Societe Brewing
What role should a brand play in being a leader in a distressed market?
What’s likely to happen next?
Leading by example through ethics. Do the right thing. Follow government orders. If you’re a brand leader, people are looking to you. You should be a role model for them.
What’s the best piece of advice you can offer to other brands in how to deal with the unthinkable like this?
Accept the way things are, and stop trying to predict the future in the sense that things will change and be back to ”normal.” As difficult as it is to accept the “new normal,” it’s better to pivot than be behind.
Give us a snapshot of today’s craft market from your perspective.
Things are more exciting and dynamic than ever before in the history of craft beer. There are more beer styles available and new innovative products on the market. This is a win for the customer. Companies also have the chance to get out of their day to day and work on new exciting projects.
Craft Brewery Flooring
We don’t know and don’t plan on knowing. We focus on what we do best, which is making great beer.
What trends are defining the space?
There is a growing focus and demand for healthier options, including low ABV, non-alcoholic and seltzer styles. All those things, yet staples like IPAs and blond ales still reign supreme.
What do you see as some of your biggest opportunities moving ahead?
Craft beer continues to grow its market share, and while some breweries have to climb in volume, it gives smaller breweries like Societe an opportunity to grab shelf space.
What’s the biggest item on your to-do list right now?
Managing expansion while balancing financial stability and growing consumer demand.
Sitting down with...
5 POINTS TO CONSIDER 1 2 3 4 5
Doug Constantiner, CEO, Societe Brewing Company
SLIP RESISTANCE DURABILITY
WORK ENVIRONMENT INSTALLATION MAINTENANCE
Metropolitan Ceramics® Quarry Tile is designed for the demanding CRAFT BREWERY environment.
What’s the most rewarding part of your job? What makes me happy at the end of the day is seeing our employees happy and fulfilled. Seeing every team member at Societe work together on our company culture is inspiring.
What’s the best advice you ever received? Cash is king.
What’s the best thing a customer ever said to you? Any time I have received a compliment that has everything to do with everyone else’s efforts in this building and little to none to do with mine. It re-enforces how proud I am of my team. 2 Silos Brewing Co. Manassas, VA
What’s your favorite brand story? Southwest Airlines approach to simplicity, employee satisfaction and customer service.
METROCERAMICS.COM | 1.800.325.3945 CIRCLE NO. 56
154
CRAFT BRAND AND MARKETING
ISSUE 2, 2021
CBAM-MAG.COM