VOLUME 8, ISSUE 2
ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS®
B O R FEBRUARY 2015
INSIDE THIS ISSUE:
Officers & Directors
2
Calendar
3
Great American Realtor Days Bus Trip
4
New Members
5
St Augustine February Events
6
Builder Council News
8
Go Green
9
Tech Tip
10 –11
Have a Heart Auction
12-13
1st Annual Golf Tournament 14-15 YPN Mixer
16
Board Orientation
17
Mediation 11CE
18
NAR News
19
March Preview Staff Contact Information
20
FORWA R D BOR PUBLIC WEBSITE: http://staugustinestjohnsbor.com
Page 2
BOR FORWARD
2015 ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS® AND MULTIPLE LISTING SERVICE, INC.BOARD OFFICERS & DIRECTORS
BOARD OF REALTORS® Andrew Birchall‐PRESIDENT St. Augustine Realty (O) 824‐3331 (F) 825‐2685 (C ) 392‐3362 andrewbirchall@bellsouth.net Michael DeLorenzo, PRESIDENT‐ELECT Olde Carriage Realty (O) 824‐4500 (F) 824‐6866 (C ) 377‐5582 michael@oldecarriage.com Roberta Odom ‐ SECRETARY Re/Max 100 Realty (O) 461‐9500 (F) 461‐9501 (C ) 466‐0114 propertybyberta@aol.com Winston Burrell – TREASURER St Augustine Team Realty (O) 825‐0099 (F) 513‐9264 (C ) 669‐6585 winston.burrell@gmail.com
DIRECTORS Rick McChesney (1) Coldwell Banker Premier Properties (O) 471‐5000 (F) 471‐4216 (C ) 347‐4040 rick@thepremierproperties.com
John Taylor (1) Awesome Real Estate, Inc. (O ) 429‐0600 (F) 429‐0601 (C ) 669‐7967 johntaylor@awesomerealestateinc.com Marie Mitchell (2) Century 21‐ St. Augustine Properties (O) 797‐6000 (F) 797‐7963 (C) 501‐1388 mmitchell1991@bellsouth.net
MULTIPLE LISTING SERVICE, INC. Katherine Delaney , PRESIDENT Watson Realty (US1) (O) 797‐8600 (F) 794‐7002 (C ) 669‐2115 Kdelaney13@bellsouth.net Ian Edmonson, P.A. , PRESIDENT‐ ELECT Edmonson & Associates Real Estate, Inc. (O) 827‐0722 (F) 638‐4746 (C) 315‐0997 ian@edmonsonassoc.com Daniel Lang ‐SECRETARY Sunshine Realty & Appraisal Services (O) 471‐9259 (F) 461‐3178 (C ) 501‐6867 langdan@hotmail.com Robert West ‐ TREASURER Coldwell Banker Premier Properties (O) 471‐5000 (F) 471‐4216 (C ) 814‐2006 rob@thepremierproperties.com
DIRECTORS Ron Barry (1) St. Augustine Team Realty (O) 825‐0099 (F) 513‐9264 (C ) 501‐2424 realestatebyron@aol.com
Gail Jones (2) St. Augustine Realty (O) 824‐3331 (F) 825‐2685 (C ) 501‐7444 gjones4@bellsouth.net
Janet Masters (2) Matanzas Properties (O) 471‐3900 (F) 471‐1525 (C ) 669‐7236
janetmasters@matanzasproperties.com
Steve Gay (2) Coldwell Banker Premier Properties (O) 471‐5000 (F) 471‐4216 (C ) 435‐5178 steve@gatormortgage.net
Jamie Jo Cribbs (2) Watson Realty (A1A) (O) 461‐9066 (F) 461‐9925 (C ) 335‐6101 jjcribbs@watsonrealtycorp.com
Roy Barnes Jr., PAST‐PRESIDENT St. Augustine Realty (O) 824‐3331 (F) 825‐2685/ (C ) 669‐1430 rbarnes4@bellsouth.net
Kathy Delaney , Ex‐Officio Watson Realty (US1) (O) 797‐8600 (F) 794‐7002 (C ) 669‐2115 Kdelaney13@bellsouth.net
Victor J. Raymos, Ex‐officio (O) 829‐8738 (F) 823‐9512 (C) 505‐220‐8683 ae@stjohnsrealtors.org
Ann King (2) Berkshire Hathaway Home Services Florida Network Realty
(O) 471‐6906 (F) 471‐6907 (C) 806‐3865 ann.king@bhhsfnr.com
Dirk Schroeder, PAST PRESIDENT Century 21 St. Augustine Properties (O) 797‐6000 (F) 797‐7963 (C) 540‐2360 dirkschroeder@msn.com
Andrew Birchall‐Ex‐Officio St. Augustine Realty (O) 824‐3331 (F) 825‐2685 (C ) 392‐3362 andrewbirchall@bellsouth.net
Victor J. Raymos, Ex‐officio (O) 829‐8738 (F) 823‐9512 (C) 505‐220‐8683 ae@stjohnsrealtors.org
6/27/14
VOLUME 8, ISSUE
Page 3
2
SCHEDULE OF EVENTS
2nd—Education Committee 9am, YPN 11am, RPAC 12pm 4th—NEFAR Contract 1pm 6th—1031 Tax Exchange 3CE 9am 9th—Train the Trainer 10am 11th—CRSP 9am 12th—Commercial Committee 8:30am Technology Committee 9:30am 13th—Have a Heart Auction/ GMM 11:30am 16th—CLOSED in Observance of Presidents Day 17th— Finance Committee 12pm Paragon Training 1pm 18th-—HUD 9am MLS Board 12pm 19th—Success Series 11CE 8:30am Association Board 12pm 20th—Success Series 11CE 8:30am Core Law 3CE 1:30pm 23rd—Code of Ethics 3CE 9am 24th—REALIST 1:30pm 26th—Realtor Safety 9am 27th—Preparing a Listing Contract 4CE 9am
