From the Stage to the Clinic
Boro was born in Eastern Europe and now lives in West Palm Beach, Florida. His professional journey began in a very different industry music For over 30 years, he performed Serbian folk and Balkan music, collaborating with some of the finest local and international musicians Music has always been central to Skoric's life, beginning at eight in his hometown of Donji Stepci. He followed in the footsteps of his father and uncles, who were also musicians Initially starting with the guitar, he eventually discovered his true passion for the accordion, guided by a respected teacher In 1985, his talent was recognized when he was awarded the "First Accordion of North America and Canada "
When not working with hearing aid patients, Boro enjoys spending time in his home studio, recording acoustic music that he believes “caresses the soul ” He is also a devoted husband and father, striving to pass on his Serbian musical heritage to the next generation.
This early immersion in music helped Boro understand sound on a deeper level Over time, he learned that sound is a scientific phenomenon and a profoundly human experience. This realization inspired him to transition into the hearing care field, where he could help others rediscover the joy of sound that meant so much to him.
What Is an Audioprosthologist?
The term "audioprosthologist" may not be widely recognized, but the role is essential in hearing care An audioprosthologist specializes in diagnosing and treating hearing impairments, primarily through the fitting of hearing aids. While not a medical doctor, an audioprosthologist is trained to assess hearing problems and fit hearing aids to improve hearing Skoric is board-certified in hearing instrument sciences and has devoted his career to helping individuals navigate the often emotional process of restoring their hearing.
Boro is an ACA (audioprosthologist certified in audioprosthology) and has earned national board certification in hearing instrument sciences He is also an active member of the International Hearing Society and has served as Vice President of the Michigan Alliance of Hearing Care Professionals for two years.
Changing Lives, One Patient at a Time
Throughout his career, Bob Skoric has helped more than 20,000 people improve their hearing and, in turn, their quality of life According to Boro, hearing loss is not just a challenge in understanding speech it also impacts relationships, job performance, mental health, and personal safety One of his most significant challenges is the delay many individuals experience before seeking help for their hearing loss Some people are in denial about their hearing impairment, while others fail to realize the profound effect it has on their lives despite the associated health and safety risks
This is why Boro is so passionate about educating his patients For him, treating hearing loss goes beyond providing a technical solution; it is about raising awareness and encouraging early intervention Whether through personal consultations or community outreach, his goal remains clear: better hearing is attainable and within reach for everyone.
Hearing Aids: A Modern Solution to an Age-Old Problem
A key part of Boro’s mission is to normalize the use of hearing aids Many people still view hearing aids as a symbol of old age or weakness, but today’s hearing aids are vastly different from the outdated devices of the past. Modern hearing aids are small but packed with advanced features like Bluetooth connectivity, rechargeable batteries, and automatic sound adjustments Some are even small enough to be nearly invisible
Skoric and his team are committed to ensuring that each patient receives the best hearing aid to fit their needs From the initial hearing test to follow-up care and adjustments, they offer personalized services to ensure every patient benefits fully from their hearing aids. For Boro, it is not just about selling a product it is about helping people regain their confidence and reconnect with the world through the gift of hearing.
Building a Trusted Network of Care
Boro’s journey from three Beltone clinics to 37 locations results from years of hard work and trust This growth was not instantaneous; it was built on a foundation of consistent, high-quality care that he has provided to each patient, one by one. His clinics have earned a reputation for exceptional service, driven by well-trained, compassionate staff who always put the patient’s needs first Even as his network of clinics has expanded, he remains directly involved in the day-to-day operations of his business. His leadership reflects his deep-rooted experience and commitment to honesty, compassion, and a patient-first approach
Giving Back Through Education and Advocacy
Boro’s work goes beyond just the clinics. He is passionate about educating the public on hearing loss and its impact He frequently hosts and participates in community events to raise awareness about the consequences of untreated hearing loss As a former Vice President of the Michigan Alliance of Hearing Care Professionals, he has shaped policies supporting patients and hearing care practitioners
Where Passion Meets Purpose
Boro Skoric’s story is more than just about business success or professional accolades it is about fulfilling a sense of purpose. Whether through the melodies of Balkan music or the fitting of a hearing aid, his life has been driven by sound Through this passion, he has helped thousands of people restore their hearing and reconnect with the world around them.
Even with 37 clinics and over 20,000 lives changed, Skoric’s work is far from finished He remains committed to advancing hearing care, breaking down the stigma surrounding hearing aids, and ensuring that no one faces hearing loss alone For Boro, the journey continues, and each patient is a reminder of why he began this mission in the first place.
