2022 April Issue

Page 19

Booze and Bites

CINCO DE DRINKO MARGARITA SPECIAL: Once again, you can go two different routes with this: either bring out the jalapenos and quality tequila for a topshelf cocktail or crack open a bag of marg mix and offer BOGO discounts with any meal. MARGARITA TOWER: A personal favorite that saves you during the busiest times. Margarita towers mean fewer spilled pitchers, less running around for servers, and hold enough to keep the whole party going for a more extended period of time.

CERVEZA CENTRAL Margarita discounts are fun, but cerveza can be your bread and butter any time of the year. Mexican beers tend to be lighter but even more delicious. Plus, we all know that our bodies don’t register fullness when downing beer and nachos. Some current favorites are Modelo, Dos Equis, and the all-time classic Corona Extra. Most customers are there to party, so I’d recommend selling ice buckets of five to six beers to increase purchase power and lessen the strain on servers.

IBI April 2022 19


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