Campaign Magazine - Autumn 2014 by Breast Cancer Campaign

Autumn 2014

campaign Research | Fundraising | Support

Reduce your risk How our new research will help

TIO

E V E

Meet the woman behind our campaign Sheâ&#x20AC;&#x2122;s inspired her friends to go to great lengths

October is Breast Cancer Awareness Month What will you do?

Myth or truth? How your lifestyle affects your health

About Breast Cancer Campaign Breast cancer is the most common cancer in the UK, which is why we fund world-class research with the greatest potential to save and improve lives, bringing together the brightest minds to share knowledge and produce better, quicker results.

£60 million This is the amount we have invested in breast cancer research.

50,000

12,000

1 in 8

570,000 350 men

women diagnosed with breast cancer every year.

chance a woman will get breast cancer in her lifetime.

We’re a unique community of scientists, supporters and people affected by breast cancer, and we know that research saves lives. Although more and more women are outliving the disease, it is on the increase – by 2030 an estimated 1.2 million women could be living with breast cancer. We must take urgent action, and we need your help to fund and support the collaborative research that saves and improves lives.

women die from breast cancer every year.

people living with a breast cancer diagnosis.

OUR VISION A world where breast cancer is overcome and outlived. OUR MISSION To accelerate progress by bringing together the best minds and biggest hearts to drive world-class breast cancer research, influence policy and practice, share knowledge and kick-start innovation.

80%

of women diagnosed with breast cancer today will still be alive in five years.

diagnosed with breast cancer every year– it proves fatal for around 80.

HOW WE SPEND YOUR MONEY Currently, the charity is investing over £15 million in 90 research projects, across the UK and Ireland. All our donations come from the fundraising efforts of people like you – thank you. Since it began, the charity has invested more than £60 million in research at universities, medical schools and research institutes.

020 7749 4114 (Supporter Care)

@BCCampaign

info@ breastcancercampaign.org (with ‘Campaign magazine’ as subject line)

breastcancercampaign.org

facebook.com/breastcancercampaign

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Welcome 3

INSIDE THIS ISSUE 4 Fundraising

Fundraising 5

Abbey

Inspired by

She’s already the face of our Spread the word campaign, raising awareness that breast cancer’s not done. But now Abbey Becow is also inspiring her friends who are running a half marathon to raise funds for Breast Cancer Campaign.

bbey was first diagnosed in September 2012 after feeling a pain and then a lump in her breast. A week later she was told it had spread to her liver and bones, making it much more complex and difficult to treat. “I really broke down and was in shock”, she told us. Six cycles of chemotherapy later, she felt ill and exhausted. She suspended the treatment at one point to spend time with her then eight-year-old son Oliver and be more like the mum he used to know. For a while Abbey was on Herceptin, a drug that helps slow the growth of breast cancer and increases the chances of survival. That stopped working and she has had to go through another round of chemotherapy. While her condition is incurable, like all secondary breast cancers, Abbey doesn’t want to know how long she has left. She wants simply to make the most of the time she has and create some happy memories. Making the most of life With Oliver and long-term partner Paul, Abbey has recently been on holiday to Turkey and to Disneyland Paris, and she and Paul are planning their wedding later this year – something to look

Secondary breast cancer

Spread the word

Relevant research

Cancer that has spread from the ‘primary’ site (the breast), to ‘secondary’ sites, such as bones, lungs, liver, or brain. The term ‘secondary breast cancer’ is interchangeable with ‘metastatic breast cancer’. See more at: breastcancercampaign.org/secondary

Breast Cancer Campaign is funding research to understand why Herceptin stops working for some people. For this and other research we need £100 million in the next decade.

Please help us Spread the word. To take part, visit breastcancercampaign.org/spread

forward to after the chemotherapy. They have promised Oliver he can choose the cake. “I don’t know what’s round the corner. I live each day, and that’s all that anyone can do, really. I try not to worry about the future and what might happen. There have been some very tough times, but that really makes you appreciate the good days and the good times. I think it’s really important to spread the word, and make people aware that we need to find a cure, or treatments that mean it’s managed like a chronic disease, so that women don’t die from it.” Watch the full interview with Abbey online: breastcancercampaign.org/video Friends whatever Meanwhile Abbey’s great friends Fiona Pyle and Klara Bodfish want to do everything they can to support her. They have entered the Great West Run, a half marathon on 19 October, to raise money for Breast Cancer Campaign. Fiona explains why: “Klara and I are taking part in the Great West Run, to raise much needed funds

Abbey with partner Paul and son Oliver

for Breast Cancer Campaign. Sadly, 12,000 people die each year in the UK from breast cancer. Our good friend Abbey is currently fighting against this horrible disease, and has been at the front of Breast Cancer Campaign’s latest awareness-raising campaign. Abbey is the most amazing person we know, she is such a fighter, and we are so very proud of her.” Fiona has a fundraising page at

justgiving.com/Fiona-Pyle

(Abbey has already donated).

3 ways to donate to Breast Cancer Campaign How you can help

See what the campaign has achieved so far on pages 12 and 13.

• Text BREAST to 70660 to give a one-off £3 gift. • Text PLAN to 70660 to give a monthly £5 gift. • Go to breastcancercampaign.org/give to donate online. Texts to BREAST cost £3 plus network charge. Texts to PLAN start a £5 monthly subscription until you reply with a ‘STOP’ text. Breast Cancer Campaign receives 100% of your donation. Obtain bill payer’s permission. We may contact you in future, but if you’d rather we didn’t, text NOCALL to 70004. Customer Care: 020 7749 4114.

breastcancercampaign.org

Page 4 Friends who’ll run for you

RESEARCH THAT SAVES LIVES 10 Lifestyle

Welcome to Campaign, your new supporter magazine. We’ve had a rethink about the best way to tell our stories and explain our work, and wanted to show you how your gifts make a positive difference to our research. We’ve got a new name for the magazine, which we hope will make the relationship with the Charity clearer. This issue’s theme is Risk and Prevention, so we announce three new research grants in this area (page 14) and an analysis revealing pioneering routes for future research (page 16). Plus there’s our new myth or truth feature, tackling some of the common misapprehensions about breast cancer risk and reinforcing the truths about healthy living (page 10). October is Breast Cancer Awareness Month, which means wear it pink (this year’s theme is ‘Look good, do good’), and lots of activities to raise both awareness of breast cancer and funds to research it. Please help by fundraising or simply telling friends and family. Read more on pages 17-20. We have recently launched two vital campaigns that I hope you’ll support. Spread the word raises awareness that breast cancer is not done (pages 12-13), and Unlock drugs campaigns for the release of more breast cancer drugs (page 15). Supporter Abbey Becow is the courageous woman who is the face of our Spread the word campaign. Read more about her and how her friends are running a half marathon to raise funds for us on pages 4-7. And there are tips about maintaining a healthy diet on page 9. Thanks for all your support – you know we couldn’t do it without you!

