Visual Representation
Radio – as a communication medium in todays context.
Brief : By the changing participation habits of the audiences, radio as a communication medium is dying day by day. But at the same time it is also being re-energized by the introduction of HD and Internet radio. So lets gear it up in such a way that it can again convey the modern personality and a new set of values. Target audience : Aged 25+(Male/female) Economic Class: Upper middle class Demography: Urban India Strategic Approach : Good communication requires a mix of strategies. Radio has various audiences and media professionals. Primarily people access it for news, weather, educational programming and talk shows, entertainment etc. But it is powerful medium for a message or a campaign. It connects the world of individuals. It allows you to both multi-task and be ever present in the social, economic and cultural diversity. It can allow you to take part in a discussion. It empowers people to express their opinions. A radio brings the outside world into the home.