How Does Social Media Contribute To Employer Branding?

Employees have begun sharing company-related messages and work experiences either on their own social media channels or on specialized review portals such as Glassdoor, making it difficult for employers to own their own narrative.

As a result, employers today are encouraged to create and share authentic employer brand communications with their employees in order to promote a positive yet authentic window into the culture and workplace.

Gather

Employee Feedback

Set Goals And Measure Progress

Survey Social Engagement and Channels

Ideas To Improve Your Employer

Branding On Social Media

Recognize the Good and Acknowledge The Bad

Always Provide Follow-Up Interaction

Bring the Human to Human Resources