Undergraduate Capstone Process Documentation

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Final Branding Intended to portray a merger of farm-traditional and the urban environment, the logo mark acts as a bold expression of our vision and aesthetic. Several different combinations can be achieved using the leaf mark and/or typographic elements on their own for various applications such as signage, marketing materials and the packaging and labeling of value added goods. The leaf mark’s flowing form reflects the cyclical nature of aquaponic growth.

Primary Mark

urban market farm

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urban market farm


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