Contents Page | 02
INTRODUCTION
02
MAGAZINE FORMAT
03
MARKET OVERVIEW
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PUBLICATION
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DISTRIBUTION
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DIGITAL MEDIA
08
AD SPECS / AD SHEDULE
09
CONTACT US
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Introduction BrazilUSA Magazine, the premier award-winning Portuguese-language lifestyle magazine written by Brazilians for Brazilians residing in and traveling to Florida, provides the unique opportunity to gain access to the fast-growing Brazilian market. BrazilUSA Magazine introduces the new BrazilUSA Guía Orlando – Travel Guide strategically distributed free of charge in Brazilian communities. The BrazilUSA Guía will be published three times per year and will offer even more targeted exposure. BrazilUSA Guía is the most effective local media to directly reach the vibrant market of affluent Brazilians, their families, and friends in the U.S. and in Brazil. By taking advantage of our targeted marketing aimed at providing you access to the Brazilian customer, your company will gain valuable exposure that will be a meaningful return on your investment. We offer a wide range of attractive advertising packages to fit varying media marketing budgets. Our magazine attracts readers who are actively seeking information they can use and look to us as a trusted primary resource. As a result, our readers come back month after month to enjoy our engaging content. Since Brazilians are impulse buyers, they are eager to try new things, products, food, services, and to visit new places. When you partner with us, you become part of a networking group that offers creative marketing solutions through customized advertising opportunities which include: • Display distribution in over 300 locations throughout key Brazilian communities in Florida • Long “shelf life” in our magazine and online due to strategic distribution and re-circulation • Bonus exposure on our Facebook page
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Magazine Format BrazilUSA Guide editorial content is designed to be informative, entertaining, and useful; providing valuable insights to our readers and excellent placement for our advertisers.
BrazilUSA Guide Contents TOURISM SEEING ORLANDO
Local tourism attractions, places to visit, popular sightseeing destinations in Orlando locations
GUIDE RESTAURANTS ENTERTAINMENT
Things to do, best places to shop, entertainment, restaurants including all kind of restaurants!
HEALTH WELLNESS
Tips for health, nutrition, and well-being
FASHION TRENDS
Style, fashion, trends, what’s in and what’s new!
BUSINESS
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Latest development in business; key highlights of interest
Market Overviews The Brazilian community in the U.S. is growing and dynamic, here are some key facts:
1.5 million brazilian live in the united
Population • There are 1.5 million Brazilians living in the United States • Florida represents the 2nd largest Brazilian population in the U.S. of approximately 300,000 • Over 2 million Brazilians travel to Florida annually growing at a rate of 23%/year • Florida is the #1 destination for Brazilians visiting the U.S. with Orlando as the top city to visit • 20% of Brazilian travelers are “first time” visitors to the U.S. - eager on how to maximize their visit; 80% are repeat travelers Demographics • Average age of Brazilian visitors is 38.4 years old • Gender: 56% Male 44% Female • Average household income range $88,700 to $100,237 • 73.4% are professional/manager/executive • 26.9% travel with children • Average travel party size is two people Economic Impact • Brazilians spend five times more than the average visitor ($5,000 per visit) • Brazilians spend over $9.2 billion/year in Florida Main Purpose of Trip • 79% Vacation/Holiday • 16% Visit Friends/Relatives • 12% Business • 8% Convention/Conference/Trade Show
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Market Overviews Top Ranked Activities of Brazilian Visitors During Stay
92% • 92% • 91% • 72% • 50% • 35% • 34% • 31% • 30% • 25% • 14% • 14%
Shopping Dining Sightseeing Amusement/Theme Parks National Parks/Monuments Nightclubs/Dancing Art Gallery/Museums Concerts/Plays/Musicals Historical Locations Guided Tours Small Towns/Countryside
Trip Planning • Brazilians make their travel plans four months in advance on average • Brazilian visitors stay on average 15.2 nights in the U.S. of which 9.3 nights are in Orlando, representing 61% of their stay in the U.S. • 92.5% stayed at hotels/motels; 7.3% stayed in private homes • 62.6% rented a car during their stay • 86.4% visited Orlando for vacation • Average number of U.S. states visited is two
91% Information Sources Used to Plan Trip • 54% Airlines • 47% Personal recommendations • 29% National/State/City Travel Office • 28% Online Travel Agency • 22% Travel Agency Office • 18% Corporate Travel Department • 18% Travel Guides • 18% Tour Operator/Travel Club Transportation Used During Trip • 52% Rented Auto • 39% Air Travel between U.S. Cities • 34% Auto – Private or Corporate • 30% Taxi/Limo • 24% Subway/Tram/Bus • 10% Bus between Cities
72% Page | 06
Publications BrazilUSA Guía Orlando – Travel Guide Launching March 30, 2015 Region: Orlando and Central Florida BrazilUSA Guide strategically targets key geographic areas with significant Brazilian populations. The Brazilian community treats the Guide as a handbook for attractions, restaurants, shopping, etc. Our authentic voice resonates with Brazilians. We address topics of interest and relevance that promote access to the best of what Florida has to offer.
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Distribution BrazilUSA Magazine is distributed free of charge at multiple locations frequented by Brazilians. These locations include (but are not limited to): • Retail Stores • Medical Offices/Clinics • Beauty Salons/Spas/Barbers • Restaurants • Post Offices/Mail Centers • Churches
Shopping
Mecial
Church
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Spa
Digital Media Success among our readers has resulted in an active BrazilUSA online community. Each publication is featured on www.brazilusamagazine.com and on our Facebook Page. This digital exposure further increases ad reach before and during the visit to Florida. • Email Database: 60,000 + subscribers • 20% of subscribers are in Brazil • Monthly email newsletter to promote each publication • Weekly newsletters • Facebook Friends 17,000+ with average of 1,000 “Likes” per post • Online presence growing monthly with more than 360,000 views per month With your advertising packages we include FREE exposure on www.brazilusamagazine.com and on our dynamic Facebook Page.
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Ad Spec • File formats:
BrazilUSA Magazine welcomes the opportunity to partner with you and become an integral part of your media strategy in reaching the profitable and growing Brazilian population. The following are the advertisement specifications for photos and artwork to be submitted for publication:
• Text should
We accept the following file formats: • PDF • AI • PSD • JPEG • File resolution of 300DPI in CMYK • Text should be sent in “DOC” or “TXT format Ad Schedule - 2015 In order to insure timely publication and to maximize your market reach, artwork for each publication needs to be submitted to BrazilUSA by the following dates: BrazilUSA Guía Orlando - Travel Guide 3 times/year- 3/5, 5/29, and 10/30
Contact Us We look forward to working with you and to promoting your products and services to Brazilians in Florida and Brazil!
Helena McHugh | Marketing Manager Cell: 646-920-0011- Office: 407-781-9345 Helena@BrazilUSAMagazine.com
Marcía Van Guilder Publisher Cell: 772-559-4036 Marcia@BrazilUSAMagazine.com
Visit us online: BrazilUSAMagazine.com and Like us on Facebook BrazilUSA Magazine
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