boiMAG.com - Q &A Interview with Ruben Rojas
Q: Where are you originally from and how long have you lived in LA?
A: I am a true Angelino. Born and raised in Los Angeles so I have been here my whole life. Q: Have you created any art in Chicago? A: I love taking my art out of Los Angeles and I actually created a mural in Vernon Hills which is North of Chicago. It is called Now & Forever. It is 5000 square feet of pure love. It took me four 12 hour days to hand-paint and I got to experience just how cold and windy Illinois is while doing it!
Q: What is the message behind the new Summer of Love series of work?
A: Summer of Love is an art installation I have created to bring love back to The Valley in LA where I grew up. It's about bringing people back together after a year of uncertainty and fear. Each piece represents what unifies us as human beings. When we unite as one we are stronger, when we see each other as equals we remove the barriers that confine us, when we own our sense of belonging we find purpose.
Q: How did you come up with the Summer of Love theme?
A: For a couple of months I did not have a name for this particular installation. I knew the theme and the vibe of the message that I wanted to share and Summer of Love was the perfect name to Love is a strong feeling and I just felt like we more than ever needed a summer of love!
Q: Is Summer of Love and your message of Live Through Love about Pride for all?
A: We are all human. No matter how we identify, who we love and how we love. My artwork is for everyone and I want to remind everyone how important it is to love and be loved.
Q: Was it difficult getting permission to display the artwork in public places?
A: Honestly, it is truly a case by case basis. Sometimes it can be difficult to get permission to create a mural. Every city has its own set of rules and regulations. For the most part when painting on private citizen’s property the goal is to always paint for the community, and as long as we are staying away from painting a billboard we can paint almost anything. Plus you can always ask for forgiveness later (wink emoji) right? If it is more of a billboard or temporary activation it is imperative to go through all of the proper channels to avoid any fines that my affect the business, landlord or others.
Q: Do you have any plans to expand the Summer of Love to other seasons or perhaps other cities?
A: I would love to! I will go where the wind takes me so to speak. I believe love needs to be front and center as a constant reminder that we are all human. Art is a beautiful way for me to share the message of living through love.
Q: Are there any other art exhibits or themed public installations that you are considering after Summer of Love?
A: I have several projects on the horizon and I'm always looking for more opportunities.
Q: Anything else you would like our readers to know?
A: Not everyone can see my murals in person and so I have expanded my art onto clothing to make it accessible to all no matter where you live. Check it out on www.RubenRojas.com. Have an amazing summer of love!