Lifestyle 11

MYTH OR TRUTH? Are you puzzled by something you’ve heard or read? Let us help to enlighten you. Here are some common statements and our views on them. OBESITY AND BREAST CANCER ARE LINKED STATINS CAN BE USED TO PREVENT BREAST CANCER WRONG: We don’t know yet whether they can or not. Recent research didn’t actually look at statins in relation to breast cancer risk, but at fat levels in the blood in relation to risk. People with high levels of fat in their blood might have an increased risk of breast cancer, but it’s a big jump to say that because statins reduce fat in the blood they could reduce breast cancer risk. More research is needed.

Being overweight after the menopause increases your risk of breast cancer, and evidence suggests that being overweight also reduces your chance of survival if you do get breast cancer. We encourage women of all ages to maintain a healthy weight and take regular exercise to reduce their risk of breast cancer and SUPERFOODS CAN PREVENT increase their overall health.

RIGHT:

A DAILY WALK CUTS MY BREAST CANCER RISK

RIGHT: Being physically active – brisk walking, gardening, housework – can decrease a woman’s risk of developing breast cancer by around a quarter. The overall amount of exercise recommended is 2½ hours of moderate activity per week, so a daily brisk walk for 30 minutes could help STRESS INCREASES MY RISK reduce your risk.

OF BREAST CANCER OR MAKES IT SPREAD FASTER

BREAST CANCER AND OTHER FOODS CAN CAUSE CANCER There is no good evidence that any one food can cause or prevent breast cancer. However, being overweight can increase your risk of breast cancer and other diseases, so take the ‘everything in moderation’ approach for a healthy, balanced diet.

WRONG:

THERE IS A LINK BETWEEN ALCOHOL AND BREAST CANCER Yes, several major studies have confirmed that the more alcohol you drink, the higher your risk of breast cancer. For example, a US study of around 100,000 women showed that those who drank two glasses of wine a day were 50% more likely to develop breast cancer than teetotallers. Cutting your alcohol intake can help reduce your risk of breast cancer, as well as having other health benefits.

RIGHT:

WRONG: So far there is no proof of this. There are some molecules involved in how the body responds to stress that have been linked to cancer growth in the lab, but this doesn’t mean that stress causes or speeds up breast cancer’s growth and spread in people. However, stress can be detrimental to your health if it results in less exercise or weight gain – these are factors that can increase breast cancer risk.

Get in touch If you have a question about breast cancer, ask us at info@breastcancercampaign.org

How we can help

breastcancercampaign.org

Page 10 Learn the truth about lifestyles 12 Campaigning

Campaigning 13

Thanks for campaigning for us Our Spread the word campaign raises awareness that 12,000 women still die from breast cancer in the UK each year. It has been one of our most successful campaigns to date, thanks to all our loyal supporters who have taken action.

Here are the results of your support.

The Asda

Leadersh ip Team

Cancer (left), Breast Dr Niamh O’Brien Fellow and Scientific (right), Campaign Ms Paula HaddockBelfast researcher University, based at Queen’s

Terri Lo, a volunteer since 2002, who climbed over the top of the O2 arena, London

99%

of all MPs in the UK have been contacted by constituents.

Uma Ekbote, one of the Tissue Bank team at Leeds Institute of Molecular Medicine

4,500 supporters emailed their local MP.

MPs showed their support on Twitter. Many MPs have pledged to raise the issue of breast cancer with their party leaders.

THANKYOU A huge thanks to our dedicated corporate partners, who have gone the extra mile to support our Spread the word campaign. Colleagues from Asda, Pentel, Travis Perkins,

The poster of our Spread the word campaign, showing Abbey Becow, who has secondary breast cancer. Read more about Abbey on page 4.

Damart, and Astley Clarke (to name a few) have contacted their MPs and shared selfies of them spreading awareness. See: pinterest.com/bccampaign Key delivery partner

breastcancercampaign.org

Page 12 You’ve spread the word – thank you 16 Research Awareness Month

Breast Cancer Awareness Month 17

Be breast aware

Pink landmarks

To be breast aware means becoming familiar with how your breasts look and feel at different times of the month. Remember to check your breasts regularly, looking out for changes that are unusual for you. Not all lumps are cancerous – they may be benign cysts or overgrowth of tissue, but it is always important to report any changes to your GP. Early diagnosis saves lives.

THE RIGHT ROAD FOR PREVENTION

e are excited to announce a forthcoming publication focusing on the vital theme of breast cancer risk and prevention. Watch out for news about it in the media in October. Acting as a roadmap, it will identify the most promising scientific avenues to go down, so will inform Breast Cancer Campaign’s priorities. This publication follows on logically from our landmark Gap Analysis research, published in the journal Breast Cancer Research in October 2013, which identified and prioritised ten critical gaps that exist in breast cancer research.

This new publication shares the best research routes to go down with the aim of tackling the gaps in knowledge about how we can prevent breast cancer. The publication’s lead authors are Professor Anthony Howell and Dr Michelle Harvie, both based at the University of Manchester. Their work could reveal new ways to prevent breast cancer in the future, including finding ways to mimic the risk-lowering effects of having a pregnancy early on in life, or the wide-ranging benefits of exercise and diet.

