Form. Function. Perfection. How Hand Barrel is turning up the game in the craft bourbon market Interview by Michael J. Pallerino
The form. The function. The precision that goes into every bottle. When Jim Hand was looking to take his love of bourdon to a new level, he decided to co-found his own brand. With Hand Barrel Bourbon, Hand and his team have crafted a bourdon where each pour is pure perfection. And if the bourdon is perfect, the presentation is next level. Incorporating a richly colored glass and cap handdipped in wax, the Hand Barrel bottles are specifically designed to shroud the whiskey from damaging UV light. From barrel to bottle, Hand Barrel was created to deliver a whiskey experience unlike any other, i.e., the vessel it comes in is a contemporary take on a centuries-old American pastime that not only looks good, but protects the content inside.
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CRAFT BRAND AND MARKETING
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