February 2015 Birthstone: Amethyst Flower: Violet Astrological Signs: Aquarius: January 20 - February 18, Pisces: February 19 - March 20
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3 Full Moon
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
BOR FORWARD
Page 4
REALTOR® SPOTLIGHT–
AFFILIATE SPOTLIGHT–
"Success belongs to those who believe in the power of their ideas."
VOLUME 8, ISSUE
2
Page 5
JANUARY NEW MEMBERS Charlene Garra NEW
Watson Realty Corp (A1A)
Join Date 01/02/15
(Primary BOR/Primary MLS)
Kevin Fallon NEW
ALSOP
Join Date 01/05/15
(Primary BOR/Primary MLS)
Stephanie Hudgins NEW Join Date 01/06/15 Laura New NEW Join Date 01/06/15 Bruce Belmont Join Date 01/09/15 Randee Debra Lewis NEW Join Date 01/09/15 Ronda Garner
Ancient City Real Estate (Primary BOR/Primary MLS) Sunshine Realty & Appraisal Services (Primary BOR/Primary MLS) Sunshine Realty & Appraisal Services (Primary BOR/Primary MLS) Berkshire Hathaway (Primary BOR/Primary MLS) Walter Williams Property Management
Join Date 01/12/15
(Secondary BOR/Secondary MLS
Dwight Cole NEW
Berkshire Hathaway Home Services
Join Date 01/12/15
(Primary BOR/Primary MLS)
Brian Walker NEW
Watson Realty Corp (A1A)
Join Date 01/12/15
(Primary BOR/Primary MLS)
Tariq Kerrou Join Date 01/15/15 Robin Lowery Join Date 01/16/15 Mark Lowe Join Date 01/016/15 Alison Knowles
Ancient City Real Estate (Primary BOR/Primary MLS) Robin Lowery Appraisal Services (MLS Only) Keller Williams Realty Atlantic (MLS Only) Century 21 St. Augustine Properties
Join Date 01/20/15
(Primary BOR/Primary MLS)
Matthew Feagin
Matthew Feagin Realty, Inc.
Join Date 01/20/15
(Secondary BOR/Secondary MLS)
BOR FORWARD
Page 6
FEBRUARY EVENTS IN ST. AUGUSTINE February 2015 Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
1
2
3
4
5
6
The Wednesday
Wooden Boat-
Sweet Bird Of Youth Fridays, Saturdays, & Sundays Historic Weapons
Flagler College
Wooden Boat-
Fridays, Saturdays, & Sundays
7 Friday And Saturday: Paranormal Investi-
building At The Light- Historic Weapons Demonstrations gations At The Old Jail Old City Farmers' Spanhouse Spanish El Birds Of A Feather FestivalThe Legacy: A Tribute Lighthouse lege Tours Wooden Market Fridays, Saturdays, & Sundays Demonstrations Spanish To African-Americans ish El Galeón Back In Galeón Back In St. Pam Coast Flagler College Tours Boatbuilding At The Historic Weapons Demonstrations Birds Of El Galeón Back In St. In Golf Spanish El St. Augustine ArAugustine ArLighthouse Art In The Spanish El Galeón Back In St. A Feather Festival- Pam Coast School Of Augustine The Original Galeón Back In St. chaeological Dig At chaeological Dig At Park: Oil Or Acrylic Augustine Archaeological Dig At City Walks Savory Faire Ximenez-Fatio House Ximenez-Fatio House The Sixteenth Century Spanish El Galeón Augustine Lost Painting Curator's Food & Wine Tasting Tour Ximenez-Fatio House Lost Ships Figures And Figures And Ships Tour At The St. Back In St. Augustine Living History Day At Tour At The Lightner Tour At The St. Augustine LightCity Walks Creepy Crawl Augustine LightFaces Exhibit The Faces Exhibit The Fort Matanzas National Monument 5th Museum Honoring Haunted Pub Tour (21 house First Friday Art Walk In Original City Walks Original City Walks house The Legacy: A Tribute To Annual Hot Foods N’ Spicy Blues Festival Yrs.