We must change now!
The environment, what we must do and why it matters to craft brewers Few days go by without hearing about climate change and the impending demise of our plant. As one congresswoman recently predicted, the world will end in 12 years if we don’t do something now. As a person who has worked on pioneering “Save the Planet” stuff over the past 30 years, I am both pleased and disturbed by what I hear, read and see. In the mid-’80s, my work at GE was to promote a more effective and smarter use of the world resources. We developed a 3,000-square-foot research home to showcase the latest ideas and new products that could improve the world. Back then, we understood the world had limited resources and it was in people’s best interest to be prudent about how we produce, use and dispose of them. Our work led to the practice of certified pre-owned cars. We introduced the idea to every American and Japanese car company that automobiles had life after the original buyer if their value in terms of quality and reliability remained after the first buyer sold the car.
CRAFT BRAND AND MARKETING
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