The roadmap also highlights what we can do in the short term to help more women understand their risk of breast cancer and take steps to lower it, and the important role that the NHS Breast Screening Programme and GPs can play. This comes as Breast Cancer Campaign announces a huge investment of £1 million into three new research projects tackling a critical gap in our knowledge – finding ways to predict which women are likely to benefit from chemoprevention, ie, risk-reducing drugs such as tamoxifen. See page 14 for more.

3 ways to donate to Breast Cancer Campaign How you can help

ARMPITS • A lump, thickening or swelling • Unusual pain

BREASTS • A lump or thickening of breast tissue • Unusual pain • Change in shape or size of one or both breasts • Your breast becomes red or warm • Puckering or dimpling of the skin

Campaign-led publication will identify the most promising scientific avenues.

MEN Around 350 men are diagnosed with the disease in the UK each year. Look out for: • Swelling or painless lumps in breast tissue, often towards the nipple • Nipples that are tender, turned in or producing discharge • Swelling underneath armpits

NIPPLES • A nipple becomes inverted (turned in), changes shape or position • A rash on or around your nipple • Discharge from either nipple, which may include blood

Read more at breastcancercampaign.org

WHAT’S ON IN OCTOBER

Check out our latest research

A day for awareness Look out for London Megaraid of Secondary Breast

October sees the launch of our landmark publication outlining the most promising scientific avenues to go down. It aims to tackle the gaps in knowledge about how we can prevent breast cancer. See opposite page for more details

Hundreds of students across the capital will be wearing fancy dress and collecting money in buckets on Friday 24 October. Find out more: wearitpink.org

Cancer

Many people are unaware of the unique difficulties faced by people whose breast cancer has spread to other parts of the body. That’s why Monday 13 October is Secondary Breast Cancer Awareness Day as highlighted by our Spread the word campaign.

breastcancercampaign.org

Page 17 Breast Cancer Awareness Month 22 Fundraising

Fundraising 23 A FEW OF OF THE ‘TICKLED PINK’ PRODUCTS ON SALE AT ASDA STORES

CARE BEAR ONESIE £15, donation £1.50

Baroness Delyth Morgan Chief Executive, Breast Cancer Campaign

Asda hits £40 million

For TeamPublishing Editor Andrea Leary Creative Director Bob Wheller Account Manager Max Klatt Publishing Director Peter McCreary

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£8, donation 80p

We are thrilled to announce that Asda’s Tickled Pink, now into its eighteenth year of fundraising, has raised a landmark £40 million for Breast Cancer Campaign and Breast Cancer Care.

For Breast Cancer Campaign Editorial Manager Sarah M Hall Head of Brand Phil Hesmondhalgh

MEN’S FORMAL SHIRT

sda founded Tickled Pink in 1996 with the aim of raising awareness of, and money for, the treatment of breast cancer. Forging one of the most significant partnerships between business and charity in the UK, Asda has enabled Breast Cancer Campaign and Breast Cancer Care respectively to fund world-class research to help improve diagnosis and treatment and to help people diagnosed with breast cancer receive valuable support. “We have reached this incredible milestone with the support of our inspirational colleagues and customers. Tickled Pink is our chance to do something that really makes a difference to all those people affected by breast cancer in the UK – helping fund the vital research, support services and one

day hopefully a cure,” says Paul Kelly, VP Corporate Affairs at Asda. How the money is raised Asda colleagues are a real driving force behind Tickled Pink. Year after year, dedicated Community Life Champions and colleagues do great things such as walks and cycling events, wearing pink wigs, sponsored head shaves, and a whole host of creative fundraising events to raise money for Tickled Pink. This year, fundraising will have a seaside theme, with colleagues across the country and at Head Office in Leeds gathering their buckets and spades and organising a range of activities from tombolas and raffles to candy floss and ice cream. Customers are

encouraged to support Tickled Pink events, having fun but also being given breast cancer awareness information in store. Asda suppliers, including Mr Kipling, Andrex, Alpro, and Cravendale, have turned their products pink in support. George at Asda also has a fantastic range of Tickled Pink clothing and accessories available, including T-shirts, pyjamas and homeware products. You can see a small selection on the right. The difference made Asda is a founding partner of the Breast Cancer Campaign Tissue Bank, the UK’s first national breast cancer tissue bank. This unique resource gives researchers access to breast

cancer tissue, and is a major step towards finding the cures for all breast cancers. Tickled Pink also enables Breast Cancer Campaign to invest in lifesaving research aimed at providing women with an earlier diagnosis, improved treatment, a greater chance of survival and, one day, hopefully, a cure for the disease. One example of research we have been able to fund is Professor Eric Lam’s project at Imperial College London, looking at how breast cancer cells become resistant to chemotherapy. This will help scientists predict which women will develop resistance to treatment and will also lead to the production of new drugs to prevent this happening. Ultimately this could improve chances of survival for thousands.

CUPCAKE PYJAMA SET £8, donation 80p

L to R: Breast Cancer Campaign

Chief Executive Delyth Morgan, Asda VP Corporate Affairs, Paul Kelly, Professor Eric Lam. Prof Lam and his team at Imperial College, London received Breast Cancer Campaign’s ‘Research Team of the Year’ award at the House of Lords in May 2014 from Paul Kelly, for their research into understanding how breast cancer cells become resistant to chemotherapy.

breastcancercampaign.org

CAKE TIN £7, donation 70p

PINK RIBBON TEE £6, donation £1 breastcancercampaign.org

Page 22 Asda’s £40 million

breastcancercampaign.org

08/09/2014 14:40

4 Fundraising

Abbey

Inspired by

Secondary breast cancer

Spread the word

Abbey’s photo was a key element of Breast Cancer Campaign’s recent campaign, Spread the word. The campaign aims to raise awareness of the 12,000 women dying from breast cancer every year in the UK. Please help us Spread the word. To take part, visit breastcancercampaign.org/spread See what the campaign has achieved so far on pages 12 and 13.

breastcancercampaign.org

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Fundraising 5

Relevant research Breast Cancer Campaign is funding research to understand why Herceptin stops working for some people. For this and other research we need £100 million in the next decade.

