Graphic Design Assignment Presentation

NESCAFÉ

WhatistheNESCAFÉlogo?

Nescaféisabrandofcoffeemadeby Nestlé. It comes in many different forms.Thenameisaportmanteauof the words "Nestlé" and "café". Nestlé first introduced ITS flagship coffee brand in Switzerland on 1 April 1938. The Nescafe logo hides a rich coffee aroma behind the symbols. One has onlytoopenthelid,andthesmellwill attractthosewhowanttodrinkacup of an invigorating drink. The emblem suggests hiding the treasure and enjoying its taste away from prying eyes. The 2014 Nescafe symbol was developed by Publicis, CBA, and OgilvyOne (Frankfurt). The French advertising and public relations companyPublicisistheworld'soldest and largest one (by revenue). The current logo is 6th refinement of the first one created in 1938. (continues loop).Inthe2014version,theseriffont has been replaced by a more rounded sans serif one. According to 1000 logis.net, Interestingly Nescafe and 7up are among the top 10 logos intheworld

LG

The letters "L" and "G" in a circle symbolize the world, future,youth,humanity,andtechnology.Ourphilosophy is based on Humanity. Also, it represents LG's efforts to keepcloserelationshipswithourcustomersaroundthe world. LG describes (opens in new tab) its logo as a "stylised image of a human face in the unique LG Red colour,"whichisdesignedtorepresentfriendliness,and also "establish a lasting relationship with, and to achievethehighestsatisfactionfor"itscustomer Font. The type used in the original LG logo came from the Helvetica family of fonts, it was the Helvetica Black type.LGisthecompany,whichwasbornasaresultofa merger of two Korean brands, Lucky and Goldstar, so thebeginningofitsvisualidentityhistorycanbedated by 1947, a year when the Lucky company was established.

7UP

Debbie Millman – 7Up Logo 1995. The type of domestic 7up logo is simpler and more minimalistic without sacrificing recognizability. The “7” and “up” seem to have more in common than the same parts of the lettering in the international logotype. The 7up logo indicates a special zest in the form of sharp fizzy gas bubbles that improve the absorption of soda. The emblem contains naturalness, purity, and sourness from the filler with lime green. What does the 7 in 7Up stand for? The soda went through a name change to 7 Up Lithiated Lemon Soda, before finally settling on just 7 Up, and a formula with no added lithium. The 7 in the name has no confirmed source, but several theories about its origin. “As PepsiCo’s third-largest global brand, 7Up had a look that was borderline clinical. The brand needed a redesign that would connect with a broader audience. The new global identity system embodies the new positioning around refreshment and flair, building on the brand’s witty and lighthearted personality” (Heller, 2019). According to Heller, this new design was meant to reach a broader audience. I think that kids would be drawn to this drink because of the colors, and the little bubbles surrounding the main logo. In addition to that, I find this design classic and I believe that people in the older generation would still be drawn to this drink. 7Up is a beverage brand known the world over. 7UP seems to constantly be in a state of identity crisis, so I think it makes sense for the latest design attempttotakeastepbackandexploretherootsofthe brand. The “UP” part of the name referred to the lithium moodlift.