How to Reduce the Hidden Co$ts of Sales Training If your sales training is built
organization might pay to fly
around a set of sporadic boot
reps into HQ, book hotel rooms,
camps, the reality is that reps
cater meals, and book valuable
won’t retain most of that
time with subject matter experts
information. That’s because in-
for each session – a shaky
person sessions often hit reps
investment if sellers forget most
with a lot of new information at
of what was discussed.
once, which can cause cognitive backlog (which means learning
However, the wrong approach
effectively goes “in one ear and
can also incur some not-so-
out the other”).
obvious costs. Here are 3 hidden training expenses and how sales
There are clear costs associated
readiness technology can help
with on-site training. An
you reduce them. 16