+) Dark Of The Moon Savory Faire Food & Savory Faire Food & St. Augustine Sweet Bird Of African-Americans In Archaeological Dig At Ximenez-Fatio House Wine Tasting Tour Tours At The Lighthouse Wine Tasting Tour Youth Dark Of The Moon Tours Golf Spanish El Cherokee Demonstrations And Lectures The Original The Original “Ghostly ExperiSweet Bird Of Youth Galeón Back In St. At The Lighthouse An Acoustic First Saturdays At Fountain Of Youth ence” Tours Of St. “Ghostly Experience” The Original Augustine ArchaeoEvening With Travis Tritt KeyAugustine Tours Of St. Figures And Faces Exhibit Saturdays Mus“Ghostly Experience” logical Dig At XimenezAugustine hole After Dark History, Mystery, ket Firing Demonstrations At Fort Matanzas Tours Of St. Fatio House Lost Mayhem & Murder Evening Historic National Monument The Original City Augustine History, Ships Tour At The St. Mystery, Mayhem & Walking Tour Friday And Satur- Walks Savory Faire Food & Wine Tasting Tour Augustine Lighthouse day: Paranormal Investigations At Murder Evening Through The Keyhole Sweet Bird Of Historic Walking Tour The Old Jail Youth Dark Of The Moon Tours At The Tours
Honoring
building At The
Saturday
Market
Flagler Col-
Lighthouse & La Pietà
EMMA Concert: Angèle Dubeau The Original “Ghostly Experi-
ence” Tours Of St. Augustine
History,
Mystery, Mayhem & Murder Evening Historic Walking Tour
Friday And Saturday: Paranor-
mal Investigations At The Old Jail
8
9
Friday And Saturday: Paranormal Honoring The Investigations At The Old Legacy: A Tribute To African-Americans In Jail Sweet Bird Of Spanish El Youth Fridays, Satur- Golf days, & Sundays Historic Galeón Back In St. Weapons DemonstraAugustine The Original City Walks tions Birds Of A Savory Faire Food & Feather Festival- Pam Wine Tasting Tour Coast Flagler College Tours Spanish El Galeón Back In St. Augustine Lost Ships Tour At The St. Augustine Lighthouse Dark Of The Moon Tours At The Lighthouse The Original “Ghostly Experience” Tours Of St. Augustine
10 Flagler College Tours Wooden Boatbuilding At The
11 The Wednesday Market Wooden Boatbuilding At The
12 Flagler College
13 Flagler Beach Farmer's Market
Tours Wooden Fridays, Saturdays, & Sundays Boatbuilding At The Historic Weapons Demonstrations
Lighthouse Spanish Lighthouse Art In Lighthouse PresiPresident’s Day Weekend At El Galeón Back In St. The Park: Oil Or Acrylic dent’s Day Weekend World Golf Hall Of Fame Spanish At World Golf Hall Of Augustine Archaeo- Painting Honoring El Galeón Back In St. Augustine logical Dig At Ximenez- The Legacy: A Tribute Fame Spanish El Archaeological Dig At Ximenez-Fatio To African-Americans In Galeón Back In St. Fatio House Figures House Humpback Whales 3D At Golf Spanish El Augustine ArAnd Faces Exhibit Galeón Back In St. chaeological Dig At IMAX Jupiter Ascending At IMAX Lost Ships Tour At The Ximenez-Fatio House Seventh Son At IMAX The St. Augustine LightAugustine ArchaeoOriginal City Walks Savory Faire logical Dig At XimenezFigures And house Romanza’s Food & Wine Tasting Tour Sweet February Gathering Fatio House The Faces Exhibit With David Lee Redding Original City Walks Jupiter Ascending At Bird Of Youth Dark Of The Moon Savory Faire Food & The Original IMAX Lost Ships Tours At The Lighthouse Keyhole “Ghostly Experience” Wine Tasting Tour Tour At The St. After Dark History, Mystery, Augustine LightTours Of St. Augustine Mayhem & Murder Evening Historic house Seventh Walking Tour Friday And SaturSon At IMAX day: Paranormal Investigations At Sweet Bird Of Youth The Old Jail The Original “Ghostly Experience” Tours Of St. Augustine History, Mystery, Mayhem & Murder Evening Historic Walking Tour
14 Friday And Saturday: Paranormal Investigations At The Old Jail Farmer's Market
Flagler Beach
Old City Farmers' Market
Second Saturday Trail Hike At GTM Fridays, Saturdays, & Sundays Historic Weapons Demonstrations
Flagler College Tours
Arts & Crafts Festival At St. Augustine Beach Pier Flight To Freedom President’s Day Weekend At World Golf Hall Of Fame Park
Second Saturday Plant Sales At The Spanish El Galeón Back In St.
