MEASURING SUCCESS With a lot of promotional activity taking place around We The Free, there are many opportunities to measure the success of the festival. The following factors will be taken into account: •Number of visitors to We The Free website page •Number of tickets purchased •AVE for press coverage •Clickthrough rate for coverage online •Conversion rate for events covered online •Clickthrough rate for email marketing •Conversion rate from email marketing •Followers on social media •Use of #WETHEFREEUK hashtag •Sales figures in-store from 26th-29th August 2016
BUDGET Should Free People wish to go ahead with the We The Free launch event, the total cost of hosting an event of this size is estimated at £15,078 with an estimated profit of £2,975.63. The total agency fees for organising the event are estimated at £9,900. Total estimated cost (excluding profit): £15,078
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