Travel Partner Creative Brief

Travel Partner Course: GR 605: Digital Design Studio Course: GR 605: Digital Design Studio Instructor: Bob Slote Instructor: Bob Slote Student: Yi Hsien Chang(Alice) Student: Yi Hsien Chang(Alice) Project: Application Design Project: Application Design

InVision Link https://invis.io/RVF0O0CPF#/269958249_App-01

01 Three Concepts

Concept 1

Your Travel Partner This is the App for people who love travel, but they don’t have time to plan and prepare their schedule.

Therefore, this App is designed to help people to organize their schedule. The App will recommend famous places, and it will design a schedule for you. It is a customized App that people can set up number of days of travel, and people can also choose what type of schedule they want such as for fun or for business.

Application Design_ Creative Brief

Concept 2

Effective Shopping Most of store and supermarket are very big in America, and they have thousands of product. If a person who is not familiar with that store he/she has to spend much time to find the item that he/she need. It is not only waste time but also not efficient.

This App is to pop up a map of the store where you go according to your location, so you can search item’s name, and the App will tells you the correct position of that product. With this App you can easily to find what you want when go the supermarket or big store.

Application Design_ Creative Brief

Concept 3

Do you have enough sleep?

Sleep is an essential thing for human.

Sleep too much or sleep not enough would impact your physiology and psychology.

This App will help you to record your sleep hours, and it will remind you your sleep condition regularly. Therefore, you can know your body status through using this App. You can make an appropriate adjustments to keep your body health.

Application Design_ Creative Brief

02 Chosen App

Your Travel Partner

This is the App for people who love travel, but they don’t have time to plan and prepare their schedule.

Therefore, this App is designed to help people to organize their schedule. The App will recommend famous places, and it will design a schedule for you. It is a customized App that people can set up number of days of travel, and people can also choose what type of schedule they want such as for fun or for business.

Application Design_ Creative Brief

03 Persona

Name: Trista Age: 29 Income: $35k/ yr Live: Urban Status: Single Trista is a customer service representatives who lives in downtown San Francisco. In her leisure time she likes to watch travel channel, and she sometimes go to camping with her co-worker on weekend. She enjoys the time that stays at outdoor with her friends. Because of her work she usually very busy. In many cases she doesn’t have time to plan travel schedule.

Application Design_ Creative Brief

04 Sidemap

Application Design_ Creative Brief

05 Prototype

Application Design_ Creative Brief

Application Design_ Creative Brief

Application Design_ Creative Brief

06 Moodboard & Color Palette

Application Design_ Creative Brief

07 Three Design Directions

Direction 1

In this design, I would like to convey people to feel comfortable when using this App. For the background, I use gradient effect, and the feeling of colors are the calm and relax. The typeface that I use is Helvetica Neue.

Application Design_ Creative Brief

Direction 2

For this design, I would like to make my application feels modern so that I would use duotone in every images. I use Dense as my typeface which is a modern typeface designed in 2013.

Application Design_ Creative Brief

Direction 3

In this design, I use simple colors and layout so that people can read and follow the user flow easily. I use orange and brown which are warm colors to make people feel kind, and the typeface that I choose is Shree Devanagari 714.

Application Design_ Creative Brief

08 Hero Shots of App

Application Design_ Creative Brief