Augustine Fatio House
Archaeological Dig At XimenezFigures And Faces Exhibit
Humpback Whales 3D At IMAX Ascending At IMAX
Jupiter
Lost Ships Tour At The
St. Augustine Lighthouse Saturdays Musket Firing Demonstrations At Fort Matanzas National Monument IMAX
Seventh Son At
Through The Keyhole
Of Youth Lighthouse
Sweet Bird
Dark Of The Moon Tours At The The Original “Ghostly Experi-
ence” Tours Of St. Augustine History, Mystery, Mayhem & Murder Evening Historic Walking Tour Friday And Saturday: Paranormal Investigations At The Old Jail
VOLUME 8, ISSUE
15
16
2
Page 7
17
18
19
20
Friday And Saturday: Paranormal Investigations At
Flagler College Wooden BoatThe Wednesday Wooden Boatbuilding Flagler Beach building At The Tours Tour The St. Market Flagler At The Lighthouse Farmer's Market FriSpanSpanish El Galeón Back days, Saturdays, & SunYouth Fridays, Saturdays, & Augustine Lighthouse Lighthouse College Tours Tour ish El Galeón Back days Historic Weapons Sundays Historic Weapons Honoring The The St. Augustine In St. Augustine Archaeological Dig At Demonstrations FlagDemonstrations Tour The St. Legacy: A Tribute To In St. Augustine Lighthouse African-Americans In Archaeological Dig At Wooden Boatbuilding Ximenez-Fatio House ler College Tours Augustine Lighthouse Arts & Ximenez-Fatio House President’s Figures And Faces Exhibit Spanish El Galeón Back Crafts Festival At St. Augustine Golf At The Lighthouse Day Weekend At Figures And Art In The Park: Oil Or Humpback Whales In St. Augustine ArBeach Pier President’s Day World Golf Hall Of Faces Exhibit chaeological Dig At Weekend At World Golf Hall Of Acrylic Painting 3D At IMAX Seventh Fame Spanish El Humpback Whales Honoring The Legacy: Ximenez-Fatio House Fame Spanish El Galeón Son At IMAX The Galeón Back In St. 3D At IMAX Jupi- A Tribute To AfricanHumpback Whales 3D At Original City Walks SaBack In St. Augustine Hump- Augustine Hump- ter Ascending At Americans In Golf vory Faire Food & Wine IMAX Lost Ships Tour back Whales 3D At back Whales 3D At IMAX IMAX Seventh Spanish El Galeón At The St. Augustine Tasting Tour The IMAX Jupiter AsBack In St. Augustine Jupiter Ascending At IMAX Son At IMAX The Original “Ghostly Experi- Lighthouse Dark Of cending At IMAX Original City Walks Archaeological Dig ence” Tours Of St. The Moon Tours At The Seventh Son At IMAX The Original City Walks Savory Faire Lost Ships Tour At The Savory Faire Food & At Ximenez-Fatio Augustine History, Lighthouse Keyhole St. Augustine LightWine Tasting Tour House Humpback Mystery, Mayhem & Food & Wine Tasting Tour After Dark History, The Original Murder Evening Historic Dark Of The Moon Tours At The house Seventh Son Whales 3D At IMAX Mystery, Mayhem & “Ghostly Experience” At IMAX Jupiter Ascending At Walking Tour Murder Evening Historic Lighthouse The Original Tours Of St. “Ghostly Experience” Tours Of IMAX Lost Ships Walking Tour Friday Augustine St. Augustine Tour At The St. And Saturday: ParanorAugustine Lighthouse mal Investigations At The Old Jail Seventh Son At The Old Jail
Sweet Bird Of
IMAX
21 Friday And Saturday: Paranormal Investigations At The Old Jail Market
Flagler Beach Farmer's
Third Saturday Photo Challenge
Guided Beach Exploration Market
Old City Farmers'
Fridays, Saturdays, & Sundays
Historic Weapons Demonstrations El Galeón Back In St. Augustine
Spanish Third
Saturday Nocatee Farmer's Market
Ar-
chaeological Dig At Ximenez-Fatio House Cherokee Demonstrations And Lectures Third Saturdays At Fountain Of Youth mato Cemetery Tours
Tolo-
Figures And Faces
Exhibit Humpback Whales 3D At IMAX Saturdays Musket Firing Demonstrations At Fort Matanzas National Monument The Original City Walks Savory Faire Food & Wine Tasting Tour
