CCR Issue 4, 2022

Page 34

Rolling with history Why the Stuckey’s brand continues to be the model of consistent excellence

I

n the beginning… It is the way every great story starts. For Stuckey’s, it started with a borrowed truck and a $35 loan. That’s

how W.S. “Sylvester” Stuckey, Sr., founded Stuckey’s as a roadside pecan stand along Highway 23 in Eastman, Georgia in 1937.

With that truck and the loan (from his grandmother), W.S. drove around the countryside and bought pecans from local farmers to sell at his stand, along with local honey and souvenirs. His wife, Ethel, added her delicious homemade candies – southern delicacies like pralines, Divinities, and our iconic Pecan Log Rolls. And so, from that beginning, Stuckey’s grew the stores to a roadside empire. At its peak in the 1960s, the little pecan company had become an integral part of the American road trip. It boasted 368 stores in over 40 states, each offering kitschy souvenirs, clean restrooms, Texaco gas, and of course, our famous candies.

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