Abbey with partner Paul and son Oliver

justgiving.com/Fiona-Pyle

(Abbey has already donated).

3 ways to donate to Breast Cancer Campaign How you can help

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6 Fundraising

Inspired Klara Bodfish on being Abbey’s friend, the importance of staying positive, and running. Q: How long have you been friends? A: We started working together seven years ago and have become friends as well as colleagues. I’m more of a worrier – Abbey taught me that every cloud has a silver lining. Q: How do you keep Abbey cheerful on the bad days? A: I’ll pop round for a chat and a coffee, especially when Abbey’s on her own and needs company. At first I was afraid of saying the wrong thing, then I learned that it’s better to say the wrong thing than nothing at all. Q: How is Abbey’s son Oliver [aged 10] coping? A: Oliver and my son are friends. Oliver doesn’t talk much about his feelings but he’s a levelheaded boy. Recently he got a school award for how he’s coping with Abbey’s condition. Q: Why did you decide to run a half marathon? A: I used to run a few years ago, then started triathlon training. I’m a bit addicted to sport. I’ve applied for next year’s London marathon and my friend Fiona suggested the Great West Run. Q: Do you have a training or exercise regime? A: I have an app that bleeps me to go out and train. I take the dog for company. The first time I felt fairly confident, until I noticed the dog was walking, not even

r unning. I’ve sped up now – you find you can go a bit further each time. Q: How do you go about fundraising? A: Online donation site JustGiving is the main way we’re fundraising – and baking cakes for work. I make two a week and collect donations in a tin. I think it’s going well because the tin is getting heavy.

“

At first I was afraid of saying the wrong thing, then I learned that it’s better to say the wrong thing than nothing at all

“

Q: What are you looking forward to most about race day? A: I don’t race for the thrill of beating people, but for the enjoyment of it. It’s lovely to hear supporters cheering. I’ve got pink trainers and a pink loom band bracelet. Sunshine would be nice, and light rain is OK as it cools you down, but heavy rain is awful. Q: What advice would you give to budding runners? A: Allow time for training and develop a healthy mental attitude. Take baby steps so you feel you’ve achieved something. Enjoy it. Q: Do you have any healthy eating tips? A: Eat your five a day. With a julienne peeler you can use strips of vegetables instead of noodles (I’m a noodle addict). I work full time, so dinner’s usually a quick pasta, omelette or spicy stir fry. Soups are great for getting your children to eat vegetables.

breastcancercampaign.org

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Fundraising 7

race for the thrill “ Iofdon’t beating people, but for the enjoyment of it. It’s lovely to hear supporters cheering

“

Running pals Klara and Fiona, with dog Bonnie

breastcancercampaign.org

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8 Healthy living

Marathon training If you’re taking on a marathon or half marathon, like Klara and Fiona, you’ll need to work your way up to it. Karen Lambert, Challenge Events Manager at Breast Cancer Campaign, gives her tips on training for a lengthy run. Visit your GP Before undertaking any exercise it’s a good idea to visit your GP for a once-over. Check out the NHS ‘Couch to 5k’ running plan for beginners. Invest in good trainers They will help you to avoid many common injuries. Your local running shop can advise on what would suit your running style.

Start slowly Begin slowly, aim for short distances and build up gradually. Mix up walking and running to start, gradually reducing the amount of walking. Keep a record Set yourself simple goals so you can measure each stage of improvement – it’s really motivating.

It’s more fun with a friend Get others to join you. Try local running clubs or parkrun (parkrun. org.uk), which is free. It’s easier to stay motivated if others are relying on you. Stretch it out Warm up and down to improve performance and reduce injury risk. To run for Breast Cancer Campaign, see breastcancer campaign.org/challenges

GENERAL FITNESS Maybe you just want to be generally fit and healthy? Curves fitness centres provides some simple tips: 1. S tart off easy Stand instead of sitting, park further away, take the stairs, or get off the bus a stop earlier.

2. Build gradually Count your steps on a pedometer and work up to at least 10,000 a day. Slowly build on the amount of activity you do.

3. Make it a habit If you build exercise into your daily routine, it’s less likely to be a passing phase.

breastcancercampaign.org

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Healthy living 9

HEALTHY EATING Healthy eating helps you manage your weight, and is a great way to boost your health. Here are some tips, courtesy of Curves dietitian Bini Suresh: 1. P lan your meals 2. Regular meals This will not only save and snacks you time, money and a Three regular, whole lot of effort but balanced meals a day will also help improve with a healthy snack eating habits. It may in-between. Long be hard at first but gaps between meals becomes much easier means you become in time. very hungry, and want to eat energy-dense foods. Even if you’re superwoman, find 15 minutes to have lunch.

3. Get the balance right A varied diet of lean meats, fish and pulses; milk and dairy foods; wholegrains; plenty of fruits and vegetables; and not too much fat, sugar or salt will provide you with the nutrients you need for a balanced diet and a healthy body weight.

Curves is the largest fitness franchise in the world with thousands of locations in over 90 countries. Curves Clubs Scotland supports Breast Cancer Campaign during October every year to raise vital funds. Over the past five years, Curves has raised more than £120,000. To find your nearest Curves location, visit curves.co.uk

TROUT WITH FENNEL

Recipe provided by our Tickled Pink partner Asda Olive oil for greasing 2 large or 3 small fennel bulbs 1 shallot, finely chopped 1 clove garlic, finely chopped 1 tbsp flat leaf parsley, chopped plus extra for serving 1 tbsp thyme, leaves only, chopped 150ml water 40g butter 4 trout fillets 250g baby plum tomatoes 25g pine nuts Grated zest 1 unwaxed lemon 1. Preheat the oven to 220C/200C Fan/Gas 7. Grease a shallow ovenproof dish with oil. Trim the green fronds from the fennel and reserve them. Trim off the roots. Thinly slice the fennel and put in the dish with the shallot, garlic, parsley, thyme and water. Cut 25g of the butter into small pieces and scatter on top. Season. 2. Take a large sheet of baking paper and run it under the cold tap. Shake off any excess water, then scrunch it up and lay it over the fennel, so that it covers the fennel but stays inside the dish. This will enable the fennel to steam as it bakes. 3. Cook in the oven for 20 minutes, stiring it in the dish after 10 minutes. Remove the paper, give it another stir and return to the oven for 5–10 minutes or until the fennel is tender. 4. Reduce the oven to 190C/170C Fan/Gas 5. Fold each trout fillet in half with the skin inside and place on top of the fennel. Add the tomatoes, distributing them evenly. Cook for another 10 minutes or until the fish flakes easily. 5. Put the pine nuts in a dry frying pan and toss over a medium heat until they start to turn golden. Chop the reserved fennel fronds. 6. Scatter the pine nuts, fennel fronds and lemon zest on top and serve. The portion size is 393g which provides you with one of your five a day.

