Ideas To Improve Your Employer Branding On Social Media

• Recognize the Good and Acknowledge The Bad – All feedback is good feedback and if someone takes time to leave a good or poor review, you should acknowledge it. This goes a long way in building trust among your employees, making them feel heard, and maintaining a positive employer brand reputation.

• Bring the Human to Human Resources – Be authentic, empathetic and personal in your communications. Instead of maintaining a consistent voice and tone of messages across all communities, it’s imperative to engage with employees, candidates, and followers on a human level.