Through The Keyhole
Casti-
llo By Candlelight: Through The Darkness Dark Of The Moon Tours At The Lighthouse The Original “Ghostly Experience” Tours Of St. Augustine
History, Mystery, Mayhem &
Murder Evening Historic Walking Tour Friday And Saturday: Paranormal Investigations At The Old Jail
22
23
24
25
26
27
28
Friday And Saturday: Paranormal Investiga-
Tour The St. Flagler College The Wednesday Flagler College Tours Flagler Beach Farmer's Friday And Saturday: Paranormal InvestiAugustine Lighthouse tions At The Old Jail FriTours Wooden Market Tour The Wooden Boatbuilding Market Fridays, Satur- gations At The Old Jail Flagler Beach days, Saturdays, & Sundays Honoring The Leg- Boatbuilding At The St. Augustine Lightdays, & Sundays Historic At The Lighthouse Farmer's Market 4th Saturday-Family Historic Weapons Demonstra- acy: A Tribute To African Weapons Demonstrations Lighthouse Span- house Wooden Spanish El Galeón Back Seining At The GTM Research Reserve tions Flagler College Tours -Americans In Golf ish El Galeón Back Boatbuilding At The A Coquina Rock Beach In St. Augustine ArOld City Farmers' Market Fridays, SaturSpanish El Galeón Back Tour The St. Augustine In St. Augustine Lighthouse Honor- chaeological Dig At Walk- Palm Coast Spandays, & Sundays Historic Weapons DemonIn St. Augustine The Archaeological Dig At ing The Legacy: A ish El Galeón Back In St. Lighthouse Spanish El Ximenez-Fatio House strations Flagler College Tours ChilXimenez-Fatio House Tribute To AfricanGaleón Back In St. Augustine Original City Walks Figures And Faces Exhibit Augustine ArchaeologiSavory Faire Food & dren's Nature Program-Palm Coast SpanFigures And Americans In Golf cal Dig At Ximenez-Fatio Lost Ships Tour At The St. Lost Ships Tour At Wine Tasting Tour Spanish El Galeón ish El Galeón Back In St. Augustine ArFaces Exhibit Lost The St. Augustine LightHouse Humpback Augustine Lighthouse Dark Back In St. Augustine Ships Tour At The St. Of The Moon Tours At The house An Evening Whales 3D At IMAX The chaeological Dig At Ximenez-Fatio House Augustine LightArchaeological Dig Original City Walks Savory 30th Annual Cathedral Festival Lighthouse Pop, Reggae Figures With Leo Kottke The At Ximenez-Fatio house The OrigiFaire Food & Wine Tasting And R&B Group Magic! At Original “Ghostly ExperiAnd Faces Exhibit Humpback Whales 3D nal “Ghostly Experi- House The Original ence” Tours Of St. Tour Focus : The IMAX Ponte Vedra Concert Hall ence” Tours Of St. City Walks Savory At IMAX Lost Ships Tour At The St. The Original “Ghostly ExperiAugustine History, Experience 30th Annual Faire Food & Wine Augustine Augustine Lighthouse Saturdays Musket ence” Tours Of St. Augustine Mystery, Mayhem & Tasting Tour Cathedral Festival Dark Firing Demonstrations At Fort Matanzas Murder Evening Historic Of The Moon Tours At The Walking Tour National Monument Focus : The IMAX Lighthouse The Doobie Experience Through The Keyhole Brothers And Special Guest The Marshall Tucker World Sword Swallower's Day At Ripley's Band Keyhole After Uptown Saturday Night Noche De Gala Dark History, Mystery, Dark Of The Moon Tours At The LightMayhem & Murder EveThe Original “Ghostly Experience” ning Historic Walking Tour house History, Mystery, Friday And Saturday: Tours Of St. Augustine Paranormal Investigations Mayhem & Murder Evening Historic Walking At The Old Jail Tour Friday And Saturday: Paranormal Investigations At The Old Jail
BOR FORWARD
Page 8
ST. JOHNS BUILDERS COUNCIL
www.stjohnsbuilderscouncil.com
7th Annual Fishing Tournament Northeast Florida Marlin Assoc. Camachee Cove Family of Anglers are invited to join in on the excitement as Captains bring their “catch” to the dock in hopes of having the winning fish!
