Forechek Style Guide

FORECHEK EQUIPMENT

BY BRENDAN WILLIAMSON

MADE

COLOR PALETTE

Dark blue is the primary color used for Forechek. The dark blue is complemented with a nice bright blue. Both these blues are used to represent the sport of hockey, and give a cold/icy feel.

The orange is used as the tertiary color. This color is a bold accent color, used for backgrounds, buttons, and anything that needs to be highlighted

AREA NORMAL (EXTRABOLD)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456789

TYPOGRAPHY

Area Normal is the font family chosen for Forechek. We will use three fonts, extra bold will be for titles, white extra bold italic will be use to highlight speci c words in titles.

AREA NORMAL (EXTRABOLD ITALIC)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456789

Regular is going to be used for main

AREA NORMAL (REGULAR)

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

123456789

PRIMARY LOGO

The primary logo for Forechek is used in a horizontal position. The sans-serif typeface chosen is bold and strong. The weight of this typeface paired with the icon resemble speed and strength, both of which realte back to hockey.

LOGO VARIATIONS

Forechek has lots of logo variations for different applications.

The primary logo above is used on of cial documents and websites. The stacked logo is used when there is not enough rooom to utalize the main logo. The vertical logo is used when you have more height then width. The wordmark is stacked in the vertical variation to give it more height and less width. The icon is used for smaller application where you dont need the brand name, such as apparel, equipment and favicon.

VERTICAL ICONFAVICON STACKED

LOGO USES

This logo should only be used in one of the three colors for the brand and or black and white. The logo shouldn’t be distroted or cropped, and avoid shadows and strokes being used.

CHANGE ICON SIZE

CHANGE TRANSPARENCY

CHANGE COLOR

DISTORT

PHOTO BACKGROUNDS - PAGE 12

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