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MA Advertising
Key Information
Duration & delivery:
1 year full-time (September start), 16 months full-time (January start), 2 years full-time with optional 30-week placement
Tuition fees:
UK/RoI: £11,000
Overseas: £17,500
Entry requirements: A Bachelor's Honours degree with 2:2 in any subject, or equivalent
This dynamic course will prepare you to pursue a career in which you can make a difference in the world by using your ability to devise strategies, craft messages and produce materials. On successful completion of this course, you will be able to help brands and organisations respond to these exciting new challenges on which their continued viability increasingly depends.
• Work on live briefs set by our network of advertising agencies
• Make contacts and connections with our network of agencies and leading speakers from the industry
• Enter the Data & Marketing Association (DMA) Talent Marketing Challenge and attend creative and data workshops held throughout the year www.bournemouth.ac.uk/maavf
• Develop and enhance your ability to devise, articulate and interrogate ideas.
Accreditations: Accredited by the Institute of Data & Marketing (IDM), in association with the Institute of Practitioners in Advertising (IPA) aligned to The Advertising Association. A member of the European Association of Communications Agencies (EACA).
Units of study: Creative Strategy for Advertising | Consumer Insights | Digital Media Strategies | Creative Direction for Advertising | Creative Advertising Management | Research in Action | Final Project.
MSc Marketing & User Experience
Key Information
Duration & delivery:
1 year full-time (September start), 16 months full-time (January start), 2 years full-time with optional 30-week placement
Tuition fees:
UK/RoI: £11,000
Overseas: £17,500
Entry requirements: A Bachelor's Honours degree with 2:2 in any subject, or equivalent
This conversion course aims to provide you with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make you highly employable. You’ll be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human-centred design principles and techniques.
• Become highly employable by acquiring a combination of marketing knowledge and the technical skills to design and manage the user experience
• Learn how to design and develop digital products, services and solutions by applying human-centred design principles and techniques www.bournemouth.ac.uk/msmuef
• Some units on this course are delivered by the Faculty of Science & Technology, giving you a different perspective on how technology can influence user behaviour and helping you stand out as a graduate.
Accreditations: The Association to Advance Collegiate Schools of Business (AACSB), Institute of Data & Marketing (IDM).
Units of study: Digital Marketing | Human-Centred Design | Integrated Marketing Communication | Omnichannel Strategy & Supply Chain Management | Persuasive Technology & Behaviour Change | Research Methods & Professional Issues | Research Project.