Nutrient

Kcal

Fat (g)

Per 100g Per Serve

74 291

310 1217

4.1 16.1

0.9 3.5

1.1 4.3

0.1 0.4

% RI

Sat Fat (g) Sugar (g)

Salt (g)

breastcancercampaign.org

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10 Lifestyle

MYTH OR

Are you puzzled by something you’ve heard or read? Let us help to enl ighte

STATINS CAN BE USED TO PREVENT BREAST CANCER WRONG: We don’t know yet whether they can or not. Recent research didn’t actually look at statins in relation to breast cancer risk, but at fat levels in the blood in relation to risk. People with high levels of fat in their blood might have an increased risk of breast cancer, but it’s a big jump to say that because statins reduce fat in the blood they could reduce breast cancer risk. More research is needed.

A DAILY WALK CUTS MY BREAST CANCER RISK

OF BREAST CANCER OR MAKES IT SPREAD FASTER

breastcancercampaign.org

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Lifestyle 11

R TRUTH?

to enl ighten you. Here are some common statements and our views on them. OBESITY AND BREAST CANCER ARE LINKED Being overweight after the menopause increases your risk of breast cancer, and evidence suggests that being overweight also reduces your chance of survival if you do get breast cancer. We encourage women of all ages to maintain a healthy weight and take regular exercise to reduce their risk of breast cancer and SUPERFOODS CAN PREVENT increase their overall health.

RIGHT:

BREAST CANCER AND OTHER FOODS CAN CAUSE CANCER There is no good evidence that any one food can cause or prevent breast cancer. However, being overweight can increase your risk of breast cancer and other diseases, so take the â&#x20AC;&#x2DC;everything in moderationâ&#x20AC;&#x2122; approach for a healthy, balanced diet.

WRONG:

RIGHT:

Get in touch How we can help

If you have a question about breast cancer, ask us at info@breastcancercampaign.org breastcancercampaign.org

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12 Campaigning

Here are the results of your support.

99%

Terri Lo, a volunteer since 2002, who climbed over the top of the O2 arena, London

of all MPs in the UK have been contacted by constituents.

4,500 supporters emailed their local MP.

MPs showed their support on Twitter. Many MPs have pledged to raise the issue of breast cancer with their party leaders.

THANKYOU A huge thanks to our dedicated corporate partners, who have gone the extra mile to support our Spread the word campaign. Colleagues from Asda, Pentel, Travis Perkins, breastcancercampaign.org

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Damart, and Astley Clarke (to name a few) have contacted their MPs and shared selfies of them spreading awareness. See: pinterest.com/bccampaign Key delivery partner

05/09/2014 17:45

Campaigning 13

The Asd a Leaders hip Team

cer ), Breast Can â&#x20AC;&#x2122;Brien (left Dr Niamh O ntific Fellow and ), Scie Campaign s Paula Haddock (right M st researcher enâ&#x20AC;&#x2122;s University, Belfa ue based at Q

Uma Ekbote, one of the Tissue Bank team at Leeds Institute of Molecular Medicine

The poster of our Spread the word campaign, showing Abbey Becow, who has secondary breast cancer. Read more about Abbey on page 4.

breastcancercampaign.org

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14 Chemoprevention

CHEMOPR E £1 million for prevention research

Breast Cancer Campaign has commissioned vital research into chemoprevention drugs as a result of our Gap Analysis study (see page 16). For some women with a family history of breast cancer, these drugs can reduce their risk by up to a third. However, we need to know who will or won’t benefit from them, as well as identifying alternatives. We’ve invested £1 million into three research projects in this area – here’s an exclusive first glimpse.

P R O F E S S O R LO U I S E J O N E S

Where: Barts Cancer Institute, Queen Mary University of London What: Professor Jones will identify proteins in the blood donated by women taking the chemoprevention drug tamoxifen. Why: Professor Jones’s work could lead to a blood test to determine whether women are receiving the best risk-reducing treatment for them.

P R O F E S S O R G A R E T H E VA N S

DR SACHA HOWELL

Where: University of Manchester Where: University of Manchester What: Research has shown that changes in breast density could predict whether women will benefit from chemoprevention, so Professor Evans will find ways to detect these changes.

What: Dr Howell will investigate whether an existing drug, currently used to treat uterine fibroids, could also be used to prevent breast cancer in premenopausal women.

Why: Professor Evans’ research will enable women to make informed decisions about whether to continue with chemoprevention treatment.

Why: Dr Howell’s work could provide another option for younger women at high risk of breast cancer to reduce their chance of developing the disease.

