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Charity fundraising target in sight for store staff
taff at a Bradley Stoke food store are edging closer to their target of raising £1,000 for a national dementia research charity. Store manager Simon Lambert and the team at Food Warehouse, located in the town’s Willow Brook shopping centre, have been staging a number of fundraising initiatives over the last few weeks as part of parent company Iceland Foods’ pledge to donate £1 million to Alzheimer’s Research UK. Simon himself, whose elderly in-laws have both been affected by dementia, raised £175 for the charity by running the Bristol 10k on Sunday 5th May, with a further £180 being collected in store ahead of the race. He was supported in his preparations for the 10k by Anytime Fitness Bradley Stoke, who gave him a month’s free membership. This was followed by a special ‘charity week’ at the store starting 10th June, when staff wore Alzheimer Research UK T-shirts and decorated the store with promotional material from the charity. They also teamed up with the neighbouring Willow Brook Harvester business, who donated a free meal for four guests in their newly refurbished restaurant as a raffle prize.
Bradley Stoke mayor Tom Aditya called into the store on 15th June to support the initiative, hear first-hand about the staff’s fundraising efforts and draw the winning ticket in the Harvester raffle.
As we went to press, the store told us they had raised a total of around £750. The staff are now asking shoppers to help them bridge the gap by contributing to further in-store collections over the coming weeks.
Above: Bradley Stoke mayor Tom Aditya selects the winning ticket in the Harvester prize draw. Store manager Simon Lambert (holding bucket) is wearing his finisher’s medal from the Bristol 10k, which he ran in aid of Alzheimer’s Research UK.
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July/August 2019 issue of the Bradley Stoke Journal news magazine.