Awards
Music by “The Coconuts”
F ISH C ATEGORIES ( ANGLER COMPETITION) Redfish, Sea Trout & Flounder
Dinner at 6:00pm
$750 Each 1st Place
Winners announced
$300 Each 2nd Place
Prizes
$200 Each 3rd Place
TRIPLE CHALLENGE
( BOAT COMPETITION) HEAVIEST TOTAL WEIGHT OF ONE OF EACH FISH IN ABOVE CATEGORIES WINS 1st Place - $1,250 2nd Place - $600
Raffle for a Yeti 65 cooler Benefiting Every Child Has the Right to an Education
3rd Place - $400 ALL AWARDS ARE BASED ON ENTRIES AND SPONSORSHIP PARTICIPATION
ASSIST helps the “homeless” children continue their education.
YOUTH DIVISION (under 15) – opportunities to win prizes (If captain is under 18, Parent must sign release/waiver)
Schedule of Events CAPTAINS MEETING AT KINGFISH GRILL CAMACHEE COVE FRIDAY, APRIL 24TH, 2015
6-8 P.M.
Captain’s can launch their boat from anywhere but fish to be weighed in must be brought to the NEFMA clubhouse by boat.
abandoned buildings, etc.
Entry Fee: $250 per boat For more information please contact Leona Brown at SJBC sjbcouncil2@aol.com.
WEIGH-IN (AWARDS AND DINNER TO FOLLOW AT NORTHEAST FLORIDA MARLIN’S CLUBHOUSE AT CAMACHEE COVE)
APRIL 25TH, 2015
St. Johns County has over 800 homeless children in their school system who have been abandoned, living in foster care, cars, parks, public spaces,
2-5 P.M.
To download boat registration form Visit www.stjohnsbuilderscouncil.com
VOLUME 8, ISSUE
2
Page 9
THINK GREEN THIS VALENTINE’S DAY Valentine’s Day is an occasion celebrated on February 14 and while it has a very long history dating back hundreds of years, the scale of the occasion we have today is largely thanks (or no thanks) to marketers. Some fast consumption related facts about Valentines day : - Around a billion valentines are sent each year globally, making the day the second largest cardsending holiday of the year behind Christmas - 25 percent of all seasonal cards annually are valentines - Over 36 million heart-shaped boxes of chocolate are sold each year. - Valentine’s Day is the top holiday for fresh flower purchases with red roses being most popular - 10% of engagements happen on Valentine’s day - Over 60 percent of planned to by at least one valentine last year Those statistics come from American Greetings Corporation Valentines Day is big business and as such has the potential to have substantial impact on the environment. For example, the one billion cards laid end to end would stretch around the world 5 times! That’s a lot of trees. Valentines day gifts with the planet in mind If Valentines Day is an important day for you or the one you love; then you can also show a bit of extra love for the environment by carefully considering what you buy. Here’s some ideas: - Cards made from recycled or tree-free paper (this will be indicated on the card) - Consider sending an e-card instead using one of the many quality services around. - Fair trade and/or organic chocolate - Choose organic and/or locally grown flowers - Make a donation to an environmental organization on behalf of the person. - If you wish to give jewelry, consider pre-owned or purchasing from jewelers who are certified to be sourcing precious metals and gemstones in an ecologically and socially responsible manner. Or considering something really offbeat like a wooden ring – they look amazing. - Buy the person a gift certificate for holistic therapies e.g. massage, naturopath, health spa. - Arrange dinner at a local restaurant specializing in organic or locally grown food. Eating locally cuts down on food miles. – Perhaps make dinner yourself using locally grown ingredients, accompanied by a nice organic wine. Set the mood with earthfriendly candles. The effort you put in will be sure to impress! - Book a retreat in a wildlife reserve, park or natural area. Your business will help support the running of such establishments. - Give natural perfumes and fragrances. Popular mainstream fragrances are chemical cocktails. By buying natural fragrances, you’ll be showing you not only care for the environment, but the person’s health. These are just a few ideas to get you thinking.
BOR FORWARD
Page 10
“TECH TIP”
One of the most common questions for moderators of technology panels at real estate conferences is this: “What is your favorite new technology tool?” At Inman Connect this year, you couldn’t turn a corner without hearing someone talking about the latest and greatest items they were implementing in their business. So we brought back a few clips of what we heard from the plugged-in crowd in New York. Love new tools but hate the distraction of technology solutions that don't live up to their promises? Check out this companion piece on avoiding "Shiny Object Syndrome." Onvedeo This tool promises to help you produce listing videos “in minutes.” Basically, the company sends out filmmakers to shoot high-quality video of neighborhoods across the country, using the material to create productions that showcase your listing. Better Homes and Gardens Real Estate CEO Sherry Chris liked it so much, she decided to partner with the small start-up. “We could do video for free if we wanted,” she says, “but it’s not going to have the same result as far as making agents more productive and brokers more profitable.” The first video is free. Agent pricing: $9.95 per video or $49.95 per month. Broker pricing: $149 per month and up. Nuoffer This app’s creators say they’re hoping to make “the offer-writing process mobile and fun.” Nuoffer enables agents to write an offer on the go in mere minutes, they say, and provides the flexibility to present the offer in a larger number of ways. The app includes secure digital signatures, cover-letter creators, and branded accounts. “It’s witchcraft! It’s amazing,” says Andrea Lightfoot, an agent with Texas-based Bamboo Realty. “You can write an offer in, like, five minutes.” The first month is free. After that, you can either pay $15 per month or $150 per year. Google Voice OK, so you’ve probably heard of this Google company, and its phone call and messaging service isn’t exactly new. But if you hate listening to voicemail, you should check it out. You can use your current mobile number or take a phone number that Google assigns you, and have all your calls routed through that one number, making all your phones ring (or none, if that’s how you want it). Google transcribes the voicemails and sends them to you by e-mail or text. (It’s not always perfect, but it’s sometimes shocking how close it can get.) “I haven’t listened to a voicemail in three years,” says Michael Gold, who runs meet-up creator Empirical.ly. Free.