Chemoprevention Drugs that reduce the chances of high-risk women developing breast cancer. Chemo refers to drugs. Therefore chemotherapy refers to certain drugs that treat cancer, and chemoprevention refers to drugs that reduce the risk of developing cancer. breastcancercampaign.org

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Chemoprevention 15

R EVENTION Better use of existing drugs

Following Breast Cancer Campaign’s work to secure better access to drugs to treat and prevent breast cancer, we were delighted when the Off-patent Drugs Bill proposed a change in the law to make existing low-cost and safe-to-use drugs more readily available. This could improve access to drugs used to help reduce the risk of developing breast cancer. The Bill requires the Department of Health to seek a licence for new uses of clinically proven off-patent drugs, when no pharmaceutical company has already done so. Each time a drug is shown to be effective for a new purpose, it requires a new licence to be marketed for use in this way. But there is a problem with the process once the patent for a drug has expired because at this point there is no advocate to apply for a new licence for the drug. This means that the drug is not routinely available for its new purpose. As far as breast cancer is concerned, this currently means that a drug that is licensed for treating the disease isn’t licensed to prevent it. We have a one-

off chance to change the law to address this problem. The second reading of the Bill, which has been introduced by Cardiff North MP Jonathan Evans, is due to take place on Friday 7 November. Its details will be discussed by MPs in the House of Commons, but the Bill only has a chance of becoming law if MPs back it. In order to ensure that this Bill becomes law, we have to show there is public support for it, so in July we launched our Unlock drugs campaign. The campaign has already made great progress, thanks to you, with an incredible 10,000 people taking action and asking their MP to write to the Department of Health about the

Jonathan Evans MP (Cardiff North): ‘This Bill is a unique opportunity to take advantage of existing treatments that have the potential to transform lives.’

Bill in the first week alone. However, unless we hear that the Department of Health is supporting the Bill, we’ll need to keep the pressure on. To find out how you can add your support, and for more information about the Unlock drugs campaign, visit breastcancercampaign.org/ unlockdrugs

Campaign for us How you can help

Please help us Unlock drugs. On Twitter, please use the hashtag #unlockdrugs and copy us in @BCCampaign breastcancercampaign.org

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16 16 Awareness Research Month

Pink landmarks THE RIGHT ROAD FOR PREVENTION Campaign-led publication will identify the most promising scientific avenues.

3 ways to donate to Breast Cancer Campaign How you can help

breastcancercampaign.org breastcancercampaign.org

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Breast Cancer Awareness Month 17

Be breast aware

BREASTS • A lump or thickening of breast tissue • Unusual pain • Change in shape or size of one or both breasts • Your breast becomes red or warm • Puckering or dimpling of the skin

ARMPITS • A lump, thickening or swelling • Unusual pain

NIPPLES • A nipple becomes inverted (turned in), changes shape or position • A rash on or around your nipple • Discharge from either nipple, which may include blood

Read more at breastcancercampaign.org

WHAT’S ON IN OCTOBER

Check out our latest research

A day for awareness Look out for London Megaraid of Secondary Breast

Hundreds of students across the capital will be wearing fancy dress and collecting money in buckets on Friday 24 October. Find out more: wearitpink.org

Cancer

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18 Breast Cancer Awareness Month

LOOK GOOD. DO GOOD.

October is Breast Cancer Awareness Month. It’s your chance to wear it pink, take part in pink events and most importantly, put the fun into fundraising.

he UK’s biggest pink event is wear it pink and it happens on 24 October. On the day you can look good by wearing the latest pink trends with your friends, family and colleagues. And you can do good by raising money and donating to Breast Cancer Campaign.

No need for fancy dress – unless you want to. Just rummage in your wardrobe for a pink scarf or blouse, or put on a little pink nail polish, lipstick or blusher. And the men can get involved by putting on a pair of pink socks or a pink tie. Just ask everyone to wear something pink and make a donation.

Your passion for pink will fund breast cancer research, develop new treatments and save lives. Without you, we simply wouldn’t be able to fund the cutting-edge research that could, one day, find the cures for breast cancer. So come on, bin the beige on 24 October and wear it pink.

breastcancercampaign.org

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Breast Cancer Awareness Month 19

Let’s glam it up Breast cancer survivor Tracy Scott has been organising wear it pink events at work for five years. She whips everyone into a pink frenzy and has raised more than £5,000 for research. So how does she do it? Firstly, what’s your motivation for getting involved? I’m a breast cancer survivor of eight years now – and when I was being treated, I chose to be part of a medical trial to see if a mix of chemo treatments could lead to a better treatment plan. So I am passionate about research. So what’s the secret of running a wear it pink event? From the cleaner to the boss, get everyone involved and doing something. Ask them for their suggestions. Form a team to help you put it on. And don’t forget to have fun.

What’s the best way to motivate people? Communication. Chat to people at least a month in advance and let them know what’s happening. Face time is best but if it’s a larger company, keep sending emails.

What are you doing this year? I love the fashion theme and I think it’s definitely time to glam it up for the guys and girls. I would encourage everyone to join the pink army of people looking for a cure.

What fundraising ideas work best for you? Everyone brings in cakes and sells them. It’s a good way to get the men involved too because they can make something at home with their kids. We always have a bottle sale too: smellies, perfume, pink fizz, you name it. Then we raffle them off for £3 a ticket. Easy. breastcancercampaign.org

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20 Breast Cancer Awareness Month

Pink landmarks Last October about 20 buildings across the UK turned pink to support Breast Cancer Campaign. Windsor Castle (pictured right), Cardiff Millennium Stadium (pictured below) and the MI6 building in London were among those bathed in pink light to remind the nation to support breast cancer research during October and beyond. Which buildings will get the pink treatment this year? Youâ&#x20AC;&#x2122;ll have to wait and see...

Windsor Castle @Getty

The Pink Ribbon Ball is 20! Our Pink Ribbon Ball has gone from strength to strength since it began in 1994 and in celebration of its 20th anniversary, weâ&#x20AC;&#x2122;re now hosting two spectacular events. In London, a Pink Ribbon Ball will be held at the Natural History Museum on Saturday 11 October. And in Manchester we will be launching a brand new Pink Ribbon Ball on Saturday 25

April 2015 at the magnificent Manchester Cathedral. The London Ball is now sold out, but if you would like to enquire about tables or tickets for the Pink Ribbon Ball in Manchester, please contact us on 020 7749 4106 or email pinkribbonball@ breastcancercampaign.org The Ball will include a

champagne reception and a four-course meal, plus top entertainment throughout the evening, dancing until 1am, and plenty of opportunities to bid for amazing auction prizes. We are also delighted to announce that Brit award-winning artist Lisa Stansfield is confirmed to perform on this very special evening.

