Fujifilm Advertorial No time to lose... to catch Fujifilm’s solutions roadshow as it calls at a final three venues this October. Get plenty of business boosting ideas from the experts!
n October 18th: Ireland/ Dunadry Hotel in Antrim The roadshow on each day is open from 2pm to 8pm. To entice visitors from the photo trade, Fujifilm is running equipment demos of its acclaimed Frontier-S Dry Lab, Imagine Kiosk software, plus new digital passport software. Alongside this it is showcasing 24-inch wide format printing on the Epson P6000, the Epson Workforce Pro gift cards, plus Sawgrass’ photo gifting kit for onsite production of personalised gifts such as mugs and T-shirts. Fujifilm’s photo related goods, some of which we have covered in previous editions of BPI News, include: Wunderbar and Casbar, square printing,
The Majestic
10th October London
16th October Livingstone
18th October Antrim
Radisson Blu Edwardian, Heathrow
Macdonald Houstoun Hotel
Dunadry Hotel
To RSVP visit: bit.ly/photo_solutions
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Visit us at a roadshow event near you to talk about how our range of products and solutions can help your photo business make the most of the growing trend for personalisation
4th October Harrogate
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n October 16th: Edinburgh/ Macdonald Houston Hotel, Livingston
Authorised distributor to our Independent Photo Retail Partners
3rd October Cheltenham
adhesive frames and Shacolla (double sided self adhesive panels that can be used for photo displays). On top of this it has also been sharing the benefits of its ‘outlab service providers’ that can help retailers offer phone cases and cushions. Merchandising and promotions are more important than ever to the photo retailer, and here too Fujifilm can help via a range of shelving solutions that make it easy for stores of any size to create exciting and inspiring sales displays. And then there’s the brand’s independent photo retailer marketing program, which, as regular readers will be aware, includes marketing support, its Business Endeavour Program, plus on-going business advice from Wendy Gray at Inspires Consultancy. Fujifilm has been partnering on its autumn roadshow with distributor Swains, who is sharing its own frames and albums solutions, many of which link with Fujifilm’s Imagine kiosk. As we say, remaining dates are limited, so hurry along to the venue nearest to you to get the full picture when the roadshow rolls into town! As a further incentive there is also a FREE prize draw for attendees to enter into, if bringing along Fujifilm’s invitation, with the prize of a weekend break for two. To receive said invite you’ll first need to register (or ‘RSVP’) by visiting: bit.ly/photo_solutions. See you there!
Photo Canvas
Fujifilm Solutions UK Roadshow
Turn your favourite photos into beautiful canvas prints
Frames
“Every personalised photo product can be exactly that – totally personal”
Frame your favourite photos and memories
David Honey Fujifilm Director of Photo Imaging
Prints direct from your mobile
Holiday Memories Turn your holiday pictures into unique photo memories
Ask in store for details STORE NAME www.yourwebaddress.com
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So, in short, the remaining dates for your diary are: n October 10th: Heathrow/ Radisson Blu Edwardian
Show Time 2pm til 8pm
2nd October Exeter Mercure Rougemont Hotel
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There’s no time to spare if you want to catch the remaining dates on Fujifilm’s October tour, showcasing its print products and services to the trade. As we detailed in our Sept cover edition, it will already have called in at Exeter, Cheltenham and Harrogate by the time you read this – so thanks from Fujifilm if you attended these – with an October 10th Heathrow date at the Radisson Blu Edwardian about to happen, followed by a date up near Edinburgh at the Macdonald Houstoun Hotel in Livingston (October 16th), and a final date in Ireland at the Dunadry Hotel in Antrim (October 18th).
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In order to keep track of footfall and new and potential customers, free entry was via printed tickets only available from Steve’s two stores on the island (with the second one located in Newport). “We handed out 220 tickets of which 161 were used, alongside of course the general public visiting the zoo that day.” Naturally the $64,000 question is did the promotional day at the zoo repay the investment of time and energy on behalf of Steve, his staff and those from the manufacturers who attended in support? “The show was well received with customers purchasing on the day and increased sales following the event,” the store’s owner reveals. “We have had some great feedback including requests for another show next year. Since the event was such a success it’s definitely something we’re considering.” Marketing Manager Peter Wigington adds: “Congratulations to Island Photo Centre’s Steve, Amanda and all the lovely people involved in their fantastic promotional day. One of the key benefits of being an ‘IPR’ partner is the support we can provide to members through working with Inspires Consultancy. And, as you can see, it’s not just about help with store layout, merchandising displays and sales training, but also hands-on help with promotional days such as this.” If you’d like to talk to Fujifilm about how it could help with your own business, the contact details you need are at the bottom of this article as usual. www.islandphotocentre.co.uk
Your invitation to join us on the Fujifilm Solutions UK Roadshow
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KEEPING TRACK OF CUSTOM
RUSH ALONG TO FUJIFILM’S SOLUTIONS ROADSHOW
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word of mouth,” enthuses Steve. Like Fujifilm’s other retailer members, the business further had the benefit of the services of the knowledgeable Wendy Gray of Inspires Consultancy, in helping to promote the day and run an Instax competition. The zoo was also very accommodating. “In return for donations to photograph the animals using their restricted camera portholes, we arranged free entry with the zoo. We had a photographic competition running on the day along with a tombola and a raffle to win a camera.”
Ask in store for details STORE NAME www.yourwebaddress.com
Ask in store for details STORE NAME www.yourwebaddress.com
Ask in store for details STORE NAME www.yourwebaddress.com
Visit us at a roadshow event near you to talk about how Fujifilm’s range of solutions and innovations can help your photo business make the most of the trend for personalisation of photo products and services. Show Time 2pm til 8pm
2nd October Exeter
Photo Related Goods • Wunderbars & Casbar • Square Printing
4th October Harrogate
Racecourse
The Majestic
10th October London
16th October Livingstone
18th October Antrim
Radisson Blu Edwardian, Heathrow
Macdonald Houstoun Hotel
Dunadry Hotel
Equipment demos • Frontier-S Dry Lab • Instant Photo Kiosk • Epson P6000 - 24 inch wide format printing • Epson Workforce Pro - Gift cards • Sawgrass Dye Sub Photo Gifting kit - in-store mugs, T-shirts etc. Software • Imagine (kiosk, online, mobile) • Digital Passport
3rd October Cheltenham
Mercure Rougemont Hotel
• Adhesive Frame • Shacolla Outlab Service • Phone cases • Cushions Instore merchandising & display • Trestles • Shelving Independent Photo Retailer Partner marketing program • Marketing Support • Business Endeavour Program • Inspires Consultancy
Joining us on the roadshows will be Swains, our authorised distributor to our Independent Photo Retail Partner marketing scheme. • Instax & Instax Share • Traditional frames & albums • New Christmas gift ideas • Christmas camera offers
Boost your print sales in 2018! Get in touch with Peter direct on 01234 572138 or via photoprintservices_UK@fujifilm.com @bpi_news
BPI News | October 2018 23