanooga Whiskey Company to introduce a new brand of liquor and revive the city’s distilling tradition. The company’s 1816 Reserve became available in stores this week. Story on Page 9.
• Our seasonal dining guide debuts for spring in the pages of The Pulse as a special 24-page pull-out section. Some of Chattanooga’s finest restaurants are featured along with a complete listings section. Look for updates and special deals online at chattanoogachow. com.
An Elegant Space for Your Event Corporate Events
Private Parties
Weddings
Lindsay Street Hall
www.lindsaystreethall.com • (423) 755-9111 chattanoogapulse.com • APRIL 19-25, 2012 • The Pulse • 3