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COVER STORY | PROFILE
ONE OF THE MAIN CHANGES THAT I’M GOING TO MAKE, STEPPING INTO THE COMPANY, IS TO TAKE A MORE PERSONALIZED APPROACH WITH EVERY SINGLE ONE OF OUR BRANDS. passion. Otherwise my mind was always going to be there and I would never have been 100% invested in my job. In the past four years, I was trying to build a team which I now have set up to run the business side of things. The only thing I want to do related to music is to compose and not organize anything.” Dana says that she has now someone managing DNA Sounds and though she is completely involved and will still look at everything and approve the overall aspect of it, she will not be following the detail-oriented, micro-managing approach that she had for the last four years. “Ofcourse, you have to build the platform and the infrastructure and now that the structure is built, I’m happy and confident enough to take a step back,” she said. Dana also disclosed details about BQ Plus
another new branch of DNA Sounds that she has opened called DNA Heritage, the chief aim of which is to take Qatari culture out to the world. “What DNA Heritage does is that it exports facets of Qatari arts, which are packaged up with my music, to different cultural centers around the world. This is done through the foreign embassies here. The first of these is going to two cultural centers in Vienna and so it is going through the Austrian ambassador here. It is a form of cultural exchange that I want to encourage.” The past year has been challenging for Dana as she was working on many musical projects. “It’s been a pretty taxing year as I had to create the bulk of the musical content for many projects. Unfortunately, I’m not at liberty to reveal more about
these upcoming projects as they haven’t been officially announced as yet. I spent most of my time putting together all this and it is finally done and recorded. So now, I can focus on my job here and in my spare time compose which is what I do anyway,” she said. Dana, whose instrument of choice is the piano says that she spends most of her time around a piano, writing songs. “Music is my passion, I am literally living and breathing music pretty much all of the time. It is something that inspires me, in a way I hope I can inspire others. Music allows me to be able to create something that I am proud of, it gives me a unique voice.” With her new role as Vice President of the jewelry business Dana wants to bring on a more personalized approach to a corporate approach that most businesses employ. “Jewelry has been at the forefront of my family business for generations and I am excited to build on its existing outstanding collections with new fine pieces where women will feel empowered while wearing