Lowes Foods – Multiple craft beers on tap to enjoy while shopping. Note cup holder in front of cart.
And I will surely try it when and if it comes out. Craft brewers with weaker balance sheets could also be the one to come up with that new brew. Or all of these folks could get blind-sided by a home brewer. But in a maturing or mature industry, it's ridiculously hard to beat the odds of failure with new products, with greater down side then up. For my money, I would not make this error of product creation as a pathway to the future, but rather invent the next great customer experience, such as what Lowes is doing. A new customer experience is far more likely to be achieved because the constant societal change is always presenting new
situations to create new experiences. The added benefit of focusing on customer experience is it would also increase the novel insights needed to invent a great new product. For my tastes, enjoying beer is all about the experience with friends, food, and fun.
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