Read on and discover Once again, it was a real emotional experience to see the continuing journey of C.A.M.P. as a small, global company that pushes its limits through innovation to the four corners of the world. It is nice to see how we achieved this because we know that in the mountains and in mountaineering, style matters and for C.A.M.P. the “how” is characterized by the value of fidelity to its origin and roots back to an authentic mountain culture made by history but fueled by passion, competence and trust. This engine that is constantly in motion has brought us to pursue new projects and goals for 2013. The first of which is found in this workbook, a new innovation for C.A.M.P., a true compendium studied and designed for all our customers around the world that will be able to find any and all necessary information about our products. The product descriptions have been structured so that the suggested activities and the main technical features are easily identified. A description section will provide insights for further information and to learn how to obtain the best results from the products. New and updated symbols will also help to identify the commercial characteristics of the products therefore helping to read the wide range of products more effectively, maximizing the added value that each product has to offer. The category introductions will then focus on materials, the process of fabrication, on safety and the advantages that the CAMP and CASSIN products have to offer. In short, a true “summa” that represents an incredible work support. Browsing through the workbook you will also notice that it unveils the new spring/summer 2013 products: a combination of history and continuous innovation as mentioned in the testimonial by the iconic product Tricam, now in the closets of every mountaineer for over twenty years and for which a new double evolution has been created, to render it even easier to manage and effective during its use, and above all to introduce for the first time a new and diverse possibility of passive placement, for a total of three different positions with one single product. But even “tout-court” innovation, as represented by the Tour Nanotech crampon: not only the lightest steel crampon in the world created by Sandvik Nanoflex® but also more resistant than products that use more traditional materials. This year we would also like to remember a special event for C.A.M.P., represented by the birth of our new distribution plant for the Russian market, in addition to the ones in France and the United States and that aims to be even closer and attentive to the needs of the community and mountaineering school that has written important pages in the history of mountaineering. An important moment and that testifies once again the global presence of C.A.M.P. In conclusion, before leaving you to browse through this workbook, we would like to thank all of our customers and partners that together with the mountaineers and climbers in the world have honored us with beautiful and enriching relationships and collaborations. We would like you to know that all of this really matters to us and that it represents a strong incentive for continuous innovation, to constantly renew this mission which is our ultimate goal. Eddy Codega, President
workbook 2013
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