Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market
Published: March 2014 Single User PDF: US$ 6320 Corporate User PDF: US$ 6320
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Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market Synopsis This report provides an overview of the UK Dairy Food market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development for effectively targeting the most pertinent consumer need states and offers strategic recommendations to capitalize on the evolving consumer landscape. Introduction and Landscape Why was the report written? This report gives an overview of the key demographic groups driving consumption in the UK Dairy market, and what their motivations are for doing so. The report adopts a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. What is the current market landscape and what is changing? The maturity of the UK Dairy Food market has caused it to witness static growth in value sales over 2007-2012. This growth rate is set to accelerate over 2012-2017, indicating greater volume consumption in the category compared to previous years due to a growing older population. Complete report is available @ http://marketreportsstore.com/understanding-consumer-trendsand-drivers-of-behavior-in-the-uk-dairy-food-market/# . Order this report by calling +1 888 391 5441 or Send an email to sales@marketreportsstore.com with your contact details and questions if any.
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Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market Key Features and Benefits Key consumer demographic groups driving consumption within the UK market are identified. The figures showcase the number of Dairy occasions attributed to specific age groups and gender, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall). Market value and volumes over the period 2007-2017 for the UK and nine other countries across the globe. The UK figures are also broken down into category level to cover volume growth of Milk, Yogurt, Cheese, Butter & Spreadable Fats, Puddings/Desserts, and Cream. The report quantifies the degree of influence that the 20 key consumer trends identified by Canadean have on Dairy consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group. The report provides insight to highlight the "so what?" implications behind the data, and analysis of how the need states of consumers within the Dairy category will evolve in the short-to-medium term. Examples of international and UK-specific product innovation targeting key consumer needs.
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Understanding Consumer Trends and Drivers of Behavior in the UK Dairy Food Market Key Highlights On average, UK men have a higher number of Dairy Food occasions per year than women, mainly driven by the different nutritional needs of teenagers and young adults. This group can be targeted by products that allow men to meet their higher dietary needs, such as products that are higher in protein and calories. Manufacturers should consider aligning health-focused products with individual needs, such as allergen or age-related needs or lifestyle choices. For example, lactose-free Milk can be positioned around enabling a more active lifestyle, rather than just being an alternative for milk. Dairy Food products such as Puddings, Desserts, and Cream are also on the rise due to their indulgent nature. In addition, Cream is a common cooking ingredient. As economic uncertainty encourages consumers to eat at home more often, the demand for treats and cooking ingredients will increase. The desire to save money where possible will motivate consumers over the short-to-mid term as they continue to purchase private label and discounter products that they have found to be of a satisfactory quality during their recession spending. Brand loyalty is declining as consumers are more willing to look around for better deals and offers. Complete report is available @ http://marketreportsstore.com/understanding-consumer-trendsand-drivers-of-behavior-in-the-uk-dairy-food-market/# . Order this report by calling +1 888 391 5441 or Send an email to sales@marketreportsstore.com with your contact details and questions if any.
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