VOLUME 8, ISSUE
2
Page 11
Doorsteps We’ve written about this buyer-education platform (recently acquired by Move Inc.) before, but we heard so many people talking about it at Inman that we just had to mention it again. This site aims to turn your potential clients into informed buyers by offering them free, step-by-step educational tools about the home purchasing process. It allows real estate professionals to shepherd potential customers who aren’t quite ready for the finish line. “My apps vary from client to client, but Doorsteps is a tool that I absolutely love,” says Alyssa Hellman, a sales manager and agent with Long and Foster Real Estate in the D.C. metro area. “It allows clients to understand the process.” Free for consumers; agents pay $25 per month for unlimited use. Layar When technical difficulties foul up your presentation, but people are still talking about using your product afterwards, you know you’re doing something right. When Layar co-founder Maarten Lens-Fitzgerald had to whip out a video to show how his augmented reality program worked, he still got plenty of oohs and aahs from the techsavvy crowd. “We are revolutionizing print marketing,” he says. “Your audience is used to seeing video… [so you’ll] get more money back from your investments.” The company adds property walkthroughs and videos to print marketing pieces for a mere $60 per piece, without charging you per usage. They also offer drag-and-drop features, meaning you can upload your PDFs and create interactive print pieces all on your own. It may seem a little awkward to hold up your iPhone camera to watch a video on a piece of paper, but it won’t seem so funny when everyone’s wearing Google Glass. $60 per page, but you can try it out for free. Jelly Launched by Twitter co-founder Biz Stone just this month, this new app promises to combine your photos with your social networks to help you get advice and answer questions. Some are calling it a visual version of Quora; others are calling it just another attempt for Twitter to take over the world of social networking. It’s much too early to say, but people were certainly saying it’s something to keep an eye on. “It’s the latest shiny object to download,” says real estate consultant Katie Lance. “It’ll be interesting to see how… this will impact 2014.” Free. BombBomb Again, something we’ve covered before. But what we kept hearing, up until now at least, was about how this video messaging service can be used to reach customers. We absolutely loved hearing how Susana Murphy, founder and CEO of Alante Real Estate in Plymouth, Mass., uses it to create distinction in a land of multiple competing offers. The company sends video “letters to sellers... from our clients to the seller, explaining why they deserve the home.” Nice move. $25-$99 per month, depending on how many contacts you have.
BOR FORWARD
Page 12
VOLUME 8, ISSUE
2
Page 13
NEWSLETTER TITLE
Page 14
VOLUME 8, ISSUE
2
Page 15
BOR FORWARD
Page 16
YPN MIXER
Steve Ladrido, Michael Delorenzo, Andrew Birchall, Casey Duggan & Ryan Ford
Rick McChesney, Greg McCarthy, Casey Duggan, Jonathan Martin, Michael Delorenzo & Andrew Birchall
VOLUME 8, ISSUE
2
Page 17
BOR FORWARD
Page 18
VOLUME 8, ISSUE
2
Page 19
NAR AND REALTORS® FEDERA L CREDIT UNION OFFER CREDIT CARD AS NEW BENEFIT FOR REALTORS® WASHINGTON (March 5, 2015) – National Association of Realtors® members now have access to an additional benefit through a new choice for credit, the official REALTOR® credit card. The credit program, available to current and new members of the Realtors® Federal Credit Union, a division of Northwest Federal Credit Union, features cards with customized real estate-themed designs, exclusive Realtor® branding options and competitive interest rates. “Through our partnership with the credit union, we’re able to offer an extremely attractive option for meeting the personal and business needs of our members,” says Bob Goldberg, NAR senior vice president for marketing and business development. “This program removes barriers our members may face from other banking institutions when seeking credit. We’re also pleased our members have access to a credit card that is branded with the Realtor® trademark, something unavailable anywhere else.” The credit card offers competitive features that make it a perfect choice for Realtors®, association staff and their families, including: Personal credit and business credit cards: The cards offer competitive rates, no annual fee, no balance transfer fees and no cash advance fees. Through