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And a really great thing about the merger for me personally, along with Jim Koch who is still a passionate and energetic voice of the company, is that I will also be a brand Ambassador for the Boston Beer brands, a role I thoroughly love at Dogfish Head. With our combined product portfolio, we have something to share with all customers.
Is the merger a good thing for the craft beer industry? How so? I think so but obviously I am biased. At least in the context of the top 50 alcohol beverage companies selling in the U.S. There is consolidation in all three tiers. And fewer bigger stronger retailers and distributors are focusing on fewer bigger stronger brands. Dogfish Head and Boston Beer are now in a position to bring one great portfolio to market. That is good for all of July-Aug-2019.pdf
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our stakeholders, especially the consumer. As it will now be easier to find the stuff from our company they have been looking for, and with more streamlined and powerful logistics and sales capabilities, they will find it fresher than ever.
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Why do you think some DFH fans and other craft beer lovers are not in favor of the merger? Of course when the announcement is made the smaller entity takes more arrows than bigger entity as fans of the brands process the news. Jim and I have been loud and proud on the merger and as we tell the story of why we are joining forces the sentiment has swung way more positive. The fact of the matter is, even combined,
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