Charts and slides on the previous pages refer to lower engagement metrics provided by co-reg leads relative to paid or natural search.
The Case for Co-Reg
This is not intended to disparage the importance or effectiveness of co-reg driven programs. It is our position that co-reg can be a very effective driver of large quantities of leads at efficient costs per enrollment. Oftentimes, the resulting “cost per action” (cost per enrollment divided by total opens & clicks per enrollment) is lower than that of other media sources.
Brings in high lead volume at low cost Goals should be set based on program design such as: Condition type
Benchmark metrics are useful to set expectations for engagement based on the media-mix that is in place for the program.
Size of patient population
Program goals should be set based on an analysis of various factors including condition, patient population, and media mix.
Media strategy
Target demographics
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