breastcancercampaign.org

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Diary dates 21

DIARY DATES There’s plenty going on, even after Breast Cancer Awareness Month is over. Have a look at the rest of the year and beyond... Sunday 2 – Wednesday 5 November

NATIONAL CANCER RESEARCH INSTITUTE CANCER CONFERENCE 2014, LIVERPOOL The UK’s biggest cancer conference for scientists – look out for reports on our website. Friday 7 November

THE OFF-PATENT DRUGS BILL The Off-patent Drugs Bill, supported by Breast Cancer Campaign, due to be debated in Parliament for the first time. This proposed change in the law could really benefit people with breast cancer, so please support our Unlock drugs campaign. For more details, see page 15. Saturday 29 November

LIVERPOOL MEGARAID Liverpool Megaraid – bucket collection by students in pinkthemed fancy dress. Sunday 7 December

SANTA RUN

(5KM OR 10KM RUN), Victoria Park, London – get in the festive spirit and join more than 2,000 Santas for this familyfriendly walk/jog/run around London’s beautiful Victoria Park. Registration includes a free Santa suit and pink Santa hat.

Tuesday 9 – Saturday 13 December

SAN ANTONIO BREAST CANCER SYMPOSIUM, TEXAS, USA The world’s biggest breast cancer conference – look out for reports on our website. January 2015

Sunday 1 March

BATH HALF MARATHON A fast, flat course, straddling both sides of the river Avon. Starting and finishing in Great Pulteney Street, you’ll do two laps of this beautiful historic city. Sunday 15 March

NEW YEAR’S RESOLUTION ADIDAS SILVERSTONE HALF MARATHON Pay in the money you have raised by taking part in wear it pink. Saturday 23 February

MANCHESTER MEGARAID Bucket collection by students in pink-themed fancy dress. Saturday 7 March

MAJOR SERIES MIDLANDS, MEREVALE ESTATE, ATHERSTONE Saturday 15 March

MAJOR SERIES NORTH, BRAMHAM PARK, LEEDS

Silverstone Race Track, Towcester, Northants – and they’re off! Imagine you’re Lewis Hamilton as you race along the straights and around the bends of the historic Silverstone race track in this fantastic event organised by the team behind the world-famous Virgin London Marathon. To register for running and cycling events, visit breastcancercampaign. org/challenges Alternatively you can cheer people along the route, or help to support a campaign on social media.

Saturday 28 March

MAJOR SERIES SOUTH, ERIDGE PARK, TUNBRIDGE WELLS

@BCCampaign

facebook.com/breastcancercampaign

The Major is a 5km or 10km obstacle run, and is all about character. It’s not just a run, it’s a major challenge – running, mud, water, hills and obstacles. The Major has also positioned his troops around the course, their mission is to encourage you to reach the finishing line. breastcancercampaign.org

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22 Fundraising

Asda hits £40 million We are thrilled to announce that Asda’s Tickled Pink, now into its eighteenth year of fundraising, has raised a landmark £40 million for Breast Cancer Campaign and Breast Cancer Care.

breastcancercampaign.org

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Fundraising 23 A FEW OF OF THE ‘TICKLED PINK’ PRODUCTS ON SALE AT ASDA STORES

CARE BEAR ONESIE £15, donation £1.50

MEN’S FORMAL SHIRT £8, donation 80p

CUPCAKE PYJAMA SET £8, donation 80p

L to R: Breast Cancer Campaign

CAKE TIN £7, donation 70p

PINK RIBBON TEE £6, donation £1 breastcancercampaign.org

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24 Fundraising WHO: THREE PEAKS CLIMBERS WHAT: 17 brave fundraisers embraced the elements and completed the Three Peaks challenge in July. WHY: “I thoroughly enjoyed the weekend. It was probably the toughest thing I’ve ever done but I knew it was for a fantastic cause.” HOW MUCH: About £10,000 – money is still coming in.

WHO: 2014 NIGHTRIDER TEAM WHAT: We cycled 100km around London at night. WHY: “It was an amazing experience and I loved every minute of it. I’ll definitely be back next year.” HOW MUCH: £15,000

THANKS T A huge thank you to all of our supporters. WHO: SAINSBURY’S PORTSWOOD, SOUTHAMPTON WHAT: We wore pink for the day and each donated £1. Some of us were in pink from head to toe while others just wore pink socks. We distributed ‘Get to know your breasts’ information cards and stickers. WHY: “We like to help local charity and community events wherever possible.” HOW MUCH: £187 WHO: PROFESSOR ERIC LAM AND HIS TEAM AT IMPERIAL COLLEGE LONDON WHAT: Superhero Run WHY: “We enjoyed the run very much, and would definitely do it again. It was great to meet supporters and staff from Breast Cancer Campaign, who have funded our work and nominated us as Research Team of the Year.” HOW MUCH: £850

breastcancercampaign.org

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WHO: THE READING B CUPS WHAT: Afternoon tea HOW MUCH: £205

Fundraising 25

WHO: MRS CRIMBLE’S (GLUTEN FREE BAKERY BRAND) AND STUDENT FUNDRAISERS WHAT: Mrs Crimble’s sponsored the Student Fundraising Programme by providing buckets, T-shirts and other materials for street collections, not to mention lots of tasty treats. WHY: “We are really proud to continue supporting all of the brilliant students who give their own time so freely to raise essential funds.”

S TO YOU

Thanks to you, we’re able to fund research that saves lives. There are so many ways anyone can support Breast Cancer Campaign. Here’s a snapshot of just some of them. WHO: 154 ASDA COLLEAGUES FROM ASDA STORES, DEPOTS AND HEAD OFFICE WHAT: Yorkshire Three Peaks Challenge (24 miles of rough terrain) WHY: “We wanted to push boundaries while fundraising for a really worthwhile cause.” HOW MUCH: £11,500

LOOK OUT FOR... LE TOUR DE TP Travis Perkins has been supporting Campaign since 2010 and is aiming to reach the £1 million fundraising milestone by the end of 2014. Its cycling challenge, Le Tour de TP, took place 10–13 September. A team of 30 people cycled 350 miles over four days, visiting 21 Travis Perkins branches across the country. We’ll let you know how they got on in the next issue!

