Branzas | Consultants and Designers Presentation by Branzas

1994 1999 2004 2009 2014

1995 2000 2005 2010 2015

1996 2001 2006 2011 2016

22 years of excellence in brand strategy and design.

1997 2002 2007 2012

1998 2003 2008 2013

â&#x20AC;&#x17E;A brand is the gut feeling about a product or service.â&#x20AC;&#x153;

An extended presentation.

Contents. Who we are. Vision. Expertise. Our team. References.

Branzas, words and images.

Who we are.

About us.

Vision. In 1994 Branzas became the first branding and design consultancy agency founded in Romania. In our 22 years of continued activity we have followed our vision about the major impact of brands on the economy and society, providing consultancy and design for some of the most important Romanian and international brands.

Following our path.

Vision. In todayâ&#x20AC;&#x2122;s market, brands are economic tools that generate value and growth. Branzas establishes partnerships with clients that are aware of the economic impact of brands and include them in their accomplishments portfolio.

Following our path.

Expertise. Analysis

Creation

Implementation

Market Situation Opportunities Trends Threats Consumers Groups Behaviours Attitudes Competitors Positioning Brand strategy Sales & Distribution Marketing Identity Communication Product

Positioning Brand personality Brand concept Brand strategy Target audience Sources of differentiation Brand promise Communication strategy Tone of voice Messages Channels Brand Impact Model Sales & distribution strategy Marketing strategy Verbal identity Name & language Brand identity Product and corporate design Brand world Corporate identity Packaging, E-media, POS materials, Sales, Brand literature, Retail & Environments, Car fleet

Identity standards Brand standards Sales presentation standards Internal brand alignment Intellectual property Brand monitoring Sales & distribution planning Marketing planning Marketing implementation

A comprehensive approach.

Our team. Our team is made up of top specialists capable of providing complete solutions for your business objectives and goals. + + + + + + +

Brand Sales & distribution, Consultancy and Marketing strategy Graphics, Packaging, 3D and E-media design Copywriting Project and Client Management DTP, Production and Implementation Intellectual property consultancy

Branzas has a multidisciplinary team.

Our team. Branzas team is widely experienced in a significant number of fields. Food, beer, soda, snacks, construction, construction materials, hotels, tourism, cars, retail, real estate, pharmaceuticals, transportation, cosmetics and beauty products, NGOs, meat products, software, IT, specialised consultancy, sports.

The vastest range of expertise.

References.

Selected client portfolio.

Corporate and consumer brands. A

Ancada Animilks Arhimar Atiya Autonet AVE

Gălbenel Gregory’s Grup de Lux

Maratonul VMT MAVI Microsoft MOL MotoBoom

Siemens Smailo Skol Școala de mers pe munte

N Nexxon N’ice Tea

Tășuleasa Social The One Ţiriac Holdings

Opera plaza Oups

Ursus Ursus Breweries U Transilvania

B Bazzaconi

C Ciucaş Coffeeright Continental Forum Covalact de Ţară

E Elis Pavaje

F Fundaţii Comunitare

A - Z.

H Hello Hotels

I Invictus IRUM

K Keller Krokantzy

L Lactate Harghita La Tarterie Lilu Lunchbox

PlusGSM ProMotor

Vitacom

Ronda Medical Rontzy

Zazzaa

Ancada, at a croassroads. sports