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Lizzy Schwartz (left) and Debbie Weisman
ALENE TOO ‘Chic’ Makes A Splash In Palm Beach And Beverly Hills BY ANDREA G. ROLLIN
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lene Too has arrived—in Palm Beach and in Beverly Hills! These two new, trendsetting Alene Too designer clothing boutiques join the two Alene Too Boca Raton locations—Alene Too Beach at Boca Raton Resort & Club (501 E. Camino Real) and Alene Too at 3013 Yamato Road in Regency Court. Owners Debbie Weisman and Lizzy Schwartz are excited to now have a presence in both Palm Beach and Beverly Hills—and about the growth they’ve experienced since their first Alene Too was established five-and-a-half years ago. “In July 2012, we opened Kyle By Alene Too in posh Beverly Hills,” explains Debbie Weisman. “We partnered with Kyle Richards from RHOBH in this venture after she fell in love with our Alene Too Regency store location last January at her book signing that we hosted. We moved fast and furiously and, in less than six months, the magic came to life.” Then, one week before Christmas, Weisman and Schwartz created Destination Palm Beach. “We sat around our boardroom table and said, ‘Destination Palm
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We dream big and really believe we can make it happen.
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– Lizzy Schwartz
Beach, a wonderful way to see if our clothes, styles and service would work on ‘The Island’ in the height of the season—January to April,’” she adds. “In less than two weeks, Palm Beach By Alene Too was born.” The most exclusive fashions and hottest accessories by the world’s most popular designers—like ALC, Tibi, J
Brand, Vintage Chanel, Ramy Brook, Stoney Clover Lane, Bohemian Love, Jennifer Haley Handbags, Madison Marcus, Jennifer Zeuner Jewelry and many others—can be discovered at Alene Too stores. What makes fashionistas Weisman and Schwartz successful, they say, is their positive attitude. “We dream big and really believe we can make it happen,” Schwartz points out. Alene Too continues to grow on its laurels and to support local and national charities like Go Pink, the National Multiple Sclero-
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In less than two weeks, Palm Beach By Alene Too was born.
sis Society, the Jewish Federation of South Palm Beach County and the Leukemia & Lymphoma Society. “Shopping for a Cause is our greatest accomplishment,” Weisman explains. Go-getters Weisman and Schwartz look forward to continuing to make a difference—in both the world of fashion and in worthwhile charitable causes. O
Alene Too has two locations in Boca Raton and two new locations in Palm Beach and Beverly Hills. Their phone number is 561-394-0899. Their website is alenetoo.com. 126
T H E B O C A R AT O N O B S E R V E R
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– Debbie Weisman