May 31, the credit union is running a balance transfer special. (Additional details can be found online at www.REALTORSfcu.org). Customized design: Realtors® can choose from a variety of design choices, including customized real estate-themed designs and Realtor® branding options specifically for residential or commercial practitioners. Additional design options that represent real estate and homeownership are available for family members and non-member association staff. Imprinted message: The card includes options to include an imprinted tagline or title below the cardholder’s name such as “Realtor®”, “Broker”, “Commercial Real Estate”, “Association Executive”, or “Homeownership Matters”. Rewards program: A full-featured rewards program allows cardholders to earn reward points for purchases and redeem for cash, travel, merchandise, event tickets, charity donations and more. Annual fee waiver: There is no annual fee for either the personal or business credit cards – a value of $85 on business (corporate) credit cards. Additional products: Secured credit cards are also available as part of the program. “Our work with the credit union to offer this official REALTOR® credit card emphasizes NAR’s commitment to providing all members and association staff with the tools and resources to help them succeed in the real estate marketplace,” said NAR past president Martin Edwards, Jr., who serves as a director and member representative on the Board of Directors for REALTORS® Federal Credit Union. “We are pleased to be able to offer to NAR members specializing in residential and commercial real estate, association staff and their family members a new choice in credit.” Chris McDonald, president and CEO of REALTORS® Federal Credit Union said, “Since 2008, the REALTOR® Federal Credit Union has been providing banking services for NAR members, and we fully understand that real estate professionals come with a unique set of credit needs. We are excited to offer this new service to help Realtors® better manage their business and enhance their purchasing power.” Visit www.REALTORSfcu.org for the most up-to-date information, to join the credit union and to apply for the REALTOR® credit card or call the credit union’s member service center at 866-295-6038 REALTORS® Federal Credit Union, a division of Northwest Federal Credit Union, is a member benefit offered by NAR and is a partner in the REALTOR Benefits® Program. NAR’s REALTOR Benefits® Program offers practical solutions for Realtors® on the products and services they use every day. The program includes offerings from over 30 companies in a variety of categories that are recognized as leaders in their respective industries. The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1 million members involved in all aspects of the residential and commercial real estate industries.
March 2015
Page 22
2nd
EDUCATION COMMITTEE
9:00AM
YPN
11:00AM
GREAT AMERICAN REALTOR DAYS BUS TRIP
6:30AM
BUSINESS PARTNERS COMMITTEE
12:00PM
5th
RPAC COMMITTEE
12:00PM
6th
AFTER THE CONTRACT
9:00AM
4th
ST. AUGUSTINE & ST. JOHNS COUNTY BOARD OF REALTORS®
1789 Lakeside Avenue St. Augustine, FL. 32084 Phone: 904-829-8738
11-12th
PARAGON TRAINING
9:00AM
12th
TECHNOLOGY COMMITTEE
9:00AM
COMMERCIAL COMMITTEE
9:00AM
13th
PARAGON TRAINING
9:00AM
17th
MANDATORY PARAGON TRAINING
1:00PM
FINANCE COMMITTEE
12:00PM
18th
MLS BOARD
12:00PM
19th
ASSOCIATION BOARD MEETING
12:00PM
20th
BOARD ORIENTATION
9:00AM
24th
PARAGON CLIENT CONNECT
1:30PM
Fax: 904-823-9512
B O A R D
W E B S I T E :
S T J O H N S R E A L T O R S . C O M
CONTACT INFORMATION
Board Office Staff Victor J. Raymos, RCE ae@stjohnsrealtors.org Association Executive Professional Standards Sharon Lainhart member@stjohnsrealtors.org Membership and Finance Lise Cauley education@stjohnsrealtors.org MLS/SUPRA/Newsletter/Website Erin Hughes staff@stjohnsrealtors.org Membership/Education /Committee Support Just like the Board of REALTORS® is your Board, this is YOUR newsletter! We can’t do this without you!
IMPORTANT CONTACT INFORMATION
FloridaRealtors– www.floridarealtors.org Tech Hotline— 407-587-1450 Legal Hotline— 407-438-1409 FR Event Registration— 800-669-4327 FR Orlando—407-438-1400 FR Tallahassee—850-224-1400 RPAC—850-224-1400 support@floridarealtors.org
National Association of REALTORS— www.realtor.org 1-800-874-6500 NAR Member Benefits Program— 800-NAR-5233 www.REALTOR.org/RealtorBenefits
REALTOR.COM— 800-878-4166 INNOVIA (MLS) Support— 800-334-0831 FORMSimplicity— 407-587-1450 SUPRA Support—877-699-6787