Fishing for Cyclists
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
450 self guided fully organised bike tours in Europe
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
450 self guided fully organised bike tours in Europe
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
• 7 nights with breakfast • Daily luggage transport • Rental bike • Road book / itinerary • Service hotline 24h • entrance fees etc. Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
• 7 nights with breakfast • Daily luggage transport • Rental bike • Road book / itinerary • Service hotline 24h • Some entrance fees etc. Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Partners = Competitors
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Bodensee-Radweg World`s most popular bike path
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Bodensee-Radweg in numbers 380.000 cycling tourist per year 25% daily visitor on day tour 26% multi day visitor on day tour 49% multi day cyclist (= cycle tourist) = 190.000 cycle tourists 5,5 nights (1 mio nights) 75 Euro plus 55 Euro spendings = turnover 125 mio Euro 95% independent traveller 5% package traveller = target group 9.000 pax
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
190.000 cycle tourists
95% independent cyclists
5% package cyclists
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
The last...
Bestseller
...is the beginning of the
Long Tail Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Bicycle Tourism in Germany • 82 million Germans • 44% cycling in their holidays • 15% cycling „often“or even „very often “ • 2,6 millionen Germans made cycling holiday (2004-2006) • 2,2 millionen Germans thinking of doing a bike trip within next years • Bodensee-Radweg most frequented bike path world wide • ca. 20 cycle tour operators with 1 - 20 Mio turnover Quelle: ADFC-Radreiseanalyse 2007 und Trendscope 2008
Target group:
5,4 mio (german) cycle holiday maker
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Bike tourists:
5,4 mio. cyclists
Top Bike Paths:
1,0 mio. cyclists
---------------------------------------------------------4,4 mio. cyclists
WHERE ARE THEY?
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Ø 1.4 million bike routes Ø 150 million PI in 2011 Ø 60% annual growth rate = largest European cycling site
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
Peter Eich
mail@peter-eich.de
Radweg Service & Bikemap
mail@petereich.com www.radweg-reisen.com www.cyclesummit.com www.bikemap.net www.maptoolkit.net Peter Eich
Download: www.bodenseepeter.de/roskilde mail@peter-eich.de
Radweg Service & Bikemap