Page 106

AMERICAN MADE After the first LandShark Bar & Grill opened in 2011 in Myrtle Beach, South Carolina, the brand now can be found in Atlantic City, New Jersey, Biloxi, Mississippi., Gatlinburg, Tennessee, Hollywood Beach, Florida, Harvest Caye, Placenia (Belize), Daytona Beach, Florida, and it newest location at Lake Lanier in Buford, Georgia. Commercial Kitchens sat down with the operator of the majority of the LandShark Bar & Grill locations, IMCMV Holdings, Inc.’s President & CEO David Crabtree to get his thoughts on where the brand is heading in 2018 and beyond.

Give us a snapshot of LandShark brand.

Dine in paradise and enjoy a one-of-a-kind tropical experience with live or video entertainment, great food and drink in a relaxing atmosphere at the LandShark Bar & Grill Restaurant. It’s a place to put your feet in the sand and a drink in your hand.



There is an opportunity to find iconic locations with eager developers. We have created a unique concept where consumers escape their daily lives to enjoy our “feet-in-the-sandwith-a-drinkin-your-hand” atmosphere.


What type of consumer are you targeting?

We’re looking for consumers who want to escape their everyday life while enjoying great music, food, drink in a relaxing atmosphere.

How does the design of LandShark cater to what today’s consumers are looking for? When consumers dine out today they expect an outstanding memorable experience. That’s what LandShark strives to deliver.

Walk us through how and why it is designed the way it is?

We look to include a feature water component that’s visible from the restaurant and patio. We look to build the restaurants on a body of water whether salt, fresh or manmade.

Take us through your construction and design strategy. The brand performs best located at an iconic

CCR May/June 18