And if all these ways of supporting Breast Cancer Campaign look a bit exhausting or too much, why not support us with a spot of shopping instead? Turn to page 26 or go to breastcancercampaign.org. With every purchase, a contribution goes to Breast Cancer Campaign.

Get in touch How you can help

Interested in doing any of these activities? Or want to share your pics with us? Email info@breastcancercampaign.org (with ‘Campaign magazine’ as subject line).

breastcancercampaign.org

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26 Shopping

A REAL GEM This delicate and dainty sterling silver and rose quartz bracelet is the ideal accessory for any jewellery lover. £110, astleyclarke.com £22 donation to Campaign

ROSE-TINTED

SAVE THE DATE

This rose vest, with lace detail, is a perfect top to accompany jeans and heels, and is also available in white.

You won’t miss another social engagement with this slim Letts 2015 diary tucked into your handbag.

£25 (XS–S) £27 (M–XL), Damart £5 donation to Campaign

£6.99, letts.co.uk and high street stockists 70p donation to Campaign

FANCY A BREW? This pink love elephant tea caddy, filled to the top with English Breakfast tea, is ideal for your morning cuppa. £9.50, williamsontea.com and John Lewis £1 donation to Campaign

SHOP &

FOLLOW YOUR HEART Wrap up warm this autumn with this snug heart print blanket scarf from Floozie. £20, Debenhams 25% donation to Think Pink*

RAISE FUNDS Support Breast Cancer Awareness Month by buying these pink products. Stock up early for Christmas and avoid the last-minute rush.

JUST IN CASE Be a technology trendsetter with this stylish new tablet case with notebook (available for iPad Mini and iPad Air). £34 (Mini), £39 (Air), filofax.co.uk £2.50 (Mini) or £3 (Air) donation to Campaign

For a selection of Asda Tickled Pink products, see page 23. STAND OUT Stand out from the crowd and feel totally glamorous with this pink glitter purse from Floozie. £22, Debenhams 25% donation to Think Pink*

GET WRITE ON IT This fab quick-drying EnerGel pen is a must-have for any office desk or handbag – perfect for your ‘to do’ list. £2.99, pentelshop.co.uk and Clintons 25p donation to Campaign

BUY SOME TIME

A LITTLE CHARM

BAKE OFF!

Buy this pink sports watch from Floozie this October and stay on trend as well as on time.

This pretty charm bracelet lets you add a touch of sparkle to any outfit.

Bake the day away with this honeysuckle pink hearts apron from Ethos, and impress all your friends.

£25, Debenhams 25% donation to Think Pink*

£12.99, jomajewellery.com £2.50 donation to Campaign

*Think Pink supports three breast cancer charities: 45% Breast Cancer Campaign; 45% Breakthrough Breast Cancer, 10% Pink Ribbon Foundation.

£9.99, amazon.co.uk Ethos is committed to donating £50,000 to Campaign over five years

breastcancercampaign.org

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Letters 27

Get in touch Please contact us with any questions you have about breast cancer or this issue of Campaign. Tell us your personal experience with breast cancer, ask about fundraising opportunities, or tell us what you did for Breast Cancer Awareness Month. We’d love to see your pictures too. Feel free to use mail, email, Twitter or Facebook. Get in touch and we’ll do our best for you.

Big Pink Jump

Q: M y sister and I would like to

do the Big Pink Jump. Our mum passed away due to breast cancer and we want to do something in her memory.

our silver wedding anniversary and would like our guests to donate to Breast Cancer Campaign in lieu of presents. I have created a Virgin Money Giving page, but do you have any table decorations?

Tanya, Gloucestershire

A: Thank you so much for your

interest in the Big Pink Jump; it’s lovely to hear that you’ve been inspired to take on this challenge in memory of your mum. We are asking people to skydive throughout October, which is Breast Cancer Awareness Month. Please visit breastancercampaign.org/ support-us (click on ‘Charity Challenges’) to find out more about skydiving in October as well as throughout the year.

Fundraising materials

Q: M y wife and I are celebrating

Eddie, Stockport

A: We’re very grateful that you

have decided to fundraise for Breast Cancer Campaign when you celebrate your silver wedding anniversary; this is very generous of you. We would be happy to send you some fundraising materials. Register your event with us at breastcancercampaign. org/support-us (click on ‘Your own fundraising’), and when completing the registration form, you’ll be given the option to order them.

Gift Aid

Q: I ’m holding a coffee morning

at my local community centre as my friend has recently been diagnosed with breast cancer. Will you be able to claim Gift Aid on the money raised on the day?

Tessa, Aberdeen

A: It’s wonderful that you’ve

chosen to support Breast Cancer Campaign in this way. Only certain types of donations are eligible for Gift Aid and it can only be claimed when the donor isn’t receiving anything in return for their money. The donor has to be a UK tax payer and will need to complete a Gift Aid declaration using donation envelopes or sponsorship forms which we can send you. When you pay your money in, you will need to send these forms to us so we can identify exactly how much of your donations will qualify for Gift Aid.

Contact us We love hearing from you, so let us know if you have any questions. Breast Cancer Campaign, Clifton Centre, 110 Clifton Street, London EC2A 4HT

020 7749 4114 (Supporter Care)

@BCCampaign

info@ breastcancercampaign.org (with ‘Campaign magazine’ as subject line)

breastcancercampaign.org

facebook.com/breastcancercampaign breastcancercampaign.org

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wear it pink

LOOK GOOD. DO GOOD. wear it pink has had a makeover and looks AMAZING! Friday 24 October will be the biggest, pinkest, fundraising day of the year. So bin the beige and wear it pink to help fund life-saving breast cancer research. For your FREE magazine full of fundraising ideas and fashion tips go to:

wearitpink.org or call 0800 107 3104 @BCCampaign #wearitpink facebook.com/breastcancercampaign

Charity registration number 299758. wear it pink速 is a registered trademark.